1. Tag Governance & Performance VisibilityAs containers grow, unused or duplicate tags accumulate. While GTM provides debugging and version history, it does not provide: * Visibility into unused tags over time * Tag firing frequency insights * Performance impact analysis per tag Over time, excessive tags can increase script execution load and affect page performance, especially when multiple third-party pixels are involved.A built-in governance dashboard showing inactive or low-frequency tags would improve maintainability at scale. 2. Better Starter Templates for Common EventsFor common implementations such as: * Page views * Scroll depth * Link clicks * Basic conversion tracking Teams often recreate similar configurations across projects. Although GTM offers some built-in triggers, a more structured starter template system for common analytics and ad tool setups would improve efficiency, especially for growing teams.
