HPE Nimble Storage vs Hitachi Virtual Storage Platform comparison

HPE Nimble Storage vs. Hitachi Virtual Storage Platform

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of June 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.3%, up from 3.1% compared to the previous year. The mindshare of HPE Nimble Storage is 2.4%, down from 5.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

A robust and dependable product that ensures a 100 percent data availability guarantee

Ozair Amin

Sales Manager - Infrastructure at Synergy Computers

We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

A tool that offers protection against ransomware and other enterprise-level attacks

Ajit Pratap Kundan

PreSales Lead- Government & Defense at Accops Systems Pvt Ltd

HPE Nimble Storage's cost is very high, making it one of its downsides. HPE Nimble Storage's cost is very high compared with any HCI solutions, like HPE's SimpliVity, Nutanix, VMware, or Dell VxRail. A person requires a special skill set to operate HPE Nimble Storage because there are hardly any solutions similar to Nimble Storage in the market. The product's support can be made faster and more responsive if HPE trains its partners in such a way that they acquire more expertise on Nimble Storage through the training sessions. HPE Nimble Storage is dependent on only VMware vSphere Hypervisor. In the future, HPE has to make Nimble Storage feasible with other hypervisors like Microsoft Hyper-V, Nutanix Acropolis, and RHEV, meaning it should be hypervisor agnostic.

More Pure FlashArray X NVMe pros

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"What I really like about this program, is that it is easy to use and easy to configurate."

"The latency is good."

"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."

"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"The high availability of the product is the most valuable feature."

"The most valuable features of this solution are its ease of use and performance."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"This is a good product with high capabilities and high reliability."

"I am happy about the storage system and availability."

"Hitachi Virtual Storage Platform 5000 Series exhibits good performance and has good IOPS: 300 IOPS. The technical support for this product is also good."

"The solution provides excellent scalability."

"Data optimization, compression, and deduplication are the most important features for us."

"It's best features are its reliability and stability."

"The efficiency ratio is just as high as advertised. It's very high relative to other storage solutions as well. The compression and deduplication capabilities are also very high."

"The first thing that attracted this model to us was the non-disruptive migration. We had a very large database application that was on older gear and needed to be migrated to these arrays. We had experience with virtualizing behind an array and moving applications and data but this made it even better."

More Hitachi Virtual Storage Platform pros

"It has allowed us to upgrade our DMS to the latest version and reuse the older array as the DR storage for VMware SRM."

"InfoSight has identified controller failures or performance issues."

"We use InfoSight predictive analytics. It helps us from a performance perspective by identifying potential bottlenecks."

"Performance Integration with Commvault"

"HPE Nimble Storage is a very organized and customer-oriented tool."

"Performance, reliability, InfoSight, the ability to upgrade the O/S on the SAN without taking it down, and cost."

"VMware integration, why is pretty self-explanatory."

"The replay and IOPS work well."

More HPE Nimble Storage pros

Cons

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"I'd like to see the product implement active replication for vehicles such as VMware."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

More Pure FlashArray X NVMe cons

"The embedded management for installation feature has neither simplified nor complicated the management process, therefore, there is room for improvement."

"The user experience is pretty bad in Hitachi. A lot of mandatory tasks take a long time to work through."

"The admin tools in the Hitachi Virtual Storage Platform definitely have certain shortcomings that require improvement."

"The software has always been lagging a bit compared to the newer features. It usually takes a cycle for it to catch up."

"They should look at the cost because there are other vendors who offer the same cost with more features."

"The controllers in the product do not provide options for scalability."

"At the moment, I don't see any room for improvement in Hitachi Virtual Storage Platform G Series because my experience with the product is very good. The software is okay and you can manage the storage well. What I'd like to see in the next release of Hitachi Virtual Storage Platform G Series is for it to be a real NAS solution because right now, you need to use a Hitachi converter called HNAS which makes the process a little bit more expensive. In my opinion, Hitachi should look into the possibility of unifying the HNAS into full storage, meaning that the HNAS should be integrated into the Hitachi Virtual Storage Platform G Series."

"Hitachi Virtual Storage Platform's GUI or interface for storage and management is a little bit difficult compared to Primera and HPE storage products."

More Hitachi Virtual Storage Platform cons

"We would like there to be more enhanced features."

"We want to start storing data in the cloud really soon and we are looking at options."

"I want it to be an active-active array. Nimble would be great as an active-active array because then everything checks out. It would give a feeling of comfort."

"I would like to have integration into cloud providers, apart from HPE."

"I would like to see native network attached storage (NAS) functionality. Our customers are looking for NAS, and Nimble can't give it to them."

"I would like to see more integrations."

"I’d like to see in-line deduplication extended to Nimble non-flash (called “Hybrid”) arrays, even if it’s only the C500 and higher controllers that support it."

"I would like to see an added feature to auto-fix, or a dynamic alerting system on storage."

More HPE Nimble Storage cons

Pricing and Cost Advice

"As far as the licensing costs, everything is included in the license."

"Given its price, Pure is not the first option."

"The support cost per array is about $20,000 a year for 24/7 support."

"The licensing is on a yearly basis."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"The product is expensive."

"We pay approximately $50,000 USD per year in licensing fees."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

More Pure FlashArray X NVMe pricing and cost advice

"This is an expensive solution."

"The price per gigabyte is good and it is low when it comes to terabytes."

"Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."

"It is a little expensive."

"The product is reasonably priced."

"When you are looking for high-end solutions such as this, price is less important than stability and availability."

