IBM Cloud Object Storage vs NetApp StorageGRID comparison

IBM and NetApp are both solutions in the File and Object Storage category. IBM is ranked #12 with an average rating of 9.3, while NetApp is ranked #9 with an average rating of 8.3. IBM holds a 1.0% mindshare in FaOS, compared to NetApp’s 5.8% mindshare. Additionally, 87% of IBM users are willing to recommend the solution, compared to 88% of NetApp users who would recommend it.

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Executive SummaryUpdated on Nov 4, 2024

IBM Cloud Object Storage and NetApp StorageGRID compete in the scalable data storage solutions category. Data comparisons indicate IBM holds an advantage in pricing and support satisfaction, whereas NetApp excels with advanced features that justify the cost for many businesses.

Features: IBM Cloud Object Storage offers comprehensive elasticity, efficient cost management, and integrated AI capabilities for enhanced data analytics. It is particularly suitable for dynamic storage needs. NetApp StorageGRID provides rich metadata management, policy-driven data placement, and seamless hybrid cloud integration, making it appealing for enterprises prioritizing versatility.

Room for Improvement: IBM Cloud Object Storage could improve in areas such as user interface customization, extended support for third-party integrations, and more flexible data migration options. NetApp StorageGRID may benefit from streamlining setup processes, enhancing user training resources, and reducing initial deployment complexity.

Ease of Deployment and Customer Service: IBM ensures straightforward deployment with robust customer service, allowing rapid integration with existing systems. NetApp StorageGRID requires a more structured setup, benefiting organizations needing detailed data distribution capabilities. IBM is generally favored for its responsive support and service reliability.

Pricing and ROI: IBM delivers competitive initial setup costs with a solid ROI due to efficient scalability and low-cost management. NetApp StorageGRID may incur higher setup expenses but provides superior ROI through strategic data lifecycle management, which is advantageous for businesses focusing on long-term data handling efficiency. The choice depends on budget and strategic goals.

To learn more, read our detailed IBM Cloud Object Storage vs. NetApp StorageGRID Report (Updated: September 2025).

Buyer's Guide

IBM Cloud Object Storage vs. NetApp StorageGRID

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure Storage FlashBlade

Mindshare comparison

As of October 2025, in the File and Object Storage category, the mindshare of Pure Storage FlashBlade is 5.7%, down from 6.2% compared to the previous year. The mindshare of IBM Cloud Object Storage is 1.0%, down from 1.5% compared to the previous year. The mindshare of NetApp StorageGRID is 5.8%, up from 4.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

File and Object Storage Market Share Distribution
Product	Market Share (%)
Pure Storage FlashBlade	5.7%
NetApp StorageGRID	5.8%
IBM Cloud Object Storage	1.0%
Other	87.5%

File and Object Storage

Featured Reviews

Parul-Patel

Senior Network Engineer at Holy Redeemer Health System, Inc.

High performance and throughput enhance IT backup management

The multi-dimensional scale-out design feature of Pure Storage FlashBlade is not in use in our environment. Regarding data reduction technologies, we don't get much deduplication because the data is already deduplicated from our FlashArray before we get to backup, so there is no benefit of deduplication. Regarding the integration with cloud-native ecosystem tools, we are not on cloud; we are strictly an on-premises solution. Pure Storage FlashBlade is not used by any end-user; it's used only for IT backup, with only about four people in our group managing it. I cannot recommend Pure Storage FlashBlade to other users depending upon their financial situation because it's an expensive solution, and the cost is very high, including licensing and renewal every year. I rate Pure Storage FlashBlade an eight out of ten.

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Steve Qualls

Senior Storage Engineer at Q & Q IT Consulting

Offers the ease with which you can move data between on-premises storage and the cloud and then retrieve it back on-premises when necessary

IBM Cloud Object Storage supports big data and analytics workflows. However, I usually have to refer to my documentation for that. Cloud environments are part of almost every project I've been involved in over the last few years, but I rely heavily on documentation whenever I need to do anything in the cloud. I know the basics, but the technical details always need refreshing. I create the drawings or diagrams of how the on-premises and cloud environments interact. So, visual representations are helpful. I'll diagram the on-premises environment, the cloud environment, and any appliances in between and then work from there. The integration capabilities simplified our data workflows. Like, the integration itself is pretty easy. The access appliances create the connection between both environments.

