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JIRA Service Management vs ServiceNow comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 29, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.6
JIRA Service Management streamlines workflows, cuts costs, enhances productivity, and benefits virtual teams with its cloud-based platform.
Sentiment score
6.6
ServiceNow boosts efficiency and cost savings through automation, enhanced project management, and improved integration, despite initial setup expenses.
They have removed the costs associated with on-prem infrastructure, including data center costs, power costs, and physical server costs.
General Manager at sPerception IT
The return on investment is good when implementing for ourselves and for other clients.
ServiceNow Developer at Bangmetric services pvt ltd
Manually, there are huge numbers that come up because these integrated tools help organizations make the right decisions with all the information in one place, while manual methods lack visibility.
Associate Vice President at Wissen infotech
 

Customer Service

Sentiment score
6.1
Atlassian's customer service is efficient but faces challenges with time zones and technical support accessibility, relying on local partners.
Sentiment score
6.9
ServiceNow's customer service is efficient and responsive, though technical support experiences vary with some noting delays and mixed outcomes.
The support is exemplary and deserves a perfect rating.
Team Lead at a tech vendor with 10,001+ employees
Obtaining support for maintenance is the current challenge because they don't have a presence in the local market.
General Manager at sPerception IT
Whenever we have had issues, they have provided good support, and those issues have never recurred.
Vice President Delivery & Operations at Rezilyens
 

Scalability Issues

Sentiment score
7.3
JIRA Service Management is scalable, flexible, and integrates well, supporting various organizations with excellent scalability ratings and licensing options.
Sentiment score
7.4
ServiceNow offers high scalability, adaptability, and seamless expansion for diverse applications with minimal concerns, supported by regular updates.
It supports introducing new features or levels efficiently across our global locations, helping everyone stay informed.
R&D Engineering - Program Manager at a energy/utilities company with 501-1,000 employees
There are no limitations or performance issues with ServiceNow; it is cloud-based, so it is highly scalable and performs well.
General Manager at sPerception IT
It is capable of vertical scaling with no issues.
Team Lead at a tech vendor with 10,001+ employees
I rate the scalability of ServiceNow as an eight on a scale of one to ten.
IT infra Admin at synu
 

Stability Issues

Sentiment score
7.8
JIRA Service Management is highly stable and reliable, frequently updated, with most users rating its stability between 8-9/10.
Sentiment score
7.7
ServiceNow offers reliable performance with minimal downtime, efficiently resolving issues while occasional bugs are linked to customizations.
There should be more governance for permissions and more options for customized access without frequently involving the admin.
R&D Engineering - Program Manager at a energy/utilities company with 501-1,000 employees
It is cloud-based, so it is highly scalable and performs well.
General Manager at sPerception IT
I haven't faced any issues with stability; I've rarely seen any downtime.
Solution Engineer - Digital Platform | Mobile at British American Tobacco
ServiceNow is stable enough.
ServiceNow Developer at Bangmetric services pvt ltd
 

Room For Improvement

JIRA Service Management struggles with integration, customization, interface usability, and lacks key features like advanced dashboards and asset management.
ServiceNow struggles with pricing, complexity, and usability, facing issues in training, integration, and user satisfaction due to its challenges.
JIRA's user interface needs training to understand and utilize.
R&D Engineering - Program Manager at a energy/utilities company with 501-1,000 employees
It remains one of the main barriers to using JIRA Service Management across our entire company.
GB, Development Practice - Technical Director at EJADA
We need to consider which AI tool would be most suitable for our project.
Database Administrator at a retailer with 10,001+ employees
It makes no sense in my opinion, and they should offer the team at the front to help customize the product to fit each company's needs, as every company has different demands and forms of submitting a request that need adjustment over time.
Manager of Security Engineering & Architecture at a outsourcing company with 5,001-10,000 employees
There is a need for bug or error tracking in ServiceNow.
Team Lead at a tech vendor with 10,001+ employees
Their customer support could make it a great solution, not just product support but also their relationship with partners and training initiatives in different regions.
Security Architect at وزارة الثقافة Ministry of Culture
 

Setup Cost

JIRA Service Management's pricing is competitive but can be costly with more users and add-ons, varying by market.
ServiceNow is pricey with complex licensing; strategic negotiation and planning can optimize value and manage costs effectively.
We used Jira's free version for some time.
Sr Test Lead at Emerson
ServiceNow's pricing can be justified if more functionality is required.
ServiceNow Developer at Bangmetric services pvt ltd
ServiceNow does come with a price.
Associate Vice President at Wissen infotech
ServiceNow is expensive for all regions.
Security Architect at وزارة الثقافة Ministry of Culture
 

Valuable Features

JIRA Service Management offers customizable dashboards, integration capabilities, and flexibility, enhancing project management and collaboration for varied needs.
ServiceNow offers flexible customization, intuitive interface, automation, integration, and seamless collaboration, enhancing efficiency and meeting diverse business needs.
JIRA itself is valuable for managing tickets, user stories, and pipeline.
GB, Development Practice - Technical Director at EJADA
For every task we are working on, the project manager can see the status once we update the stories mentioned.
Senior Software Engineer at Annalect
It is beneficial if someone is on vacation since others can follow up on the tickets.
Senior Technical Analyst at Allianz
ServiceNow provides a wide range of functionality, covering all the necessary modules, unlike Jira which is primarily for IT.
ServiceNow Developer at Bangmetric services pvt ltd
Automation capabilities are impressive, bolstered by a vast repository of out-of-the-box connectors and plugins that facilitate integration with various applications worldwide.
Security Architect at وزارة الثقافة Ministry of Culture
The features of ServiceNow that I find most valuable include its ability to easily access ticket details if you know the ticket number, monitor the timeline of when the ticket was created, and see the current status.
IT infra Admin at synu
 

