HPE All-Flash Storage vs NetApp E-Series comparison

Hewlett Packard Enterprise and NetApp are both solutions in the NVMe All-Flash Storage Arrays category. Hewlett Packard Enterprise is ranked #9 with an average rating of 8.8, while NetApp is ranked #11 with an average rating of 8.5. Hewlett Packard Enterprise holds a 1.3% mindshare in N, compared to NetApp’s 3.0% mindshare. Additionally, 75% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 100% of NetApp users who would recommend it.

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Executive SummaryUpdated on Nov 5, 2024

HPE All-Flash Storage and NetApp E-Series are storage solutions competing in scalability, performance, cost-effectiveness, and integration. HPE All-Flash Storage shows superiority in scalability and performance, while NetApp E-Series leads in cost-effectiveness and integration ease.

Features: HPE All-Flash Storage offers high-performance capabilities and a scalable architecture suitable for dynamic workloads, speed is key. In contrast, NetApp E-Series focuses on efficient data management, robust integration options, and compatibility with existing systems.

Ease of Deployment and Customer Service: HPE provides a comprehensive deployment framework with extensive support resources for smooth transitions. NetApp E-Series simplifies the deployment process and offers cost-effective support, providing minimal disruption and easy access to customer service.

Pricing and ROI: HPE All-Flash Storage involves a higher initial investment justified by advanced features and long-term performance benefits. NetApp E-Series has a lower setup cost and quicker return on investment, making it suitable for budget-conscious buyers.

To learn more, read our detailed HPE All-Flash Storage vs. NetApp E-Series Report (Updated: September 2025).

Buyer's Guide

HPE All-Flash Storage vs. NetApp E-Series

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of October 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 3.2%, up from 2.5% compared to the previous year. The mindshare of HPE All-Flash Storage is 1.3%, up from 0.6% compared to the previous year. The mindshare of NetApp E-Series is 3.0%, up from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays Market Share Distribution
Product	Market Share (%)
Pure FlashArray X NVMe	3.2%
HPE All-Flash Storage	1.3%
NetApp E-Series	3.0%
Other	92.5%

NVMe All-Flash Storage Arrays

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Saquib Hameed

VDI Technology Specialist at Faysal Bank Ltd

Easily manageable, expandable, and provides high-capacity and high security

The solution is used in production. It can be used for core banking applications and database applications The solution has improved our data processing speed and our performance. The solution is easily manageable. It is expandable and can be easily organized. We can get centralized reports from…

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Arnaud Salmon

Presales Engineer at SFR

The product offers easy and reliable choices to customers without sacrificing performance

I rate NetApp E-Series an eight out of ten. They need to improve automation and business continuity. They have a gateway with other products coming from ONTAP to use cloud storage in Azure and AWS, and so on. That's good for hybrid clouds. I would focus on automation and business continuity because, for products like NetApp Insight, there are a lot of tools to administer and follow the storage during its lifecycle. It's quite easy to use and has some information about the array of storage uses. This functionality is useful, especially on primary storage rather than backups, since customers always ask for business continuity.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."

"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"The most valuable features of this solution are its ease of use and performance."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

More Pure FlashArray X NVMe pros

"The solution is easily manageable."

"The storage has been very simple to use and offers high availability."

"The initial setup is easy compared to other vendors."

"The platform’s most valuable feature is the ability to process huge amounts of data."

"HPE is excellent, at least in this part of the world in Kuwait."

"HP has its own software called InfoSight for the users. It performs predictive analysis and takes a proactive approach to identify issues even before failures occur."

"The overall experience has been positive."

"The Snapshot feature is actually widely used; it is a feature that only NetApp E-Series has and it is quite good."

"Customers go for the E Series if they need backup storage because it is cheap."

"The product is easy to use."

"My customers are satisfied with the performance."

Cons

"The tool's portfolio is minimal. It is expensive."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"Adding some functions to the product would be beneficial."

"It is on the expensive side."

"I would like to see replication and DR features in the next release of this solution."

"There is room for improvement in the pricing of the product."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

More Pure FlashArray X NVMe cons

"HPE All-Flash Storage does not have snapshot immutability, which is something I need. This was a significant factor in my decision to switch from HPE to Dell PowerStore."

"The support, visibility, and reporting features must be improved."

"It might be expensive. If budgets are not a concern for any client, I recommend All-Flash."

"The product is expensive. I rate the pricing a nine out of ten."

"The product’s ability to recover information and generate reports needs enhancement."

"It might be expensive."

"Though the performance is there, if NetApp wants to be competitive with the others, it must improve their business continuity."

"NetApp should add more production lines to the E series so we can make flexible solutions more easily."

"The solution must provide more training courses."

"With NetApp E-Series, when we are running active-active NAS4, sometimes due to either an issue or a bug, we experience failures. At least twice yearly, we have seen this issue. When it occurs, we lose critical systems such as MQ."

"Getting through first level to second level takes two hours minimum."

Pricing and Cost Advice

"The licensing is on a yearly basis."

