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Hitachi Virtual Storage Platform vs IBM FlashSystem comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 28, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
1.0
Organizations reduced costs and improved performance with Pure FlashArray X NVMe, achieving quick ROI and efficient resource management.
Sentiment score
6.2
Users find Hitachi Virtual Storage Platform valuable, citing long-term benefits, competitive costs, financial gains, and improved performance.
Sentiment score
6.3
IBM FlashSystem offers high ROI with efficient migration, scalability, and performance, despite post-acquisition price increases; valued for reliability.
If you wait more than seven years to buy another one, you get a return on your investment.
Sales Manager at Multicomputos PR
While performance, security, and financial aspects of Hitachi Virtual Storage Platform are satisfactory, I am unsure about the exact return on investment.
Team Lead for Core Infrastructure at Raiffeisen bank Serbia
The solution can comfortably be stretched from five to seven years without any failures, ensuring a long-lasting return.
Infrastructure Technical Specialist II at Clicks Group
We have seen return on investment compared to other OEMs, which took approximately three years after implementing IBM FlashSystem.
Technical Lead at Tomia
 

Customer Service

Sentiment score
7.1
Pure FlashArray X NVMe's technical support is praised for responsiveness, despite occasional follow-up issues, earning high customer satisfaction.
Sentiment score
6.2
Users have mixed feedback on Hitachi's support: praised for expertise but criticized for delays and inconsistent global assistance.
Sentiment score
6.9
IBM FlashSystem's customer service is responsive, yet technical expertise and support vary by region, with contract complexities noted.
Customers always have their issues resolved promptly.
Sales Manager at Multicomputos PR
Technical support is good at least through vendors, not directly with the principal.
Infrastructure Specialis at a tech services company with 1-10 employees
The time taken to act upon issues is quite large, and issue identification takes a significant amount of time, especially when it comes to critical problems.
Associate Vice President at Federal Bank Ltd
Customers of alternatives like Dell and Hitachi enjoy more reliable and comprehensive support services directly from vendors rather than third-party subsidiaries.
Vice President Sales at BELOCAL LTD
I rate the technical support from IBM as a ten.
Infrastructure Technical Specialist II at Clicks Group
IBM customer support is responsible, efficient, and responsive, though it is expensive.
Manager, Technical Services, IBM Storage & Backup Solutions. at Thakral
 

Scalability Issues

Sentiment score
7.1
Pure FlashArray X NVMe offers scalable storage with low latency, easy upgrades, though capacity customization and high costs are noted.
Sentiment score
7.3
Hitachi Virtual Storage Platform provides scalable options, adaptability, and reliability, supporting diverse enterprise expansion needs effectively despite some limitations.
Sentiment score
7.3
IBM FlashSystem offers scalable storage solutions with dynamic upgrades and flexibility for medium to large enterprises despite some hardware limitations.
It hasn't broken down anytime in the last six to seven years, despite hurricanes, earthquakes, and power outages.
Sales Manager at Multicomputos PR
For larger enterprises, scalability is an issue as the price becomes prohibitive.
Vice President Sales at BELOCAL LTD
The problem arises when migrating data to a later IBM FlashSystem version due to issues with firmware compatibility.
Manager, Technical Services, IBM Storage & Backup Solutions. at Thakral
The scalability of IBM FlashSystem is exceptional, and I rate it as a nine.
Infrastructure Technical Specialist II at Clicks Group
 

Stability Issues

Sentiment score
8.1
Pure Storage offers exceptional stability and reliability with outstanding support, consistently achieving high user ratings for performance and service.
Sentiment score
8.2
Hitachi Virtual Storage Platform is highly reliable and stable, ideal for critical 24/7 operations with minimal downtime issues.
Sentiment score
7.6
IBM FlashSystem is praised for stability and resilience, with minor issues resolved quickly, earning high feedback for reliability.
I would rate the stability of the product at seven out of ten.
Project Manager at a government with 11-50 employees
If we are running on a standalone infrastructure, I would rate Hitachi Virtual Storage Platform a 10 for stability.
Associate Vice President at Federal Bank Ltd
Customers have infrastructure that is 100% stable.
Manager, Technical Services, IBM Storage & Backup Solutions. at Thakral
The firmware and software engine have fewer bugs, which enhances operational efficiency.
Infrastructure Technical Specialist II at Clicks Group
 

Room For Improvement

Pure FlashArray X requires cost-effective improvements in UI, integration, cloud features, multitenancy, analytics, backup, AI, and scalability.
Hitachi Virtual Storage Platform needs improved UX, automation, scalability, support, reasonable pricing, deduplication, and better management tools.
IBM FlashSystem requires enhancements in scalability, integration, user interface, and support, with better deduplication, monitoring, and streamlined processes.
One way to improve the product is to add an operational assistant that doesn't depend on VMware.
Sales Manager at Multicomputos PR
I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert.
Cloud Architect at DXC Technology
Storage replication should be essential.
Infrastructure Specialis at a tech services company with 1-10 employees
The interface management and monitoring need improvement.
Team Lead for Core Infrastructure at Raiffeisen bank Serbia
Additional functionality related to data encryption and authentication could improve Hitachi Virtual Storage Platform.
Solution Architect at a outsourcing company with 201-500 employees
Despite marketing promises, these features do not function effectively and can impact performance.
Vice President Sales at BELOCAL LTD
There is room for improvement in the troubleshooting part, specifically related to IBM Spectrum for Insight.
Manager, Technical Services, IBM Storage & Backup Solutions. at Thakral
An additional function that could be helpful is reducing the time it takes to delete volumes, especially if they are compressed or deduplicated.
Storage Specialist at a computer software company with 1,001-5,000 employees
 

