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Freshsales vs Microsoft Dynamics CRM vs Zendesk comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of September 2025, in the CRM Customer Engagement Centers category, the mindshare of Freshsales is 2.1%, down from 2.1% compared to the previous year. The mindshare of Microsoft Dynamics CRM is 19.1%, down from 25.5% compared to the previous year. The mindshare of Zendesk is 6.9%, down from 7.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Customer Engagement Centers Market Share Distribution
ProductMarket Share (%)
Microsoft Dynamics CRM19.1%
Zendesk6.9%
Freshsales2.1%
Other71.9%
CRM Customer Engagement Centers
 

Featured Reviews

Cristina Neri - PeerSpot reviewer
Cheaply-priced and does not require much customizations
It is a scalable solution. Scalability-wise, I rate the solution a nine out of ten. At the moment, the tool functions quite well for our needs. Around five people use the tool. In the future, my company might plan to increase the use of the solution. Currently, all the sales people in our company use the product.
Pawel-Gawronski - PeerSpot reviewer
Streamlining resource management and improving project insights with helpful support
The deployment of Microsoft Dynamics CRM is easy because it's a software as a service, which eliminates the need to deploy anything in our data center. It has improved the verification of value streams by mapping projects to products and demonstrating the total cost of ownership. This automation significantly impacts daily operations by reducing the time spent on manual tasks and improving the quality and delivery time.
JohanSkibdahl - PeerSpot reviewer
Automating customer support with advanced AI capabilities and seamless communication
Zendesk has been invaluable in automating communications such as email and phone calls. It allows us to handle more support cases with fewer people due to its advanced artificial intelligence capabilities. This intelligent tool can manage complex queries before users even realize they are interacting with a non-human. Additionally, we have integrated Zendesk with Datto and Klaviyo, enhancing our workflows.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"One of the most valuable features is the ability to divert deals based on the potential revenue or specific market to certain sales teams."
"The solution's most valuable feature is its well-organized sales cycle, which is important to us."
"The solution is a low-cost CRM product compared to other CRM alternatives."
"I like Freshsales because it's integrated with Shopify which we use to host our website."
"Freshsales is very simple to use, but it's fairly limited in its functionalities, and it's very cheap."
"Email integration is easy."
"Freshsales is user-friendly, scalable and stable."
"The way it effectively works with the array of other Microsoft tools, such as Azure, is valuable. It works very well with the use of data linking and things like that. Overall, it is a great overall tool to have an effective understanding of the transactional background of each of our customers."
"The integration of all data within Microsoft Dynamics CRM, including customer and lead management, is very beneficial."
"Right now we're using the financial features, and we haven't tried the inventory. It's useful more on the financial side."
"The most valuable features of Microsoft Dynamics CRM are the accessibility of the service because we can access it either in the office or when we're out in the field."
"The history of engagement with our customers, including all conversations, has been most valuable when using this solution."
"The most valuable feature is that because this solution uses the cloud, you only have to install it and allocate it to a user, making it quite easy to use."
"The most valuable feature of Microsoft Dynamics CRM is the campaign feature."
"The Outlook calendar has been very helpful for us."
"The most valuable feature is the trackability of incoming requests. The system keeps a comprehensive history of work requests, making it a useful tool for our internal processes."
"I found the user experience with vendors on Zendesk to be straightforward, especially when it comes to understanding and searching for specific tickets. The search and navigation tools are easy to use, and I haven't encountered any issues with delays or communication gaps in ticket resolutions."
"Zendesk Support has a lot of good APIs."
"It's very convenient to use."
"I love how the tickets would auto-populate very quickly in Zendesk, especially when a call comes in."
"The benefits I have seen from using Zendesk include faster response times; as a CSM, faster response is the goal, which solves the customer's challenge in a timely manner, and Zendesk offers that capability, which is beneficial."
"The product offers very good management. It has a great ability to assign tickets based on content."
"The feature to move over my customer experience team tickets for different specialists is very valuable for my team."
 

