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Microsoft Power Automate vs ServiceNow Automation Engine comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Fortra's Automate
Sponsored
Ranking in Robotic Process Automation (RPA)
5th
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
32
Ranking in other categories
Business Orchestration and Automation Technologies (6th)
Microsoft Power Automate
Ranking in Robotic Process Automation (RPA)
3rd
Average Rating
7.8
Reviews Sentiment
6.9
Number of Reviews
132
Ranking in other categories
Process Mining (3rd), Agentic Automation (3rd), Business Orchestration and Automation Technologies (4th)
ServiceNow Automation Engine
Ranking in Robotic Process Automation (RPA)
31st
Average Rating
6.0
Reviews Sentiment
7.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of December 2025, in the Robotic Process Automation (RPA) category, the mindshare of Fortra's Automate is 2.4%, up from 1.2% compared to the previous year. The mindshare of Microsoft Power Automate is 14.7%, down from 20.4% compared to the previous year. The mindshare of ServiceNow Automation Engine is 1.4%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Robotic Process Automation (RPA) Market Share Distribution
ProductMarket Share (%)
Microsoft Power Automate14.7%
Fortra's Automate2.4%
ServiceNow Automation Engine1.4%
Other81.5%
Robotic Process Automation (RPA)
 

Featured Reviews

Jane Rachma Kiniti - PeerSpot reviewer
IT Project Manager at Labo des histoires
Automate has streamlined workflows and increased efficiency with powerful automation
The best features of the solution are the flexible automation features, it is rich with beautiful connectors, and it is easy to use with little to no coding knowledge required to get started, so anybody can use the tool. The intuitive interface of Automate has an intuitive design, which makes it easy to learn and use even without a strong technical background, and it has a drag-and-drop interface, which makes everything so easy and straightforward. The error handling capabilities in complex automation tasks are powerful, as it handles all types of tasks, whether complex or simple. I've never faced any problems even when dealing with complex tasks, so everything is super smooth and highly reliable, even when dealing with big tasks, as it has never slowed down. Automate's compatibility with existing IT infrastructure has impacted our business operations positively by providing smooth integration with other software that we use, such as Gmail, Jira, and Microsoft 365 apps, which gives us a unified platform instead of having to keep switching from one software to another, saving a lot of time and streamlining the whole workflows. The automated analytics have helped improve our business processes since it has increased our efficiency by automating our everyday tasks, freeing up time for us to focus more on strategic activities such as analyzing data and developing new business strategies. It is also cost-saving. By minimizing manual labor, it decreases human errors that can lead to costly mistakes. By automating the tasks, it helps to save costs, and it also improves our accuracy by reducing these errors to ensure that tasks are done almost perfectly.
Ayobami Shobaloju - PeerSpot reviewer
Customer Solution Provider at Wema Bank
Automating processes has saved time and improved communication
Something frustrates me concerning Microsoft Power Automate, and that is about the integration with Microsoft Forms and Excel. The issue now is that I don't get my responses synchronized automatically, and that frustrates me a lot. If the team could take this as feedback, the synchronization of the feedback responses from the forms and the Excel sheets should be seamless. This synchronization issue happens frequently, and it causes a lot of delays in the sense that the mails that ought to go out to the agents fail at some point. I have to reload these responses so that the agents can get their responses as when submitted. What I notice is that the responses don't go out without proper synchronization, so I reload the field responses, and this works afterwards. I would say probably a seamless walkthrough process for new users would be beneficial. For those using it for the first time, a seamless walkthrough process would be fine.
Robert Gonzales - PeerSpot reviewer
Consultant at in8solutions
Provides better ecosystem control and duplication control but have duplication issue
The initial setup is complex. During deployment, we identify the assets we want to include and the site, among other details. We ensure everything is translated into a common language using a CML-type discussion, allowing consistency across all elements. We aim to standardize everything by using JSON as our common input format. We are deploying existing features, so most of the work is straightforward. We do need some developers, particularly ServiceNow developers, to be involved. However, there isn't a lot of additional work required. We need some licensing from ServiceNow to enable these feature sets, but there aren't many other requirements.
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Manufacturing Company
9%
Computer Software Company
9%
Performing Arts
6%
Financial Services Firm
15%
Computer Software Company
11%
Manufacturing Company
9%
Healthcare Company
5%
Financial Services Firm
14%
Construction Company
9%
Computer Software Company
9%
University
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business50
Midsize Enterprise17
Large Enterprise65
No data available
 