Setup Cost

Enterprise buyers see Pure FlashArray X NVMe as a justified premium investment due to performance and comprehensive licensing.
Hitachi Virtual Storage Platform is initially costly but offers justified performance and potential discounts, with complex licensing options.
IBM FlashSystem offers competitive pricing, but evaluating long-term needs and negotiating discounts is crucial to manage costs effectively.
While the prices may be higher than those of other vendors, we see it as a market leader with benefits.
Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.
The support can be a bit pricey, but the solution is more cost-effective than anything else out there.
Sales Manager at Multicomputos PR
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors.
Associate Vice President at Federal Bank Ltd
To install or upgrade any software features, the cost is high, which makes it challenging for smaller companies who do not require advanced features like deduplication or compression typically needed by larger organizations.
Vice President Sales at BELOCAL LTD
The pricing is high; storage solutions are always expensive.
Freelancer at a logistics company with 10,001+ employees
 

Valuable Features

Pure FlashArray X NVMe offers exceptional performance, reliability, scalability, and seamless VMware integration, enhancing workload efficiency and user experience.
Hitachi Virtual Storage Platform offers seamless data mobility, reliability, scalability, and efficient storage management with user-friendly features across industries.
IBM FlashSystem delivers high performance, user-friendly management, and scalable efficiency with robust features like deduplication and virtualization.
Its data compression feature is the best that we have ever seen.
Sales Manager at Multicomputos PR
Pure FlashArray X NVMe helps to improve our processing speed.
Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.
We are satisfied with the performance as it is significantly faster compared to traditional storage options.
Project Manager at a government with 11-50 employees
The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure.
Team Lead for Core Infrastructure at Raiffeisen bank Serbia
Hitachi Virtual Storage Platform is a great device that is very stable, very durable, and very simple.
Solution Architect at a outsourcing company with 201-500 employees
There is a significant amount of data reduction, achieving a ratio of one to three.
Storage Specialist at a computer software company with 1,001-5,000 employees
The most valuable features are performance and reliability.
Freelancer at a logistics company with 10,001+ employees
There is built-in compression, a data reduction feature, and artificial intelligence-driven insights that calculate warnings and errors to redirect to customers automatically.
Manager, Technical Services, IBM Storage & Backup Solutions. at Thakral
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
17th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Hitachi Virtual Storage Pla...
Ranking in All-Flash Storage
8th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (5th), Modular SAN (Storage Area Network) (3rd), Frame-Based Disk Arrays (1st), NVMe All-Flash Storage Arrays (5th)
IBM FlashSystem
Ranking in All-Flash Storage
10th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
113
Ranking in other categories
NAS (6th), Modular SAN (Storage Area Network) (2nd)
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Chief Technology Officer at Lambda256
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.
OmarIsmail1 - PeerSpot reviewer
Infrastructure Technical Specialist II at Clicks Group
Offers high performance and dependable support for fast storage needs
The most valuable feature of IBM FlashSystem is its robust back code. When integrated properly into the environment and configured according to the guidelines, it provides a very solid infrastructure that does the job on demand. Additionally, IBM FlashSystem offers competitive pricing and reliable performance. The hardware is dependable, ensuring that it functions effectively when the setup is done correctly.
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Comparison Review

it_user277539 - PeerSpot reviewer
Vice President, Products and Services with 51-200 employees
Jul 30, 2015
Hybrid storage, all-flash storage, and hyper-converged products offer software capable of running on commodity hardware, providing a better end-user experience at a reduced price.
Originally posted at https://www.freeitdata.com/ Over the last 15 years, the storage industry has primarily been dominated (market share) by six companies, EMC, NetApp, IBM, Hitachi Data Systems (HDS), HP and Dell. In 2013, these six companies made up approximately 85% of all storage sold in the…
 

Top Industries

By visitors reading reviews
Computer Software Company
13%
Manufacturing Company
11%
Financial Services Firm
11%
Government
6%
Financial Services Firm
17%
Computer Software Company
13%
Manufacturing Company
9%
Government
7%
Computer Software Company
12%
Financial Services Firm
11%
Manufacturing Company
9%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise28
By reviewers
Company SizeCount
Small Business47
Midsize Enterprise21
Large Enterprise59
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What do you like most about Hitachi Virtual Storage Platform E990?
The product's reliability has been crucial for our company's operations.
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
What is your experience regarding pricing and costs for IBM FlashSystem?
The pricing is high; storage solutions are always expensive. I do not know if the price needs to be reviewed, but it ...
What needs improvement with IBM FlashSystem?
As far as I know, IBM FlashSystem has already improved, but I do not see room for improvement. It is simple to use an...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
IBM Storwize
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Celero, Friedhelm Loh Group, Clarks, Mingkang Natregro Health Food Group, Sofia, Etisalat Fights Fraud, UF Health Shands Hospital, Generali, Elecon Engineering Company Limited, Ventiv , Technology, CPFL Energia, Royal Caribbean Cruises Ltd., SciQuest, Coca-Cola Bottling Co. Consolidated, Paddy Power, Kelsey-Seybold Clinic, Interconnect Services, Severstal IP-Only AB, PVU Group GmbH
Find out what your peers are saying about Hitachi Virtual Storage Platform vs. IBM FlashSystem and other solutions. Updated: January 2026.
879,986 professionals have used our research since 2012.