Hitachi Virtual Storage Platform vs IBM FlashSystem comparison

Hitachi Vantara and IBM are both solutions in the NAS category. Hitachi Vantara is ranked #5 with an average rating of 8.0, while IBM is ranked #6 with an average rating of 8.2. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 91% of IBM users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Oct 28, 2025

Hitachi Virtual Storage Platform (VSP) and IBM FlashSystem are leading contenders in the storage solutions category. Based on the results of the data comparisons, Hitachi VSP holds an advantage in data mobility and virtualization, while IBM FlashSystem excels in performance metrics such as IOPS and low latency.

Features: Hitachi VSP is highlighted for its data mobility, high-performance flash capabilities, and reliability, especially with its Global Active Device feature and comprehensive storage virtualization options, ensuring a smooth non-disruptive migration. IBM FlashSystem is known for high IOPS, low latency, superior deduplication, and compression, alongside easy setup and robust performance.

Room for Improvement: Hitachi VSP users mention a complex management interface and high costs, needing better support, improved automation, and enhanced deduplication features. IBM FlashSystem requires improvements in troubleshooting, data reduction pools, and deduplication technology, with users pointing to pricing as a concern and seeking streamlined management.

Ease of Deployment and Customer Service: Both Hitachi VSP and IBM FlashSystem are mainly deployed on-premises, offering some hybrid cloud capabilities. Hitachi's customer service receives mixed reviews for response time and expertise, while IBM FlashSystem generally provides reliable support with timely and knowledgeable assistance.

Pricing and ROI: Hitachi VSP, viewed as an expensive option, offers substantial business value via performance and stability, resulting in favorable ROI over time, despite high upfront and licensing costs. IBM FlashSystem, while still perceived as costly, offers competitive pricing models and discounts, delivering strong ROI due to its performance effectiveness. Strategic purchasing decisions are crucial for both products to optimize value and ROI.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. IBM FlashSystem Report (Updated: September 2025).

Buyer's Guide

Hitachi Virtual Storage Platform vs. IBM FlashSystem

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

1.0

Organizations reduced costs and improved performance with Pure FlashArray X NVMe, achieving quick ROI and efficient resource management.

Sentiment score

6.7

Users find Hitachi Virtual Storage Platform valuable, citing long-term benefits, competitive costs, financial gains, and improved performance.

Sentiment score

6.7

IBM FlashSystem offers easy migration, improved performance, seamless integration, cost efficiency, and quick ROI, enhancing user satisfaction.

By opting for the gold subscription every three years, you get a free upgrade to the latest controller release.

SajithEruvangai

IT System Specialist - Operations & Infrastructure at Daman

If you wait more than seven years to buy another one, you get a return on your investment.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

While performance, security, and financial aspects of Hitachi Virtual Storage Platform are satisfactory, I am unsure about the exact return on investment.

Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

For more quotes and insights, download the Hitachi Virtual Storage Platform report

The solution can comfortably be stretched from five to seven years without any failures, ensuring a long-lasting return.

OmarIsmail1

Infrastructure Technical Specialist II at Clicks Group

We have seen return on investment compared to other OEMs, which took approximately three years after implementing IBM FlashSystem.

Ravikumar Boppani

Technical Lead at Tomia

For more quotes and insights, download the IBM FlashSystem report

Customer Service

Sentiment score

7.1

Pure FlashArray X NVMe's technical support is praised for responsiveness, despite occasional follow-up issues, earning high customer satisfaction.

Sentiment score

6.4

Users have mixed feedback on Hitachi's support: praised for expertise but criticized for delays and inconsistent global assistance.

Sentiment score

7.0

IBM FlashSystem support reviews are mixed, with praise for response speed but criticism for regional expertise and complex escalations.

We also had one outage where a controller of one of the products had failed and had to be replaced on-site.

reviewer943512

System and Network administrator at Vodafone

Customers always have their issues resolved promptly.

Eugene Hemphill

Sales Manager at Multicomputos PR

Pure has good storage.

