Google Cloud Identity vs Microsoft Entra ID Governance comparison

Google and Microsoft are both solutions in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category. Google is ranked #6 with an average rating of 7.9, while Microsoft is ranked #12 with an average rating of 7.5. Google holds a 10.5% mindshare in IAMS, compared to Microsoft’s 2.3% mindshare. Additionally, 91% of Google users are willing to recommend the solution, compared to 100% of Microsoft users who would recommend it.

Google Cloud Identity

Read 25 Google Cloud Identity reviews

4,109 Views
3,082 Comparison Views

91% willing to recommend

Microsoft Entra ID Governance

Read 10 Microsoft Entra ID Governance reviews

674 Views
640 Comparison Views

100% willing to recommend

Google Cloud Identity

Microsoft Entra ID Governance

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 2, 2024

Google Cloud Identity and Microsoft Entra ID Governance compete in identity management and governance. Microsoft Entra ID Governance offers a more robust feature set and extensive governance capabilities, which may provide a significant advantage for larger enterprises.

Features: Google Cloud Identity excels in seamless integration with Google services, offering secure authentication and single sign-on. Its simplicity and integration with Google Workspace enhance productivity. Microsoft Entra ID Governance includes comprehensive governance controls, such as policy enforcement, privileged identity management, and user behavior analytics, making it an attractive option for depth in governance.

Room for Improvement: Google Cloud Identity could enhance its security features and customer support specialization. It may also benefit from a broader set of governance features. Microsoft Entra ID Governance might improve its deployment complexity by simplifying oversight setup. Its pricing strategy could also be more competitive for smaller businesses. Both services could expand their native integration with non-core platforms.

Ease of Deployment and Customer Service: Microsoft Entra ID Governance leverages Azure's infrastructure for a straightforward deployment, with excellent customer support known for quick resolutions. Google Cloud Identity offers a simpler deployment via the Google Cloud Platform with responsive, though less specialized, support, offering ease for Google users.

Pricing and ROI: Google Cloud Identity is known for competitive pricing, ideal for businesses within the Google ecosystem, offering a lower initial setup cost. Microsoft Entra ID Governance presents higher setup costs but justifies this with enhanced features and potential long-term ROI, making it suitable for enterprises focusing on governance and security.

To learn more, read our detailed Google Cloud Identity vs. Microsoft Entra ID Governance Report (Updated: July 2025).

Buyer's Guide

Google Cloud Identity vs. Microsoft Entra ID Governance

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Google Cloud Identity

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

6th

Average Rating

7.6

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

Enterprise Mobility Management (EMM) (11th)

Microsoft Entra ID Governance

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

12th

Average Rating

7.4

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Google Cloud Identity is 10.5%, down from 12.0% compared to the previous year. The mindshare of Microsoft Entra ID Governance is 2.3%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Identity and Access Management as a Service (IDaaS) (IAMaaS)

Featured Reviews

Joel Prodigalidad

Central and Enduser Computing Manager at Infopro Business Solutions, Inc.

User-friendly solution simplifies modern application integration and streamlines data investigation

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.

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William Kox

Azure Architect at a comms service provider with 5,001-10,000 employees

Great policies and timelines for streamlined compliance

There are some areas where improvements are necessary. Even though we have almost the full package, there are some bugs. I cannot directly perform some tasks from the portal. First, I have to go to the policy, change it, and then return to the package to add it. I cannot do it directly from the package. Workarounds are needed, so that can be improved. At the moment, that is the only issue we are facing that needs enhancement.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."

"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."

"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."

"I have not experienced any serious problem with stability."

"The most valuable feature of Google Cloud Identity is its simplicity in deployment."

"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."

"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."

"It is a very stable solution. I would rate it a ten out of ten."

More Google Cloud Identity pros

"The solution is fully scalable, supporting everything from small companies to large enterprises."

"The platform's most valuable feature is the single sign-on service."

"It is compliant with our RVRT and CSV guidelines."

"The most valuable feature of Microsoft Entra ID Governance is access reviews."

"Access reviews are an essential feature of Entra Governance. Additionally, privileged identity management is one of its most valuable features. Just-in-time access, or Jet GIT, is integral to this system. Moreover, user behavior analytics stands out as one of its top features."

"The product's most valuable features are the robust audit trail capabilities."

"The most valuable feature of Microsoft Entra ID Governance for identity management is multi-factor authentication."

"The most valuable features are multifactor authentication and account creation for the Exchange environment in Office 365."

More Microsoft Entra ID Governance pros

Cons

"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."

"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."

"Google Cloud Identity the UI could improve."

"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."

"The solution needs to better integrate with Mac's OS."

"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."

"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."

"To improve the product, the integration with third-party products could always be smoother."

More Google Cloud Identity cons

"There are some areas where improvements are necessary. Even though we have almost the full package, there are some bugs."