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Michael Lopez

Sr Systems Engineer at a computer software company with 10,001+ employees

Has reduced storage costs and improved snapshot management for large data workloads

The advanced features of NetApp StorageGRID which our upper management wouldn't agree to use, include the S3 feature. We are heavy into AWS, and my thoughts were to develop a small dev environment or even a POC environment on-prem. That's still up in the air as we continue on. Currently, AI has taken over everything with a focus on AI. The upgrades of NetApp StorageGRID present a challenge. It's a rolling upgrade, node by node. At one point, one node would not upgrade. The positive aspect is that it didn't take down the entire environment. The environment remained functional on two different versions. The scalability of NetApp StorageGRID has been proven as we've expanded twice. We started with six or seven nodes and have grown to 15 nodes. It does take time for synchronization to complete. From what I've seen, it took a couple of months for it all to sync up once adding nodes. However, it was transparent. It captured the addition and performed effectively, all happening in the background, steadily and surely.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We have seen a reduction in the total cost of ownership by around 20%."

"I would rate this solution an eight plus. It has has good flexibility and stability, it's easy to manage and the response time is good."

"Pure Storage FlashBlade is user-friendly. It's replication feature is great because it has active replication and active DR. That's the beauty of the product. It's a perfect solution for block storage."

"What I like best about Pure Storage FlashBlade is its object storage functionality, plus it has fast underlying hardware. Pure Storage FlashBlade is also very stable. I find its stability one of its valuable features."

"The performance of FlashBlade is excellent. It does not necessarily leverage the SOS API that some of the newer products leverage, but I found its speed pretty much on par and comparable. It is fast, and it does what it is supposed to do."

"The snapshots, replication, and the ability to have immutable blades are the most valuable features. You're putting data snapshots out in those blades, and they cannot be touched. Its performance is great."

"It uses the same platform for connectivity so integration is seamless."

"The ease of deployment and management has helped us simplify our storage. We also do not have to worry about capacity management as much. A lot of these things are native to Pure Storage."

More Pure Storage FlashBlade pros

"The standout feature of IBM Cloud Object Storage is its top-notch security, making it ideal for sensitive applications like mobile financial transactions."

"Overall, I rate IBM Cloud Object Storage a ten out of ten."

"The most valuable feature I like is when you connect it via CLI plug-in...It is a stable solution."

"IBM Cloud Object Storage integrates well."

"One of Cloud Object Storage's best features is infinite capacity. This is one of the main advantages if you don't want to use your own storage. You also have the ability to write only, write once, and read many. It's like tape storage but software-based. This feature is essential for financial institutions that require that kind of protection if you write backup or data there."

"The capability to replicate data in different locations is valuable since it enables customers to have a cluster over various sites."

"The integration itself is pretty easy. The access appliances create the connection between both environments."

"IBM has the most number of additional services, this is the main advantage."

"It has enabled us to save money on storage costs. We removed our tape library."

"We definitely saw the benefits of NetApp StorageGRID immediately as our growth of snapshots and our internal customers, including Kelly Blue Book, AutoTrader, and HomeNet, required long-term snapshots, and we saw the results of having NetApp StorageGRID saving us on SSD space."

"The management portals have most significantly improved our data retrieval times. They've made it much easier to restore data compared to our previous methods."

"It improves our operational efficiency."

"Right now, we have an older StorageGRID. I like that we can grow it."

"The speed of the disks removed the bottleneck from our storage."

"It has improved our operational efficiency through time consumption and logistics by 40 to 50 percent. Everything that had to do with our legacy tape solution has been improved and is now more efficient."

"The backup features are valuable. I've heard from our backup and data protection people that our clients are very satisfied with the performance in junction with the backup, which they archive on this type of object storage."

More NetApp StorageGRID pros

Cons

"In the realm of micro-services, I think that Pure Storage can do well if they start getting in there and making their arrays more micro-services ready."

"Compared to, for example, Hitachi NAS, the solution is not mature at all. It's just in its infancy as far as technology goes."

