Marketo vs Salesforce Marketing Cloud vs Sitecore Digital Marketing System comparison

Adobe and Salesforce are both solutions in the Marketing Management category. Adobe is ranked #4 with an average rating of 8.3, while Salesforce is ranked #1 with an average rating of 8.5. Adobe holds a 9.2% mindshare in MM, compared to Salesforce’s 16.3% mindshare. Additionally, 96% of Adobe users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

Marketo

Read 26 Marketo reviews

1,731 Views
796 Comparison Views

96% willing to recommend

Salesforce Marketing Cloud

Read 60 Salesforce Marketing Cloud reviews

3,606 Views
1,370 Comparison Views

98% willing to recommend

Sitecore Digital Marketing ...

Read 2 Sitecore Digital Marketing System reviews

210 Views
105 Comparison Views

100% willing to recommend

Marketo

Salesforce Marketing Cloud

Sitecore Digital Marketing ...

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Marketo, Salesforce Marketing Cloud, and Sitecore Digital Marketing System based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management.

To learn more, read our detailed Marketing Management Report (Updated: August 2025).

Buyer's Guide

Marketing Management

August 2025

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Helped 867,349 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of September 2025, in the Marketing Management category, the mindshare of Marketo is 9.2%, down from 11.5% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 16.3%, up from 16.3% compared to the previous year. The mindshare of Sitecore Digital Marketing System is 1.2%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management Market Share Distribution
Product	Market Share (%)
Salesforce Marketing Cloud	16.3%
Marketo	9.2%
Sitecore Digital Marketing System	1.2%
Other	73.3%

Marketing Management

Featured Reviews

Anika Gaur

Senior Digital Solutions Analyst at Rich Products

Effective lead management and useability with room for reporting improvements

Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar to tools like HubSpot and Salesforce account engagement would be beneficial. Additionally, Marketo should work on automating tools and updating the product since it looks similar to how it did five years ago.

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Napitch K

Chief Executive Officer & Founder at growth innovation

Integration challenges impact workflow efficiency

The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.

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Venugopal Kulasekaran

Product Delivery Manager at Infosys

Advanced features and personalization improve content management experience

I primarily use Sitecore Digital Marketing System for content creation and management. This includes handling text, videos, and images displayed on websites, providing an interface where everything is presented seamlessly to the user on the front end Sitecore Digital Marketing System is a…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."

"The main feature of Marketo is sending out emails, so that would be the most valuable feature."

"The most valuable features of Marketo are its ease of use and flexibility."

"The valuable features are list uploads, email campaigns, generating reports,source tracking, and lead attribution."

"We are scoring based on behavior without pressure, and it keeps producing excellent results."

"The most valuable feature of this solution is Smart Campaigns."

"The most valuable features are the Marketo emails, both sending and tracking."

"I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity."

More Marketo pros

"The automation is great. It saves us a lot of time and it makes us move faster."

"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."

"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."

"The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."

"The tool is flexible and helps us with insights and reports. Salesforce Marketing Cloud has improved our organizational functions by creating an environment where clients and internal staff can access information about various solutions. For instance, clients can apply for different projects, and internal staff can approve them based on donor requirements. This simplifies communication between clients, donors, and our company,"

"The Journey and CloudPages and automation are all great."

"It is straightforward to set up."

"Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth."

More Salesforce Marketing Cloud pros

"The platform’s most valuable feature is the ability to create web pages with ease."

Cons

"The user interface could be improved."

"Based on my clients ' comments, there is room for improvement in Marketo. For instance, Oracle's Eloqua had much larger databases than Marketo a few years ago, handling millions of records. Marketo has been catching up but doesn't hold the most extensive possible databases. This is less of an issue for B2B, but for B2C customers, who have millions of records, It also lacks features of HubSpot, which should be incorporated. Marketo could benefit from supporting more extensive databases and incorporating some of HubSpot's features. HubSpot is cheaper, and while Marketo is not the most expensive, it's not the least. They would be a better competitor to HubSpot if their pricing were lower. These products are typically priced per user per month."

"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."

"Its APIs need to be more flexible because there are some things that are not available in the API."

"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."

"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."

"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."

"Marketo should give more power to the users for data manipulation."

More Marketo cons

"They could improve the product's data integration functionality for larger companies."

"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."

"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."

"Marketing Cloud's forecasting could be improved."

"The cost is always a concern for anyone using a SaaS product."

"The product could use a little bit of BI in the sense of rule-based building."

"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."

"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."

More Salesforce Marketing Cloud cons

"In a few scenarios, Sitecore DMS works slowly."

Pricing and Cost Advice

"The initial pricing was excellent, but the pricing for renewals is not as good."

"The solution is expensive compared to others."

"The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"The pricing is not cheap, but it's not that expensive either."

More Marketo pricing and cost advice

"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."

"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."

"My company pays to use this solution."

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

"The price is expensive."

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

More Salesforce Marketing Cloud pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Computer Software Company

18%

Manufacturing Company

10%

Financial Services Firm

Insurance Company

Computer Software Company

13%

Financial Services Firm

12%

Manufacturing Company

10%

Comms Service Provider

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	5
Large Enterprise	10

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	14
Large Enterprise	28

No data available

Questions from the Community

What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM...

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What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

See all answers

What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confide...

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What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

An area of Salesforce Marketing Cloud that could be improved is the connectivity between Sales Cloud and Marketing Cl...

See all answers

What do you like most about Sitecore Digital Marketing System?

The platform’s most valuable feature is the ability to create web pages with ease.

See all answers

What needs improvement with Sitecore Digital Marketing System?

Sitecore Digital Marketing System can be improved by incorporating more AI capabilities. AI should assist in generati...

See all answers

What is your primary use case for Sitecore Digital Marketing System?

I primarily use Sitecore Digital Marketing System ( /products/sitecore-digital-marketing-system-reviews ) for content...

See all answers

Comparisons

HubSpot Marketing Hub vs Marketo

Compared 20% of the time

Oracle Eloqua vs Marketo

Compared 16% of the time

SAP Marketing Cloud vs Marketo

Compared 9% of the time

Microsoft Dynamics CRM vs Marketo

Compared 6% of the time

Zeta Marketing Platform vs Marketo

Compared 5% of the time

More Marketo Competitors

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 10% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 9% of the time

SAP Marketing Cloud vs Salesforce Marketing Cloud

Compared 8% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 8% of the time

BloomReach vs Salesforce Marketing Cloud

Compared 7% of the time

More Salesforce Marketing Cloud Competitors

Microsoft Dynamics CRM vs Sitecore Digital Marketing System

Compared 48% of the time

More Sitecore Digital Marketing System Competitors

Product Reports

Buyer's Guide

Marketo

August 2025

Download Marketo product report

Buyer's Guide

Salesforce Marketing Cloud

August 2025

Download Salesforce Marketing Cloud product report

Buyer's Guide

Marketing Management

August 2025

Sitecore Digital Marketing System report

Download Sitecore Digital Marketing System product report

Also Known As

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ExactTarget

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Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

The Sitecore Digital Marketing System (DMS) is a way for marketers to manage content, analytics, personalization, automation, email and testing within a single interface and leverage all of the data within one location. Sitecore DMS allows marketers to focus on what's most important - focusing on strategic investments and evaluating their success based on ROI - and bypass factors slowing them down - multiple platform maintenance and subscription fees.

Sitecore

Sample Customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

easyJet, Panasonic, Oxfam, Jabra, Graf von Faber-Castell, Boy Scouts of America, eQ Asset Management, Zurich Group International, YouSee

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management. Updated: August 2025.

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