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| Product | Market Share (%) |
|---|---|
| Medallia Experience Cloud | 1.3% |
| Xoxoday Enterprise | 0.9% |
| Other | 97.8% |
Medallia Experience Cloud is a comprehensive customer experience management platform that enables organizations to capture, analyze, and act upon customer feedback in real-time. Its primary use case is to help businesses understand and improve the customer experience across various touchpoints.
The most valuable functionality of Medallia Experience Cloud is its ability to collect feedback from customers through multiple channels, such as surveys, social media, and online reviews. This feedback is then analyzed using advanced text and sentiment analytics, providing organizations with actionable insights into customer preferences, needs, and pain points.
By leveraging these insights, organizations can make data-driven decisions to enhance their products, services, and overall customer experience. Medallia Experience Cloud also offers robust reporting and visualization tools, allowing businesses to track key performance indicators and measure the impact of their customer experience initiatives.
Furthermore, Medallia Experience Cloud helps organizations close the loop with customers by automatically routing feedback to the relevant teams for prompt resolution. This proactive approach not only improves customer satisfaction but also helps organizations identify and address potential issues before they escalate.
Xoxoday helps enterprises digitize and gamify their engagement, reward & recognition programs for employees and channel partners.
Employee Engagement is a crucial driver for corporates to increase motivation, productivity and wellbeing in the organization. An Engaged employee is 40% more productive, helps increase customer satisfaction by 18% and helps in improving profitability by around 2 times in organizations. (Source: Hewitt Research).
Channel Partners (Dealers, Distributors, Retailers, Influencers and off-Roll Sales teams) contributes to 70-80% of organization’s Sales. Channel Partners are also brand evangelists. In current scenario, transactions between organizations and channel partners are disengaged and offline. Trade promotion initiatives (over and above commissions) are key drivers to increase channel engagement and communication. However, most of the channel partner engagement is broken and inefficient.
Both Employee and Channel Partner engagements are offline in nature currently. There is a huge gap in communication between the organization and these stakeholders. A typical offline reward program offers cash, products and tours as a means of engagement. These offline programs have huge operational inefficiencies, requires lot of manpower for execution and have high turn-around-times (45-60 days). These offline programs fail to increase the engagement, are difficult to execute and does not help in achieving the stated objectives of the organization.
Xoxoday solves this problem by providing platform which offers features and tools to engage, communicate, and reward in a single platform. Xoxoday platform can be integrated with client’s internal ERP/HRMS for a holistic seamless experience. Xoxoday platform provides real-time data and analytics which organizations can use to take corrective actions. The platform improves turn-around-time of implementation, improves ROI from the program and increases the satisfaction levels of the stakeholders.
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