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Domo vs Power BI Embedded Analytics comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in BI (Business Intelligence) Tools
5th
Ranking in Reporting
3rd
Average Rating
7.8
Reviews Sentiment
6.5
Number of Reviews
48
Ranking in other categories
Data Integration (18th), Business Performance Management (6th), Data Visualization (7th)
Power BI Embedded Analytics
Ranking in BI (Business Intelligence) Tools
27th
Ranking in Reporting
19th
Average Rating
9.0
Reviews Sentiment
5.5
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Featured Reviews

RD
Assistant Manager at a tech services company with 10,001+ employees
Have improved workflow efficiency through custom reports but encountered formatting limitations
The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.
VishnuReddy2 - PeerSpot reviewer
Consulting Enterprise Architect at R2V2.ai
Embedded analytics has unified diverse data sources and supports real-time operational decisions
I find Power BI Embedded Analytics to be a fairly good reporting tool and dashboarding tool. The color palette and everything about it is good. It would be beneficial to have reporting on top of a data warehouse, a lake house, or directly on an Excel-based solution. If Power BI can come as a full stack similar to SAP Analytics Cloud, it can embed with Azure very quickly. However, the full suite provided by SAP, starting from ERP through reporting, is somewhat loosely coupled, which can be helpful for some clients. Overall, Power BI is a very good tool for reporting. Embedded analytics may lack some features from the modeling perspective, such as dimension modeling, and there are multiple factors that lead us to prefer analytics on top of the warehouse rather than going for embedded analytics.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has the best GUI. And it already has an ETL tool embedded in it..."
"Domo is a great help to our organization because, prior to Domo, we were using an Excel base, but as we shifted to Domo, most of our reports were automated and displayed real-time for our end users, saving a lot of time and cost and allowing us to focus on our core functions."
"The ability to create custom connectors was useful because you never know, with customers, what platform they want to utilize or what data they have. It gave us a lot of flexibility in being able to bring data in from different places."
"The fact that you can add any data source is valuable. The entire data handling suite they have, all the apps, etc., is pretty amazing. One of the key things, not being a techie or a data-warehouse guy, is that you can connect data sources, and do all kinds of pretty amazing things."
"It produces the best output."
"Using the "cards" which function as preconfigured reports or views. I use many of them simultaneously on an organized page, with filters that allow me to see high-level information as well as subsets across the dataset, in a few clicks. Many Excel-challenged users love to use this product for its simplicity."
"In general, of all the reporting tools I've used in the past, I have never been able to rapidly report and build dashboards faster than I have with this tool."
"The ease of use, overall, is one of the valuable features, as is the ease of setup. Other than making sure IT was aware of, and agreed with our proceeding, we did not need IT for any of the setup. The ease of setup is more valuable than you might think. The ease of configuring the security policies, setting up groups, and setting up personalized data permissions so that only certain people can see certain data — that stuff is amazing... Domo really is extraordinarily full-featured, but it's really easy to use."
"What I appreciate most about Power BI Embedded Analytics is that it is tightly integrated with Microsoft, which is a strong feature."
"The positive impact Power BI Embedded Analytics has made in my organization is the gain of time, the sharing of the same data, and the same information for all the stakeholders, leading to better decisions."
 

Cons

"We were vastly over-sold. Domo was sold as an easy-to-implement-yourself product, but this is completely unrealistic."
"I would like to be able to drill down more when there is a particular area where there is a problem. I don't clearly see that in Domo at the moment."
"The tool is rather pricey for what you get, especially if you use lots of API-based data sources (since in general you have to go through their consulting arm to set up new sources or arrange for new queries to existing after initial set up at ~$225 per hour)."
"I would like to see better data intake."
"Domo has moved to a consumption pricing model, which can be both advantageous and challenging."
"The forecasting feature, the regression features, and the Python libraries could all be improved. They're all in beta."
"It is very difficult too, if we do have specific requests or errors that we can't get figure out - especially when it comes to the development platform, developing custom connectors or doing any kind of API work, custom cards - in that there's a lag in the response time."
"I would like to publish a dashboard for the employees so that they can also see the performance of our organization. But that is not a feature in Domo, although it's something that Zoho provided."
"Embedded analytics may lack some features from the modeling perspective, such as dimension modeling, and there are multiple factors that lead us to prefer analytics on top of the warehouse rather than going for embedded analytics."
 

Pricing and Cost Advice

"For about 100 users our cost is $95,800."
"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."
"It is on the pricier end."
"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."
"I think it is reasonable."
"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."
"The solution is expensive compared to one of its competitors."
"Domo is slightly costly but it's much cheaper than some."
Information not available
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Top Industries

By visitors reading reviews
University
9%
Manufacturing Company
9%
Financial Services Firm
8%
Comms Service Provider
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise13
Large Enterprise20
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Domo?
My experience with pricing, setup cost, and licensing is that there was very little.
What needs improvement with Domo?
I'm not sure how Domo can be improved overall, as it's a really good experience.
What is your primary use case for Domo?
My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...
What needs improvement with Power BI Embedded Analytics?
Power BI Embedded Analytics is perfect right now as they continuously introduce new features, though it would be beneficial if they included an artificial intelligence assistant in the DAX syntax t...
What is your primary use case for Power BI Embedded Analytics?
My main use case for Power BI Embedded Analytics is that in my day-to-day work, I use Power Query to prepare data and Power BI Embedded Analytics Desktop, spending my time all day to create visuals...
What advice do you have for others considering Power BI Embedded Analytics?
An example of a decision our team made because of a Power BI Embedded Analytics report is when we decided to focus on selling a unique numeric product and avoid selling the physical product after u...
 

Also Known As

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Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Information Not Available
Find out what your peers are saying about Domo vs. Power BI Embedded Analytics and other solutions. Updated: April 2026.
893,311 professionals have used our research since 2012.