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Domo vs Hex comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in BI (Business Intelligence) Tools
6th
Average Rating
7.8
Reviews Sentiment
6.5
Number of Reviews
48
Ranking in other categories
Data Integration (20th), Business Performance Management (8th), Reporting (4th), Data Visualization (8th)
Hex
Ranking in BI (Business Intelligence) Tools
20th
Average Rating
9.4
Reviews Sentiment
5.9
Number of Reviews
3
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 2.3%, down from 4.2% compared to the previous year. The mindshare of Hex is 0.7%, down from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Domo2.3%
Hex0.7%
Other97.0%
BI (Business Intelligence) Tools
 

Featured Reviews

RD
Assistant Manager at a tech services company with 10,001+ employees
Have improved workflow efficiency through custom reports but encountered formatting limitations
The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.
Aman Thapa - PeerSpot reviewer
Data Scientist at Mathco
Transforms analytics with seamless integrations and AI-driven insights for quick decision-making
The best features Hex offers are rich analytics, seamless integrations, ease of use, flexibility, an intuitive interface, and powerful AI features, which I find very valuable.The unique aspects of Hex that stand out compared to other BI tools include its ease of use and flexibility, as well as its ability to seamlessly integrate SQL and Python for data analysis. Its intuitive interface and powerful AI features enable us to gain quick insights and efficient collaboration, making it a very valuable tool for both technical and non-technical users. Hex provides good data security and governance through access controls and permission management, so I feel confident using its AI features. I believe it has been reliable regarding data security. Using Hex's AI has been very helpful; it has been accurate and reliable, generally providing correct and useful outputs for data analysis and SQL generation. Hex integrates very seamlessly with other AWS services we use, especially with Amazon Redshift and Amazon S3, making connecting data straightforward.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The ease of graphing is a great feature, as it takes the pivot out of pivot tables because once the parameters are set up, the same graphs will continue to be populated based on the new information so there is no need to keep creating graphs."
"The ease of use, overall, is one of the valuable features, as is the ease of setup. Other than making sure IT was aware of, and agreed with our proceeding, we did not need IT for any of the setup. The ease of setup is more valuable than you might think. The ease of configuring the security policies, setting up groups, and setting up personalized data permissions so that only certain people can see certain data — that stuff is amazing... Domo really is extraordinarily full-featured, but it's really easy to use."
"We have absolutely seen return on our investment."
"Distribution of visualizations via a web portal is valuable, but really is basic table stakes."
"The one thing that stands out in case of Domo is that you have everything under the same tool; you don't have to log in into any particular cloud services to have access to that platform as it's just a web-hosted platform and everything related to data engineering, data science, ETL, everything comes under the same umbrella."
"On reflection, one of Domo’s strongest qualities was that the end result was extremely accessible to non-computer-literate users."
"The solution is highly stable."
"All our client SLAs and daily and weekly dashboards are tracked on Domo."
"The best features Hex offers are rich analytics, seamless integrations, ease of use, flexibility, an intuitive interface, and powerful AI features, which I find very valuable."
"Hex has positively impacted my organization by improving my productivity."
"Hex offers excellent features that make it fast and easy to use."
 

Cons

"Sometimes the tool tends to be a little laggy, but it depends on what kind of volume of data that we are working in."
"You can drag and drop your ETL tool, but it doesn't really work for a large amount of data."
"It is very difficult too, if we do have specific requests or errors that we can't get figure out - especially when it comes to the development platform, developing custom connectors or doing any kind of API work, custom cards - in that there's a lag in the response time."
"The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo."
"Significantly negative. It is a very expensive product with a lot of problems and limitations. I would strongly advise anyone to avoid it."
"The forecasting feature, the regression features, and the Python libraries could all be improved. They're all in beta."
"It was pretty expensive. The cost didn't justify keeping it around when you look and compare it to other existing tools in the business."
"There are areas to improve on like visualization options, and there are areas I think would be valuable for Domo to explore, such as data governance, and providing sandbox or development instances, but updates are frequent and smooth, and the value of the tool in its simplicity and ability to drive user adoption far outweighs any missing visualization features."
"Notebooks can quickly become messy once you start creating many cells in the same notebook, making it easy to lose your place while scrolling to find the cell you are looking for."
"Hex can be improved if they could implement new models because there are new LLMs appearing on a weekly basis, and they are still using the same one."
 

Pricing and Cost Advice

"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."
"Domo is slightly costly but it's much cheaper than some."
"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."
"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."
"For about 100 users our cost is $95,800."
"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."
"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."
"I think it is reasonable."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
8%
Comms Service Provider
8%
Outsourcing Company
7%
Manufacturing Company
9%
Construction Company
8%
Retailer
8%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise13
Large Enterprise20
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Domo?
My experience with pricing, setup cost, and licensing is that there was very little.
What needs improvement with Domo?
I'm not sure how Domo can be improved overall, as it's a really good experience.
What is your primary use case for Domo?
My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...
What needs improvement with Hex?
Notebooks can quickly become messy once you start creating many cells in the same notebook, making it easy to lose your place while scrolling to find the cell you are looking for. I am not fully co...
What is your primary use case for Hex?
Hex provides fast and rich analytics with an easy-to-use platform that even non-technical users find accessible for getting their analytics. I use Hex for all my analytics, and it significantly spe...
What advice do you have for others considering Hex?
I give Hex a five out of five because it has been a true game-changer in my work; what previously took two to three days can now be done in half a day, which represents a significant improvement fo...
 

Comparisons

 

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Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
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Find out what your peers are saying about Domo vs. Hex and other solutions. Updated: November 2026.
921,028 professionals have used our research since 2012.