Google Cloud Identity vs Microsoft Entra ID Governance comparison

Google Cloud Identity vs. Microsoft Entra ID Governance

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Google Cloud Identity

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

6th

Average Rating

7.6

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

Enterprise Mobility Management (EMM) (10th), Cloud Resource Access Management (5th)

Microsoft Entra ID Governance

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

10th

Average Rating

7.6

Reviews Sentiment

6.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of October 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Google Cloud Identity is 9.6%, down from 12.2% compared to the previous year. The mindshare of Microsoft Entra ID Governance is 2.6%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Identity and Access Management as a Service (IDaaS) (IAMaaS) Market Share Distribution
Product	Market Share (%)
Google Cloud Identity	9.6%
Microsoft Entra ID Governance	2.6%
Other	87.8%

Identity and Access Management as a Service (IDaaS) (IAMaaS)

Featured Reviews

Joel Prodigalidad

Central and Enduser Computing Manager at Infopro Business Solutions, Inc.

User-friendly solution simplifies modern application integration and streamlines data investigation

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.

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William Kox

Azure Architect at a comms service provider with 5,001-10,000 employees

Great policies and timelines for streamlined compliance

There are some areas where improvements are necessary. Even though we have almost the full package, there are some bugs. I cannot directly perform some tasks from the portal. First, I have to go to the policy, change it, and then return to the package to add it. I cannot do it directly from the package. Workarounds are needed, so that can be improved. At the moment, that is the only issue we are facing that needs enhancement.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of Google Cloud Identity is its simplicity in deployment."

"I have not experienced any serious problem with stability."

"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."

"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."

"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."

"The most valuable feature is the performance."

"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."

"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."

More Google Cloud Identity pros

"The solution is fully scalable, supporting everything from small companies to large enterprises."

"The product's most valuable features are the robust audit trail capabilities."

"The platform's most valuable feature is the single sign-on service."

"The most valuable feature of Microsoft Entra ID Governance is access reviews."

"I am very happy with the solution."

"The most valuable features are multifactor authentication and account creation for the Exchange environment in Office 365."

"Access reviews are an essential feature of Entra Governance. Additionally, privileged identity management is one of its most valuable features. Just-in-time access, or Jet GIT, is integral to this system. Moreover, user behavior analytics stands out as one of its top features."

"The most valuable feature of Microsoft Entra ID Governance for identity management is multi-factor authentication."

More Microsoft Entra ID Governance pros

Cons

"The interface could be more user-friendly."

"There is room for improvement in the configuration of their security policies. It seems quite basic."

"The integration should be made easier."

"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."

"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."

"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."

"The customer service and support team is not so good."

"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."

More Google Cloud Identity cons

"Sometimes, the solution is not super reliable."

"One area for improvement in Microsoft Entra ID Governance could be providing more granular control over security policies."

"Even though we have almost the full package, there are some bugs."

"The solution lacks the feature to work well with third-party applications."

"There are some areas where improvements are necessary. Even though we have almost the full package, there are some bugs."

"If you want to conduct access review of database-based applications, then you cannot do that."

"Microsoft Entra ID Governance is relatively new, and some features require more development. For example, when creating user access review campaigns, we can't specify the time to send emails to reviewers—only the date."

More Microsoft Entra ID Governance cons

Pricing and Cost Advice

"The pricing is a bit expensive."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"The product is billed on a monthly basis depending on the number of users."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"The solution is not expensive."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"We probably spend about $50,000 a year on licensing."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

More Google Cloud Identity pricing and cost advice

"While other products give the pricing for their application, Microsoft Entra ID Governance has a per-user-based license model."

"There are no additional costs besides the standard licensing fees."

"In the education sector where I work, the annual cost for my Google and Microsoft environments is approximately $35,000. This covers the needs of 3,400 students and 800 faculty and staff members."

"The solution's pricing is not low but reasonable."

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Top Industries

By visitors reading reviews

Computer Software Company

18%

Manufacturing Company

10%

Comms Service Provider

Financial Services Firm

Computer Software Company

18%

Healthcare Company

Manufacturing Company

Energy/Utilities Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	4
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	2
Large Enterprise	8

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...

What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.

What do you like most about Microsoft Entra ID Governance?

The most valuable feature of Microsoft Entra ID Governance is access reviews.

What needs improvement with Microsoft Entra ID Governance?

In terms of integration, improvements could be made. To enhance integration, they could provide out-of-box integration with HashiCorp. This out-of-box integration with HashiCorp or another product ...

What is your primary use case for Microsoft Entra ID Governance?

Clients may use Microsoft Entra ID Governance for various identity management tasks.

Microsoft Entra ID vs Google Cloud Identity

Comparisons

Compared 79% of the time

Okta Workforce Identity vs Google Cloud Identity

Compared 9% of the time

Microsoft Intune vs Google Cloud Identity

Compared 4% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

SOTI MobiControl vs Google Cloud Identity

Compared 1% of the time

More Google Cloud Identity Competitors

SailPoint Identity Security Cloud vs Microsoft Entra ID Governance

Compared 69% of the time

Microsoft Entra ID vs Microsoft Entra ID Governance

Compared 24% of the time

Netwrix Auditor vs Microsoft Entra ID Governance

Compared 7% of the time

More Microsoft Entra ID Governance Competitors

Product Reports

Google Cloud Identity

Download Google Cloud Identity product report

Microsoft Entra ID Governance

Download Microsoft Entra ID Governance product report

Also Known As

Cloud Identity, Cloud Identity Premium

No data available

Overview

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Microsoft Entra ID Governance empowers organizations with advanced identity management, security enforcement, and seamless access management across environments, offering robust multi-factor authentication and audit capabilities.

Microsoft Entra ID Governance provides comprehensive identity and security management through features like single sign-on and privileged identity management. It enhances user management with user behavior analytics, entitlement management, and access reviews while integrating on-premises solutions with cloud services like Office 365. By ensuring secure access and resource protection within Azure, organizations manage access, automate user access rules, and govern external identities effectively.

What features make Microsoft Entra ID Governance stand out?

Audit Trail Capabilities: Thorough tracking for security compliance.
Multi-Factor Authentication: Enhanced protection across platforms.
Single Sign-On: Efficient management across different systems.
Privileged Identity Management: Control just-in-time access with analytics.
Entitlement Management: Automate guest account management.

What benefits should users look for in reviews of Microsoft Entra ID Governance?

Enhanced Security: Strong authentication and auditing for secure environments.
Efficient User Management: Streamlined access processes through SSO.
Unified Identity Solutions: Integration with cloud and on-premises platforms.
Automated Access Rules: Reduced manual oversight with automation.

Financial services utilize Microsoft Entra ID Governance to protect sensitive data while automating user access rules and managing compliance. In education, it facilitates user account management and access provisioning for students and faculty, ensuring secure collaboration through Exchange and Teams.

Microsoft

Sample Customers

ExtraHop Networks, HealthChannels

Information Not Available

Google Cloud Identity vs. Microsoft Entra ID Governance