"In our company, we only pay towards the licensing charges associated with Forcepoint, as Hitachi is considered to be a third-party product for us."

"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."

More Hitachi Virtual Storage Platform pricing and cost advice

"Once you purchase the solution, you don't have to buy any license for this Nimble product."

"There is a monthly fee to use the solution."

"It is more expensive than one of its competitors."

"Nimble has really met all of our needs and at a price we could afford. It certainly wasn't as expensive as a lot of other all-flash solutions that we could have bought."

"The pricing is expensive, although we do not pay anything in addition to the standard licensing fees."

"The pricing is better than some of the competitors, such as Dell EMC."

"If you don't go cheap, it is eventually worth it. However, the initial investment is high."

"The solution’s licensing is on a yearly basis."

More HPE Nimble Storage pricing and cost advice

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Comparison Review

it_user277539

Vice President, Products and Services with 51-200 employees

Jul 30, 2015

Hybrid storage, all-flash storage, and hyper-converged products offer software capable of running on commodity hardware, providing a better end-user experience at a reduced price.

Originally posted at https://www.freeitdata.com/ Over the last 15 years, the storage industry has primarily been dominated (market share) by six companies, EMC, NetApp, IBM, Hitachi Data Systems (HDS), HP and Dell. In 2013, these six companies made up approximately 85% of all storage sold in the…

What do you like most about Pure FlashArray X NVMe?

Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Computer Software Company

19%

Financial Services Firm

18%

Government

Manufacturing Company

Educational Organization

60%

Computer Software Company

Government

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Plat...

How does HPE Nimble Storage compare to VxRail?

HPE Nimble Storage dHCI Vs. VxRail One of the best things about the HPE Nimble Storage dHCI is the three, two, one, z...

Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

What do you like most about HPE Nimble Storage?

The solution's predictive analytics is good. It helps to save costs.

Dell PowerStore vs Pure FlashArray X NVMe

Comparisons

Compared 29% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 18% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 14% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 11% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 6% of the time

More Hitachi Virtual Storage Platform Competitors

Dell Unity XT vs HPE Nimble Storage

Compared 16% of the time

HPE Primera vs HPE Nimble Storage

Compared 15% of the time

Pure Storage FlashArray vs HPE Nimble Storage

Compared 11% of the time

Dell PowerStore vs HPE Nimble Storage

Compared 11% of the time

Tintri VMstore T7000 vs HPE Nimble Storage

Compared 2% of the time

More HPE Nimble Storage Competitors

Product Reports

Download Pure FlashArray X NVMe product report

Pure FlashArray X NVMe

May 2025

Hitachi Virtual Storage Platform

Download Hitachi Virtual Storage Platform product report

HPE Nimble Storage

Download HPE Nimble Storage product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

Nimble Storage

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

HPE Nimble Storage is a highly effective All-Flash Storage Array solution that aims to enable organizations to reliably store and access their data. Organizations across a wide variety of industries trust Nimble Storage to assist them with all of their data storage-based needs. It both tracks all of the IT architecture that an organization uses and protects that architecture from a variety of digital threats.

HPE Nimble Storage Benefits

Some of the ways that organizations can benefit by choosing to deploy HPE Nimble Storage include:

Increased security. Nimble Storage provides organizations with powerful layers of protection. It leverages predictive analytics powered by artificial intelligence and machine learning to keep businesses from suffering harm related to emerging threats. The AI and ML software identifies threats before they can threaten a user’s data.

Reduced costs and increase profits. Businesses that deploy Nimble Storage find that their overhead costs end up being significantly reduced by up to 49%. One of the reasons for this is that Nimble Storage uses a “pay as you go” subscription model which means that users never pay for more storage than they actually need.

Ease of use. Nimble Storage is simple for administrators to utilize. They can install it without any kind of outside assistance. It is also simple for the average administrator to manage without specialized training.

HPE Nimble Storage Features

Artificial intelligence. The backbone of Nimble Storage’s IT infrastructure is its AI software. The HPE InfoSight feature makes it so that administrators don’t need to make guesses when managing their data storage. It offers users suggestions as to what they can do to improve their storage performance.

Scaling. Nimble Storage gives users the ability to scale their data storage so that it appropriately meets their needs. They can both “scale up” or increase the sheer amount of data that they can store at a given time and “scale out” or increase their ability to perform effectively.

Hybrid storage. Nimble Storage has the ability to store data both on the cloud and on-premises so as to meet an organization’s storage requirements. Its multi-cloud feature enables users to seamlessly manage all of their data storage and utilization operations with ease.

Reviews from Real Users

HPE Nimble Storage is a highly effective solution that stands out when compared to many of its competitors. Two major advantages it offers are its ease of use and its powerful InfoSight analytics feature.

Andrew B., Head Of Information Technology at Zambia National Building Society, writes, “It's a very easy solution. Whenever I have a question, I find they have already provided a solution for it.”

Prataparao D., Technical Solution's Consultant for HPE Storage Devices at Karvy Innotech, says, “HPE Nimble Storage uses the InfoSight platform and it is useful because we can identify the faults and can analyze the performance. It has many other features. This feature is the best that I have observed from HPE Nimble Storage.”

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Ace Relocation, Atkins Nutritionals, Berkeley Research Group, Canadian International School, City of Hot Springs, Clackamas County, Corona-Norco Unified School District, Ideal Integrations, Linear Technology, P&O Maritime, Retail Apparel Group (RAG), Virtual Radiologic

HPE Nimble Storage vs. Hitachi Virtual Storage Platform