Gokhan Dikmen

Vice President of product at a tech services company with 51-200 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

The time taken to act upon issues is quite large, and issue identification takes a significant amount of time, especially when it comes to critical problems.

ANAND V

Associate Vice President at Federal Bank Ltd

For more quotes and insights, download the Hitachi Virtual Storage Platform report

Customers of alternatives like Dell and Hitachi enjoy more reliable and comprehensive support services directly from vendors rather than third-party subsidiaries.

Raanan Sitton

Vice President Sales at BELOCAL LTD

I rate the technical support from IBM as a ten.

OmarIsmail1

Infrastructure Technical Specialist II at Clicks Group

IBM customer support is responsible, efficient, and responsive, though it is expensive.

MD.Faisal Alam

Manager, Technical Services, IBM Storage & Backup Solutions. at Thakral

For more quotes and insights, download the IBM FlashSystem report

Scalability Issues

Sentiment score

7.1

Pure FlashArray X NVMe offers scalable storage with low latency, easy upgrades, though capacity customization and high costs are noted.

Sentiment score

7.4

Hitachi Virtual Storage Platform provides scalable options, adaptability, and reliability, supporting diverse enterprise expansion needs effectively despite some limitations.

Sentiment score

7.3

IBM FlashSystem is praised for its scalable, flexible expansion, suiting diverse enterprises and integrating well with current systems.

It is highly scalable.

Joerg Utesch

Sales Director at systemzwo group

It is suitable for both medium-sized and enterprise businesses.

Jaka Demšar

VAD PLSM Storage - Slovenia & Croatia at ASBIS

It hasn't broken down anytime in the last six to seven years, despite hurricanes, earthquakes, and power outages.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

No quotes available

For more quotes and insights, download the Hitachi Virtual Storage Platform report

For larger enterprises, scalability is an issue as the price becomes prohibitive.

Raanan Sitton

Vice President Sales at BELOCAL LTD

The problem arises when migrating data to a later IBM FlashSystem version due to issues with firmware compatibility.

MD.Faisal Alam

Manager, Technical Services, IBM Storage & Backup Solutions. at Thakral

The scalability of IBM FlashSystem is exceptional, and I rate it as a nine.

OmarIsmail1

Infrastructure Technical Specialist II at Clicks Group

For more quotes and insights, download the IBM FlashSystem report

Stability Issues

Sentiment score

8.1

Pure Storage offers exceptional stability and reliability with outstanding support, consistently achieving high user ratings for performance and service.

Sentiment score

8.2

Hitachi Virtual Storage Platform is highly reliable and stable, ideal for critical 24/7 operations with minimal downtime issues.

Sentiment score

7.6

IBM FlashSystem is generally stable and reliable; however, some users experience issues due to specific configurations or hardware conditions.

During the eight years, there have been no problems such as hardware failure or stopping.

Gokhan Dikmen

Vice President of product at a tech services company with 51-200 employees

I would rate the stability of the solution as a ten out of ten.

SajithEruvangai

IT System Specialist - Operations & Infrastructure at Daman

I would rate the stability of the product at seven out of ten.

Gary Cheung

Project Manager at a government with 11-50 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

If we are running on a standalone infrastructure, I would rate Hitachi Virtual Storage Platform a 10 for stability.

ANAND V

Associate Vice President at Federal Bank Ltd

For more quotes and insights, download the Hitachi Virtual Storage Platform report

Customers have infrastructure that is 100% stable.

MD.Faisal Alam

Manager, Technical Services, IBM Storage & Backup Solutions. at Thakral

The firmware and software engine have fewer bugs, which enhances operational efficiency.

OmarIsmail1

Infrastructure Technical Specialist II at Clicks Group

For more quotes and insights, download the IBM FlashSystem report

Room For Improvement

Pure FlashArray X requires cost-effective improvements in UI, integration, cloud features, multitenancy, analytics, backup, AI, and scalability.

Hitachi Virtual Storage Platform needs improved UX, automation, scalability, support, reasonable pricing, deduplication, and better management tools.

