IBM Sterling Store Engagement vs Trax Retail Execution comparison

IBM Sterling Store Engagement extends access and control of store operations to store associates through intuitive mobile applications that enable omnichannel offerings like buy online, pickup in store and ship from store as well as managing returns across channels. IBM Sterling Store Engagement improves the efficiency of store personnel with real-time access to customer and product information, the ability to view inventory levels at multiple store locations, quickly locate an order, check its status, make any necessary changes to it on behalf of a customer, manage returns and efficiently perform all fulfillment tasks in the store.

Trax digitizes the physical world of retail. In 2010 Trax introduced a revolutionary new image recognition technology to the consumer goods industry. Our purpose was twofold – to raise awareness of the significance and value of image recognition and to drive greater efficiencies and effectiveness for consumer goods companies. For the first time, sales representatives could receive detailed product and category information including out-of-shelf, share of shelf, planogram, pricing and promotional compliance and more, all delivered to their mobile phones within minutes in the store.