Cons

"It lacks customizability for complex and larger use cases."
"We can use only one domain in the basic package."
"The licensing costs should be based on the amount of data and number of clients that one can insert into the application."
"The price of this solution could be improved as well as the reporting functionality."
"The solution needs to improve the user experience and leads capture."
"The reporting for this solution across all their products could be improved. Currently, we have clients who export their data from Freshservices to third party solutions such Power BI to create more comprehensive reports."
"We have a problem with the time to delivery for our customers, although this is not specific to this solution. Time to delivery can be 90 days."
"I would suggest enhancements in customization and better integration for testing codes to improve the functionality of Dynamics CRM."
"Technical support could be faster and more responsive."
"The solution's interface has room for improvement."
"If there was a bit more automation, specifically for marketing tasks, that would be ideal."
"The mobile side of the product doesn't look that great right now."
"Microsoft Dynamics CRM can improve by having integration with Slack. Additionally, the solution is incomplete, and we must use other solutions to fulfill our needs."
"I am happy with it. If anything, its interface could be improved."
"Dynamic's management could be improved. The tech management should have better technical capabilities."
"I'm going to piggyback on what I said regarding Freshdesk concerning what could be better in Zendesk: incorporate more AI."
"There is always a network issue with Zendesk. But we don’t know whether it is managed. The network issue is that when I call, it does not let us."
"It wasn't easy to set up so we're only using a third of all of the features,"
"One of the drawbacks of Zendesk is that it doesn't provide a secure way for us to send data. So, we usually use a secure SharePoint folder link. We put that in the Zendesk ticket so that the requester has a secure way of getting to their data."
"It needs to improve in terms of its flexibility, price, and installation."
"The solution could integrate better with QR codes from some websites such as Facebook."
"Zendesk's stability on inbound calls could be improved as compared to Talkdesk."
"The price of the solution should be reduced."
 

Pricing and Cost Advice

"The tool is not that expensive."
"The basic price is affordable. The add ons are expensive."
"Freshsales is an economical product."
"The price for this solution is good in general, but in Brazil we do pay additional taxes."
"If one is a very low price and ten is expensive, I rate the product price as a three."
"Microsoft Dynamics CRM is an expensive solution."
"Licensing fees are paid on a monthly basis."
"We have deployed the cloud-based version and it is a subscription and the price is based on the number of users using it."
"The solution is expensive."
"The cost could be cheaper. I would rate them 3 out of 5."
"There is a license required to use Microsoft Dynamics CRM."
"It is a very comprehensive package. We get everything from Access to D 365. We get Microsoft's suite of tools. I'm not too sure about the pricing, but I can't imagine it being cheap."
"I give the price of the solution an eight out of ten."
"From what I hear, Zendesk's pricing is a little expensive."
"The price is very competitive."
"You have to pay extra for better support. So it's not only the license that you pay for, but you have to pay extra for the support as well."
"We pay for the solution on a yearly basis and my understanding is that the cost is about $30,000. That's the cost for 24 to 25 agents."
"There are different plans that are offered. We are using the entry-level plan. The overall price of the solution should be reduced. The price is too high."
"Zendesk's licensing is not cheap. For Enterprise, we are paying $200 per agent. It's a per-month cost, so it's pretty steep. There are some services you need to pay extra for. For example, with Zendesk Guide, we had to buy the most expensive offering in order to get Multibrand and everything. We also had to pay a lot of money for themes."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Outsourcing Company
10%
Comms Service Provider
8%
Insurance Company
8%
Computer Software Company
11%
Financial Services Firm
10%
Manufacturing Company
8%
Government
8%
Computer Software Company
22%
Manufacturing Company
7%
Educational Organization
6%
Performing Arts
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise2
By reviewers
Company SizeCount
Small Business40
Midsize Enterprise22
Large Enterprise19
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise20
Large Enterprise11
 

Questions from the Community

What needs improvement with Freshsales?
The licensing costs should be based on the amount of data and number of clients that one can insert into the applicat...
What is your primary use case for Freshsales?
I use the solution in my company since we are interested in the application and all the activities that salespeople d...
What advice do you have for others considering Freshsales?
I can tell others that it is a good product and it is perfect for medium and large-sized companies because the setup ...
What do you like most about Microsoft Dynamics CRM?
The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
What needs improvement with Microsoft Dynamics CRM?
Microsoft Dynamics CRM needs to be improved in the visibility of add-on costs for end users, which can sometimes be t...
What is your primary use case for Microsoft Dynamics CRM?
I use Microsoft Dynamics CRM in my day-to-day customer management tasks. Our usual use cases for Microsoft Dynamics C...
What do you like most about Zendesk Support?
I found the user experience with vendors on Zendesk to be straightforward, especially when it comes to understanding ...
What is your experience regarding pricing and costs for Zendesk Support?
Zendesk's pricing is reasonable. It is not the cheapest solution nor the most expensive, but it provides value for mo...
What needs improvement with Zendesk Support?
I'm going to piggyback on what I said regarding Freshdesk concerning what could be better in Zendesk: incorporate mor...
 

Also Known As

No data available
Dynamics CRM, MS Dynamics CRM
Zendesk Support, Zendesk Guide, Zendesk Sell
 

Overview

 

Sample Customers

Caratlane, Pykih, Buying Show, INTUO, WallyPark, Exploring Vacations, Raved, Forest, Ascendore, MagePlaza, Vacasa,
Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
Mailchimp, Tesco, Vimeo, Instacart, Mediaocean, Slack, Uber
Find out what your peers are saying about Salesforce, Microsoft, ServiceNow and others in CRM Customer Engagement Centers. Updated: August 2025.
867,341 professionals have used our research since 2012.