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GoToWebinar vs IBM Cloud Video comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

GoToWebinar
Ranking in Virtual Meetings
18th
Average Rating
8.4
Reviews Sentiment
6.7
Number of Reviews
8
Ranking in other categories
No ranking in other categories
IBM Cloud Video
Ranking in Virtual Meetings
29th
Average Rating
8.0
Reviews Sentiment
8.4
Number of Reviews
1
Ranking in other categories
CDN (29th)
 

Mindshare comparison

As of June 2026, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.1%, up from 2.0% compared to the previous year. The mindshare of IBM Cloud Video is 1.1%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Virtual Meetings Mindshare Distribution
ProductMindshare (%)
GoToWebinar2.1%
IBM Cloud Video1.1%
Other96.8%
Virtual Meetings
 

Featured Reviews

RITA Conroy-Martin - PeerSpot reviewer
Director of Marketing at a manufacturing company with 51-200 employees
Video library is a great tool and it enables good customization; feels a little antiquated and rusty
I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.
RL
Co-Founder & Events Producer at Think Event
Great user interface and easy to implement
I like the corporate looking user interface for the audience and very straight forward log-in process too. The user interface of other solutions such as GoToWebinar can be confusing for a less tech-savvy audience. IBM has thoroughly thought through everything and the flexibility to integrate the API to expand the registration gateway allows us to have an extra layer of security. Furthermore, the brand IBM is reputable in the market for its data and network security.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I can extract the activity and the attendance reports, along with every single question that was asked during the webinar, which is a feature that we highly value."
"We use GoToWebinar to do live pitch webinars and sales webinars, we use it to create all of our courses as well, we do training courses and our business pretty much revolves around using this tool for most of what we do."
"GoToWebinar polls help me quickly gauge, upfront, the audience’s interest in topics and their current level of knowledge."
"We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface."
"The interface is browser-based and simple, which is an advantage over other solutions."
"Overall, this is a good product that is simple to use but I would rather use Webex for video conferencing."
"The most valuable feature is scheduling, which is quite simple and you can schedule a regular session with multiple occurrences."
"All of their features are good. They are more or less equivalent to the competition. There's less disturbance, less jitter, the voice is always good even at a low bandwidth."
"IBM as a brand has helped us to get through any hurdle with the client's IT and legal queries, helped us to speed up the security vetting process."
"I like the user interface. There aren't too many buttons that the audience will have to fiddle with."
 

Cons

"The sharing of cameras is limited to meeting organizers."
"It's a little pricier than the others."
"In comparison, I don't feel that GoToWebinar has the range of customization and it feels quite antiquated in comparison to Teams."
"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."
"The technical support is quite bad."
"The platform feels old and a little rusty, more could be invested into the look and feel of it."
"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."
"GoToWebinar would be improved with the inclusion of support for video endpoints."
"They should improve the registration gateway. Currently, you can't do a pre-event registration that's straightforward. You have to do an API to integrate. It would be a lot easier if they had that."
 

Pricing and Cost Advice

"This is a free solution."
"It is a monthly subscription and the price is quite expensive if you're not paying annually."
Information not available
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Top Industries

By visitors reading reviews
Construction Company
16%
Government
9%
Manufacturing Company
9%
Comms Service Provider
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise1
Large Enterprise2
No data available
 

Also Known As

No data available
IBM Ustream
 

Overview

 

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction
Airbnb, N3 Results, University of Notre Dame
Find out what your peers are saying about Zoom Video Communications, TeamViewer, Microsoft and others in Virtual Meetings. Updated: May 2026.
900,747 professionals have used our research since 2012.