HubSpot Marketing Hub vs Oracle Eloqua vs SAP Marketing Cloud comparison

HubSpot and Oracle are both solutions in the Marketing Automation category. HubSpot is ranked #3 with an average rating of 8.2, while Oracle is ranked #4 with an average rating of 8.5. HubSpot holds a 9.3% mindshare in MA, compared to Oracle’s 7.3% mindshare. Additionally, 90% of HubSpot users are willing to recommend the solution, compared to 94% of Oracle users who would recommend it.

HubSpot Marketing Hub

Read 37 HubSpot Marketing Hub reviews

1,045 Views
1,024 Comparison Views

90% willing to recommend

Oracle Eloqua

Read 39 Oracle Eloqua reviews

1,127 Views
1,116 Comparison Views

94% willing to recommend

SAP Marketing Cloud

Read 2 SAP Marketing Cloud reviews

560 Views
403 Comparison Views

100% willing to recommend

HubSpot Marketing Hub

Oracle Eloqua

SAP Marketing Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between HubSpot Marketing Hub, Oracle Eloqua, and SAP Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: October 2025).

Buyer's Guide

Marketing Automation

October 2025

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Helped 869,785 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of October 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.3%, down from 10.6% compared to the previous year. The mindshare of Oracle Eloqua is 7.3%, down from 10.7% compared to the previous year. The mindshare of SAP Marketing Cloud is 4.0%, up from 3.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
HubSpot Marketing Hub	9.3%
Oracle Eloqua	7.3%
SAP Marketing Cloud	4.0%
Other	79.4%

Marketing Automation

Featured Reviews

Anika Gaur

Senior Digital Solutions Analyst at Rich Products

Marketing efficiency with automation and exceptional support

The major reason for switching from Marketo to HubSpot Marketing Hub was the ease of use and customer care service. HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage. The platform provides various automation tools, such as AI chatbots and auto-generated emails, which enhance efficiency in marketing tasks. These features help our company use resources efficiently and achieve ROI.

Read full review

Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Integration with CRM and third-party systems significantly boosts campaign management

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

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Abhijit Misra

Director at Accenture

Integrates well with master data but user experience and integration need improvement

Predictive Analytics in SAP Marketing Cloud is effective, but it requires two essential elements. The data should be correct and sufficient enough to run Predictive Analytics, and the right algorithms need to be included in the marketing decision-making process. In Predictive Analytics, certain algorithms can be used, but it has limited use because it does not cater to the complete business needs of the client. The solution is easy to customize, but it requires having the right data model attached to the dashboard. If the data model is correct, the data on the dashboard can be manipulated very easily. However, if the data model is incorrect and does not bring in the right elements of KPIs and dashboards, upgrading the data model becomes a challenging exercise. SAP's user interface from a user story point of view rates six to seven out of ten. The user experience could be improved, but in terms of flexibility, it functions adequately when data is available. Without available data, none of the dashboards can function.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Very user-friendly."

"I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate."

"The tool is very stable and very reliable."

"HubSpot is a very helpful solution."

"Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side."

"There are customizable templates and we can easily make the templates more dynamic."

"Their blog platform and form capabilities are very easy to use and integrate within our web site."

"Customer support is helpful and responsive."

More HubSpot Marketing Hub pros

"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."

"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."

"It provides good support for really large databases."

"Lead scoring has helped with the process of qualifying leads."

"I find Oracle Eloqua to be a highly useful tool for clients and easy for developers, which I believe makes it one of the best options available for B2B marketing."

"Oracle Eloqua helps us track data and quickly schedule emails; it is a wonderful tool for working with emails."

"It is a user-friendly product."

"In Oracle Eloqua, the most valuable feature from the marketer's user experience perspective is the design editor, which is very feasible, allowing a marketer to design emails and landing pages in a very short amount of time through drag and drop of email components, making them ready to use instantly."

