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Microsoft Entra External ID vs Salesforce Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra External ID
Ranking in Customer Identity and Access Management (CIAM)
4th
Average Rating
7.6
Reviews Sentiment
5.8
Number of Reviews
13
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (9th), Microsoft Security Suite (21st)
Salesforce Identity
Ranking in Customer Identity and Access Management (CIAM)
9th
Average Rating
8.0
Reviews Sentiment
6.5
Number of Reviews
5
Ranking in other categories
Mobile Identity (3rd)
 

Mindshare comparison

As of August 2025, in the Customer Identity and Access Management (CIAM) category, the mindshare of Microsoft Entra External ID is 7.9%, up from 3.4% compared to the previous year. The mindshare of Salesforce Identity is 2.7%, down from 4.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Identity and Access Management (CIAM)
 

Featured Reviews

Corrado Vigano - PeerSpot reviewer
Solution integrates well with existing systems while being easy to use
The fact that it is quite integrated into the entire Microsoft environment makes it quite easy to use. Furthermore, Microsoft's reliability in providing a clear roadmap for the solution is very important, especially at a time when cybersecurity is a risk in every company. The solution is easy to reuse and not difficult to find expertise for in the market because it is widespread. It is gaining attention even from partners and from the market on the offering side. This serves as a good starting point for customers who can develop internal competence on the solution. Additionally, the presence of reliable partners who know the solution and can provide internal knowledge is the best aspect for them.
Mitesh (Mitesh) Kumar - PeerSpot reviewer
Adheres to the data privacy regulations of each region, easy to learn and offers strong security features
The single sign-on feature of Salesforce Identity enhances our organization's security posture overall. For example, I recently implemented Identity for a fashion brand in Canada. They were using GitGuard before. From my experience, I saw a lot of complexities with GitGuard, especially when developing core integrations. Salesforce Identity was much easier. We replaced it in a month which took them six months to build. It saves time, and it's very secure. You need permissions for any operation, and data is protected when switching between apps. Salesforce Identity supports compliance with data protection and privacy regulations. Salesforce adheres to the data privacy regulations of each region. The data is always encrypted, and their security is very strong. Even with access, you can't break into the system due to their security settings. It definitely obeys regulations regarding data security.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most beneficial feature for us is the ease of setup. With about five clicks, we can generate unique IDs and keys and set up in less than 30 minutes. We can also generate these for multiple years simultaneously, which is convenient."
"Microsoft Entra External ID is more secure, offering a secure environment."
"The most valuable feature for me is the firewall capabilities."
"When it comes to Microsoft Entra External ID, Microsoft itself is the best distributor."
"The positive impact of Microsoft Entra External ID on my organization is that it enhances ease of use for the administrative side."
"Primarily Microsoft Entra External ID SSO is valuable as it works with everything when it comes to integration."
"It's similar to using a Microsoft account to create accounts on other websites. We are also using Microsoft Entra to monitor which applications our guests are using. This allows us to filter, block, or adjust permissions for these applications as needed for our collaborators."
"The most valuable feature for me is the firewall capabilities."
"The most valuable features are the pipeline management, being able to track the pipeline anytime, and the ability to get in touch with our high management team or board members."
"The single sign-on feature of Salesforce Identity enhances our organization's security posture overall."
"The solution is very easy to understand."
"Salesforce Identity is a very user-friendly solution."
"The user experience was great because it had all the features that the client needed. It was fully customized for the client, and it was very simple. It was the best solution at that time."
 

Cons

"A common concern among the customers I visit is the unpredictability of Microsoft's costs at every renewal. This is really bothersome for the customer, and I would say it is the worst element I have seen in these years."
"The authentication methods available are very limited, and this presents a weak point."
"The cost is very high."
"Technical support needs improvement."
"There is room for improvement in AI technology for Microsoft Entra External ID, particularly in providing detailed alerts."
"Single sign-on for external applications such as Oracle could be improved to be a little bit cheaper."
"The training generally is complicated to understand, leading us to often go through a managed service provider."
"The problem with Microsoft products is that they often cater to enterprise-level needs, which can be too costly for medium-sized businesses."
"The product is slow."
"The most wanted feature on such platforms nowadays is artificial intelligence, especially for marketing activities. This is also my area of expertise, so it would be very interesting to see AI in these platforms."
"Salesforce could make it more user-friendly and easier to implement. Currently, there's a lot of coding and technical work required. I would appreciate a more plug-and-play approach where you could set it up without needing a dedicated technical person."
"Salesforce Identity needs more expertise in the application."
"The interface should be simplified and the dashboard has a lot of options but could be improved."
 

Pricing and Cost Advice

"We don't pay separately for Microsoft Entra External ID as it's part of our Microsoft Exchange subscription."
"I'd recommend Salesforce for larger products where you really need a robust CRM. It's expensive, so for smaller websites or products, it might not be the most cost-effective solution."
"On a scale of one to ten, where one is a very low price and ten is a very high price, I rate Salesforce Identity's pricing a six out of ten."
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Financial Services Firm
10%
Manufacturing Company
8%
Government
7%
Financial Services Firm
17%
Manufacturing Company
10%
Computer Software Company
9%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft Entra External ID?
Concerning the pricing or setup costs for Microsoft Entra External ID, based on my experience with Entra and 365 in general, it shouldn't require a whole education on their software. That's been a ...
What needs improvement with Microsoft Entra External ID?
I haven't utilized the adaptive authentication feature. We haven't used the customization capability for user journeys within the Microsoft Entra External ID. I don't have experience trying to crea...
What is your primary use case for Microsoft Entra External ID?
I'm more familiar with the Microsoft Entra External ID, the Active Directory external identities, because we have a hybrid environment. For the parts that I handle, the on-premise part is easier fo...
What do you like most about Salesforce Identity?
The single sign-on feature of Salesforce Identity enhances our organization's security posture overall.
What is your primary use case for Salesforce Identity?
We get network-related cases on Salesforce Identity and work on them.
 

Also Known As

Azure Active Directory External Identities
No data available
 

Overview

 

Sample Customers

Information Not Available
SAP, Microsoft, Workday, Servicenow, ADP, Google Apps, box, Oracle
Find out what your peers are saying about Microsoft Entra External ID vs. Salesforce Identity and other solutions. Updated: July 2025.
865,384 professionals have used our research since 2012.