Google Cloud Identity vs Microsoft Entra ID vs Okta Workforce Identity comparison

Identity and Access Management as a Service (IDaaS) (IAMaaS)

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of July 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Google Cloud Identity is 10.9%, down from 12.7% compared to the previous year. The mindshare of Microsoft Entra ID is 26.8%, down from 28.8% compared to the previous year. The mindshare of Okta Workforce Identity is 12.1%, down from 14.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Identity and Access Management as a Service (IDaaS) (IAMaaS)

Featured Reviews

Joel Prodigalidad

Central and Enduser Computing Manager at Infopro Business Solutions, Inc.

User-friendly solution simplifies modern application integration and streamlines data investigation

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.

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Bahram Piri

Chief Executive Officer & Founder at IDmelon Technologies

Security focus and seamless implementation increase platform productivity

Microsoft Entra ID can be improved in many ways, and there's a big wish list.If we're focusing on security, something that I definitely expect is improvement in the UI and UX for frontline workers. This is important, especially for non-tech savvy individuals. It is something Microsoft Entra ID could do to improve for a wider audience. It's important to focus on the frontline workers since they are non-tech savvy individuals. They are not like those back-office engineering C-level employees who are constantly dealing with computers, and we need to build a specific user experience and user interface for them to handle this stuff. That's something I expect Microsoft to focus on more for Microsoft Entra ID.

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Tor Nordhagen

Executive Director at Semaphore

Extremely easy to work with, simple to set up, and reasonably priced

The drawback of this solution is that in our shops, many staff members sometimes have to be borrowed from one shop to another and the solution does not really support having multiple roles. The user experience we would like to have when a person works in shop A which pays their salary is that they should have access to pretty much everything. Maybe you have somebody who is a manager in that shop A, he should be able to order new wear, he should be able to change the pricing, he should be able to empty the cash registry, and ship it to the bank. But when for instance, in COVID, people had to fill in for people in shops where a lot of people were sick, then they had to actually use user accounts of people that work in shop B. If you were employed in shop A, you could not work in shop B without borrowing somebody else's user ID and password. Which is really bad. We haven't been able to work around that and Okta Workforce Identity does not have a solution for it. We are now piloting their identity governance solution. Obviously, it's easy to give somebody access, give them an account, and give them roles, but it's hard to maintain that. For example, if you moved from, say working in a shop to working in a warehouse. But why do you still have all this shop access? The solution has until now not had anything to really support the process of taking away access. But now we are in a better release program of Okta's identity governance solution. Although it's very basic, the solution has started on a journey, but identity governance is something that Okta Workforce Identity really needs to improve. The ability or the options in the solution for changing the look and feel are not good enough because in our partner portal, essentially what they have is an ugly admin interface. The admin interface is good enough for us technical people because that's all we need. We work with the product and we're able to see the data but when it comes to presenting the service portal, Okta Workforce Identity does not have any capabilities really for making it look pretty. To add branding and different graphical user interface elements than Okta basic for essentially delegated admin for the business-to-business portal is horrifying because you're essentially using the tech admin. The only option we had and used, was to take the tech admin console and strip it. so that a vendor that has some goods that are sold in the shops, when they want to add a user on their side, say a driver or a packer on their side who should know how much they've packed in a truck to come to our warehouse, then the user interface that this vendor is using, these functional people will then have to use an extremely basic user interface.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."

"Google is always on its own. Google Cloud Identity is pretty good on every point."

"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."

"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."

"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."

"The most valuable feature is the performance."

"I have not experienced any serious problem with stability."

"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."

More Google Cloud Identity pros

"It is cloud based so it is always updated,"

"It also has features that help improve security posture. The most important of these features include multifactor authentication, which is very useful for connecting to the organization, especially from outside the boundaries of the organization. That is very helpful when it comes to user security."

"The integration with all Microsoft services and external applications is crucial. Microsoft Entra ID has helped the company with user identities, user device management, and endpoint management. Integration capabilities are significant."

"After implementing Microsoft Entra ID, secure access to apps has become seamless."

