Hitachi Virtual Storage Platform vs NetApp E-Series comparison

Hitachi Vantara and NetApp are both solutions in the NVMe All-Flash Storage Arrays category. Hitachi Vantara is ranked #5 with an average rating of 8.0, while NetApp is ranked #11 with an average rating of 8.5. Hitachi Vantara holds a 7.9% mindshare in N, compared to NetApp’s 2.9% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 100% of NetApp users who would recommend it.

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Executive SummaryUpdated on Nov 5, 2024

Hitachi Virtual Storage Platform and NetApp E-Series are competitive in the storage solution market. Hitachi shows advantages in performance and scalability, whereas NetApp stands out in cost efficiency and simplicity.

Features: Hitachi Virtual Storage Platform includes high scalability, advanced data protection, and efficient data management, making it suitable for enterprises with robust requirements. NetApp E-Series offers high-speed performance, straightforward setup, and ease of use, appealing to mid-size environments needing streamlined operations.

Ease of Deployment and Customer Service: Hitachi Virtual Storage Platform provides a comprehensive deployment process with extensive support options, ensuring smooth integration into complex IT infrastructures. NetApp E-Series delivers a simplified deployment ideal for organizations seeking quick installation, supported by an accessible support network. Hitachi is designed for large enterprises with complex requirements, while NetApp's straightforward approach suits smaller teams.

Pricing and ROI: Hitachi Virtual Storage Platform's higher setup cost matches its advanced capabilities, offering a strong ROI for businesses needing comprehensive storage solutions. NetApp E-Series with a lower upfront cost provides a favorable ROI for organizations focused on balance and speed. Hitachi offers value for enterprises demanding full features, while NetApp presents a budget-friendly option with satisfactory returns for smaller deployments.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. NetApp E-Series Report (Updated: July 2025).

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp E-Series

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of September 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 3.1%, up from 2.4% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 7.9%, up from 7.9% compared to the previous year. The mindshare of NetApp E-Series is 2.9%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	7.9%
Pure FlashArray X NVMe	3.1%
NetApp E-Series	2.9%
Other	86.1%

NVMe All-Flash Storage Arrays

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

Active data management enhances performance and simplifies operation

The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure. Previously, it was difficult to create and delete LUNs, which would take a long time, but now with HOPS Center, it is functioning correctly. It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features. The solution's performance, security, and cost are satisfactory. These factors influenced our decision to purchase Hitachi Virtual Storage Platform.

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Mir Gulzar Ahmed

IT Manager at Synergy Computers

A very cost-effective and reliable product for Big Data Analytics, Technical Computing, Video Surveillance, and Backup and Recovery

The E-2800 and E5700 have built-in storage to storage replication for full capacity! By that it meant; customers do not need to worry about DRS. All of the E-Series models offer all RIAD types, 1, 10, 5, 6, etc; so you will get more flexibility to create RAID groups based on your application requirements. The other thing is that it is almost plug-and-play; it is a good friend for storage support engineers. Secondly, at the same time, it is very simple to create RGs, Volumes, and host mappings; so for customers, it is also simple and easy to perform storage admin-related tasks.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is scalable."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"Everything, especially the VMs inside, is pretty fast."

"The initial setup was extremely simple and straightforward."

"The high availability of the product is the most valuable feature."

"I appreciate the performance."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

More Pure FlashArray X NVMe pros

"Its resilience is the most valuable."

"Data optimization, compression, and deduplication are the most important features for us."

"What I like best about Hitachi Virtual Storage Platform G Series is that it's a fast storage solution. It also has reliable models. The sales support is also good for this product. Even the pricing for it is good."

"Its scalability and performance are the most valuable. It is quite scalable and has a huge capacity."

"It is very flexible, and it is very useful when you want to virtualize different storage from different vendors."

"The most valuable feature is that it has 'eight nines' availability, 99.999999 percent of the time. That is the main selling point."

"One of the features, for us, that is important is the monitoring platform integrated into the solution. It has all the elements that we need to see, at all times, to be sure the platform is working right."

"This is a good product with high capabilities and high reliability."

More Hitachi Virtual Storage Platform pros

"Customers go for the E Series if they need backup storage because it is cheap."

"The product is easy to use."

"The overall experience has been positive."

"My customers are satisfied with the performance."

Cons

"The tool's portfolio is minimal. It is expensive."

"They could add more support for file storage and different types of storage."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

More Pure FlashArray X NVMe cons

"The interface should be simplified and made easier to use."

"The solution is priced higher than its competitors."

"For the support windows to work, maybe they have to upgrade the firmware of the VSP. They changed the hardware or the disk. I don't know if it was the port blade they changed or a VM for a memory cache. Also, replacing the old target with the processor target would be fine. The old equipment is very easy to manage, and I don't have any bad commentary."

