GumGum Advertising vs Quantcast Q Platform comparison

With nearly 10 years experience, we have become proficient at extracting value from visual content from public and proprietary data sets. We use our proprietary computer vision technology to identify content relevant to marketers to deliver highly visible advertising campaigns and rich insights to brands and agencies. We also help rights holders assess the media value of their sports sponsorships. We’re actively working on applying our capabilities to new problems that could benefit from these capabilities.

The Q Advantage
Our team has extensive expertise and experience in the practical application of Artificial Intelligence to the marketing ecosystem.
Internet-scale 1st Party Data

We have earned an invite-only live view into the audiences of digital media owners, big and small. We are trusted by marketers with a direct line of sight into their customer interactions, interests and trends.

This proprietary dataset’s characteristics - vast coverage, immense diversity, high arity, absolute freshness, coherence and fundamental provenance - are pertinent to a broad range of predictive modeling solutions.

Autonomous Predictive Modeling
We use machine learning to create granular, brand-specific predictive models. We do this at Universe Scale, yet with Atomic Models - every consumer, every brand, every outcome.

Real-time Scoring of Individuals
Our Live Models perceptively adjust to changing objectives, continually seek new signals and update their individual consumer-level predictions in real-time.

Integrated AI Optimization
A vertically integrated data and technology stack allows for rapid experimentation, testing, customization and continuous improvement of machine learning algorithms.

Our real-time advertising system elegantly weaves data, autonomous predictive modeling and AI optimization into a ‘set it and forget it’ solution that efficiently delivers business outcomes at scale.