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Domo vs Power BI Embedded Analytics comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in BI (Business Intelligence) Tools
6th
Ranking in Reporting
4th
Average Rating
7.8
Reviews Sentiment
6.5
Number of Reviews
48
Ranking in other categories
Data Integration (20th), Business Performance Management (8th), Data Visualization (8th)
Power BI Embedded Analytics
Ranking in BI (Business Intelligence) Tools
28th
Ranking in Reporting
18th
Average Rating
9.0
Reviews Sentiment
5.5
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Featured Reviews

RD
Assistant Manager at a tech services company with 10,001+ employees
Have improved workflow efficiency through custom reports but encountered formatting limitations
The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.
VishnuReddy2 - PeerSpot reviewer
Consulting Enterprise Architect at R2V2.ai
Embedded analytics has unified diverse data sources and supports real-time operational decisions
I find Power BI Embedded Analytics to be a fairly good reporting tool and dashboarding tool. The color palette and everything about it is good. It would be beneficial to have reporting on top of a data warehouse, a lake house, or directly on an Excel-based solution. If Power BI can come as a full stack similar to SAP Analytics Cloud, it can embed with Azure very quickly. However, the full suite provided by SAP, starting from ERP through reporting, is somewhat loosely coupled, which can be helpful for some clients. Overall, Power BI is a very good tool for reporting. Embedded analytics may lack some features from the modeling perspective, such as dimension modeling, and there are multiple factors that lead us to prefer analytics on top of the warehouse rather than going for embedded analytics.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Unlike some other visualization tools, users can log in and directly view the data without needing to play around or do more steps, like with Tableau or Power BI, making Domo quite helpful."
"The best feature of Domo is that it's completely on the cloud. I also like that you can handle data end-to-end without having to depend on multiple tools. Another specific feature I like the most about Domo is Magic ETL because, through it, you can do all your expression, transformation, and loading activities very smoothly. The tool also follows the lineage concept, so you can understand what kind of transformations took place on a particular data set. You can find end-to-end data from the source until it has become the final output or the final data set. Whatever happened to a particular data set, you can understand it through the Domo lineage, and that isn't possible in most of the tools available in the market, but in Domo, that's available. The tool is also solid and because it's on the cloud, it uses multiple data engineering in the backend and multiple algorithms in the back, behind the scenes, resulting in a great performance. For example, if an end user such as the CEO or COO opens a report or the dashboard and it takes more than ten seconds, the end user won't be interested in looking at that report or dashboard, but Domo enables better performance and there's usually no performance issues from that tool."
"If I had to choose something of value, I suppose I would have to say it's the ease of making graphs."
"It's a night and day change."
"All our client SLAs and daily and weekly dashboards are tracked on Domo."
"If you've actually lived the "Domo life," it's hard to get along with anything else after that."
"The user interface is quite good."
"The best improvement is the data availability; for an organization that has over 12,000 users, having data on the cloud for anyone, anytime, to see their live stats is really different."
"What I appreciate most about Power BI Embedded Analytics is that it is tightly integrated with Microsoft, which is a strong feature."
"The positive impact Power BI Embedded Analytics has made in my organization is the gain of time, the sharing of the same data, and the same information for all the stakeholders, leading to better decisions."
 

Cons

"I would like to see improved data intake."
"It was pretty expensive. The cost didn't justify keeping it around when you look and compare it to other existing tools in the business."
"The ETL way of storing is not up to mark. You have to rely on the naming convention that you're using in Domo because there are no folder systems where you can collate all your workflows and put them into separate folders. A folder system should be there so you can easily identify how you are working. Once you want to make some changes to your ETL, then you can see the whole lineage, identifying what is there and not there."
"One of the areas where we've had frustrations with Domo is the aesthetics."
"The forecasting feature, the regression features, and the Python libraries could all be improved. They're all in beta."
"In Tableau, you can create virtually any kind of visualization. Based on your creativity, you can create a visualization on a human body structure, you can create a visualization on anything that you want. But Domo is limited to a few kinds of visualization views: standard things like bar, pie, and some other charts... I would like to see them add new views for presenting the data in the visualization space."
"I would like to see more flexibility in their pricing structure."
"Sometimes the tool tends to be a little laggy, but it depends on what kind of volume of data that we are working in."
"Embedded analytics may lack some features from the modeling perspective, such as dimension modeling, and there are multiple factors that lead us to prefer analytics on top of the warehouse rather than going for embedded analytics."
 

Pricing and Cost Advice

"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."
"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."
"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."
"For about 100 users our cost is $95,800."
"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."
"We are making money from Domo, and all our clients are happy with the information that they receive from it."
"Domo is slightly costly but it's much cheaper than some."
"It is on the pricier end."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
8%
Comms Service Provider
8%
Outsourcing Company
7%
Computer Software Company
21%
Media Company
19%
Comms Service Provider
14%
Outsourcing Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise13
Large Enterprise20
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Domo?
My experience with pricing, setup cost, and licensing is that there was very little.
What needs improvement with Domo?
I'm not sure how Domo can be improved overall, as it's a really good experience.
What is your primary use case for Domo?
My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...
What needs improvement with Power BI Embedded Analytics?
Power BI Embedded Analytics is perfect right now as they continuously introduce new features, though it would be beneficial if they included an artificial intelligence assistant in the DAX syntax t...
What is your primary use case for Power BI Embedded Analytics?
My main use case for Power BI Embedded Analytics is that in my day-to-day work, I use Power Query to prepare data and Power BI Embedded Analytics Desktop, spending my time all day to create visuals...
What advice do you have for others considering Power BI Embedded Analytics?
An example of a decision our team made because of a Power BI Embedded Analytics report is when we decided to focus on selling a unique numeric product and avoid selling the physical product after u...
 

Also Known As

corda
No data available
 

Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
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Find out what your peers are saying about Domo vs. Power BI Embedded Analytics and other solutions. Updated: October 2026.
921,028 professionals have used our research since 2012.