More Oracle Eloqua pros

"SAP Marketing Cloud integrates effectively with the SAP data, ensuring all the master data gets aligned effectively with marketing."

"Segmentation and campaigning are very important features."

Cons

"The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification."

"It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users."

"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."

"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."

"It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly."

"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."

"In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features."

"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."

More HubSpot Marketing Hub cons

"The product's initial setup process could be better."

"The solution could improve by having a more user-friendly interface."

"This product hasn't kept up to date on features."

"Reporting is very clunky and not user friendly."

"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."

"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."

"The cost of the solution has room for improvement."

"Crashes can occur due to integration with different systems, including third-party tools such as Zapier and SixSense."

More Oracle Eloqua cons

"Integration with third-party solutions is challenging with SAP Marketing Cloud."

"Email response could be improved."

Pricing and Cost Advice

"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."

"HubSpot Marketing Hub is less expensive than one of its competitors."

"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."

"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."

"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."

"Have sufficient content before signing up for the 30-day trial."

"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

More HubSpot Marketing Hub pricing and cost advice

"Oracle Eloqua can be expensive compared to alternatives."

"The tool is pricey compared to products like Marketo."

"It's quite expensive."

"Oracle Eloqua is quite an affordable solution."

"Oracle Eloqua's pricing is medium."

"Our licensing costs are yearly."

"The solution is expensive."

Information not available

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Top Industries

By visitors reading reviews

Computer Software Company

22%

Manufacturing Company

12%

Educational Organization

Outsourcing Company

Computer Software Company

13%

Financial Services Firm

12%

Manufacturing Company

12%

Insurance Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	27
Midsize Enterprise	6
Large Enterprise	10

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

No data available

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really apprec...

See all answers

What needs improvement with HubSpot Marketing Hub?

One of the main improvements needed is in the preview process for emails. There is a discrepancy between how emails l...

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What is your primary use case for HubSpot Marketing Hub?

My main use case with HubSpot Marketing Hub ( /products/hubspot-marketing-hub-reviews ) is email marketing. I primari...

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What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to...

See all answers

What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include d...

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What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightfo...

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What is your experience regarding pricing and costs for SAP Marketing Cloud?

The pricing for SAP products rates four out of ten.

See all answers

What needs improvement with SAP Marketing Cloud?

There are three main areas for improvement in SAP Marketing Cloud. The user experience side needs enhancement to impr...

See all answers

What is your primary use case for SAP Marketing Cloud?

My clients mainly use SAP Marketing Cloud for campaign management, sales force effectiveness, and marketing analytics...

See all answers

Comparisons

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Compared 35% of the time

Marketo vs HubSpot Marketing Hub

Compared 32% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 10% of the time

WebEngage Omnichannel Engagement vs HubSpot Marketing Hub

Compared 5% of the time

Pardot vs HubSpot Marketing Hub

Compared 5% of the time

More HubSpot Marketing Hub Competitors

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 34% of the time

Marketo vs Oracle Eloqua

Compared 32% of the time

Pardot vs Oracle Eloqua

Compared 16% of the time

Oracle CRM vs Oracle Eloqua

Compared 9% of the time

More Oracle Eloqua Competitors

Salesforce Marketing Cloud vs SAP Marketing Cloud

Compared 46% of the time

Marketo vs SAP Marketing Cloud

Compared 23% of the time

SAP CRM vs SAP Marketing Cloud

Compared 17% of the time

SAS Customer Intelligence 360 vs SAP Marketing Cloud

Compared 15% of the time

More SAP Marketing Cloud Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

October 2025

Download HubSpot Marketing Hub product report

Buyer's Guide

Oracle Eloqua

September 2025

Download Oracle Eloqua product report

Buyer's Guide

Marketing Automation

October 2025

Download SAP Marketing Cloud product report

Also Known As

No data available

Eloqua, Oracle Marketing Cloud

SAP Hybris Marketing Cloud

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

SAP

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: October 2025.

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