"It's very good at not disrupting the user experience."

"The tool's most valuable feature is auto logs. It helps with user activity and monitoring. It also assists us with GLBA policies and procedures. Microsoft Entra ID gives a 360 view of what the user has access to, what applications are available to them, when they are logging in and out, etc. It makes knowing what is happening to our tenants incredibly powerful."

"Conditional Access is a helpful feature because it allows us to provide better security for our users."

"The single sign-on is very convenient for us."

More Microsoft Entra ID pros

"The solution so far has been very stable."

"The ease of deployment, ease of use, and speed of delivery is what I like about Okta Workforce Identity. It is very easy to use. For a lot of software, you need to be trained extensively and have a very technical background. Okta Workforce Identity is quite simple. You can integrate any software into Okta. They've got a network of 7,000 applications that easily integrate into it."

"The solution can scale very well."

"The solution's technical support is good."

"One of the best features of Okta Workforce Identity is its integration with different SaaS applications, which makes it a better product than the competitors."

"The most valuable feature is the identity access authentication."

"We can automate the process of adding users to Okta if they are activated in Active Directory, or if they are added to the database of applications or Active Directory in the last couple of days."

"It offers very helpful support. The technical team is very helpful."

More Okta Workforce Identity pros

Cons

"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."

"The integration should be made easier."

"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."

"The solution needs to better integrate with Mac's OS."

"The interface could be more user-friendly."

"We cannot manage the attributes of SSPR."

"I would like to see more integration in future releases."

"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."

More Google Cloud Identity cons

"The technical support can be confusing - if you're looking for something very specific, it can be hard to get the right answer or a solution."

"The ease of use regarding finding audit information for users could also be improved."

"When it comes to identity and access life cycle management for applications that are run on-premises, as well as access governance, if those kinds of capabilities could be built into Azure Active Directory, that would be good."

"Microsoft Entra ID could benefit from more fine-tuned rights. It is necessary to prevent granting an application or user broad access rights."

"Many people believe that the Azure Active Directory is overly complicated and antiquated."

"Entra ID has limited integration with non-Microsoft solutions like iOS or Ubuntu. If it worked across different software and all kinds of devices could be managed under it, that would be great."

"Certain aspects of the user interface can be rather clunky and slow. It can sometimes be circular in terms of clicking a link for a risky user sign-in and seeing what the risky login attempts were. It takes you in a circle back to where you started, so drilling down into details, especially if you are not in it every day and it is one of many tools that you use, can be difficult. It can be difficult to track down the source of an issue."

"The synchronization between my AD and Azure AD needs improvement."

More Microsoft Entra ID cons

"Its pricing needs improvement."

"UD attribute mapping, Okta group rules, and dynamic usage could use improvement. It also needs more in-depth functionality and features to integrate with RADIUS solutions."

"We've not had any problems with Okta."

"The product does not offer enough integration capabilities."

"Therefore, if you have 10 million users, that's almost 100 million, so it is costly."

"The solution's user interface needs to be improved and made easy."

"This user integration with the Okta integration network could be simplified."

"The high cost of the product is an area of concern where improvements are required."

More Okta Workforce Identity cons

Pricing and Cost Advice

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"We probably spend about $50,000 a year on licensing."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"The pricing is a bit expensive."

"The product is billed on a monthly basis depending on the number of users."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

More Google Cloud Identity pricing and cost advice

"I am not involved in the pricing or licensing, so I can't speak to that."

"Azure Active Directory has a very extensive licensing model. Most of the features are available in the free and basic version, and then there are premium P1 and P2 editions. The licensing model is based on how many users you have per month. In Australia, for a P1 license, the cost is 8 dollars. With P1 and P2 licenses, you get a lot of goodies around the security side of things. For example, User Identity Protection is available only in P2. These are extra features that allow you to have a pretty good security posture, but most of the required things are available in the free and basic version."

"Everything needs to be considered for the requirements and if it is within the budget, then you can come up with a solution, whether it is SaaS, PaaS, or IaaS."

"Licensing fees are paid on a monthly basis and the cost depends on the number of users."