IBM FlashSystem needs improvements in capacity, GUI, support, data reduction, cloud integration, and stability for better competitiveness.

We would appreciate a built-in transparent failover in the next release to eliminate the need for a separate metro cluster.

Joerg Utesch

Sales Director at systemzwo group

I'm eagerly anticipating the roadmap's promise of introducing multiple controllers, which could significantly boost scalability and resilience.

SajithEruvangai

IT System Specialist - Operations & Infrastructure at Daman

We mostly rely on long-term releases. We don't need the most up-to-date features, but we need a reliable environment.

reviewer943512

System and Network administrator at Vodafone

For more quotes and insights, download the Pure FlashArray X NVMe report

The interface management and monitoring need improvement.

Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

For more quotes and insights, download the Hitachi Virtual Storage Platform report

Despite marketing promises, these features do not function effectively and can impact performance.

Raanan Sitton

Vice President Sales at BELOCAL LTD

There is room for improvement in the troubleshooting part, specifically related to IBM Spectrum for Insight.

MD.Faisal Alam

Manager, Technical Services, IBM Storage & Backup Solutions. at Thakral

An additional function that could be helpful is reducing the time it takes to delete volumes, especially if they are compressed or deduplicated.

Subodh Jaiswar

Storage Specialist at a computer software company with 1,001-5,000 employees

For more quotes and insights, download the IBM FlashSystem report

Setup Cost

Enterprise buyers see Pure FlashArray X NVMe as a justified premium investment due to performance and comprehensive licensing.

Hitachi Virtual Storage Platform is initially costly but offers justified performance and potential discounts, with complex licensing options.

IBM FlashSystem pricing is competitive but can be higher; users stress evaluating total costs, including software and support.

While the prices may be higher than those of other vendors, we see it as a market leader with benefits.

Enes SUZER

Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.

The support can be a bit pricey, but the solution is more cost-effective than anything else out there.

Eugene Hemphill

Sales Manager at Multicomputos PR

I would give it a nine out of ten in terms of costliness.

SajithEruvangai

IT System Specialist - Operations & Infrastructure at Daman

For more quotes and insights, download the Pure FlashArray X NVMe report

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors.

ANAND V

Associate Vice President at Federal Bank Ltd

For more quotes and insights, download the Hitachi Virtual Storage Platform report

To install or upgrade any software features, the cost is high, which makes it challenging for smaller companies who do not require advanced features like deduplication or compression typically needed by larger organizations.

Raanan Sitton

Vice President Sales at BELOCAL LTD

For more quotes and insights, download the IBM FlashSystem report

Valuable Features

Pure FlashArray X NVMe offers exceptional performance, reliability, scalability, and seamless VMware integration, enhancing workload efficiency and user experience.

Hitachi Virtual Storage Platform offers seamless data mobility, reliability, scalability, and efficient storage management with user-friendly features across industries.

IBM FlashSystem, known for high performance and reliability, excels in storage virtualization and advanced features, enhancing data efficiency.

Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator.

Gokhan Dikmen

Vice President of product at a tech services company with 51-200 employees

The platform's robust features include excellent sustainability tracking, and a comprehensive dashboard offering insights into IOPS, bandwidth, performance, and virtual activities.

SajithEruvangai

IT System Specialist - Operations & Infrastructure at Daman

Its data compression feature is the best that we have ever seen.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure.

Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

For more quotes and insights, download the Hitachi Virtual Storage Platform report

There is a significant amount of data reduction, achieving a ratio of one to three.

Subodh Jaiswar

Storage Specialist at a computer software company with 1,001-5,000 employees

There is built-in compression, a data reduction feature, and artificial intelligence-driven insights that calculate warnings and errors to redirect to customers automatically.

MD.Faisal Alam

Manager, Technical Services, IBM Storage & Backup Solutions. at Thakral

When integrated properly into the environment and configured according to the guidelines, it provides a very solid infrastructure that does the job on demand.