"I would like to see Hitachi improve their management software. It's been three years since they introduced Ops Center, their management product, and it still hasn't reached at least 50 percent of the capability we require. We are using legacy software because the product Hitachi offers does not stack up in functionality."

"The distributor needs more knowledgeable resources for technical support. It would be better to connect directly to the vendor in case of queries."

"In terms of new features, I would be interested to see deduplication added in their next release."

"This product should be easier to install and set up."

"In the next version I would like to see more intelligence."

More Hitachi Virtual Storage Platform cons

"With NetApp E-Series, when we are running active-active NAS4, sometimes due to either an issue or a bug, we experience failures. At least twice yearly, we have seen this issue. When it occurs, we lose critical systems such as MQ."

"NetApp should add more production lines to the E series so we can make flexible solutions more easily."

"The solution must provide more training courses."

"Though the performance is there, if NetApp wants to be competitive with the others, it must improve their business continuity."

Pricing and Cost Advice

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"Given its price, Pure is not the first option."

"We pay approximately $50,000 USD per year in licensing fees."

"The licensing is on a yearly basis."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"Our licensing fees are $500,000+ USD."

"As far as the licensing costs, everything is included in the license."

More Pure FlashArray X NVMe pricing and cost advice

"It is expensive as compared to other vendors, but its price is good if you are looking for stability, reliability, performance, and security."

"It is cheap. It is not very expensive. If you decide to expand the system, the cost is pretty low as compared to other vendors, such as Dell."

"I would like to see better pricing and more discounts."

"The licensing cost of Hitachi Virtual Storage Platform G Series, whether it would be high or more affordable, would depend on location. For example, here in Brazil, Hitachi charges in dollars and this means my company still needs to convert that into local currency. Sometimes, my company also needs to discuss the pricing with the Hitachi sales team and request for a discount. At the moment, pricing for Hitachi is high, but my team can have some global funding or global accounts that would help reach the price my company is aiming for."

"The price is good enough considering the performance, and we are satisfied."

"The price per gigabyte is good and it is low when it comes to terabytes."

"It is an expensive product. I rate its pricing a three out of ten."

"The pricing we get is very competitive when compared to other vendors. Hitachi is working on their licensing model and it is improving but can be irksome when many different items are not bundled or enterprise size."

More Hitachi Virtual Storage Platform pricing and cost advice

"The price is reasonable for NetApp E-Series."

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Computer Software Company

17%

Financial Services Firm

17%

Manufacturing Company

Government

Manufacturing Company

32%

Computer Software Company

14%

Educational Organization

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	28

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

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What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

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What needs improvement with Hitachi Virtual Storage Platform E990?

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology...

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What do you like most about NetApp E-Series?

The product is easy to use.

See all answers

What is your experience regarding pricing and costs for NetApp E-Series?

The price is reasonable for NetApp E-Series.

See all answers

What needs improvement with NetApp E-Series?

The toolkits were much easier compared to EMC.

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 24% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 13% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 10% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 8% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 5% of the time

More Hitachi Virtual Storage Platform Competitors

Seagate Exos X Series vs NetApp E-Series

Compared 29% of the time

NetApp ASA vs NetApp E-Series

Compared 27% of the time

NetApp AFF vs NetApp E-Series

Compared 16% of the time

TrueNAS R-Series vs NetApp E-Series

Compared 13% of the time

More NetApp E-Series Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

August 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Hitachi Virtual Storage Platform

September 2025

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

NVMe All-Flash Storage Arrays

August 2025

Download NetApp E-Series product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

NetApp E-Series offers a flexible, high-performance storage solution ideal for handling intensive data requirements. Designed to optimize capacity and improve data availability, it supports diverse sector needs.

NetApp E-Series is a purpose-built system engineered to deliver fast, consistent performance. It is best utilized in environments requiring high-performance workloads where speed and efficiency are crucial. Users appreciate its reliability and scalability, which contribute to effective data management. The system is known for its efficient storage capabilities, providing robust data protection and seamless integration with existing infrastructure.

What are the key features of NetApp E-Series?

Scalability: Supports expansion to accommodate growing data needs seamlessly.
Performance: Delivers high-speed processing for demanding applications.
Integrations: Easily integrates with existing IT environments, enhancing operational efficiency.

What benefits and ROI should users look for?

Cost Efficiency: Offers competitive pricing with long-term savings through energy-efficient designs.
Reliability: Provides consistent uptime, minimizing disruptions and improving productivity.
Flexibility: Versatile deployment options cater to specific performance and capacity requirements.

NetApp E-Series is widely implemented across industries ranging from healthcare to finance, where it supports critical data-intensive applications. Its deployment in environments such as scientific research and media production highlights its capacity for handling high-speed data access and reliable performance.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Information Not Available

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp E-Series

July 2025

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