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Microsoft Entra External ID vs Salesforce Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra External ID
Ranking in Customer Identity and Access Management (CIAM)
7th
Average Rating
7.6
Reviews Sentiment
6.5
Number of Reviews
10
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (11th), Microsoft Security Suite (26th)
Salesforce Identity
Ranking in Customer Identity and Access Management (CIAM)
9th
Average Rating
8.0
Reviews Sentiment
6.5
Number of Reviews
5
Ranking in other categories
Mobile Identity (2nd)
 

Mindshare comparison

As of June 2025, in the Customer Identity and Access Management (CIAM) category, the mindshare of Microsoft Entra External ID is 7.7%, up from 2.8% compared to the previous year. The mindshare of Salesforce Identity is 3.1%, down from 4.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Identity and Access Management (CIAM)
 

Featured Reviews

Corrado Vigano - PeerSpot reviewer
Solution integrates well with existing systems while being easy to use
The fact that it is quite integrated into the entire Microsoft environment makes it quite easy to use. Furthermore, Microsoft's reliability in providing a clear roadmap for the solution is very important, especially at a time when cybersecurity is a risk in every company. The solution is easy to reuse and not difficult to find expertise for in the market because it is widespread. It is gaining attention even from partners and from the market on the offering side. This serves as a good starting point for customers who can develop internal competence on the solution. Additionally, the presence of reliable partners who know the solution and can provide internal knowledge is the best aspect for them.
Mitesh (Mitesh) Kumar - PeerSpot reviewer
Adheres to the data privacy regulations of each region, easy to learn and offers strong security features
The single sign-on feature of Salesforce Identity enhances our organization's security posture overall. For example, I recently implemented Identity for a fashion brand in Canada. They were using GitGuard before. From my experience, I saw a lot of complexities with GitGuard, especially when developing core integrations. Salesforce Identity was much easier. We replaced it in a month which took them six months to build. It saves time, and it's very secure. You need permissions for any operation, and data is protected when switching between apps. Salesforce Identity supports compliance with data protection and privacy regulations. Salesforce adheres to the data privacy regulations of each region. The data is always encrypted, and their security is very strong. Even with access, you can't break into the system due to their security settings. It definitely obeys regulations regarding data security.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's similar to using a Microsoft account to create accounts on other websites. We are also using Microsoft Entra to monitor which applications our guests are using. This allows us to filter, block, or adjust permissions for these applications as needed for our collaborators."
"It's quite easy to manage and monitor."
"The fact that it is quite integrated into the entire Microsoft environment makes it quite easy to use."
"The fact that it is quite integrated into the entire Microsoft environment makes it quite easy to use."
"The most valuable feature for me is the firewall capabilities."
"Primarily Microsoft Entra External ID SSO is valuable as it works with everything when it comes to integration."
"Microsoft Entra External ID is more secure, offering a secure environment."
"I have not encountered any stability issues with Microsoft Entra External ID."
"The user experience was great because it had all the features that the client needed. It was fully customized for the client, and it was very simple. It was the best solution at that time."
"The single sign-on feature of Salesforce Identity enhances our organization's security posture overall."
"The most valuable features are the pipeline management, being able to track the pipeline anytime, and the ability to get in touch with our high management team or board members."
"Salesforce Identity is a very user-friendly solution."
"The solution is very easy to understand."
 

Cons

"I generally find Microsoft solutions expensive, especially in specific offerings."
"Technical support needs improvement."
"I would like to see faster synchronization."
"The problem with Microsoft products is that they often cater to enterprise-level needs, which can be too costly for medium-sized businesses."
"The cost is very high."
"A common concern among the customers I visit is the unpredictability of Microsoft's costs at every renewal. This is really bothersome for the customer, and I would say it is the worst element I have seen in these years."
"Microsoft's pricing is complex and difficult to fathom due to a range of different licensing options."
"The quality of Microsoft customer support varies. With an enterprise contract, good resources are usually provided, especially in regions like Saudi Arabia or UAE. However, we have faced challenges with support quality, especially in some subcontinent areas where the resources might not be as experienced."
"The product is slow."
"The interface should be simplified and the dashboard has a lot of options but could be improved."
"Salesforce Identity needs more expertise in the application."
"Salesforce could make it more user-friendly and easier to implement. Currently, there's a lot of coding and technical work required. I would appreciate a more plug-and-play approach where you could set it up without needing a dedicated technical person."
"The most wanted feature on such platforms nowadays is artificial intelligence, especially for marketing activities. This is also my area of expertise, so it would be very interesting to see AI in these platforms."
 

Pricing and Cost Advice

"We don't pay separately for Microsoft Entra External ID as it's part of our Microsoft Exchange subscription."
"I'd recommend Salesforce for larger products where you really need a robust CRM. It's expensive, so for smaller websites or products, it might not be the most cost-effective solution."
"On a scale of one to ten, where one is a very low price and ten is a very high price, I rate Salesforce Identity's pricing a six out of ten."
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Top Industries

By visitors reading reviews
Computer Software Company
16%
Financial Services Firm
11%
Manufacturing Company
11%
Government
8%
Financial Services Firm
18%
Computer Software Company
11%
Manufacturing Company
10%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft Entra External ID?
The cost totally depends on Azure's pricing structure. If you have sufficient background knowledge about the features and functionality, it can be cost-effective. However, if you need support or as...
What needs improvement with Microsoft Entra External ID?
Integration could be improved when it comes to legacy tools.The support engineers are not as skilled as our engineers. When they say something would not work, or there is no solution, we usually he...
What is your primary use case for Microsoft Entra External ID?
Currently we use some of the AWS ( /products/amazon-aws-reviews ) solutions and Google Solutions and few of Alibaba Cloud ( /products/alibaba-cloud-reviews ). That totally depends on time to time a...
What do you like most about Salesforce Identity?
The single sign-on feature of Salesforce Identity enhances our organization's security posture overall.
What is your primary use case for Salesforce Identity?
We get network-related cases on Salesforce Identity and work on them.
 

Also Known As

Azure Active Directory External Identities
No data available
 

Overview

 

Sample Customers

Information Not Available
SAP, Microsoft, Workday, Servicenow, ADP, Google Apps, box, Oracle
Find out what your peers are saying about Microsoft Entra External ID vs. Salesforce Identity and other solutions. Updated: June 2025.
858,327 professionals have used our research since 2012.