Hitachi Virtual Storage Platform vs NetApp E-Series comparison

Hitachi Vantara and NetApp are both solutions in the NVMe All-Flash Storage Arrays category. Hitachi Vantara is ranked #5 with an average rating of 8.1, while NetApp is ranked #10 with an average rating of 10.0. Hitachi Vantara holds a 8.0% mindshare in N, compared to NetApp’s 2.0% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 100% of NetApp users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 5, 2024

Hitachi Virtual Storage Platform and NetApp E-Series are competitive in the storage solution market. Hitachi shows advantages in performance and scalability, whereas NetApp stands out in cost efficiency and simplicity.

Features: Hitachi Virtual Storage Platform includes high scalability, advanced data protection, and efficient data management, making it suitable for enterprises with robust requirements. NetApp E-Series offers high-speed performance, straightforward setup, and ease of use, appealing to mid-size environments needing streamlined operations.

Ease of Deployment and Customer Service: Hitachi Virtual Storage Platform provides a comprehensive deployment process with extensive support options, ensuring smooth integration into complex IT infrastructures. NetApp E-Series delivers a simplified deployment ideal for organizations seeking quick installation, supported by an accessible support network. Hitachi is designed for large enterprises with complex requirements, while NetApp's straightforward approach suits smaller teams.

Pricing and ROI: Hitachi Virtual Storage Platform's higher setup cost matches its advanced capabilities, offering a strong ROI for businesses needing comprehensive storage solutions. NetApp E-Series with a lower upfront cost provides a favorable ROI for organizations focused on balance and speed. Hitachi offers value for enterprises demanding full features, while NetApp presents a budget-friendly option with satisfactory returns for smaller deployments.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. NetApp E-Series Report (Updated: June 2025).

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp E-Series

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of June 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 2.8%, down from 2.9% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 8.0%, down from 8.7% compared to the previous year. The mindshare of NetApp E-Series is 2.0%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Ozair Amin

Sales Manager - Infrastructure at Synergy Computers

A robust and dependable product that ensures a 100 percent data availability guarantee

We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

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Mir Gulzar Ahmed

IT Manager at Synergy Computers

A very cost-effective and reliable product for Big Data Analytics, Technical Computing, Video Surveillance, and Backup and Recovery

The E-2800 and E5700 have built-in storage to storage replication for full capacity! By that it meant; customers do not need to worry about DRS. All of the E-Series models offer all RIAD types, 1, 10, 5, 6, etc; so you will get more flexibility to create RAID groups based on your application requirements. The other thing is that it is almost plug-and-play; it is a good friend for storage support engineers. Secondly, at the same time, it is very simple to create RGs, Volumes, and host mappings; so for customers, it is also simple and easy to perform storage admin-related tasks.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I appreciate the performance."

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

"Technical support has been helpful and responsive."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."

"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."

More Pure FlashArray X NVMe pros

"It's a state of the art solution in storage systems. High-availability and performance are the strongest aspects of these machines."

"The biggest benefit of the Hitachi platform is 100 percent storage uptime. It's also highly cost-effective."

"The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure."

"For Hitachi Virtual Storage Platform, the most valuable features are its performance, reliability, scalability, data protection, and a hundred percent data availability guarantee. Additionally, it offers storage virtualization with both internal and external options."

"The performance is very good."

"I am happy about the storage system and availability."

"It is the most stable high-end solution in this area."

"The active-active option seemed to be working well and overall, it was a solid product."

More Hitachi Virtual Storage Platform pros

"Customers go for the E Series if they need backup storage because it is cheap."

"My customers are satisfied with the performance."

"The product is easy to use."

Cons

"The tool's pricing is higher than competitors."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"In terms of what needs improvement, the dashboard and management could be simplified."

"We need better data deduplication."

"Adding some functions to the product would be beneficial."

"I'd like to see the product implement active replication for vehicles such as VMware."

"The UI for this solution needs to be improved."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

More Pure FlashArray X NVMe cons

"The deployment could be a bit easier, because it's a bit tricky"

"One problem is that there are too many management tools for the F Series and for all the other Hitachi storage systems. There are four or five such solutions. Maybe these could be combined in the future."

"The user interface should be made simpler because it is difficult to manage."