"One area for improvement in Microsoft Entra ID Governance could be providing more granular control over security policies."

"The platform's configuration process needs improvement."

"The solution lacks the feature to work well with third-party applications."

"Microsoft Entra ID Governance should improve its capability to manage identities and access from a single console."

"Bridging between on-premises and cloud services has the potential for improvement. For instance, it would be beneficial to be able to synchronize traditional directory schemas with Azure. I need to maintain an on-premises Active Directory server for certain required services."

"Microsoft Entra ID Governance is relatively new, and some features require more development. For example, when creating user access review campaigns, we can't specify the time to send emails to reviewers—only the date."

"If you want to conduct access review of database-based applications, then you cannot do that."

More Microsoft Entra ID Governance cons

Pricing and Cost Advice

"The solution is not expensive."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"The pricing is a bit expensive."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"Licensing fees are on a yearly basis."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

More Google Cloud Identity pricing and cost advice

"While other products give the pricing for their application, Microsoft Entra ID Governance has a per-user-based license model."

"The solution's pricing is not low but reasonable."

"In the education sector where I work, the annual cost for my Google and Microsoft environments is approximately $35,000. This covers the needs of 3,400 students and 800 faculty and staff members."

"There are no additional costs besides the standard licensing fees."

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Top Industries

By visitors reading reviews

Computer Software Company

18%

Manufacturing Company

10%

Comms Service Provider

Financial Services Firm

Computer Software Company

19%

Manufacturing Company

Healthcare Company

Energy/Utilities Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...

See all answers

What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

See all answers

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.

See all answers

What do you like most about Microsoft Entra ID Governance?

The most valuable feature of Microsoft Entra ID Governance is access reviews.

See all answers

What needs improvement with Microsoft Entra ID Governance?

Microsoft Entra ID Governance ( /categories/grc ) is relatively new, and some features require more development. For example, when creating user access review campaigns, we can't specify the time t...

See all answers

What is your primary use case for Microsoft Entra ID Governance?

I am using Microsoft Entra ID Governance ( /products/microsoft-entra-id-governance-reviews ) to integrate with our system. We control the joiner, mover, and leaver processes to enable auto provisio...

See all answers

Comparisons

Microsoft Entra ID vs Google Cloud Identity

Compared 67% of the time

Okta Workforce Identity vs Google Cloud Identity

Compared 15% of the time

Microsoft Intune vs Google Cloud Identity

Compared 5% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

JumpCloud vs Google Cloud Identity

Compared 2% of the time

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SailPoint Identity Security Cloud vs Microsoft Entra ID Governance

Compared 65% of the time

Microsoft Entra ID vs Microsoft Entra ID Governance

Compared 22% of the time

Netwrix Auditor vs Microsoft Entra ID Governance

Compared 8% of the time

Tenable Cloud Security vs Microsoft Entra ID Governance

Compared 5% of the time

More Microsoft Entra ID Governance Competitors

Product Reports

Buyer's Guide

Google Cloud Identity

August 2025

Download Google Cloud Identity product report

Buyer's Guide

Microsoft Entra ID Governance

August 2025

Download Microsoft Entra ID Governance product report

Also Known As

Cloud Identity, Cloud Identity Premium

No data available

Overview

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Microsoft Entra ID Governance empowers organizations with advanced identity management, security enforcement, and seamless access management across environments, offering robust multi-factor authentication and audit capabilities.

Microsoft Entra ID Governance provides comprehensive identity and security management through features like single sign-on and privileged identity management. It enhances user management with user behavior analytics, entitlement management, and access reviews while integrating on-premises solutions with cloud services like Office 365. By ensuring secure access and resource protection within Azure, organizations manage access, automate user access rules, and govern external identities effectively.

What features make Microsoft Entra ID Governance stand out?

Audit Trail Capabilities: Thorough tracking for security compliance.
Multi-Factor Authentication: Enhanced protection across platforms.
Single Sign-On: Efficient management across different systems.
Privileged Identity Management: Control just-in-time access with analytics.
Entitlement Management: Automate guest account management.

What benefits should users look for in reviews of Microsoft Entra ID Governance?

Enhanced Security: Strong authentication and auditing for secure environments.
Efficient User Management: Streamlined access processes through SSO.
Unified Identity Solutions: Integration with cloud and on-premises platforms.
Automated Access Rules: Reduced manual oversight with automation.

Financial services utilize Microsoft Entra ID Governance to protect sensitive data while automating user access rules and managing compliance. In education, it facilitates user account management and access provisioning for students and faculty, ensuring secure collaboration through Exchange and Teams.

Microsoft

Sample Customers

ExtraHop Networks, HealthChannels

Information Not Available

Buyer's Guide

Google Cloud Identity vs. Microsoft Entra ID Governance

July 2025

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