Hitachi Virtual Storage Platform vs NetApp E-Series comparison

Hitachi Virtual Storage Platform vs. NetApp E-Series

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Everpure FlashArray X NVMe

Mindshare comparison

As of March 2026, in the NVMe All-Flash Storage Arrays category, the mindshare of Everpure FlashArray X NVMe is 4.6%, up from 2.5% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 8.2%, up from 7.4% compared to the previous year. The mindshare of NetApp E-Series is 2.9%, up from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays Mindshare Distribution
Product	Mindshare (%)
Hitachi Virtual Storage Platform	8.2%
Pure FlashArray X NVMe	4.6%
NetApp E-Series	2.9%
Other	84.3%

NVMe All-Flash Storage Arrays

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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ANAND V

Associate Vice President at Federal Bank Ltd

Reliable and secure storage solution supports core banking operations effectively

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

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Milan Budimir

IT-Techniker at a tech services company with 5,001-10,000 employees

Have struggled with timely expert support and faced communication challenges during critical maintenance tasks

As an AZ3 technician with experience in that direction, when I call them, I do not call the first-level support as it is something I do not need. I call them because I am not able to resolve that mistake or when the behavior of the machine is not normal. If you need an auto support message from the customer machine, you can get them from the first level, but most of the time, they do not know what an auto support message is, and everything stops there. You have a few of them when you call, and when we are replacing something in NetApp E-Series. StorageGRID is different, but with NetApp E-Series, you need to grab information from the node that is actually down; in most cases, the node is not in loader. It is entirely gone. You can try to reseat it, maybe boot it up, but in most cases, when it is down, it stays down. You call support for that, and that is when you lose two or three hours.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It has benefited my organization because it has reduced time to insights."

"The most valuable feature of this solution is its ease of use."

"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."

"Its speed is superior to our existing Unity x00 model and it has performed substantially better than our x00 model and a little bit better than our x50 model."

"The database workloads are pretty fast because I frequently move data from here to there."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"The solution uses newer technology for deduplication and compression."

More Everpure FlashArray X NVMe pros

"The active-active option seemed to be working well and overall, it was a solid product."

"Hitachi's adaptive data reduction technology has helped reduce our storage footprint."

"The customer service and support are reasonably good. The environment I work in, there always remains an element of surprise, and there are restrictions. But Hitachi has good technical people."

"Hitachi's technical support is perfect."

"The solution provides excellent scalability."

"In terms of performance and ability, the product can stand up against its competitors since the solution offers two controller systems to users."

"The solution is very user-friendly in terms of maintenance and configuration. It's also possible to connect the solution to other storage management solutions."

"One of the features, for us, that is important is the monitoring platform integrated into the solution. It has all the elements that we need to see, at all times, to be sure the platform is working right."

More Hitachi Virtual Storage Platform pros

"If we select the best use case for NetApp E-Series based on its intended purpose, I would rate it a ten."

"The product is easy to use."

"The overall experience has been positive."

"Customers go for the E Series if they need backup storage because it is cheap."

"My customers are satisfied with the performance."

"The Snapshot feature is actually widely used; it is a feature that only NetApp E-Series has and it is quite good."

Cons

"In terms of what needs improvement, the dashboard and management could be simplified."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"The tool's pricing is higher than competitors."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

"The software layer has to improve."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"The tool's portfolio is minimal. It is expensive."

More Everpure FlashArray X NVMe cons

"The pricing is high, but the product is good. Additional features like data duplication might make it even better."

"The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly."

"I would like to see an audit account set up such that the user can log in, see the configuration, and see the logs, but they cannot make any changes."

"There is a drawback related to Hitachi's configuration flexibility. The Hitachi storage platform solution is not flexible. That means that both the Hitachi and the partner presale guys have to do a lot of work to design a solution."

"Hitachi Virtual Storage Platform's GUI or interface for storage and management is a little bit difficult compared to Primera and HPE storage products."

"Anytime we needed support, it was delayed."

"They should look at the cost because there are other vendors who offer the same cost with more features."

"In the next version, I would like to see more intelligence."

More Hitachi Virtual Storage Platform cons

"Getting through first level to second level takes two hours minimum."

"NetApp should add more production lines to the E series so we can make flexible solutions more easily."

"With NetApp E-Series, when we are running active-active NAS4, sometimes due to either an issue or a bug, we experience failures. At least twice yearly, we have seen this issue. When it occurs, we lose critical systems such as MQ."

"Though the performance is there, if NetApp wants to be competitive with the others, it must improve their business continuity."

"Regarding error handling in NetApp E-Series, because it is a cost-effective but not an intelligent storage solution, the error handling is not sufficient."

"The solution must provide more training courses."

Pricing and Cost Advice

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"The licensing is on a yearly basis."

"Our licensing fees are $500,000+ USD."

"We pay approximately $50,000 USD per year in licensing fees."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"The product is expensive."

More Everpure FlashArray X NVMe pricing and cost advice

"Hitachi Virtual Storage Platform is a very expensive product."

"It is an expensive product. I rate its pricing a three out of ten."

"I find Hitachi to be cheaper by five to ten percent when compared to Dell and HP's costs, but the features in Dell are better than Hitachi Virtual Storage Platform."

"This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."

