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Hitachi Virtual Storage Platform vs NetApp E-Series comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Nov 5, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
All-Flash Storage (3rd)
Hitachi Virtual Storage Pla...
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (10th), Modular SAN (Storage Area Network) (5th), Frame-Based Disk Arrays (1st), All-Flash Storage (14th), NVMe All-Flash Storage Arrays (6th)
NetApp E-Series
Average Rating
8.6
Reviews Sentiment
5.0
Number of Reviews
6
Ranking in other categories
NVMe All-Flash Storage Arrays (13th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.
Mir Gulzar Ahmed - PeerSpot reviewer
IT Manager at Synergy Computers
High-throughput storage has supported real-time video surveillance and long-term archiving needs
Regarding scalability, I think there is no problem. While there is always room for improvement in any product, to my knowledge, NetApp is a visionary company that enhances product features consistently. They actively respond to new requirements and technology changes requested by customers, improving scalability, management ease, features, and introducing progressive software releases, patches, and upgrades. Scalability does depend on model selection, with entry-level systems being cheaper but able to scale to a certain level, while greater scalability requires higher-end models. For example, NetApp E-Series includes the E600 and EF600 for enterprise-class storage. The FAS series includes models such as 1K, C190, C30, and C70, demonstrating how NetApp evolves based on customer demands and responds proactively to future requirements in storage technology. From my perspective, I believe any improvement could involve adding another model between the existing entry-level and high-end options in NetApp E-Series since there are presently only two models. This simplicity in offering may help customers, but an in-between model would provide options for those needing mid-range solutions, making NetApp competitive in that space. The FAS and AFF series certainly have more model options based on customer needs and costs, whereas NetApp E-Series needs to expand beyond two choices. Regarding error handling in NetApp E-Series, because it is a cost-effective but not an intelligent storage solution, the error handling is not sufficient. The system is reliable, but its management is basic as it runs on firmware. In contrast, the FAS series includes numerous tools and software for error handling, providing better troubleshooting support. Therefore, while NetApp E-Series offers reliability due to its cost-effectiveness, there is a trade-off in terms of error management capabilities.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has improved my organization in the way that we have high reliability and faster access to our data."
"It's extremely stable and has good performance."
"They have a very good support system, and the GUI is also very intuitive."
"What I appreciate most about Everpure FlashArray is that it performs compression and deduplication fantastically."
"Because we were able to afford to go all flash, we don't manage the tiers, we're not moving data up, and we're not waiting for overnight cycles."
"In Pure Storage FlashArray, the dedupe and compression are excellent, and performance is good too."
"With Pure Storage, we don't see any latency or IOPS. It has been a very seamless integration."
"This improves our organization because we can just set it up and we forget about it, everything works, and we do not need to worry about storage or bandwidth issues."
"We have many different types of replication, such as remote and drop local replication. All these features and licenses are already available. These are basic features available in the current model. Additionally, the performance has been good in our experience."
"The customer service and support are reasonably good. The environment I work in, there always remains an element of surprise, and there are restrictions. But Hitachi has good technical people."
"The deduplication is useful for us because we don't have that much money for our lab infrastructure. Deduplication means we have more storage available. And the IOPS are really fast."
"The most valuable feature of Hitachi Virtual Storage Platform G Series is the platform and overall usage has been good, and we have not had very many issues."
"The technical support is great."
"Hitachi Virtual Storage Platform is a great device that is very stable, very durable, and very simple."
"My advice to other people considering this solution is that it is a very good product, it has very good stability, it is easy to use, it has a 100% data security and availability guarantee, and it is a very, very good solution manufactured by a good company."
"The first thing that attracted this model to us was the non-disruptive migration. We had a very large database application that was on older gear and needed to be migrated to these arrays. We had experience with virtualizing behind an array and moving applications and data but this made it even better."
"Customers go for the E Series if they need backup storage because it is cheap."
"The Snapshot feature is actually widely used; it is a feature that only NetApp E-Series has and it is quite good."
"If we select the best use case for NetApp E-Series based on its intended purpose, I would rate it a ten."
"My customers are satisfied with the performance."
"The product is easy to use."
"The overall experience has been positive."
 