"With VMware, we pay $300,000 annually."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"The product is expensive."

"Given its price, Pure is not the first option."

"Our licensing fees are $500,000+ USD."

More Pure FlashArray X NVMe pricing and cost advice

"The product is not cheap."

"The product is expensive. I rate the pricing a nine out of ten."

"The product is more expensive than one of its competitors."

"The price is reasonable for NetApp E-Series."

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Music Company

12%

Government

12%

Retailer

10%

Manufacturing Company

27%

Computer Software Company

12%

Comms Service Provider

11%

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

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What do you like most about HPE All-Flash Storage?

The solution is easily manageable.

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What is your experience regarding pricing and costs for HPE All-Flash Storage?

In my region, the pricing is good. We work with a local channel for HPE, which provides a good final price. The list ...

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What needs improvement with HPE All-Flash Storage?

There are some areas that could be improved in HPE All-Flash Storage. The performance could be enhanced, as it is cur...

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What do you like most about NetApp E-Series?

The product is easy to use.

See all answers

What is your experience regarding pricing and costs for NetApp E-Series?

The price is reasonable for NetApp E-Series.

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What needs improvement with NetApp E-Series?

As an AZ3 technician with experience in that direction, when I call them, I do not call the first-level support as it...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 23% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 15% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 12% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 11% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs HPE All-Flash Storage

Compared 64% of the time

Hitachi VSP 5000 Series vs HPE All-Flash Storage

Compared 36% of the time

More HPE All-Flash Storage Competitors

Seagate Exos X Series vs NetApp E-Series

Compared 28% of the time

NetApp ASA vs NetApp E-Series

Compared 25% of the time

NetApp AFF vs NetApp E-Series

Compared 17% of the time

TrueNAS R-Series vs NetApp E-Series

Compared 13% of the time

Hitachi Virtual Storage Platform vs NetApp E-Series

Compared 9% of the time

More NetApp E-Series Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

September 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

NVMe All-Flash Storage Arrays

October 2025

Download HPE All-Flash Storage product report

Buyer's Guide

NVMe All-Flash Storage Arrays

October 2025

Download NetApp E-Series product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE All-Flash Storage provides high-performance, reliable storage solutions for enterprises, optimizing workflow efficiency with advanced data management capabilities and flexible scalability.

HPE All-Flash Storage is designed to enhance enterprise storage capabilities with reliable data solutions. It offers exceptional speed and efficiency, making it ideal for businesses requiring rapid data access and processing. Its architecture supports seamless integrations, catering to demanding workloads in diverse industries. With a focus on data reduction and compaction, HPE All-Flash Storage provides a robust environment for efficient and dependable data handling.

What are the valuable features of HPE All-Flash Storage?

Data Reduction: Minimizes storage use through efficient compression and deduplication.
Scalability: Easily expands to accommodate growing data requirements.
Integration: Seamlessly integrates with existing IT infrastructure.
Performance: Ensures rapid data processing and retrieval speeds.
Reliability: Provides consistent uptime and data availability.

What benefits or ROI should users look for?

Cost Efficiency: Reduces overall storage costs with improved data management.
Business Agility: Enables quicker response to market changes with faster data processing.
Operational Efficiency: Decreases downtime with reliable infrastructure.
Scalable Investment: Invests in scalable technology for future growth.

HPE All-Flash Storage is widely implemented in sectors like finance for real-time transaction processing, healthcare for managing large patient data systems, and retail to enhance customer data analytics. Its adaptability makes it a valuable asset in tech-dependent fields.

Hewlett Packard Enterprise

NetApp E-Series offers a flexible, high-performance storage solution ideal for handling intensive data requirements. Designed to optimize capacity and improve data availability, it supports diverse sector needs.

NetApp E-Series is a purpose-built system engineered to deliver fast, consistent performance. It is best utilized in environments requiring high-performance workloads where speed and efficiency are crucial. Users appreciate its reliability and scalability, which contribute to effective data management. The system is known for its efficient storage capabilities, providing robust data protection and seamless integration with existing infrastructure.

What are the key features of NetApp E-Series?

Scalability: Supports expansion to accommodate growing data needs seamlessly.
Performance: Delivers high-speed processing for demanding applications.
Integrations: Easily integrates with existing IT environments, enhancing operational efficiency.

What benefits and ROI should users look for?

Cost Efficiency: Offers competitive pricing with long-term savings through energy-efficient designs.
Reliability: Provides consistent uptime, minimizing disruptions and improving productivity.
Flexibility: Versatile deployment options cater to specific performance and capacity requirements.

NetApp E-Series is widely implemented across industries ranging from healthcare to finance, where it supports critical data-intensive applications. Its deployment in environments such as scientific research and media production highlights its capacity for handling high-speed data access and reliable performance.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Buyer's Guide

HPE All-Flash Storage vs. NetApp E-Series

September 2025

Free Report: HPE All-Flash Storage vs. NetApp E-Series

Find out what your peers are saying about HPE All-Flash Storage vs. NetApp E-Series and other solutions. Updated: September 2025.

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