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MailChimp vs Mandrill comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

MailChimp
Ranking in Cloud Email
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
32
Ranking in other categories
No ranking in other categories
Mandrill
Ranking in Cloud Email
10th
Average Rating
8.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2026, in the Cloud Email category, the mindshare of MailChimp is 8.7%, down from 15.3% compared to the previous year. The mindshare of Mandrill is 3.1%, up from 2.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Mindshare Distribution
ProductMindshare (%)
MailChimp8.7%
Mandrill3.1%
Other88.2%
Cloud Email
 

Featured Reviews

Ghias Ahmad - PeerSpot reviewer
Network Officer at Punjab Information Technology Board
Good for digital marketing purposes, such as creating and managing email campaigns
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.
it_user229338 - PeerSpot reviewer
Director with 1,001-5,000 employees
It's very straightforward to set up, but you have to be technical to do it.
The HTML templating functionality was the most important feature/reason for us to move to their service. A must in today’s customer contact environment, but the out of the box analytics have also been very valuable. In a customer service environment, it is imperative to know that the customer is receiving the message, and in a timely manner.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"MailChimp enables us to manage how the content crosses over and monitors each series or campaign while providing in-depth analytics for each vertical market."
"Dragging and dropping is much faster than writing HTML and CSS."
"This is a great way for DigiEnable to keep in touch with its clients, users, subscribers, and charities and groups it supports, and it's a vital tool in the online communications strategy for any business, meaning you can build better relationships with your clients, keep in touch more, and you'll build better projects for years to come."
"We used to use VerticalResponse but made the switch because we found MailChimp to be easier and faster to work with."
"It allows for dragging and dropping, which is much faster than writing HTML and CSS."
"MailChimp is solid and easy to use for clients, but has all the power we need to build great campaigns, A/B test them, get them delivered, tracked, and report."
"Their technical support is excellent."
"MailChimp has many capabilities."
"Being able to track open and click rates, so we can adjust email content appropriately."
"The superior customer service we can now offer our clients is a differentiator when it comes to client retention and winning new business."
 

Cons

"They have poor inbox visibility, and many of the emails went to the spam folder."
"It would be great to be able to create broader segments for campaigns."
"Its admin interface, particularly for setting up a new campaign, is not the most intuitive."
"It needs more formatting flexibility, such as the ability to wrap text around photos."
"Customer Service: I really haven’t had to use customer service much but it is only by email which is unfortunate."
"The solution could be easier to use."
"MailChimp’s reports on audience engagement are not the most robust."
"List management could be more scalable."
"It was on the slow side."
 

Pricing and Cost Advice

"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
"MailChimp is affordable."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
9%
Manufacturing Company
9%
Construction Company
8%
Computer Software Company
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise3
Large Enterprise9
No data available
 

Comparisons

 

Overview

 

Sample Customers

The Atlantic, WNYC, Sierra Nevada, New York Times
SoundCloud, Envato, Trello
Find out what your peers are saying about MailChimp vs. Mandrill and other solutions. Updated: March 2026.
885,444 professionals have used our research since 2012.