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HubSpot Marketing Hub vs Oracle Eloqua vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of June 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.6%, down from 11.1% compared to the previous year. The mindshare of Oracle Eloqua is 9.3%, down from 12.3% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 22.0%, down from 24.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

Sadiq H - PeerSpot reviewer
Useful for drip campaigns, social media, and marketing automation
I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4 The tool has built-in tools for creating marketing automation flows. I don't need other tools for this. The interface has improved, with dropdowns now on the left side toolbar. It's easier to use and access. Reporting is faster now. I can get lists in my Gmail within minutes. Creating properties and automation for smart content is easier, too. I can use smart tokens in subject lines now, which is impressive.
Aniket Sukale - PeerSpot reviewer
Offers the ability to create lesser campaigns and drip campaigns, flexible to use and robust
Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases. Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.
ADAIR WATHIER - PeerSpot reviewer
Provides efficient data integration features and good technical support services
Our primary use cases for the product include website personalization and email campaign evaluation The platform has significantly expedited our campaign implementation process and provided centralized control over operations. The platform's most valuable features include ease of implementation…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products."
"HubSpot Marketing Hub has positively impacted our organization by getting our message out there, having the designs look nice, and also just increasing our brand awareness."
"Technical support is helpful and responsive."
"The product's initial setup phase was pretty easy."
"As a CRM tool, it looks good."
"HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage."
"It has eased managing the sales team and the sales journey right from setting up appointments."
"The tool is very stable and very reliable."
"The solution is stable."
"Lead scoring has helped with the process of qualifying leads."
"It is a user-friendly product."
"The solution is good for B2B email marketing."
"​Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"The ease of maintenance is the most valuable feature."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"It provides good support for really large databases."
"The solution is very, very scalable."
"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."
"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."
"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."
"The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent."
"The Journey Builder and the Email Studio features are most valuable."
"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."
"The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business."
 

Cons

"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."
"My experience with customer support has not been the greatest. Often, the support team provides generic answers that are not very helpful and can be found online."
"The search and questions aren't as intuitive as I would expect from a platform like this."
"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."
"The product is not cheap."
"Increase the CRM size for sole proprietors before increasing the fee."
"They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details."
"They're not the cheapest."
"​Reporting is very clunky and not user friendly.​"
"The solution should consider adding functionality related to event listening, such as webhooks."
"The cost of the solution has room for improvement."
"The reporting features should be improved."
"The solution could improve by having a more user-friendly interface."
"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
"The product's initial setup process could be better."
"This product hasn't kept up to date on features."
"This solution could be more user-friendly."
"Clarity around new features could be improved when they are released."
"The customization of Salesforce, a generic CRM software, has room for improvement."
"In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive."
"The data extension tools are not very user-friendly."
"Salesforce Marketing Cloud should include more point-and-click functionality."
"The solution can be difficult to set up for non-technical individuals."
"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."
 

Pricing and Cost Advice

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."
"Have sufficient content before signing up for the 30-day trial."
"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."
"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."
"The solution is cheaper than its competitors."
"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."
"For our organization, HubSpot was pretty affordable compared to Google Analytics."
"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."
"Our licensing costs are yearly."
"Oracle Eloqua can be expensive compared to alternatives."
"The solution is expensive."
"The tool is pricey compared to products like Marketo."
"Oracle Eloqua's pricing is medium."
"It's quite expensive."
"Oracle Eloqua is quite an affordable solution."
"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."
"The solution is paid for monthly."
"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."
"The licensing cost for the solution is on a yearly basis."
"The price is expensive."
"It's normal pricing."
"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."
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Top Industries

By visitors reading reviews
Educational Organization
62%
Computer Software Company
10%
Manufacturing Company
5%
Real Estate/Law Firm
3%
Educational Organization
56%
Financial Services Firm
8%
Computer Software Company
8%
Healthcare Company
4%
Educational Organization
43%
Computer Software Company
9%
Financial Services Firm
7%
Manufacturing Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about HubSpot Marketing Hub?
I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really apprec...
What needs improvement with HubSpot Marketing Hub?
One of the main improvements needed is in the preview process for emails. There is a discrepancy between how emails l...
What is your primary use case for HubSpot Marketing Hub?
My main use case with HubSpot Marketing Hub ( /products/hubspot-marketing-hub-reviews ) is email marketing. I primari...
What needs improvement with Oracle Eloqua?
Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to ...
What is your primary use case for Oracle Eloqua?
We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate ...
What do you like most about Oracle Eloqua?
I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightfo...
What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
In terms of improvements, it would be beneficial to enhance the Copilot actions. The issue lies with the internal lan...
 

Also Known As

No data available
Eloqua, Oracle Marketing Cloud
ExactTarget
 

Overview

 

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: May 2025.
857,162 professionals have used our research since 2012.