"I would like to see more deduplication."

"To improve FlashBlade, some analysts suggest enhancing its handling of relational database management systems and SQL queries."

"I would like to have Snapshots and Snapmail in the next release. People who came from a NetApp background, especially expect these features."

"It's on the expensive side, as expected for a niche product."

"There could be improvements in public cloud integration."

"I would also like to see better support for CIFS workloads."

More Pure Storage FlashBlade cons

"IBM Cloud storage is not cheap, but it could be."

"IBM has limited cloud storage."

"One area where IBM Cloud Object Storage could potentially improve is in modernizing its underlying codebase."

"The performance could be better. It isn't bad, but everything is network-based, so you have a performance penalty on the network. You can never achieve the same performance as hardware. That's the disadvantage of cloud storage solutions in general. Cloud performance is one of the main issues clients have."

"Sometimes technical support lacks a comprehensive understanding of the entire solution, only focusing on the product they support."

"Room for improvement depends on customer needs. Some customers prefer pure Object Storage using the S3 protocol, while others use a gateway in front of the storage grid to enable CIFS or NFS."

"If I had to choose one area, it would be making the consoles more intuitive would be helpful. Sometimes, they can be a little complicated if you're not familiar with them."

"One improvement could be incorporating a feature similar to Dropbox's version history. This would allow users to track modifications made to files over time, which is particularly important for maintaining a record of changes. While the free version might not include this feature, it could be included in the paid version to provide added value to clients. Additionally, having a version history feature that allows users to access modifications made to files over the past three months could be beneficial."

More IBM Cloud Object Storage cons

"The product's continual innovation and enhancement in integration capabilities with other NetApp solutions could be better."

"One key improvement I'd like to see in StorageGRID is enhanced visibility for management purposes."

"I just recommend improving the marketing campaigns in Pakistan."

"The processes around installation and upgrade need improvement."

"The user interface of NetApp StorageGRID might need some tweaks, and configuration is maybe a little bit confusing for those who are not so experienced."

"Beyond the initial setup, this product is a little bit difficult to configure."

"Improvements need to be made in the support area."

"They can enhance the deduplication and compression features, which are crucial for saving more disk space. It's not at the same level as the NetApp filer or the real NetApp cluster that runs itself on its architecture, as StorageGRID is a software solution that emulates a RAID level."

More NetApp StorageGRID cons

Pricing and Cost Advice

"I feel that the price could always be lowered."

"Our customers have seen a reduction in TCO."

"Licensing fees are paid yearly."

"The pricing is relatively expensive due to the FlashBlade technology. However, for companies needing quick and reliable data access, the cost is justified."

"The price could be cheaper."

"Support is a separate line item. Support is a different cost, but whatever your support is now, that's what you're going to pay forever. If your support's $100 today, six years from now it's $100. It doesn't fluctuate unless you upgrade it, or change it, etc."

"Our licensing is renewed annually."

"I understand that it is competitively priced compared to other brands."

More Pure Storage FlashBlade pricing and cost advice

"IBM Cloud is cheaper than AWS. If you want to scale your cloud infrastructure, it can be bought at almost the same price."

"Like most cloud providers, IBM likely charges based on storage capacity, typically per gigabyte or terabyte. Their pricing is competitive when compared to AWS or Microsoft."

"You have the option of a monthly or yearly license. Most customers choose the monthly option. I understand what you would like to say. IBM also lets you choose among four types of Cloud Object Storage. The difference is usage, performance, etc. Of course, high-performance storage is more expensive, while low-performance storage is for cold data, and it's really cheap."

"Pricing is not cheap."

"The pricing is quite flexible and depends on the specific customer requirements. The initial cost is primarily based on the desired capacity, so it's not a fixed price."

"We save money on storage costs from this solution since it allows us to have a source of revenue from customers consuming the service."

"We chose NetApp because of price and performance."

"Our licensing is in INR it was around 25 lakhs, which is roughly two million."

"Buying the solution is expensive, but it saves you money down the line when you factor in the logistics of not having to buy tapes."

"The pricing of StorageGRID falls within the typical range for enterprise-grade solutions and is comparable to other vendors such as Dell, NetApp, and Pure Storage."

