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IBM Master Data Management on Cloud vs Reltio Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Master Data Management ...
Ranking in Cloud Master Data Management (MDM)
15th
Average Rating
0.0
Reviews Sentiment
7.5
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Reltio Cloud
Ranking in Cloud Master Data Management (MDM)
2nd
Average Rating
8.6
Reviews Sentiment
7.6
Number of Reviews
12
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Cloud Master Data Management (MDM) category, the mindshare of IBM Master Data Management on Cloud is 1.3%, up from 0.7% compared to the previous year. The mindshare of Reltio Cloud is 16.9%, up from 15.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Master Data Management (MDM) Market Share Distribution
ProductMarket Share (%)
Reltio Cloud16.9%
IBM Master Data Management on Cloud1.3%
Other81.8%
Cloud Master Data Management (MDM)
 

Featured Reviews

reviewer1507302 - PeerSpot reviewer
Effective service consolidation, new features frequent added, and beneficial centralized management
My advice to others would be IBM Master Data Management on Cloud should be considered as one of the solutions in comparison with other cloud providers in that area. Compare other solutions, such as Azure or AWS Endure data management. Based on some of the projects that we have had most customers have been extremely satisfied, I rate IBM Master Data Management on Cloud a nine out of ten.
Samudra Som - PeerSpot reviewer
Provides master data management and has a good UI and support
I was working with Reltio Cloud on a project for a car retail company. This company needed to create a master data repository, a "golden copy," that would consolidate all customer and vehicle information from their various sources. The company had a front-end application in its stores where customers could provide their details and a web page where customers could schedule test drives. All these customer details were captured through different applications and fed into Reltio via real-time and batch processes. My role involved verifying that the ETL processes were working correctly and that the data was being loaded into Reltio properly. I ensured that the MDM was accurate by checking the match and merge rules and that the golden copy of the customer data was correctly created based on these rules. To perform these validations, I used the Reltio UI to log in, sample the golden copies of customer profiles, and confirm that the profiles included all relevant source details and attribute values. I also checked that the attribute values adhered to the survivorship rules established in Reltio.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"IBM Master Data Management on Cloud has been valuable because it has helped in the consolidation of services and lots of the cost of administering and centralizing all the management and automation. Additionally, new features are frequently added."
"It is a scalable product, and the scalability is good. We can configure users."
"There are default limitations and considerations. For instance, Reltio can store a maximum of 200 values for a single attribute. If your data exceeds this limit, you can request Reltio support to increase the limit. However, be aware that increasing this limit may impact performance, potentially slowing down data loading times."
"The matching feature of Reltio Cloud is highly effective compared to many other tools available. Additionally, it is almost ready to use out-of-the-box, reducing the implementation time."
"The cloud feature is very beneficial, and the scalability performance feature is excellent."
"Its user interface is different from that of other MDM solutions like Informatica"
"The most valuable feature of Reltio Cloud is the customization we can make in its functionality."
"The survivorship feature is great because we can define it, prioritize the sources, and only allow those sources to survive when making the golden record."
"It is very easy to learn. The"
 

Cons

"The solution is continually being improved by adding features. They should continue to improve the solution in the future."
"Reltio Cloud could be improved in two specific areas. Firstly, the API capability needs to be enhanced, as when utilizing the REST API and posting a significant amount of data, there are multiple rejections from the MDM side. This can be due to the MDM server not responding or being unable to process the request. Therefore, I suggest that the API capacity should be increased to handle larger amounts of data. Additionally, I have noticed that the response time from the servers can take up to a minute or a few seconds, which can be improved for a faster response time."
"AI features should be introduced in Reltio more."
"There is some lag in developing new features for specific business requirements. If a new feature is needed, we have to raise a request in the developer portal through the IDEA portal. This process takes time to develop, which can be a drawback when immediate business needs arise."
"The solution's UI could be enhanced, and its record filtering could be expanded."
"The download process can be quite slow"
"The deployment is difficult."
"We need manual data modeling and configuration to tailor the platform to our requirements."
"Initially, the UI was limited in features."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
14%
Computer Software Company
14%
Manufacturing Company
11%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise2
Large Enterprise8
 

Questions from the Community

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What needs improvement with Reltio Cloud?
We are quite satisfied with the solution. The only issue we face is with the workflow feature. Every time we need to deploy our workflows, we must contact the Reltio Support Center. We have to rely...
What is your primary use case for Reltio Cloud?
We are currently using Reltio Cloud. We are consultants based in Europe, and we are using it for ourselves and our clients.
What advice do you have for others considering Reltio Cloud?
Our team consists of 35 plus members spread across India, Vietnam, and Portugal in Europe. The solution runs on AWS Cloud and is a well-known platform. TIBCO EBX has suffered some losses last year....
 

Overview

 

Sample Customers

Zions Bancorporation, London Borough of Camden, Government of Odisha, 1-800-Flowers.com, Nordea Bank, Sonoma County, California, Localiza
iMiDiA, Slalom, MeritDirect, Cognizant
Find out what your peers are saying about Informatica, Reltio, TIBCO and others in Cloud Master Data Management (MDM). Updated: October 2025.
872,019 professionals have used our research since 2012.