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HubSpot Marketing Hub vs Oracle Eloqua vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of April 2026, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 10.0%, up from 9.6% compared to the previous year. The mindshare of Oracle Eloqua is 5.4%, down from 9.6% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 11.9%, down from 23.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Mindshare Distribution
ProductMindshare (%)
Salesforce Marketing Cloud11.9%
HubSpot Marketing Hub10.0%
Oracle Eloqua5.4%
Other72.7%
Marketing Automation
 

Featured Reviews

Xx Ee - PeerSpot reviewer
Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees
Has supported marketing and sales alignment while leaving room for better customization options
I have recommendations for making it easier to customize. I used to work in a tech company, so it's very easy to do that in-house, and our team did that. It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization. For example, if you want to make sure it's connected with a custom CRM or some other CRM, there is some fair bit of modification that's required. Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly. I have to be fair, I haven't used Salesforce too much, but I think HubSpot Marketing Hub is much more user-friendly.
Madhan Krishnamoorthy - PeerSpot reviewer
Senior Functional Consultant at a tech vendor with 51-200 employees
Integration with CRM and third-party systems significantly boosts campaign management
The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.
GauravSingh2 - PeerSpot reviewer
Senior Consultant at a tech vendor with 10,001+ employees
Targeted email journeys have boosted campaign insight and now need better data access and support
I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice."
"The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products."
"Ease of editing and creating templates after initial development with the Design Manager."
"Customer Service: Pretty good and very responsive support. Technical Support: Very good"
"Absolutely, hands-down the best platform of its kind that we've experienced."
"The solution helps me to structure and track marketing and sales emails."
"Very light solution with many types of marketing automation."
"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further."
"Lead scoring has helped with the process of qualifying leads."
"Oracle Eloqua is easier to use compared to Salesforce Marketing Cloud because Salesforce requires their own scripting called AMPScript, while in Oracle Eloqua, you only need CSS, HTML, and occasionally JavaScript."
"Eloqua is very powerful and very customizable."
"Eloqua10 is a great tool for marketing automation for both B2B and B2C companies."
"Eloqua has a drag-and-drop interface based on HTML5 and is the easiest WYSIWYG editor for creating landing pages and HTML emails that I've ever seen."
"I find Oracle Eloqua to be a highly useful tool for clients and easy for developers, which I believe makes it one of the best options available for B2B marketing."
"E10 is a slick easy to use tool that is also robust for those automation experts."
"Oracle Eloqua is easier to use compared to Salesforce Marketing Cloud because Salesforce requires their own scripting called AMPScript, while in Oracle Eloqua, you only need CSS, HTML, and occasionally JavaScript."
"What is most valuable is that you can schedule reports, there are a lot of supporting tools, and you have access to all that information."
"The scalability of the solution is perfect."
"Allows organisations to engage customers with one integrated platform to unify sales, service, and marketing."
"You can schedule reports, there's a lot of supporting tools, and you have access to all that information."
"The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers, and overall the solution is very useful for business."
"We use Marketing Cloud for marketing campaigns and engaging customers, and it is a business-focused application for a specific area of business, which is acquiring customers."
"The tool is flexible and helps us with insights and reports. Salesforce Marketing Cloud has improved our organizational functions by creating an environment where clients and internal staff can access information about various solutions. For instance, clients can apply for different projects, and internal staff can approve them based on donor requirements. This simplifies communication between clients, donors, and our company,"
"I like the user interface it has a nice look and feel."
 

Cons

"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."
"Sometimes the product can be glitchy in the email marketing and landing page creation and I find myself having to refresh the page."
"It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization."
"While HubSpot Marketing Hub has shown increased functionality, there is still room for improvement, particularly in workflows."
"There are issues with the consistency of notifications."
"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."
"I've had some issues with granting access to third-parties to our data in a way that's still GDPR compliant. It would be better if it had a better way of creating user profiles where I can easily see who has data access to what and why."
"They're not the cheapest."
"The reporting features should be improved."
"Eloqua has great integration with Salesforce.com, but I'd love to see a little more of that rolled into a more intuitive UI."
"The product's initial setup process could be better."
"Setup has been over four months now and it has been painful."
"Reporting is very clunky and not user friendly."
"Crashes can occur due to integration with different systems, including third-party tools such as Zapier and SixSense."
"I would love to see the social suite capabilities enhanced."
"​Reporting is very clunky and not user friendly.​"
"We'd like to see more integrations with third-party products."
"The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want."
"The customization of Salesforce, a generic CRM software, has room for improvement."
"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."
"There could be easier tools to configure the product and to create landing pages to better handle large data sets."
"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."
"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity."
 

Pricing and Cost Advice

"I believe an individual license costs $50 per month."
"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."
"For our organization, HubSpot was pretty affordable compared to Google Analytics."
"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."
"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."
"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."
"Have sufficient content before signing up for the 30-day trial."
"HubSpot Marketing Hub is less expensive than one of its competitors."
"Oracle Eloqua can be expensive compared to alternatives."
"Oracle Eloqua's pricing is medium."
"It's quite expensive."
"Our licensing costs are yearly."
"Oracle Eloqua is quite an affordable solution."
"The tool is pricey compared to products like Marketo."
"The solution is expensive."
"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
"Salesforce is an expensive solution."
"This is a low cost solution suited to larger organizations."
"The licensing cost for the solution is on a yearly basis."
"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."
"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."
"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."
"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Manufacturing Company
12%
Construction Company
8%
Outsourcing Company
7%
Financial Services Firm
11%
Healthcare Company
9%
Marketing Services Firm
8%
Insurance Company
8%
Financial Services Firm
12%
Construction Company
9%
Manufacturing Company
9%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise6
Large Enterprise11
By reviewers
Company SizeCount
Small Business13
Midsize Enterprise9
Large Enterprise21
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise14
Large Enterprise31
 

Questions from the Community

What do you like most about HubSpot Marketing Hub?
I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really apprec...
What needs improvement with HubSpot Marketing Hub?
The biggest thing HubSpot Marketing Hub needs to improve is to keep up with trends and continue innovating around AI ...
What is your primary use case for HubSpot Marketing Hub?
My main use case for HubSpot Marketing Hub is primarily for our website and all of our demand generation. A specific ...
What needs improvement with Oracle Eloqua?
Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to...
What is your primary use case for Oracle Eloqua?
In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include d...
What do you like most about Oracle Eloqua?
I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightfo...
What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have...
 

Also Known As

No data available
Eloqua, Oracle Marketing Cloud
ExactTarget
 

Overview

 

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: March 2026.
885,376 professionals have used our research since 2012.