

| Product | Mindshare (%) |
|---|---|
| Trax Retail Execution | 20.7% |
| Mi9 Intelligence | 1.7% |
| Other | 77.6% |
Mi9 Retail is a leading provider of enterprise software for retailers, wholesalers, and brands. We believe that a great experience takes place when optimized product planning and inventory management intersects perfectly with skillful customer engagement and point-of-purchase execution. The results are better revenue and margin performance, greater customer engagement and value, and a more satisfied, loyal workforce.
Trax digitizes the physical world of retail. In 2010 Trax introduced a revolutionary new image recognition technology to the consumer goods industry. Our purpose was twofold – to raise awareness of the significance and value of image recognition and to drive greater efficiencies and effectiveness for consumer goods companies. For the first time, sales representatives could receive detailed product and category information including out-of-shelf, share of shelf, planogram, pricing and promotional compliance and more, all delivered to their mobile phones within minutes in the store.
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