"The licensing that the S3 service provides them from a FabricPool standpoint is more attractive than the licensing from AWS or Azure."

"The price is attractive."

More NetApp StorageGRID pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Financial Services Firm

26%

Computer Software Company

19%

Manufacturing Company

Government

Financial Services Firm

20%

Manufacturing Company

17%

Computer Software Company

14%

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	11
Large Enterprise	20

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	2
Large Enterprise	4

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	4
Large Enterprise	11

Questions from the Community

What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

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What is your experience regarding pricing and costs for Pure Storage FlashBlade?

The pricing of Pure Storage FlashBlade is expensive compared to other products I used from other companies in the pas...

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What needs improvement with Pure Storage FlashBlade?

I believe there is not much improvement needed because they have everything we need, but the interface is a little bi...

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What do you like most about IBM Cloud Object Storage?

The integration itself is pretty easy. The access appliances create the connection between both environments.

See all answers

What is your experience regarding pricing and costs for IBM Cloud Object Storage?

In general, Object Storage should be a cheaper solution.

See all answers

What needs improvement with IBM Cloud Object Storage?

The interface can feel clunky and outdated compared to AWS S3 or Azure Blob Storage. While scalable, latency can be...

See all answers

What do you like most about NetApp StorageGRID?

The management portals have most significantly improved our data retrieval times. They've made it much easier to rest...

See all answers

What is your experience regarding pricing and costs for NetApp StorageGRID?

As an administrator, I was not involved in the pricing of NetApp StorageGRID. From what I understood, it was cheaper ...

See all answers

What needs improvement with NetApp StorageGRID?

The upgrades of NetApp StorageGRID present challenges. It's a rolling upgrade, node by node. At one point, one node w...

See all answers

Comparisons

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 19% of the time

Pure Storage FlashArray vs Pure Storage FlashBlade

Compared 11% of the time

MinIO vs Pure Storage FlashBlade

Compared 10% of the time

Red Hat Ceph Storage vs Pure Storage FlashBlade

Compared 9% of the time

Qumulo vs Pure Storage FlashBlade

Compared 3% of the time

More Pure Storage FlashBlade Competitors

MinIO vs IBM Cloud Object Storage

Compared 36% of the time

Dell ObjectScale vs IBM Cloud Object Storage

Compared 24% of the time

Red Hat Ceph Storage vs IBM Cloud Object Storage

Compared 17% of the time

HPE File Storage and Object Storage vs IBM Cloud Object Storage

Compared 11% of the time

IBM Spectrum Scale vs IBM Cloud Object Storage

Compared 11% of the time

More IBM Cloud Object Storage Competitors

MinIO vs NetApp StorageGRID

Compared 28% of the time

Dell ObjectScale vs NetApp StorageGRID

Compared 22% of the time

Red Hat Ceph Storage vs NetApp StorageGRID

Compared 21% of the time

Scality RING vs NetApp StorageGRID

Compared 7% of the time

VAST Data vs NetApp StorageGRID

Compared 3% of the time

More NetApp StorageGRID Competitors

Product Reports

Buyer's Guide

Pure Storage FlashBlade

September 2025

Download Pure Storage FlashBlade product report

Buyer's Guide

IBM Cloud Object Storage

October 2025

Download IBM Cloud Object Storage product report

Buyer's Guide

NetApp StorageGRID

September 2025

Download NetApp StorageGRID product report

Also Known As

No data available

Cleversafe

Storage GRID

Overview

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

IBM Cloud Object Storage is a web-scale platform that stores unstructured data - from petabyte to exabyte - with reliability, security, availability and disaster recovery without replication.

IBM

Store and manage unstructured data at scale using NetApp StorageGRID for secure, durable object storage. Place content in the right location, at the right time, and on the right storage tier, optimizing workflows and reducing overall costs for globally distributed rich media.

NetApp

Sample Customers

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Bitly, Dreamstime, Prime Research

ASE, DARZ GmbH

Buyer's Guide

IBM Cloud Object Storage vs. NetApp StorageGRID

September 2025

Free Report: IBM Cloud Object Storage vs. NetApp StorageGRID

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