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IBM Master Data Management on Cloud vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Master Data Management ...
Ranking in Cloud Master Data Management (MDM) Solutions
15th
Average Rating
0.0
Reviews Sentiment
7.5
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Informatica Intelligent Dat...
Ranking in Cloud Master Data Management (MDM) Solutions
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (2nd), Data Quality (1st), Business Process Management (BPM) (11th), Business-to-Business Middleware (5th), API Management (8th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
 

Mindshare comparison

As of June 2025, in the Cloud Master Data Management (MDM) Solutions category, the mindshare of IBM Master Data Management on Cloud is 1.0%, up from 0.8% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 26.6%, down from 35.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Master Data Management (MDM) Solutions
 

Featured Reviews

reviewer1507302 - PeerSpot reviewer
Effective service consolidation, new features frequent added, and beneficial centralized management
My advice to others would be IBM Master Data Management on Cloud should be considered as one of the solutions in comparison with other cloud providers in that area. Compare other solutions, such as Azure or AWS Endure data management. Based on some of the projects that we have had most customers have been extremely satisfied, I rate IBM Master Data Management on Cloud a nine out of ten.
Raj Sethupathi - PeerSpot reviewer
Offers profiling and address standardization but can be complicated
Informatica Data Quality has its data warehouse, primarily using Oracle and some SQL databases. You need a database to host the data. The cleansed version of the data is stored in the data warehouse. It integrates with PowerCenter and other Informatica tools. The integration details can be complex, but a regional setup is involved in this process. Profiling smaller datasets, such as 10,000-50,000 records, worked fine. However, unexpected issues could arise with larger datasets, such as thousands of records or more, especially with tables containing many columns. Handling tables with fifty or more columns can be challenging, even in Excel. A mismatch in data types could cause the entire system to crash. Continual enhancements are being made to address these issues, which can be unique to specific industries like finance and healthcare.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"IBM Master Data Management on Cloud has been valuable because it has helped in the consolidation of services and lots of the cost of administering and centralizing all the management and automation. Additionally, new features are frequently added."
"The governance process was fully manual before, but Axon helped us configure those processes, giving us more visibility, transparency, and control over the data."
"I give the stability a ten out of ten."
"The solution's scalability is high."
"The most valuable feature is its ability to extract metadata from various sources- be it an old SaaS application or the latest cloud application."
"MDM doesn't require a separate IDQ."
"It's good for tool management, maintaining the golden record of customer status."
"The staging and hierarchical features are the most valuable."
"The solution scales well."
 

Cons

"The solution is continually being improved by adding features. They should continue to improve the solution in the future."
"They could provide more robust performance for data integration processes. It would help in improving the data quality more efficiently."
"From multiple masters that are there in Informatica MDM, we can improve the financials."
"The tool could be improved in terms of ease of use, particularly for those without technical expertise. Understanding and extracting data from the table-based structure requires some SQL knowledge and technical skills. Additionally, while Informatica MDM has moved towards a cloud-based MDM with a UI similar to Reltio, I haven't used it, so I can't comment on its effectiveness."
"Though EDC has maximum coverage, a few things were not available to scan, but I think EDC is evolving to address this issue."
"There are various areas for improvement in IDMC. Enhancements on the UI front, such as multiple templates and improved grid views, would be beneficial."
"The current features are a bit complicated, and we need to write big scripts and test."
"The configurations could be better. It is a bit confusing because we must develop two tools when building a data model in Informatica MDM. Even though Informatica MDM is a single tool, we have our hub console plus the provisioning tool within that. Whatever data model we are building in the hub console, we have to develop it in the provisioning tool again. It is double the work to create a data model. We are also using external calls or the Java custom plans functions. This can be both positive and negative. Since MDM as a client does not support any complex validation, we have to depend on the external call or a Java call. Every time we deployed, the entire solution was impacted if something went wrong."
"Informatica's support understands the solution, but they lack the experience we need for our use case. That was one thing that we prioritized when we started searching for this kind of solution."
 

Pricing and Cost Advice

Information not available
"It is an expensive solution. I would say it is the most expensive solution in the market."
"Informatica MDM's pricetag should come down. They have to cut some costs."
"The solution's pricing model is easy, but it is very expensive."
"You pay for this solution based on IPUs, Informatica Processing Units. This depends on how much data you process and how much memory you consume from the cloud provider, and you pay as you go."
"We saw an ROI. We have been able to get data from various sources and consolidate it into a data lake, which is helping us in data analytics."
"The platform has a premium cost. I rate the pricing as seven out of ten."
"The pricing structure is good, but having to pay for extra drivers to be used in an ICS environment makes me a little nervous."
"We have licenses, and we are provided with certain particular services in the solution."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
17%
Computer Software Company
12%
Manufacturing Company
9%
Insurance Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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Also Known As

No data available
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
 

Overview

 

Sample Customers

Zions Bancorporation, London Borough of Camden, Government of Odisha, 1-800-Flowers.com, Nordea Bank, Sonoma County, California, Localiza
The Travel Company, Carbonite
Find out what your peers are saying about Informatica, Reltio, TIBCO and others in Cloud Master Data Management (MDM) Solutions. Updated: June 2025.
856,873 professionals have used our research since 2012.