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Domo vs Power BI Embedded Analytics comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in BI (Business Intelligence) Tools
6th
Ranking in Reporting
4th
Average Rating
7.8
Reviews Sentiment
6.5
Number of Reviews
48
Ranking in other categories
Data Integration (18th), Business Performance Management (7th), Data Visualization (8th)
Power BI Embedded Analytics
Ranking in BI (Business Intelligence) Tools
30th
Ranking in Reporting
18th
Average Rating
9.0
Reviews Sentiment
5.5
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Featured Reviews

RD
Assistant Manager at a tech services company with 10,001+ employees
Have improved workflow efficiency through custom reports but encountered formatting limitations
The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.
VishnuReddy2 - PeerSpot reviewer
Consulting Enterprise Architect at R2V2.ai
Embedded analytics has unified diverse data sources and supports real-time operational decisions
I find Power BI Embedded Analytics to be a fairly good reporting tool and dashboarding tool. The color palette and everything about it is good. It would be beneficial to have reporting on top of a data warehouse, a lake house, or directly on an Excel-based solution. If Power BI can come as a full stack similar to SAP Analytics Cloud, it can embed with Azure very quickly. However, the full suite provided by SAP, starting from ERP through reporting, is somewhat loosely coupled, which can be helpful for some clients. Overall, Power BI is a very good tool for reporting. Embedded analytics may lack some features from the modeling perspective, such as dimension modeling, and there are multiple factors that lead us to prefer analytics on top of the warehouse rather than going for embedded analytics.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"If you've actually lived the "Domo life," it's hard to get along with anything else after that."
"Domo has positively impacted my organization by giving everyone the ability to see different data cards and make decisions quicker without relying on BI."
"We have absolutely seen return on our investment."
"Domo has a lot of connections using APIs where you can use data from different databases, such as NoSQLs, SQL databases, and other connections. These connections exist to obtain data and transform whatever that you want."
"Domo is a great help to our organization because, prior to Domo, we were using an Excel base, but as we shifted to Domo, most of our reports were automated and displayed real-time for our end users, saving a lot of time and cost and allowing us to focus on our core functions."
"The dashboarding itself was pretty easy. So both the front and the back end were positive in this case."
"What makes me really fond of Domo is the ETL because it enables us to maximize a single platform for pulling reports and automating things. We can send the raw data from a third-party platform and do the rest of the ETL in Domo, including transforming data, adding columns, etc."
"It has helped with productivity and efficiency, saving me an estimated 10 to 15 hours a week and enabling our team to share real-time, accurate data across the country so business decisions are made more efficiently and accurately."
"The positive impact Power BI Embedded Analytics has made in my organization is the gain of time, the sharing of the same data, and the same information for all the stakeholders, leading to better decisions."
"What I appreciate most about Power BI Embedded Analytics is that it is tightly integrated with Microsoft, which is a strong feature."
 

Cons

"You can drag and drop your ETL tool, but it doesn't really work for a large amount of data."
"Domo's pricing is high compared to other BI tools, and it is costly."
"It was zero. We paid for a year's contract and made no money from its use."
"They should include service-based reporting features."
"I would like to see more dashboard creation options."
"There's a learning curve before you can get used to the solution."
"The tool is rather pricey for what you get, especially if you use lots of API-based data sources (since in general you have to go through their consulting arm to set up new sources or arrange for new queries to existing after initial set up at ~$225 per hour)."
"Domo has moved to a consumption pricing model, which can be both advantageous and challenging."
"Embedded analytics may lack some features from the modeling perspective, such as dimension modeling, and there are multiple factors that lead us to prefer analytics on top of the warehouse rather than going for embedded analytics."
 

Pricing and Cost Advice

"We are making money from Domo, and all our clients are happy with the information that they receive from it."
"Domo is slightly costly but it's much cheaper than some."
"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."
"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."
"For about 100 users our cost is $95,800."
"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."
"The solution is expensive compared to one of its competitors."
"It is on the pricier end."
Information not available
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
8%
Outsourcing Company
7%
University
7%
Computer Software Company
23%
Media Company
17%
Comms Service Provider
14%
Outsourcing Company
11%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise13
Large Enterprise20
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Domo?
My experience with pricing, setup cost, and licensing is that there was very little.
What needs improvement with Domo?
I'm not sure how Domo can be improved overall, as it's a really good experience.
What is your primary use case for Domo?
My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...
What needs improvement with Power BI Embedded Analytics?
Power BI Embedded Analytics is perfect right now as they continuously introduce new features, though it would be beneficial if they included an artificial intelligence assistant in the DAX syntax t...
What is your primary use case for Power BI Embedded Analytics?
My main use case for Power BI Embedded Analytics is that in my day-to-day work, I use Power Query to prepare data and Power BI Embedded Analytics Desktop, spending my time all day to create visuals...
What advice do you have for others considering Power BI Embedded Analytics?
An example of a decision our team made because of a Power BI Embedded Analytics report is when we decided to focus on selling a unique numeric product and avoid selling the physical product after u...
 

Also Known As

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Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Information Not Available
Find out what your peers are saying about Domo vs. Power BI Embedded Analytics and other solutions. Updated: September 2026.
914,109 professionals have used our research since 2012.