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Microsoft Dynamics CRM vs Salesforce Sales Cloud vs SugarCRM Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of April 2026, in the CRM category, the mindshare of Microsoft Dynamics CRM is 2.6%, down from 11.9% compared to the previous year. The mindshare of Salesforce Sales Cloud is 2.1%, down from 9.3% compared to the previous year. The mindshare of SugarCRM Platform is 0.9%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
Microsoft Dynamics CRM2.6%
Salesforce Sales Cloud2.1%
SugarCRM Platform0.9%
Other94.4%
CRM
 

Featured Reviews

NavinJacob - PeerSpot reviewer
Chief Digital Officer at Cipher7
Has enabled seamless integration across platforms while supporting advanced analytics for customer insights
Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it. A lot of custom work is needed if you have to integrate heterogeneous technologies with the Microsoft suite, but if you are using the Microsoft suite, then it's quite seamless. Microsoft Dynamics CRM should add commercial models that allow smaller companies to use it because it can get pretty expensive. Better commercial options for smaller implementations may be helpful. There should be commercial options for smaller companies, as the overheads and costs of Dynamics can be quite high.
Jonny Katz - PeerSpot reviewer
VP of Business Operations at PeerSpot
Uses data-driven insights to improve workflows and highlights a need for simpler automation tools
Salesforce Sales Cloud can be improved in several areas. First, the UI is an area for enhancement. Even though they've launched Lightning, it's clunky at times with page load speeds. It also needs to be made extremely more user-friendly. For new people using Salesforce Sales Cloud, there is a steep learning curve. Additionally, giving non-admins the ability to make changes on the fly is something that I feel is necessary. Currently with Salesforce Sales Cloud, you need to have a consultant. It's hard to build the flows or workflows. Making it easier for that end-user who's not so technically minded to help themselves is essential. I choose seven out of ten because I think you need a consultant or a consulting company to help you build it out. Certain changes should be made much easier and more user-friendly where an admin can do it. The automation processes need to be much simpler. If you're looking at other tools out there, for example SalesLoft or HubSpot, it's much easier to build those workflows and do automation.
reviewer1345677 - PeerSpot reviewer
Senior Manager / IT Planning & Architecture Services at a comms service provider with 10,001+ employees
Easily customizable, automation enhances the marketing campaigns but support is the main hiccup for us
It has been effective in managing customer relationships. It has sales email campaigns, plus integration with Active Directory. And there are centralized reports for the CEO and the general managers. We work with automation for these marketing and email campaigns. It sends out emails to prospective customers related to sales offers automatically. And it copies the sales team so that they can follow up. They are tracking the sales leads. So, the automation within SugarCRM enhances the marketing campaigns. For now, my work is done because I am the IT strategy and planning manager. I just try to deliver the solution according to the requirements of the business. From my side, it's implemented already, the requirement related to the sales funnel. But if they have any other requirement from the business side, they will submit it to me, and then I will look for a suitable solution.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"For the price of Microsoft Dynamics CRM, you receive a lot of comprehensive functionality."
"Our clients appreciate that the solution can be used to monitor everything their customer interacts with in their business."
"The solution is rock solid and very stable."
"The most valuable features of Microsoft Dynamics CRM are the accessibility of the service because we can access it either in the office or when we're out in the field."
"The most valuable features of Microsoft Dynamics CRM are its easy operations and functionality."
"We have received a high ROI from using Microsoft Dynamics CRM considering it's such a vital part of our organization's entire operations and its ability to consistently be upgraded to have new features and benefits and integrations with emerging software."
"The way it effectively works with the array of other Microsoft tools, such as Azure, is valuable. It works very well with the use of data linking and things like that. Overall, it is a great overall tool to have an effective understanding of the transactional background of each of our customers."
"The control that we have of a process and the ability to have everything recorded from the beginning to the end of the process have been the most valuable features."
"As a Software sales professional, Salesforce.com helps me greatly organize the multitude of complex sales cycles I manage on a daily basis."
"In terms of the return on that investment, a non profit that uses the system well should be able to raise more money with the data and time savings provided."
"I like that Salesforce is ERP agnostic. In the past and at different companies, I have implemented new or replacement ERPs. It's best in class. I like that it's a SaaS. I like that it can work on any device—any Windows, Android, or Apple device."
"Salesforce is way better in terms of user experience; working in the system, it's much more intuitive, more user-oriented, and user-friendly than the other systems I had in my previous experience."
"Great flexibility"
"Salesforce Sales Cloud is extremely stable."
"The ability to work on it from anywhere is most valuable, because all you need is a computer, a browser, and an internet connection to access your instance, and it can be accessed from anywhere, which is pretty cool and user-friendly."
"The workflow capability makes it possible to automate labour intensive tasks such as sending standard emails at pre-defined points within business processes."
"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."
"Affordable and commercial open source solution is good for organizations with budget constraints."
"It has sales email campaigns, plus integration with Active Directory."
"It works well with Jira. You can customize it to fit your needs."
"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards."
"The performance and stability are fine."
"The most valuable aspect of this solution is its low cost, and it works well."
"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."
 