Questions from the Community

What do you like most about HelpSystems AutoMate?
We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us.
What is your primary use case for HelpSystems AutoMate?
We have been using Automate for approximately one to one and a half years for the automation component. For complex a...
What is your experience regarding pricing and costs for Fortra Automate?
The pricing aspect is covered by my senior, but Automate is a centralized tool, so we do not need to buy different to...
RPA that Bots can run without centralized control?
Yes, Attended Bots which can run without centralized control Module. RPA Tools like Automation Anywhere, uiPath ,Pow...
How do I choose between UiPath and Microsoft Power Automate?
Microsoft‌ ‌Power‌ ‌Automate‌ ‌is‌ ‌intuitive‌ ‌and‌ ‌easy‌ ‌to‌ ‌integrate‌ ‌and‌ ‌use.‌ ‌I‌ ‌like‌ ‌that‌ ‌there‌ ‌...
How is Automation Anywhere compared to Microsoft Power Automate?
‌Neither‌ ‌solution‌ ‌requires‌ ‌any‌ ‌coding‌ ‌experience,‌ ‌and‌ ‌both‌ ‌are‌ ‌easy‌ ‌to‌ ‌use‌ ‌and‌ ‌have‌ ‌great...
What is your experience regarding pricing and costs for ServiceNow Automation Engine?
The solution is expensive. The primary expense lies in licensing from ServiceNow. Additionally, there are costs assoc...
What needs improvement with ServiceNow Automation Engine?
The whole automation process still has a problem with duplication. They identify an asset, relate it to its physical ...
What is your primary use case for ServiceNow Automation Engine?
The primary use of ServiceNow Automation Engine is to enable CMDR to identify all the different feeds and systems, al...
 

Also Known As

HelpSystems Automate, Automate
Power Automate, Microsoft Flow, MS Power Automate, WinAutomation by Softomotive, ProcessRobot by Softomotive, Minit
No data available
 

Overview

 

Sample Customers

Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories
1. Coca-Cola 2. General Electric 3. Siemens 4. Accenture 5. Deloitte 6. Johnson & Johnson 7. Ford 8. Nestle 9. Procter & Gamble 10. IBM 11. Amazon 12. Google 13. Microsoft 14. Adobe 15. Cisco 16. Oracle 17. SAP 18. Intel 19. HP 20. Dell 21. Verizon 22. AT&T 23. T-Mobile 24. Walmart 25. Target 26. Home Depot 27. McDonald's 28. Starbucks 29. Nike 30. Apple 31. Facebook 32. Twitter
1. Accenture2. Aetna3. AIG4. Airbus5. Allstate6. American Express7. AT&T8. Bank of America9. Barclays10. BHP Billiton11. Cisco12. Coca-Cola13. Comcast14. Dell15. E*TRADE16. FedEx17. Ford Motor Company18. GE19. Google20. H&R Block21. Home Depot22. IBM23. Intel24. JPMorgan Chase25. Kroger26. Liberty Mutual27. Lockheed Martin28. Marriott International29. Mastercard30. McKinsey & Company31. Microsoft32. Morgan Stanley33. Nike34. Nordstrom35. Oracle36. PepsiCo37. PwC38. Rakuten39. SAP40. Siemens41. SoFi42. Spotify43. Starbucks44. TD Ameritrade45. Toyota46. UnitedHealth Group47. Visa48. Walmart49. Wells Fargo
Find out what your peers are saying about UiPath, Automation Anywhere, Microsoft and others in Robotic Process Automation (RPA). Updated: November 2025.
876,380 professionals have used our research since 2012.