Hitachi Virtual Storage Platform vs NetApp E-Series comparison

Hitachi Vantara and NetApp are both solutions in the NVMe All-Flash Storage Arrays category. Hitachi Vantara is ranked #5 with an average rating of 8.0, while NetApp is ranked #11 with an average rating of 8.5. Hitachi Vantara holds a 7.9% mindshare in N, compared to NetApp’s 3.0% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 100% of NetApp users who would recommend it.

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Executive SummaryUpdated on Nov 5, 2024

Hitachi Virtual Storage Platform and NetApp E-Series are competitive in the storage solution market. Hitachi shows advantages in performance and scalability, whereas NetApp stands out in cost efficiency and simplicity.

Features: Hitachi Virtual Storage Platform includes high scalability, advanced data protection, and efficient data management, making it suitable for enterprises with robust requirements. NetApp E-Series offers high-speed performance, straightforward setup, and ease of use, appealing to mid-size environments needing streamlined operations.

Ease of Deployment and Customer Service: Hitachi Virtual Storage Platform provides a comprehensive deployment process with extensive support options, ensuring smooth integration into complex IT infrastructures. NetApp E-Series delivers a simplified deployment ideal for organizations seeking quick installation, supported by an accessible support network. Hitachi is designed for large enterprises with complex requirements, while NetApp's straightforward approach suits smaller teams.

Pricing and ROI: Hitachi Virtual Storage Platform's higher setup cost matches its advanced capabilities, offering a strong ROI for businesses needing comprehensive storage solutions. NetApp E-Series with a lower upfront cost provides a favorable ROI for organizations focused on balance and speed. Hitachi offers value for enterprises demanding full features, while NetApp presents a budget-friendly option with satisfactory returns for smaller deployments.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. NetApp E-Series Report (Updated: September 2025).

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp E-Series

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of October 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 3.2%, up from 2.5% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 7.9%, up from 7.7% compared to the previous year. The mindshare of NetApp E-Series is 3.0%, up from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	7.9%
Pure FlashArray X NVMe	3.2%
NetApp E-Series	3.0%
Other	85.9%

NVMe All-Flash Storage Arrays

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

Active data management enhances performance and simplifies operation

The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure. Previously, it was difficult to create and delete LUNs, which would take a long time, but now with HOPS Center, it is functioning correctly. It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features. The solution's performance, security, and cost are satisfactory. These factors influenced our decision to purchase Hitachi Virtual Storage Platform.

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Arnaud Salmon

Presales Engineer at SFR

The product offers easy and reliable choices to customers without sacrificing performance

I rate NetApp E-Series an eight out of ten. They need to improve automation and business continuity. They have a gateway with other products coming from ONTAP to use cloud storage in Azure and AWS, and so on. That's good for hybrid clouds. I would focus on automation and business continuity because, for products like NetApp Insight, there are a lot of tools to administer and follow the storage during its lifecycle. It's quite easy to use and has some information about the array of storage uses. This functionality is useful, especially on primary storage rather than backups, since customers always ask for business continuity.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is very straightforward to set up."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"The most valuable feature of this solution is its ease of use."

"I appreciate the performance."

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

More Pure FlashArray X NVMe pros

"One of the features, for us, that is important is the monitoring platform integrated into the solution. It has all the elements that we need to see, at all times, to be sure the platform is working right."

"Storage is the most valuable feature."

"The performance was decent."

"It is robust. It doesn't need too much troubleshooting. It is a good device."

"The hybrid array provides scaleable, predictable, high performance with no capacity constraints."

"This is one of the most reliable and dependable products on the market."

"The solution is very user-friendly in terms of maintenance and configuration. It's also possible to connect the solution to other storage management solutions."

"It's a state of the art solution in storage systems. High-availability and performance are the strongest aspects of these machines."

More Hitachi Virtual Storage Platform pros

"The product is easy to use."

"My customers are satisfied with the performance."

"The Snapshot feature is actually widely used; it is a feature that only NetApp E-Series has and it is quite good."

"Customers go for the E Series if they need backup storage because it is cheap."

"The overall experience has been positive."

Cons

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"Maybe the price can be reduced since the solution is very expensive."

"We need better data deduplication."

"The tool's portfolio is minimal. It is expensive."

"There is room for improvement in the pricing of the product."

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

"I would like to see replication and DR features in the next release of this solution."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

More Pure FlashArray X NVMe cons

"I would like to see Hitachi improve their management software. It's been three years since they introduced Ops Center, their management product, and it still hasn't reached at least 50 percent of the capability we require. We are using legacy software because the product Hitachi offers does not stack up in functionality."

"One problem is that there are too many management tools for the F Series and for all the other Hitachi storage systems. There are four or five such solutions. Maybe these could be combined in the future."