Cons

"In terms of the performance, when it comes to loading a large volume of data, it's slow at times, so the system could be optimized."
"Microsoft Dynamics could have better note-taking capabilities. It should have more preset options where you enter notes by clicking a box instead of writing them out."
"Microsoft Dynamics CRM could improve by being more user-friendly."
"The mobile side of the product doesn't look that great right now."
"Microsoft Dynamics CRM can improve by having integration with Slack. Additionally, the solution is incomplete, and we must use other solutions to fulfill our needs."
"One of the biggest challenges is that there is a huge disconnect between, "The business wants this data available," and making that data available in our systems."
"There are more people using Salesforce. Therefore, there are more partners, and applications for it, and is easier to use."
"One area for improvement in Microsoft Dynamics CRM is its end user feedback. It's still not that great compared to Salesforce."
"The deployment of (meta) data from the sandbox environment to production is also a weaker point because their solution is not powerful (even non-existent)."
"We are not very satisfied with technical support. You have to go through these gateways, and sometimes the support will respond, and sometimes they don't respond at all."
"Sales Cloud could be improved with more training. In general, the training is very good, but you have to really seek out some good options in order to upskill yourself. Another thing, which could also be a benefit, is that Sales is very customizable. If you move from one organization to another, you can see your Salesforce as before, but their Sales Cloud may look completely different from what you're used to. It's not like Microsoft Excel or Trello, where the layout and all the functions are the same. Because it's so customizable, I feel like there is a bit of a learning curve when you inherit another Sales Cloud instance. To be honest, I think that's the beauty of Salesforce because you can customize it so much to fit your needs as a company. It follows your processes and use cases in order for you to get the most out of the system itself."
"An area for improvement would be the ease of configuration."
"I think the user experience could be improved. I would like the user interface to be a bit more user-friendly and modern."
"Salesforce is a powerful tool and you need specialists to create or to develop new functionalities. It is a difficult platform to learn to manage and you need years to know the whole product."
"I need to do a lot of customization to implement an ERP solution for an energy and utilities client versus a BFS client."
"Auto clean for duplicate leads, accounts, and contacts needs improving. When importing from other apps, it gets messy."
"The UX was such that it limited the use of it."
"At the moment, there is a complicated flow in regards to the user's permissions and what they can see."
"Pipelines, forecasts, and reporting in general, are not that good in the free version."
"I would like to see more integration on a mobile platform in the next release."
"I would appreciate it if SugarCRM could support us in on-premise implementation."
"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."
"You cannot include all your entities under one instance at the moment."
"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."
 

Pricing and Cost Advice

"The solution is open source and is free. However, it does require a Dynamics 365 subscription."
"It is a very comprehensive package. We get everything from Access to D 365. We get Microsoft's suite of tools. I'm not too sure about the pricing, but I can't imagine it being cheap."
"My organization pays for the license, and I do not know how much it costs."
"We have deployed the cloud-based version and it is a subscription and the price is based on the number of users using it."
"For the price of Microsoft Dynamics CRM, you receive a lot of comprehensive functionality. Additionally, it integrates very well. We pay approximately $100 a month to use the solution and we do not have any additional costs."
"It's kind of pricey. It's about $50 or $60 per user."
"Microsoft Dynamics CRM is an expensive solution. However, most good CRMs are expensive."
"Microsoft Dynamics CRM is slightly cheaper than Salesforce today. Pricing for the solution is pretty aggressive in the market."
"My understanding is that Salesforce is a little bit expensive, but in terms of the efficiencies, automation, and visibility, I think it's definitely value for money."
"Being license based, the license varies by type. The pricing is considered average."
"Sales Cloud is quite expensive."
"Pricing is reasonable."
"It's expensive, storage being the most costly aspect."
"Salesforce Sales Cloud is an expensive solution."
"Price-wise, the product does not fall under the category of cheaply priced products."
"The subscription is on a monthly basis."
"Licensing fees are paid on a yearly basis."
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Top Industries

By visitors reading reviews
Financial Services Firm
9%
Manufacturing Company
9%
Government
8%
Computer Software Company
8%
Manufacturing Company
10%
Computer Software Company
8%
Financial Services Firm
7%
Construction Company
7%
Construction Company
16%
Engineering Company
12%
Manufacturing Company
9%
Financial Services Firm
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business41
Midsize Enterprise22
Large Enterprise20
By reviewers
Company SizeCount
Small Business55
Midsize Enterprise26
Large Enterprise40
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise3
 

Questions from the Community

What are the pros and cons of MS dynamics vs. Salesforce CRM?
When comparing Microsoft Dynamics 365 and Salesforce CRM in 2026, both are leading CRM platforms, but they serve slig...
What needs improvement with Microsoft Dynamics CRM?
Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix o...
What is your primary use case for Microsoft Dynamics CRM?
I have been working with Microsoft Dynamics CRM for five or six years for various customers. I work with CRM and some...
What do you like most about Salesforce Sales Cloud?
The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.
What needs improvement with Salesforce Sales Cloud?
Salesforce Sales Cloud can be improved in several areas. First, the UI is an area for enhancement. Even though they'v...
What is your primary use case for Salesforce Sales Cloud?
Salesforce Sales Cloud serves as our primary tool for our sales team and reviews team to document and keep all our in...
What is your experience regarding pricing and costs for Sugar Enterprise?
All are almost the same pricing. Maybe the cheapest is Salesforce, I believe.
What needs improvement with Sugar Enterprise?
The only challenge was that we implemented it in our on-premise data center instead of using it in the cloud. That wa...
What advice do you have for others considering Sugar Enterprise?
To start with, SugarCRM is a very good platform. It's easy to implement and easily customizable. Might be later when ...
 

Also Known As

Dynamics CRM, MS Dynamics CRM
Sales Cloud, SFDC, Salesforce
No data available
 

Overview

 

Sample Customers

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group
Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor
Find out what your peers are saying about Microsoft, Salesforce, Zoho and others in CRM. Updated: March 2026.
885,376 professionals have used our research since 2012.