Cons

"Once, before Pure went public, we were a member of their customer advisory board and beta tested replication. One requested enhancement yet to manifest is the scheduling of snapshot replications."
"Data reduction is an area that needs improvement. There is a garbage collection service that runs but during that time, system utilization increases."
"In Pure Storage FlashArray, the area with room for improvement is local MFA login."
"Pure Storage takes a hit in the minds and opinions of some of the customers because they cannot customize things as much as compared to a legacy storage provider's appliance such as NetApp, Dell EMC, or even HPE."
"Its price could be cheaper. It is not the cheapest one out there, but I'm not directly involved in the figures and negotiations."
"The scalability of the solution is extremely costly."
"FlashArray could improve on the administrative side. For example, when you need to upgrade the boxes, we can't do that ourselves. We need to open a ticket with support and have them do that for us. You don't need to be on the call with them. We tell them we have a slot that we want to upgrade, and they send us an email when it's done."
"The integration capabilities could be improved."
"The controllers in the product do not provide options for scalability."
"One thing that can be improved is the price because it is a bit expensive."
"Hitachi should offer a distinct overview of the various storage choices."
"The deployment could be a bit easier, because it's a bit tricky"
"For the support windows to work, maybe they have to upgrade the firmware of the VSP."
"The snapshot and clone operation functions can be made easier."
"Once the platform is up and running, it's very fast. But for integration, it's not the best option."
"I think what needs to be improved is to simplify the complexities that are under storage so that it will be easier to work with Hitachi products. I would also like to see better pricing and more discounts."
"Though the performance is there, if NetApp wants to be competitive with the others, it must improve their business continuity."
"Regarding error handling in NetApp E-Series, because it is a cost-effective but not an intelligent storage solution, the error handling is not sufficient."
"With NetApp E-Series, when we are running active-active NAS4, sometimes due to either an issue or a bug, we experience failures. At least twice yearly, we have seen this issue. When it occurs, we lose critical systems such as MQ."
"NetApp should add more production lines to the E series so we can make flexible solutions more easily."
"Getting through first level to second level takes two hours minimum."
"The solution must provide more training courses."
 

Pricing and Cost Advice

"I would rate the pricing of Pure Storage FlashArray a five out of ten. It is expensive but not too much."
"The Evergreen Storage subscription is a really cool concept. As long as we maintain our subscription, we will get new controllers every three years and really never have a forklift upgrade like we currently are doing. Just that future-proofing is an ease off of my mind to know that I won't have to do what I'm dong right now again."
"The solution is expensive."
"In comparison to the competitors, Pure is very price-competitive for the future functionality that it provides."
"The pricing of Pure Storage is all-inclusive. It is very fair, and very easy. In comparison, Dell EMC has licensing that needs to be added if you wan to work in a complex environment or in specific functionalities."
"My organization has a yearly license, but I believe that Pure Storage FlashArray has capacity-based licenses as well. I'm definitely happy with the pricing."
"Because the price is a bit higher than other products, the data reduction equalizes the price with amount of the data reduction."
"It is a more expensive solution, but it is worth it. You are getting what you paid for."
"I give the price of Hitachi Virtual Storage Platform a nine out of ten."
"We pay for a support contract agreement."
"The solution is expensive."
"The price of the solution is reasonable. However, I have not done extensive comparative research on the price. If you want to upgrade the size of the disc you will need to purchase a license that accounts for the size."
"A drawback of Hitachi storage systems is that they are expensive. The upfront cost is very high compared to others. But when you compare the IOPS at the same price, Hitachi gives you better business value..."
"Considering the solution's price, it is very competitive compared to the other competitors in the market. I rate the product price a nine out of ten."
"Hitachi VSP's pricing is good compared to other brands."
"Hitachi Virtual Storage Platform G Series tools are highly specialized, such as management and performance tools and the overall solution is expensive. If customers want to have a lot of data in their hands, they need to purchase several solutions."
"The price is reasonable for NetApp E-Series."
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Top Industries

By visitors reading reviews
Manufacturing Company
12%
Financial Services Firm
10%
Comms Service Provider
9%
Construction Company
9%
Financial Services Firm
17%
Outsourcing Company
10%
Manufacturing Company
9%
Computer Software Company
6%
Comms Service Provider
15%
Financial Services Firm
11%
Manufacturing Company
10%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise30
No data available
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
What is your primary use case for Hitachi Virtual Storage Platform E990?
I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hi...
What needs improvement with NetApp E-Series?
Regarding scalability, I think there is no problem. While there is always room for improvement in any product, to my ...
What is your primary use case for NetApp E-Series?
We sell NetApp E-Series as engineered machines like FlexPod, which is used where high throughput and native storage p...
What advice do you have for others considering NetApp E-Series?
I work with VMware products, including VMware server, ESXi, and my experience is on vCenter Server, ESXi, virtualizat...
 

Also Known As

Pure Storage FlashArray
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Information Not Available
Find out what your peers are saying about Hitachi Virtual Storage Platform vs. NetApp E-Series and other solutions. Updated: September 2026.
914,262 professionals have used our research since 2012.