"Hitachi Virtual Storage Platform needs to improve its scalability options where there are a few shortcomings."

"We have not been able to procure more discs for upcoming projects and this has been a problem for us. Not having additional storage is going to be an issue. The solution is at its end of life and will be replaced soon."

"The admin tools in the Hitachi Virtual Storage Platform definitely have certain shortcomings that require improvement."

"In the next version I would like to see additional features like artificial intelligence and an increase in the amount of data it can store."

"There is a drawback related to Hitachi's configuration flexibility. The Hitachi storage platform solution is not flexible. That means that both the Hitachi and the partner presale guys have to do a lot of work to design a solution."

"Not just anyone can do the deployment. So, the person needs a basic understanding and work experience."

More Hitachi Virtual Storage Platform cons

"The solution must provide more training courses."

"Getting through first level to second level takes two hours minimum."

"NetApp should add more production lines to the E series so we can make flexible solutions more easily."

"With NetApp E-Series, when we are running active-active NAS4, sometimes due to either an issue or a bug, we experience failures. At least twice yearly, we have seen this issue. When it occurs, we lose critical systems such as MQ."

"Though the performance is there, if NetApp wants to be competitive with the others, it must improve their business continuity."

Pricing and Cost Advice

"With VMware, we pay $300,000 annually."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"Given its price, Pure is not the first option."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"The product is expensive."

"Our licensing fees are $500,000+ USD."

"As far as the licensing costs, everything is included in the license."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

More Pure FlashArray X NVMe pricing and cost advice

"I would like to see better pricing and more discounts."

"The solution is expensive."

"The pricing we get is very competitive when compared to other vendors. Hitachi is working on their licensing model and it is improving but can be irksome when many different items are not bundled or enterprise size."

"Considering the solution's price, it is very competitive compared to the other competitors in the market. I rate the product price a nine out of ten."

"When you are looking for high-end solutions such as this, price is less important than stability and availability."

"It is cheap. It is not very expensive. If you decide to expand the system, the cost is pretty low as compared to other vendors, such as Dell."

"Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."

"Hitachi Virtual Storage Platform G Series tools are highly specialized, such as management and performance tools and the overall solution is expensive. If customers want to have a lot of data in their hands, they need to purchase several solutions."

More Hitachi Virtual Storage Platform pricing and cost advice

"The price is reasonable for NetApp E-Series."

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Financial Services Firm

17%

Computer Software Company

15%

Manufacturing Company

Government

Manufacturing Company

23%

Computer Software Company

12%

Comms Service Provider

12%

Media Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	28

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

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What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

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What needs improvement with Hitachi Virtual Storage Platform E990?

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology...

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What do you like most about NetApp E-Series?

The product is easy to use.

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What is your experience regarding pricing and costs for NetApp E-Series?

The price is reasonable for NetApp E-Series.

See all answers

What needs improvement with NetApp E-Series?

As an AZ3 technician with experience in that direction, when I call them, I do not call the first-level support as it...

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Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 22% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 11% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 12% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 11% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 9% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 8% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 5% of the time

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Seagate Exos X Series vs NetApp E-Series

Compared 28% of the time

NetApp ASA vs NetApp E-Series

Compared 24% of the time

NetApp AFF vs NetApp E-Series

Compared 17% of the time

TrueNAS R-Series vs NetApp E-Series

Compared 13% of the time

VAST Data vs NetApp E-Series

Compared 8% of the time

More NetApp E-Series Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

October 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Hitachi Virtual Storage Platform

October 2025

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

NetApp E-Series

October 2025

Download NetApp E-Series product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

NetApp E-Series offers a flexible, high-performance storage solution ideal for handling intensive data requirements. Designed to optimize capacity and improve data availability, it supports diverse sector needs.

NetApp E-Series is a purpose-built system engineered to deliver fast, consistent performance. It is best utilized in environments requiring high-performance workloads where speed and efficiency are crucial. Users appreciate its reliability and scalability, which contribute to effective data management. The system is known for its efficient storage capabilities, providing robust data protection and seamless integration with existing infrastructure.

What are the key features of NetApp E-Series?

Scalability: Supports expansion to accommodate growing data needs seamlessly.
Performance: Delivers high-speed processing for demanding applications.
Integrations: Easily integrates with existing IT environments, enhancing operational efficiency.

What benefits and ROI should users look for?

Cost Efficiency: Offers competitive pricing with long-term savings through energy-efficient designs.
Reliability: Provides consistent uptime, minimizing disruptions and improving productivity.
Flexibility: Versatile deployment options cater to specific performance and capacity requirements.

NetApp E-Series is widely implemented across industries ranging from healthcare to finance, where it supports critical data-intensive applications. Its deployment in environments such as scientific research and media production highlights its capacity for handling high-speed data access and reliable performance.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Information Not Available

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp E-Series

September 2025

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