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IBM Watson Campaign Automation vs SmarterHQ comparison

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Ranking
12th
Views
359
Comparisons
295
Reviews
0
Average Words per Review
0
Rating
N/A
27th
Views
59
Comparisons
47
Reviews
0
Average Words per Review
0
Rating
N/A
Buyer's Guide
Marketing Automation
June 2022
Find out what your peers are saying about Salesforce, Oracle, Adobe and others in Marketing Automation. Updated: June 2022.
610,336 professionals have used our research since 2012.
Comparisons
Also Known As
IBM Marketing Cloud, IBM SilverPop
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SmarterHQ
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Overview
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.
SmarterHQ makes it easy for brands to automate web and email personalization. Our personalization engine analyzes online and offline activity to respond to individual customers with personalized content. We work with some of the world’s largest brands – such as Eddie Bauer, eBags, Chico’s, and Finish Line to drive phenomenal business results. We’ve been recognized by Forbes as technology to push e-commerce into a new era of personalization and Forrester's Total Economic Impact study to deliver 667% in ROI.
Offer
Learn more about IBM Watson Campaign Automation
Learn more about SmarterHQ
Sample Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
Finish Line, Golfsmith, Value City Furniture, Boston Proper
Top Industries
VISITORS READING REVIEWS
Computer Software Company26%
Comms Service Provider14%
Government8%
Financial Services Firm6%
No Data Available
Company Size
VISITORS READING REVIEWS
Small Business24%
Midsize Enterprise9%
Large Enterprise68%
No Data Available
Buyer's Guide
Marketing Automation
June 2022
Find out what your peers are saying about Salesforce, Oracle, Adobe and others in Marketing Automation. Updated: June 2022.
610,336 professionals have used our research since 2012.

IBM Watson Campaign Automation is ranked 12th in Marketing Automation while SmarterHQ is ranked 27th in Marketing Automation. IBM Watson Campaign Automation is rated 0.0, while SmarterHQ is rated 0.0. On the other hand, IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud and HubSpot Marketing Hub, whereas SmarterHQ is most compared with .

See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.