Categories and Ranking

JIRA Service Management
Ranking in Help Desk Software
2nd
Ranking in IT Service Management (ITSM)
2nd
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
88
Ranking in other categories
No ranking in other categories
ServiceNow
Ranking in Help Desk Software
1st
Ranking in IT Service Management (ITSM)
1st
Average Rating
8.6
Reviews Sentiment
6.8
Number of Reviews
223
Ranking in other categories
IT Asset Management (1st), Rapid Application Development Software (2nd), No-Code Development Platforms (1st)
 

Mindshare comparison

As of January 2026, in the IT Service Management (ITSM) category, the mindshare of JIRA Service Management is 7.6%, down from 11.1% compared to the previous year. The mindshare of ServiceNow is 16.6%, down from 24.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
IT Service Management (ITSM) Market Share Distribution
ProductMarket Share (%)
ServiceNow16.6%
JIRA Service Management7.6%
Other75.8%
IT Service Management (ITSM)
 

Q&A Highlights

FE
Feb 18, 2020
 

Featured Reviews

Sohaib Ahmad - PeerSpot reviewer
Vice President Service Delivery at quixel
Comprehensive workflows and data views have supported complex teams but still need cost improvements
JIRA Service Management is costly. The pricing structure needs improvement. When I add some plugins, I have to pay the cost for every user whether they are using it or not. For smaller companies, the detailed workflow editing and the kind of details that JIRA Service Management provides would be complex. For startups and smaller companies, JIRA Service Management would be complex. The cloud offering is easier because I don't have to manage the infrastructure. There are two templates of the project: company-managed and team-managed. Team-managed is a newer feature, which is good for startup-kind companies where they don't need control over data from multiple projects displaying in one dashboard. For startups, JIRA Service Management is somewhat complex with its schemes and everything. Capacity management should be improved in terms of additional features in the next release of JIRA Service Management.
SP
General Manager at sPerception IT
Adopting flexible workflows with customized automation delivers measurable benefits
There are things that I would like to see improved in ServiceNow, such as the pricing, as it is a very costly solution compared to other tools. Additionally, its presence in the local market is very limited; in Pakistan, for example, I don't see any vendor or distributor of ServiceNow available. They need to increase their sales spectrum globally so people can easily access them and engage them for client meetings and more. From a functionality perspective, the features in ServiceNow are acceptable as, at the moment, the ITSM modules rank highly, being 13 plus Pink Elephant certified, which is a good aspect to have. When providing advice to users, I would suggest they consider making strategic decisions about their per user pricing since it is very high. In our region, people normally start with 5 to 10 users, but the per user price is quite steep. Moreover, ServiceNow does not charge based on data uploaded or downloaded, so they should reconsider their pricing and data policies to align better with the financial capabilities of the region.
report
Use our free recommendation engine to learn which IT Service Management (ITSM) solutions are best for your needs.
879,422 professionals have used our research since 2012.
 

Answers from the Community

FE
Feb 18, 2020
Feb 18, 2020
Currently, we work with REMEDY in Totalsec, it is the ticketing tool that manages the Operation processes in Totalsec. We are evaluating SERVICE NOW, as we are looking for new features to control our tickets. It is my first approach with SERVICE NOW, but I have seen it operatively very complete and at a price similar to REMEDY. At the moment I have not worked with JIRA. From my experience, I ...
2 out of 6 answers
DS
Head of Channel Sales with 51-200 employees
Dec 31, 2019
I don’t know the answer, but I assume JIRA will be significantly less money.
JV
Founder & CEO with 201-500 employees
Jan 1, 2020
JIRA Service Desk gives you a better monetary deal.
 

Top Industries

By visitors reading reviews
Computer Software Company
10%
Financial Services Firm
10%
Manufacturing Company
9%
Educational Organization
7%
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
10%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise24
Large Enterprise33
By reviewers
Company SizeCount
Small Business55
Midsize Enterprise35
Large Enterprise164
 

Questions from the Community

Which solution is better for developing non-ITSM applications: OutSystems or Service Now?
The short answer is that OutSystems is far better for 2 main reasons. Firstly, with Service Now you are locked into that platform for good. The business model is to lock in and then keep pumping th...
Would you choose ServiceNow over Microsoft PowerApps?
Hi Netanya, I will choose ServiceNow because ServiceNow is a very good tool compared to Microsoft PowerApp. Because ServiceNow has a very strong module (Performance Analysis) reporting which will ...
What do you like most about ServiceNow?
The solution has a user-friendly interface.
 

Also Known As

JIRA Service Desk, Atlassian Jira Service Management
No data available
 

Overview

 

Sample Customers

mgm technology partners, Telestream, Build.com, Zend Technologies, OfficeDrop, PGS Software, American Diabetes Association, NEPTUNE Canada
AAA, AstraZeneca, Becton, Dickinson and Company, Broadcom, Christus Health, Epicor, Equinix, GE Capital, Intuit, KPMG, Loyola Marymount University, OshKosh, Quantas, RedHat, Royal Bank of Scotland, Swiss Re, U.S. Department of Energy, Safeway, Yale University, and Zillow    
Find out what your peers are saying about JIRA Service Management vs. ServiceNow and other solutions. Updated: December 2025.
879,422 professionals have used our research since 2012.