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Google Cloud Identity vs Microsoft Entra ID Governance comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
9th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Enterprise Mobility Management (EMM) (11th), Cloud Resource Access Management (5th)
Microsoft Entra ID Governance
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
12th
Average Rating
7.8
Reviews Sentiment
6.3
Number of Reviews
14
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Google Cloud Identity is 8.0%, down from 11.5% compared to the previous year. The mindshare of Microsoft Entra ID Governance is 3.0%, up from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
ProductMindshare (%)
Google Cloud Identity8.0%
Microsoft Entra ID Governance3.0%
Other89.0%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

Joel Prodigalidad - PeerSpot reviewer
Central and Enduser Computing Manager at Infopro Business Solutions, Inc.
User-friendly solution simplifies modern application integration and streamlines data investigation
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.
AmitRathod - PeerSpot reviewer
Senior Analyst at Toll Holdings Limited
Automated access governance has strengthened security and supports user-centric approvals
The workflows such as joiner, mover, and leaver work in Microsoft Entra ID Governance. Entitlement Management is a bundle of resources where Microsoft Entra ID applications, groups, and SharePoint sites are packaged into a single package so that users can request it. This is one of the great features for Microsoft Entra ID Governance. Another feature is Access Review, which allows an automated schedule to be managed for the manager or resource owner so that they can verify whether people still need access. Privileged Identity Management is another feature for governance that provides just-in-time (JIT) access for administrative roles. For example, instead of being a permanent or global admin, which is a major security risk, an IT professional is eligible for the role and must request four hours of access only when they need to perform a specific task. There is a feature called access package. If any user wants particular application access, they can request this application via Microsoft Entra ID Governance access package. Whenever an end user makes a request, the access goes to one application manager and their current line manager. If they approve it, then they get the application access. This is a very good feature for user-centric purposes. Microsoft Entra ID Governance includes securing AI agent identity. As a company uses more AI generation such as Copilots or custom bots, those bots need their own identity just as employees do. Microsoft Entra now provides a way to assign unique identities to AI agents so you can control what data they can access. Microsoft Entra ID Governance protection now looks for risky behavior in AI agents. If a bot suddenly tries to download an unusual amount of data or unconscious data, it can detect this as a risk detection factor. Security Copilot allows Entra administrators to manage identity with natural language. Microsoft Entra ID Governance has protection and authentication features. Smart risk detection protects and analyzes to detect threats such as impossible travel. If a person is logging in from many different locations, it detects this as a risk factor. A user cannot use an unauthenticated password or log in from an incompatible device. These AI features are used in conditional access management in Microsoft Entra ID Governance. Automation is used for user onboarding, user offboarding, and user update processes through user lifecycle management. If an organization uses Workday as an HR application where new users join and fill in their details, all these details get reflected into Workday and then reflected into Active Directory as well as Microsoft Entra ID Governance. This automation helps to manage the day-to-day user onboarding process, user offboarding process, and user update process. Microsoft Entra ID Governance automation also helps with password-related tasks, access recertification, and reporting.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."
"Cloud Identity is a cloud-based Software as a Service model, so you don't need to worry about managing the infrastructure."
"The most valuable feature is the performance."
"Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best."
"Google is always on its own, and Google Cloud Identity is pretty good on every point."
"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."
"Following the steps made it very easy to use."
"It's easy to set up."
"The platform's most valuable feature is the single sign-on service."
"The product's most valuable features are the robust audit trail capabilities."
"The most valuable feature of Microsoft Entra ID Governance for identity management is multi-factor authentication."
"Regarding Microsoft Entra ID Governance integration with Microsoft services, there is automated identity lifecycle management in the product."
"I am very happy with the solution."
"The solution is fully scalable, supporting everything from small companies to large enterprises."
"Access reviews are an essential feature of Entra Governance. Additionally, privileged identity management is one of its most valuable features. Just-in-time access, or Jet GIT, is integral to this system. Moreover, user behavior analytics stands out as one of its top features."
"The most valuable functions in Microsoft Entra ID Governance are ease of use, conducting access reviews, and tighter platform coupling."
 

Cons

"One area where Cloud Identity has room for improvement is monitoring and alerts. If you want to set up some alerts, you don't have much control over the configuration."
"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."
"We cannot manage the attributes of SSPR."
"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."
"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
"Bridging between on-premises and cloud services has the potential for improvement. For instance, it would be beneficial to be able to synchronize traditional directory schemas with Azure. I need to maintain an on-premises Active Directory server for certain required services."
"Sometimes, the solution is not super reliable."
"Microsoft has done a commendable job with RPAX. However, Microsoft should prioritize enhancing its ABAC (Attribute-Based Access Control) capabilities. Currently, Microsoft's ABAC offering falls behind AWS in comparison."
"There are some areas where improvements are necessary. Even though we have almost the full package, there are some bugs."
"The product's workflow approval process needs improvement."
"The solution lacks the feature to work well with third-party applications."
"One area for improvement in Microsoft Entra ID Governance could be providing more granular control over security policies."
"There is a slight delay from creation of the actual access review to how long it takes to complete the actual review. For us, we are a large organization with over ten thousand employees... it takes a while to actually complete, and then it becomes a headache for managers."
 

Pricing and Cost Advice

"The licensing cost depends on the partners and the relationship between the company and the partners."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"We probably spend about $50,000 a year on licensing."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"Licensing fees are on a yearly basis."
"The solution is not expensive."
"The pricing is a bit expensive."
"In the education sector where I work, the annual cost for my Google and Microsoft environments is approximately $35,000. This covers the needs of 3,400 students and 800 faculty and staff members."
"While other products give the pricing for their application, Microsoft Entra ID Governance has a per-user-based license model."
"The solution's pricing is not low but reasonable."
"There are no additional costs besides the standard licensing fees."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Computer Software Company
12%
Manufacturing Company
11%
Comms Service Provider
8%
Computer Software Company
11%
Financial Services Firm
10%
Government
9%
Healthcare Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise3
Large Enterprise10
 

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only problem. If you are comparing with GCP, OCI, the cost will be a little bit highe...
What needs improvement with Microsoft Entra ID Governance?
There is one feature that I do not prefer. If a manager approves access for a particular user and wants to change their decision about whether the user should retain access or not, once they approv...
What is your primary use case for Microsoft Entra ID Governance?
I use Microsoft Entra ID Governance for identity and access management as well as access recertification. The workflows such as joiner, mover, and leaver work in Microsoft Entra ID Governance. Enti...
What advice do you have for others considering Microsoft Entra ID Governance?
The best features are Access Review and Entitlement Management. Recertification can be run on-demand as and when any recertification slip occurs. There is also time-based recertification, which we ...
 

Also Known As

Cloud Identity, Cloud Identity Premium
No data available
 

Overview

 

Sample Customers

ExtraHop Networks, HealthChannels
Information Not Available
Find out what your peers are saying about Google Cloud Identity vs. Microsoft Entra ID Governance and other solutions. Updated: June 2026.
902,588 professionals have used our research since 2012.