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HubSpot Marketing Hub vs Oracle Eloqua vs SAP Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of August 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.6%, down from 10.7% compared to the previous year. The mindshare of Oracle Eloqua is 8.1%, down from 11.5% compared to the previous year. The mindshare of SAP Marketing Cloud is 4.8%, up from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

Anika Gaur - PeerSpot reviewer
Marketing efficiency with automation and exceptional support
The major reason for switching from Marketo to HubSpot Marketing Hub was the ease of use and customer care service. HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage. The platform provides various automation tools, such as AI chatbots and auto-generated emails, which enhance efficiency in marketing tasks. These features help our company use resources efficiently and achieve ROI.
Madhan Krishnamoorthy - PeerSpot reviewer
Integration with CRM and third-party systems significantly boosts campaign management
The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.
Srini-Dhanaraj - PeerSpot reviewer
Used for customer segmentation and campaign management but have slow email response
Deployment is not complex and takes six to eight weeks. You need to understand what exactly it entails. The customer is the client, the business that will use and benefit from the software. We need to understand their business processes, particularly how they want to build the customer profile. Once we understand that, we may need to integrate with various source systems where interactions occur. For example, a customer may purchase many products through Amazon, and the client may want to integrate data from these Amazon transactions to understand the customer's buying patterns. This is a typical e-commerce scenario, not limited to Amazon. So, you connect to a third-party system to extract data and capture it in the Marketing Cloud. You create a customer profile to analyze behavior, such as if a person buys expensive items when they get their salary or during promotional periods. Based on this profiling, you can push targeted marketing campaigns to customers, such as promotions during a long weekend or Easter holiday. Understanding the customer profile is crucial for effective marketing.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution helps me to structure and track marketing and sales emails."
"HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage."
"It's my understanding that the initial setup is a straightforward process."
"Customer support is helpful and responsive."
"With 18 companies to manage, manual handling would be impractical. HubSpot's automation facilitates pre-scheduling, greatly enhancing our efficiency."
"If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support."
"I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4"
"We are now able to manage and measure content (blogs, CTAs, and landing pages)."
"The ease of maintenance is the most valuable feature."
"Oracle Eloqua is easier to use compared to Salesforce Marketing Cloud because Salesforce requires their own scripting called AMPScript, while in Oracle Eloqua, you only need CSS, HTML, and occasionally JavaScript."
"In Oracle Eloqua, the most valuable feature from the marketer's user experience perspective is the design editor, which is very feasible, allowing a marketer to design emails and landing pages in a very short amount of time through drag and drop of email components, making them ready to use instantly."
"It provides good support for really large databases."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"It is a user-friendly product."
"The initial setup was straightforward."
"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."
"Segmentation and campaigning are very important features."
 

Cons

"It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users."
"In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features."
"Increase the CRM size for sole proprietors before increasing the fee."
"The product is not cheap."
"There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified."
"The way the staff uses the system sometimes leads to processes not being followed."
"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."
"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."
"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
"The solution should consider adding functionality related to event listening, such as webhooks."
"The dashboards or the data which we get from insights reports could be improved."
"The solution could improve by having a more user-friendly interface."
"Oracle Eloqua requires maintenance because downtime or crashes can affect form submissions and integrations."
"The solution does not have a good database architecture."
"The cost of the solution has room for improvement."
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
"Email response could be improved."
 

Pricing and Cost Advice

"I believe an individual license costs $50 per month."
"Have sufficient content before signing up for the 30-day trial."
"For our organization, HubSpot was pretty affordable compared to Google Analytics."
"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."
"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."
"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."
"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."
"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."
"Oracle Eloqua is quite an affordable solution."
"Oracle Eloqua can be expensive compared to alternatives."
"The tool is pricey compared to products like Marketo."
"It's quite expensive."
"The solution is expensive."
"Oracle Eloqua's pricing is medium."
"Our licensing costs are yearly."
Information not available
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Top Industries

By visitors reading reviews
Computer Software Company
22%
Manufacturing Company
12%
Educational Organization
8%
Performing Arts
6%
Computer Software Company
16%
Financial Services Firm
14%
Manufacturing Company
9%
Healthcare Company
8%
Healthcare Company
15%
Manufacturing Company
13%
Computer Software Company
9%
Financial Services Firm
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about HubSpot Marketing Hub?
I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really apprec...
What needs improvement with HubSpot Marketing Hub?
One of the main improvements needed is in the preview process for emails. There is a discrepancy between how emails l...
What is your primary use case for HubSpot Marketing Hub?
My main use case with HubSpot Marketing Hub ( /products/hubspot-marketing-hub-reviews ) is email marketing. I primari...
What needs improvement with Oracle Eloqua?
Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to ...
What is your primary use case for Oracle Eloqua?
We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate ...
What do you like most about Oracle Eloqua?
I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightfo...
What needs improvement with SAP Marketing Cloud?
Email response could be improved. SAP Marketing Cloud may be difficult to sell to a sports club. Sports fans can be n...
What is your primary use case for SAP Marketing Cloud?
We use the solution for customer segmentation and campaign management. It allows us to capture customer information i...
 

Also Known As

No data available
Eloqua, Oracle Marketing Cloud
SAP Hybris Marketing Cloud
 

Overview

 

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.
Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: July 2025.
865,670 professionals have used our research since 2012.