"Expensive solution, but if you look at the technical benefits it provides, the price for it is decent."

"The solution has three types of tiers: E1 has very basic features. You get limited stuff in E2 and cannot have Office 360 associated with it. E3 is on the costly side and has all the features."

"This product is sold as part of the enterprise package and our licensing fees are paid on a yearly basis."

"I do not have experience with pricing."

More Microsoft Entra ID pricing and cost advice

"The product is expensive compared to other vendors."

"It is costly for large companies."

"This solution is costly. Pricing is decent if you have less users, but it significantly goes up the more users you have, with its cost not justified."

"The price of the solution is good."

"License is around US$20,000 annually."

"It has a yearly subscription. As compared to its competitors, it is quite expensive. It also has a complex licensing model."

"Price-wise, Okta Workforce Identity is a cheap solution. The overall cost depends on the license since you can negotiate with Okta or any of Okta's partners only if you opt for many licenses."

"Workforce Identity is well-priced."

More Okta Workforce Identity pricing and cost advice

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Use our free recommendation engine to learn which Identity and Access Management as a Service (IDaaS) (IAMaaS) solutions are best for your needs.

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861,803 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

18%

Manufacturing Company

Comms Service Provider

Financial Services Firm

Computer Software Company

13%

Financial Services Firm

11%

Educational Organization

10%

Manufacturing Company

Computer Software Company

15%

Financial Services Firm

10%

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

How does Duo Security compare with Microsoft Authenticator?

We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Du...

What do you like most about Azure Active Directory?

It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. W...

What is your experience regarding pricing and costs for Azure Active Directory?

Our experience with the pricing, setup costs, and licensing of Microsoft Entra ID involves leveraging Microsoft 365 E...

What do you like most about Okta Workforce Identity?

Okta has introduced the Universal Directory. It has custom attribute capability and user permissions to read/write on...

What is your experience regarding pricing and costs for Okta Workforce Identity?

Pricing for Okta is reasonably not that much, however, I don't have access to the commercial aspect.

What needs improvement with Okta Workforce Identity?

Areas for improvement with Okta Workforce Identity would be in the governance place; for me, it is light. Okta is mos...

Microsoft Intune vs Google Cloud Identity

Comparisons

Compared 6% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

JumpCloud vs Google Cloud Identity

Compared 2% of the time

Microsoft Entra External ID vs Google Cloud Identity

Compared 1% of the time

SOTI MobiControl vs Google Cloud Identity

Compared 1% of the time

More Google Cloud Identity Competitors

Microsoft Intune vs Microsoft Entra ID

Compared 9% of the time

Auth0 vs Microsoft Entra ID

Compared 5% of the time

Amazon Cognito vs Microsoft Entra ID

Compared 5% of the time

CyberArk Privileged Access Manager vs Microsoft Entra ID

Compared 4% of the time

SailPoint Identity Security Cloud vs Microsoft Entra ID

Compared 4% of the time

More Microsoft Entra ID Competitors

SailPoint Identity Security Cloud vs Okta Workforce Identity

Compared 12% of the time

Saviynt vs Okta Workforce Identity

Compared 7% of the time

Ping Identity Platform vs Okta Workforce Identity

Compared 2% of the time

Veza vs Okta Workforce Identity

Compared 2% of the time

Auth0 vs Okta Workforce Identity

Compared 2% of the time

More Okta Workforce Identity Competitors

Product Reports

Download Google Cloud Identity product report

Google Cloud Identity

July 2025

Microsoft Entra ID

Download Microsoft Entra ID product report

Okta Workforce Identity

Download Okta Workforce Identity product report

Also Known As

Cloud Identity, Cloud Identity Premium

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator

No data available

Interactive Demo

Demo not available

Google

Microsoft

Demo not available

Okta

Overview

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Microsoft Entra ID is used for extending on-premises Active Directory to the cloud, managing application access, enabling multi-factor authentication, and single sign-on. It facilitates policy enforcement and secure access, ensuring centralized identity management across cloud and on-premises resources.

