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Google Cloud Identity vs Microsoft Entra ID Governance comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
10th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Enterprise Mobility Management (EMM) (14th), Cloud Resource Access Management (6th)
Microsoft Entra ID Governance
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
12th
Average Rating
7.8
Reviews Sentiment
6.3
Number of Reviews
14
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Google Cloud Identity is 10.7%, up from 9.9% compared to the previous year. The mindshare of Microsoft Entra ID Governance is 2.3%, down from 2.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
ProductMindshare (%)
Google Cloud Identity10.7%
Microsoft Entra ID Governance2.3%
Other87.0%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.
AmitRathod - PeerSpot reviewer
Senior Analyst at Toll Holdings Limited
Automated access governance has strengthened security and supports user-centric approvals
The workflows such as joiner, mover, and leaver work in Microsoft Entra ID Governance. Entitlement Management is a bundle of resources where Microsoft Entra ID applications, groups, and SharePoint sites are packaged into a single package so that users can request it. This is one of the great features for Microsoft Entra ID Governance. Another feature is Access Review, which allows an automated schedule to be managed for the manager or resource owner so that they can verify whether people still need access. Privileged Identity Management is another feature for governance that provides just-in-time (JIT) access for administrative roles. For example, instead of being a permanent or global admin, which is a major security risk, an IT professional is eligible for the role and must request four hours of access only when they need to perform a specific task. There is a feature called access package. If any user wants particular application access, they can request this application via Microsoft Entra ID Governance access package. Whenever an end user makes a request, the access goes to one application manager and their current line manager. If they approve it, then they get the application access. This is a very good feature for user-centric purposes. Microsoft Entra ID Governance includes securing AI agent identity. As a company uses more AI generation such as Copilots or custom bots, those bots need their own identity just as employees do. Microsoft Entra now provides a way to assign unique identities to AI agents so you can control what data they can access. Microsoft Entra ID Governance protection now looks for risky behavior in AI agents. If a bot suddenly tries to download an unusual amount of data or unconscious data, it can detect this as a risk detection factor. Security Copilot allows Entra administrators to manage identity with natural language. Microsoft Entra ID Governance has protection and authentication features. Smart risk detection protects and analyzes to detect threats such as impossible travel. If a person is logging in from many different locations, it detects this as a risk factor. A user cannot use an unauthenticated password or log in from an incompatible device. These AI features are used in conditional access management in Microsoft Entra ID Governance. Automation is used for user onboarding, user offboarding, and user update processes through user lifecycle management. If an organization uses Workday as an HR application where new users join and fill in their details, all these details get reflected into Workday and then reflected into Active Directory as well as Microsoft Entra ID Governance. This automation helps to manage the day-to-day user onboarding process, user offboarding process, and user update process. Microsoft Entra ID Governance automation also helps with password-related tasks, access recertification, and reporting.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Everything is relatively good and overall, the product itself is good."
"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."
"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."
"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."
"The initial setup is easy."
"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP, and it becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."
"The solution has a good amount of features, integrates well with Azure products, is easy to set up, has good stability, and can scale."
"The solution is user-friendly."
"The best features are Access Review and Entitlement Management, where recertification can be run on-demand or on a time-based schedule so that all privileged users get certified by their managers regarding whether they still need access, making it a very good feature for user-centric purposes."
"The product's most valuable features are the robust audit trail capabilities."
"The most valuable feature of Microsoft Entra ID Governance for identity management is multi-factor authentication."
"The features of Microsoft Entra ID Governance have benefited our organization because we have ServiceNow in our organization and we have been able to create integrations through Lifecycle Management to do onboarding and offboarding easier."
"The most valuable features are multifactor authentication and account creation for the Exchange environment in Office 365."
"The platform's most valuable feature is the single sign-on service."
"The most valuable functions in Microsoft Entra ID Governance are ease of use, conducting access reviews, and tighter platform coupling."
"Regarding Microsoft Entra ID Governance integration with Microsoft services, there is automated identity lifecycle management in the product."
 

Cons

"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."
"We cannot manage the attributes of SSPR."
"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."
"Technical support is slow."
"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."
"The interface could be more user-friendly."
"The integration should be made easier."
"One area where Cloud Identity has room for improvement is monitoring and alerts. If you want to set up some alerts, you don't have much control over the configuration."
"The product's workflow approval process needs improvement."
"The platform's configuration process needs improvement."
"One area for improvement in Microsoft Entra ID Governance could be providing more granular control over security policies."
"Microsoft Entra ID Governance is relatively new, and some features require more development. For example, when creating user access review campaigns, we can't specify the time to send emails to reviewers—only the date."
"Sometimes, the solution is not super reliable."
"There is a slight delay from creation of the actual access review to how long it takes to complete the actual review. For us, we are a large organization with over ten thousand employees... it takes a while to actually complete, and then it becomes a headache for managers."
"Microsoft Entra ID Governance should improve its capability to manage identities and access from a single console."
"There are some areas where improvements are necessary. Even though we have almost the full package, there are some bugs."
 

Pricing and Cost Advice

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"The pricing is a bit expensive."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The solution is not expensive."
"We probably spend about $50,000 a year on licensing."
"The product is billed on a monthly basis depending on the number of users."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"While other products give the pricing for their application, Microsoft Entra ID Governance has a per-user-based license model."
"The solution's pricing is not low but reasonable."
"In the education sector where I work, the annual cost for my Google and Microsoft environments is approximately $35,000. This covers the needs of 3,400 students and 800 faculty and staff members."
"There are no additional costs besides the standard licensing fees."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Computer Software Company
11%
Manufacturing Company
10%
Comms Service Provider
9%
Computer Software Company
10%
Outsourcing Company
9%
Financial Services Firm
9%
Government
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise3
Large Enterprise10
 

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only problem. If you are comparing with GCP, OCI, the cost will be a little bit highe...
What needs improvement with Microsoft Entra ID Governance?
There is one feature that I do not prefer. If a manager approves access for a particular user and wants to change their decision about whether the user should retain access or not, once they approv...
What is your primary use case for Microsoft Entra ID Governance?
I use Microsoft Entra ID Governance for identity and access management as well as access recertification. The workflows such as joiner, mover, and leaver work in Microsoft Entra ID Governance. Enti...
What advice do you have for others considering Microsoft Entra ID Governance?
The best features are Access Review and Entitlement Management. Recertification can be run on-demand as and when any recertification slip occurs. There is also time-based recertification, which we ...
 

Also Known As

Cloud Identity, Cloud Identity Premium
No data available
 

Overview

 

Sample Customers

ExtraHop Networks, HealthChannels
Information Not Available
Find out what your peers are saying about Google Cloud Identity vs. Microsoft Entra ID Governance and other solutions. Updated: September 2026.
915,325 professionals have used our research since 2012.