"When you are looking for high-end solutions such as this, price is less important than stability and availability."

"Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."

"In our company, we only pay towards the licensing charges associated with Forcepoint, as Hitachi is considered to be a third-party product for us."

"It is expensive as compared to other vendors, but its price is good if you are looking for stability, reliability, performance, and security."

More Hitachi Virtual Storage Platform pricing and cost advice

"The price is reasonable for NetApp E-Series."

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Financial Services Firm

17%

Manufacturing Company

Computer Software Company

Government

Manufacturing Company

17%

Comms Service Provider

16%

Computer Software Company

10%

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	15
Large Enterprise	28

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...

What needs improvement with NetApp E-Series?

Regarding scalability, I think there is no problem. While there is always room for improvement in any product, to my ...

What is your primary use case for NetApp E-Series?

We sell NetApp E-Series as engineered machines like FlexPod, which is used where high throughput and native storage p...

What advice do you have for others considering NetApp E-Series?

I work with VMware products, including VMware server, ESXi, and my experience is on vCenter Server, ESXi, virtualizat...

Dell PowerStore vs Everpure FlashArray X NVMe

Comparisons

Compared 13% of the time

HPE Alletra Storage vs Everpure FlashArray X NVMe

Compared 11% of the time

Dell PowerMax vs Everpure FlashArray X NVMe

Compared 10% of the time

TrueNAS R-Series vs Everpure FlashArray X NVMe

Compared 8% of the time

Pavilion HyperParallel Flash Array vs Everpure FlashArray X NVMe

Compared 5% of the time

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NetApp AFF vs Hitachi Virtual Storage Platform

Compared 10% of the time

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 9% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 7% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 6% of the time

IBM System Storage DS8000 Series vs Hitachi Virtual Storage Platform

Compared 2% of the time

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Compared 15% of the time

NetApp AFF vs NetApp E-Series

Compared 12% of the time

TrueNAS R-Series vs NetApp E-Series

Compared 10% of the time

Fujitsu Eternus DX Series vs NetApp E-Series

Compared 8% of the time

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Product Reports

Everpure FlashArray X NVMe

Download Everpure FlashArray X NVMe product report

Hitachi Virtual Storage Platform

Download Hitachi Virtual Storage Platform product report

NetApp E-Series

Download NetApp E-Series product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X, Pure FlashArray X NVMe

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

No data available

Overview

Everpure FlashArray X NVMe delivers high performance, reliability, and low latency, making it ideal for block storage in private cloud infrastructures and mission-critical applications.

Boasting robust data reduction, high availability, and seamless scalability, Everpure FlashArray X NVMe supports databases, VMware environments, and machine learning analytics. Known for its intuitive interface, superior support, volume snapshots, and AI-powered analytics, it efficiently manages storage needs, often deployed to replace outdated systems. Users highlight its simplistic management and easy configuration, although opportunities exist to enhance pricing, replication features, VNC integration, and storage capabilities.

What are the key features?

Data Reduction: Effective compression and deduplication improve storage efficiency.
Seamless Scalability: Easily scales to meet growing demands without downtime.
Volume Snapshots: Quickly create snapshots for data protection and recovery.
VMware Compatibility: Integrates smoothly with VMware environments for optimal performance.
AI-Powered Analytics: Provides insights for enhanced storage management and efficiency.

What benefits and ROI should be considered?

Low Latency and High Availability: Ensures rapid data access and uninterrupted service.
Easy Management: Intuitive interface simplifies configuration and monitoring.
Evergreen Model: Continuous upgrades without disruptive migrations.
Enhanced Support: Reliable service and support for critical applications.

Organizations in industries such as finance and healthcare implement Everpure FlashArray X NVMe to bolster data performance and reliability. They leverage its integration capabilities with Oracle databases and SQL workloads, supporting machine learning and virtualization. It's often chosen to upgrade legacy storage systems, ensuring high availability and speed for demanding environments.

Everpure (formerly Pure Storage)

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

NetApp E-Series offers a flexible, high-performance storage solution ideal for handling intensive data requirements. Designed to optimize capacity and improve data availability, it supports diverse sector needs.

NetApp E-Series is a purpose-built system engineered to deliver fast, consistent performance. It is best utilized in environments requiring high-performance workloads where speed and efficiency are crucial. Users appreciate its reliability and scalability, which contribute to effective data management. The system is known for its efficient storage capabilities, providing robust data protection and seamless integration with existing infrastructure.

What are the key features of NetApp E-Series?

Scalability: Supports expansion to accommodate growing data needs seamlessly.
Performance: Delivers high-speed processing for demanding applications.
Integrations: Easily integrates with existing IT environments, enhancing operational efficiency.

What benefits and ROI should users look for?

Cost Efficiency: Offers competitive pricing with long-term savings through energy-efficient designs.
Reliability: Provides consistent uptime, minimizing disruptions and improving productivity.
Flexibility: Versatile deployment options cater to specific performance and capacity requirements.

NetApp E-Series is widely implemented across industries ranging from healthcare to finance, where it supports critical data-intensive applications. Its deployment in environments such as scientific research and media production highlights its capacity for handling high-speed data access and reliable performance.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Information Not Available

Hitachi Virtual Storage Platform vs. NetApp E-Series