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MashZone NextGen Business Analytics vs Tableau Enterprise comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 9, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

MashZone NextGen Business A...
Ranking in Data Visualization
42nd
Average Rating
7.6
Reviews Sentiment
6.3
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Tableau Enterprise
Ranking in Data Visualization
1st
Average Rating
8.4
Reviews Sentiment
6.1
Number of Reviews
309
Ranking in other categories
BI (Business Intelligence) Tools (2nd), Reporting (2nd), Embedded BI (1st)
 

Mindshare comparison

As of January 2026, in the Data Visualization category, the mindshare of MashZone NextGen Business Analytics is 0.6%, up from 0.2% compared to the previous year. The mindshare of Tableau Enterprise is 11.3%, down from 28.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Visualization Market Share Distribution
ProductMarket Share (%)
Tableau Enterprise11.3%
MashZone NextGen Business Analytics0.6%
Other88.1%
Data Visualization
 

Featured Reviews

Suresh Nagendran - PeerSpot reviewer
Solution Architect at HCL Technologies
Real-time data with a user-friendly interface
The most valuable features are real-time data, introspective data, and input data. The interface is also very easy to use MashZone could be faster and provide more support for IoT platforms. I've been using MashZone NextGen Business Analytics for three years. This solution is stable. I believe…
Uzair Faruqi - PeerSpot reviewer
Head Of Analytics at Mjunction Services
Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization
Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Mashzone is the best product on the market for process analysis."
"This solution is made to be easy-to-use. If you can use Excel, you can use MashZone."
"The most valuable features are real-time data, introspective data, and input data. The interface is also very easy to use."
"The technical support from Germany is very good."
"Tableau is easy to use and it has great predictive features."
"It is a complete solution allowing a lot of integrations, different graphics, multiple operations and analyzes our date and gives us meaning from it."
"We frequently utilize visualizations using maps and different objects, all with rich coloring options. And tooltips are absolutely essential for us. Tooltips, like the pop-up descriptions when you hover over some object or graph. Those tooltips in Tableau are great features."
"Easy for beginners to use"
"The ease of presenting findings is very helpful."
"The most important feature is the tool is very easy to use. This makes it simple to introduce it to CxOs. After a rapid demo, they are usual impressed by the results shown, because it has such a rare simplicity."
"Overall, Tableau is a very good tool."
"Compared to other products, visualization features are really good."
 

Cons

"MashZone could be faster and provide more support for IoT platforms."
"MashZone is not very good to use with big data, statistical analysis, or financial analysis. This is not what it is built to do."
"Overall, the only major frustration that I have had so far is with Tableau Public. I first used Tableau Public when I was building capacity, and when there was a later release to download and you wanted to upgrade, all your work would have to be manually re-entered."
"We have products like Tableau, Power BI, Cognos, and QlikView in the data visualization segment. Compared to those, Tableau is quite costly."
"There should be stronger data modules for the platform."
"Implementation requires a technical background."
"I would like Tableau to handle geospatial data better in terms of multiple layers and shapefiles."
"Formatting controls could use some improvement."
"There have been issues where suddenly the site will not respond, requiring a restart."
"In the cloud sometimes the performance is a little bit slow."
 

Pricing and Cost Advice

Information not available
"It is expensive when you compare it with Power BI. It should be cheaper."
"ROI is very high, but it requires a data preparation/blending tool."
"We always consider pricing when considering a new solution. We are a non-profit and price is a huge concern."
"The pricing of Tableau should be better to remain competitive in the market, especially when compared to alternatives."
"The company chose to purchase a creator license for me, which was $70. With that license, you can also be an administrator. We also have 20-25 extra licenses and they cost around $20-$35 each. Those are for normal users who will be viewing the dashboards. Those are monthly charges."
"Basically, we prefer a permanent license. A one-time charge is much better."
"The pricing for Tableau is the same as the other products in the market."
"It is reasonable based on what it offers."
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Comparison Review

it_user6330 - PeerSpot reviewer
Product Manager at a retailer with 10,001+ employees
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
No data available
Financial Services Firm
14%
Computer Software Company
10%
Manufacturing Company
10%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business117
Midsize Enterprise67
Large Enterprise184
 

Questions from the Community

Ask a question
Earn 20 points
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
 

Also Known As

MashZone NextGen
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

Information Not Available
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about MashZone NextGen Business Analytics vs. Tableau Enterprise and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.