Organizations utilize Microsoft Entra ID for robust user and group management, identity synchronization, and conditional access. Its seamless integration with third-party apps, scalability, and support for remote work make it a preferred choice. The admin center streamlines identity and access tasks, enhancing efficiency and security with features like privileged identity management and audit logs.

What are the key features of Microsoft Entra ID?

Single Sign-On: Simplifies user access to multiple applications with one login.
Multifactor Authentication: Enhances security by requiring additional verification.
Conditional Access: Establishes policies that determine how users' access cloud apps.
Integration: Easily integrates with various third-party applications.
User Identity Protection: Safeguards user identities from threats.
Privileged Identity Management: Manages elevated access to sensitive resources.
Audit Logs: Provides thorough activity logs for oversight and compliance.

What benefits should users look for in Microsoft Entra ID reviews?

Enhanced Security: Offers strong multifactor authentication and identity protection.
Administrative Efficiency: Simplifies identity and access management tasks.
Scalability: Supports growing user bases and remote work environments.
Integration Capabilities: Compatible with numerous third-party applications.
User-Friendly Interface: Makes managing user identities straightforward.

Microsoft Entra ID implementation varies across industries. Tech firms leverage it for secure, scalable access management, while healthcare organizations utilize its identity protection features to safeguard patient data. Educational institutions adopt Entra ID for streamlined user management and policy enforcement, ensuring secure access for students and staff across on-premises and cloud resources.

Microsoft

Okta Workforce Identity is a comprehensive identity and access management (IAM) solution designed to enhance security and streamline user experiences for businesses of all sizes. As a cloud-based platform, it offers a suite of tools that simplify user authentication, authorization, and management across a variety of applications and services.

Core Features

Single Sign-On (SSO): Enables users to access multiple applications with a single set of credentials, enhancing convenience and reducing password fatigue.
Adaptive Multi-Factor Authentication (MFA): Provides robust security by requiring additional verification factors, which can adapt based on the user's location, device, and behavior.
Lifecycle Management: Automates user account creation, updating, and deactivation, ensuring access rights are current and compliant with company policies.
Universal Directory: A centralized directory service that supports user and group management across various applications, simplifying administrative tasks.
API Access Management: Safeguards APIs by implementing policies that control how and when they can be accessed, which is crucial for protecting sensitive data.

PeerSpot users often praise Okta Workforce Identity for its ease of use and robust security features. IT professionals appreciate the streamlined integration with numerous applications and the flexibility in configuring access policies. Business executives value the enhanced security posture and the ability to enforce compliance across their digital assets.

For IT professionals, Okta Workforce Identity offers a scalable and efficient solution to manage user identities and access rights. The ability to automate routine tasks like user provisioning and deactivation significantly reduces administrative overhead, allowing IT teams to focus on more strategic initiatives. Furthermore, the platform's comprehensive reporting capabilities aid in monitoring and auditing access, which is critical for maintaining security and compliance.

Business executives will find that Okta Workforce Identity aligns with broader organizational goals of operational efficiency and risk management. Its intuitive user experience minimizes disruptions to workforce productivity, while advanced security features like adaptive MFA help mitigate the risk of data breaches. The platform's cloud-based nature ensures scalability and agility, enabling businesses to adapt quickly to changing market conditions and workforce dynamics.

Okta Workforce Identity stands out as a versatile and secure IAM solution, adept at meeting the complex needs of modern enterprises. Its combination of user-friendly features and robust security measures makes it a top choice for organizations aiming to streamline their identity management processes while bolstering their cybersecurity defenses.

Okta

Sample Customers

ExtraHop Networks, HealthChannels

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.

FedEx, Zoom, Takeda, Lululemon Athletica, GrunHub, jetBlue, McKensson, Bain & Company, Engie, Peloton, Sonos, T-Mobile, Hewlett Packard, MGM Resorts, Ally Financial, Priceline, Albertsons, Itercom, Classy, FICO, Kensho, Live Nation, Drata, Rotary, and others.

Identity and Access Management as a Service (IDaaS) (IAMaaS)