OmarIsmail1

Infrastructure Technical Specialist II at Clicks Group

For more quotes and insights, download the IBM FlashSystem report

Categories and Ranking

Pure FlashArray X NVMe

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

Active data management enhances performance and simplifies operation

The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure. Previously, it was difficult to create and delete LUNs, which would take a long time, but now with HOPS Center, it is functioning correctly. It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features. The solution's performance, security, and cost are satisfactory. These factors influenced our decision to purchase Hitachi Virtual Storage Platform.

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OmarIsmail1

Infrastructure Technical Specialist II at Clicks Group

Offers high performance and dependable support for fast storage needs

The most valuable feature of IBM FlashSystem is its robust back code. When integrated properly into the environment and configured according to the guidelines, it provides a very solid infrastructure that does the job on demand. Additionally, IBM FlashSystem offers competitive pricing and reliable performance. The hardware is dependable, ensuring that it functions effectively when the setup is done correctly.

Read full review

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Comparison Review

it_user277539

Vice President, Products and Services with 51-200 employees

Jul 30, 2015

Hybrid storage, all-flash storage, and hyper-converged products offer software capable of running on commodity hardware, providing a better end-user experience at a reduced price.

Originally posted at https://www.freeitdata.com/ Over the last 15 years, the storage industry has primarily been dominated (market share) by six companies, EMC, NetApp, IBM, Hitachi Data Systems (HDS), HP and Dell. In 2013, these six companies made up approximately 85% of all storage sold in the…

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Financial Services Firm

17%

Computer Software Company

15%

Manufacturing Company

Government

Computer Software Company

13%

Financial Services Firm

11%

Manufacturing Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	28

By reviewers
Company Size	Count
Small Business	47
Midsize Enterprise	22
Large Enterprise	57

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

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What needs improvement with Hitachi Virtual Storage Platform E990?

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology...

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What do you like most about IBM FlashSystem?

It is simple to make an update.

See all answers

What is your experience regarding pricing and costs for IBM FlashSystem?

The pricing is reasonable for IBM FlashSystem.

See all answers

What needs improvement with IBM FlashSystem?

Some improvements are required in IBM regarding response time and resolution time, though not about competence. Produ...

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Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 22% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 11% of the time

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Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 12% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 11% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 8% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 5% of the time

Pure Storage FlashArray vs Hitachi Virtual Storage Platform

Compared 5% of the time

More Hitachi Virtual Storage Platform Competitors

Dell PowerStore vs IBM FlashSystem

Compared 20% of the time

HPE Alletra Storage vs IBM FlashSystem

Compared 9% of the time

Huawei OceanStor Dorado vs IBM FlashSystem

Compared 8% of the time

Pure Storage FlashArray vs IBM FlashSystem

Compared 8% of the time

Dell PowerMax vs IBM FlashSystem

Compared 5% of the time

More IBM FlashSystem Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

October 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Hitachi Virtual Storage Platform

October 2025

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Buyer's Guide

IBM FlashSystem

October 2025

Download IBM FlashSystem product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

IBM Storwize

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

IBM FlashSystem products are enterprise computer data storage systems that store data on flash memory chips. Unlike storage systems that use standard solid-state drives, IBM FlashSystem products incorporate custom hardware based on technology from the 2012 acquisition of Texas Memory Systems. This hardware provides performance, reliability, and efficiency benefits versus competitive offerings.

IBM

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Celero, Friedhelm Loh Group, Clarks, Mingkang Natregro Health Food Group, Sofia, Etisalat Fights Fraud, UF Health Shands Hospital, Generali, Elecon Engineering Company Limited, Ventiv , Technology, CPFL Energia, Royal Caribbean Cruises Ltd., SciQuest, Coca-Cola Bottling Co. Consolidated, Paddy Power, Kelsey-Seybold Clinic, Interconnect Services, Severstal IP-Only AB, PVU Group GmbH

Buyer's Guide

Hitachi Virtual Storage Platform vs. IBM FlashSystem

September 2025

Free Report: Hitachi Virtual Storage Platform vs. IBM FlashSystem

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