"Hitachi Virtual Storage Platform's GUI or interface for storage and management is a little bit difficult compared to Primera and HPE storage products."

"They should look at the cost because there are other vendors who offer the same cost with more features."

"In terms of what could be improved, it could use a better, faster web console and other consoles. It is so boring waiting, waiting and waiting for it to refresh."

"We moved away from this product because we were looking for an all-flash solution, and with our G1500 at the time, perhaps two years ago, they were just proposing more of the same technology."

"The solution is priced higher than its competitors."

More Hitachi Virtual Storage Platform cons

"NetApp should add more production lines to the E series so we can make flexible solutions more easily."

"The solution must provide more training courses."

"Though the performance is there, if NetApp wants to be competitive with the others, it must improve their business continuity."

Pricing and Cost Advice

"As far as the licensing costs, everything is included in the license."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"The product is expensive."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"We pay approximately $50,000 USD per year in licensing fees."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

More Pure FlashArray X NVMe pricing and cost advice

"I give the price of Hitachi Virtual Storage Platform a nine out of ten."

"The price is good enough considering the performance, and we are satisfied."

"This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."

"The price of the solution is reasonable. However, I have not done extensive comparative research on the price. If you want to upgrade the size of the disc you will need to purchase a license that accounts for the size."

"The price of the solution is reasonable compared to others, such as Dell EMC."

"It is cheap. It is not very expensive. If you decide to expand the system, the cost is pretty low as compared to other vendors, such as Dell."

"The product is reasonably priced."

"It is an expensive product. I rate its pricing a three out of ten."

More Hitachi Virtual Storage Platform pricing and cost advice

"The price is reasonable for NetApp E-Series."

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Computer Software Company

19%

Financial Services Firm

18%

Government

Manufacturing Company

39%

Computer Software Company

Educational Organization

Recreational Facilities/Services Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

See all answers

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

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What needs improvement with Hitachi Virtual Storage Platform E990?

The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Plat...

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What do you like most about NetApp E-Series?

The product is easy to use.

See all answers

What is your experience regarding pricing and costs for NetApp E-Series?

The price is reasonable for NetApp E-Series.

See all answers

What needs improvement with NetApp E-Series?

The solution must provide more training courses. I have a team of nine people. Three or four of them are administrato...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 29% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 19% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 9% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 14% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 11% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 6% of the time

More Hitachi Virtual Storage Platform Competitors

NetApp ASA vs NetApp E-Series

Compared 37% of the time

Seagate Exos X Series vs NetApp E-Series

Compared 32% of the time

TrueNAS R-Series vs NetApp E-Series

Compared 31% of the time

More NetApp E-Series Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

May 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Hitachi Virtual Storage Platform

June 2025

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

NVMe All-Flash Storage Arrays

May 2025

Download NetApp E-Series product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

NetApp E-Series offers a flexible, high-performance storage solution ideal for handling intensive data requirements. Designed to optimize capacity and improve data availability, it supports diverse sector needs.

NetApp E-Series is a purpose-built system engineered to deliver fast, consistent performance. It is best utilized in environments requiring high-performance workloads where speed and efficiency are crucial. Users appreciate its reliability and scalability, which contribute to effective data management. The system is known for its efficient storage capabilities, providing robust data protection and seamless integration with existing infrastructure.

What are the key features of NetApp E-Series?

Scalability: Supports expansion to accommodate growing data needs seamlessly.
Performance: Delivers high-speed processing for demanding applications.
Integrations: Easily integrates with existing IT environments, enhancing operational efficiency.

What benefits and ROI should users look for?

Cost Efficiency: Offers competitive pricing with long-term savings through energy-efficient designs.
Reliability: Provides consistent uptime, minimizing disruptions and improving productivity.
Flexibility: Versatile deployment options cater to specific performance and capacity requirements.

NetApp E-Series is widely implemented across industries ranging from healthcare to finance, where it supports critical data-intensive applications. Its deployment in environments such as scientific research and media production highlights its capacity for handling high-speed data access and reliable performance.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Information Not Available

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp E-Series

June 2025

Free Report: Hitachi Virtual Storage Platform vs. NetApp E-Series

Find out what your peers are saying about Hitachi Virtual Storage Platform vs. NetApp E-Series and other solutions. Updated: June 2025.

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