Dell XtremIO vs HPE Primera comparison

Dell Technologies and Hewlett Packard Enterprise are both solutions in the All-Flash Storage category. Dell Technologies is ranked #22 with an average rating of 8.0, while Hewlett Packard Enterprise is ranked #9 with an average rating of 8.0. Dell Technologies holds a 0.8% mindshare in AFS, compared to Hewlett Packard Enterprise’s 4.0% mindshare. Additionally, 80% of Dell Technologies users are willing to recommend the solution, compared to 94% of Hewlett Packard Enterprise users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

Dell XtremIO and HPE Primera are high-performance storage solutions. HPE Primera appears to have the upper hand due to its superior features and proactive support.

Features: Dell XtremIO is praised for efficient deduplication, cost-effectiveness, and support. HPE Primera is commended for high availability, robust performance under load, and advanced feature offerings.

Room for Improvement: Dell XtremIO can enhance scalability, reduce integration complexity, and improve user documentation. HPE Primera can refine its documentation, reduce setup time, and simplify deployment processes.

Ease of Deployment and Customer Service: Dell XtremIO is noted for straightforward deployment and responsive customer support. HPE Primera enjoys positive feedback for efficient deployment and proactive support services.

Pricing and ROI: Dell XtremIO users benefit from lower setup costs and strong ROI. HPE Primera, despite higher initial costs, offers favorable ROI due to its feature set and performance improvements.

To learn more, read our detailed Dell XtremIO vs. HPE Primera Report (Updated: June 2025).

Buyer's Guide

Dell XtremIO vs. HPE Primera

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of June 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of Dell XtremIO is 0.8%, down from 1.0% compared to the previous year. The mindshare of HPE Primera is 4.0%, down from 5.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Stanislaw Jagielski

Trainer, Storage Consultant at Oxon

Efficient and straightforward setup boosts data management capabilities

Scalability is a significant feature of Dell XtremIO, as it is easy to expand and manage. It provides a lot of features suited for complex systems, such as scalability and the ability to define multi-domain systems, which are beneficial for data management and storage separation. It is efficient from the customer's point of view, offering deduplication at both the volume and file levels. The configuration and setup are straightforward, provided one has knowledge in setting up network infrastructure like VLANs. It is easy to install, use, and configure, making it a reliable product.

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Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Overall stability is very good. It is a very stable solution."

"The solution uses newer technology for deduplication and compression."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"The solution is very straightforward to set up."

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"It has good, reliable, fast storage."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

More Pure FlashArray X NVMe pros

"Thin storage allocation"

"Linear performance – The XtremIO wasn’t the fastest in all tests against other all flash arrays, but even with a massive workload, the response time and user experience were absolutely predictable with no sharp drop-offs."

"Dell XtremIO is good for databases and huge workloads."

"Speed and reliability:"

"Snapshots are valuable because of their seamless nature, as well as the minimal space each snapshot takes."

"The speed and scalability of Dell XtremIO are significant features that improve data storage management."

"A valuable feature of XtremIO is that, in terms of administration, it's simple and manageable."

"I like the deduplication and auto-tiering features."

More Dell XtremIO pros

"We sold Primera to a public university, and they're happy with it. They have been using it for about four months with no significant problems."

"There has been a lot of changes in HPE Primera OS, and most of the time any package related to it is simple to upgrade. It does not require any support for the operation. The customer can easily deploy any code directly from the GUI which is very good. Additionally, we have individual storage we can allocate and easily manage."

"Scalability-wise, I rate the solution a ten out of ten."

"HPE Primera has good integration. All the users are using HP servers and some systems, such as Synergy, which integrate well into the solution."

"It is a stable solution...It is a scalable solution."

"One of the most valuable features is the ease of deployment."

"For over a year, I have not seen any downtime in the product."

"The most valuable feature is an all-flash system, which means the data access speed is amazing while the latency is almost nothing, and it can deliver IOPS up to 16,000."

More HPE Primera pros

Cons

"We need better data deduplication."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"It feels more suitable for small and medium-sized businesses rather than enterprises."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"There is room for improvement in the pricing of the product."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

More Pure FlashArray X NVMe cons

"The product could be improved by reducing the pricing and having better organization in their technical support team."

"The physical architecture could use some higher levels of redundancy."

"Sometimes we don't get an immediate response from the support team. The initial POC also took a lot of resources."

"It is very expensive to scale. You have to buy an additional system to extend from one disc, for instance. It is scalable, but extremely expensive to do so."

"The solution's stability has certain shortcomings where improvements are needed."

"I would like to see more scalability."

"If you are looking at flash storage solutions, XtremIO doesn't offer any unique features. Most of my customers are migrating their workload from XtremIO to other formats because of this."

"I would like hardware capacity additions to be a little more flexible. The upgrade path for the existing XTremIO units requires you to purchase 2 XBricks at a time and they need to be the same capacity as the existing XBricks."

More Dell XtremIO cons

"Price is always important in Turkey, so HPE could lower the price to keep it competitive. It's not as competitive as other solutions in this market."

"I would like to see improved training offered with HPE Primera."

"HPE Primera's deduplication area is not as good as the one offered by Dell PowerStore, making it an area where improvements are required."

"We would like to have more flash storage and its stability. This is an area of challenge for us."

"The solution has good performance but it could improve further."

"Only HPE can manage the product."

"HPE Primera is not good enough as a storage solution as it does not provide a good NAS storage."

"The pricing is very high."

More HPE Primera cons

Pricing and Cost Advice

"The product is expensive."

"We pay approximately $50,000 USD per year in licensing fees."

"Our licensing fees are $500,000+ USD."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"As far as the licensing costs, everything is included in the license."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"With VMware, we pay $300,000 annually."

"The licensing is on a yearly basis."

More Pure FlashArray X NVMe pricing and cost advice

"Too high priced for the Brazil market."

"With some workloads that benefit from compression and deduplication, costs are actually better than some tier 2 subsystems (while latency remains <1ms)."

"Licensing is approximately $200,000 per year."

"It is costly but worth it."

"There are costs in addition to the standard licensing fees."

"XtremIO is an all-flash array, which means it's a costly solution. When compared with general mid-range storage solutions, this is more expensive. As far as I know, there are no additional costs besides the license."

"This solution is a little bit pricey."

"This is the best flash array on the market for high-end workloads, so expect to pay for that. But the support subscription cost is fixed for seven years, which made it easier for us to plan on the maintenance costs."

More Dell XtremIO pricing and cost advice

"From what I see, this is competitively-priced and HPE are doing their best to stay competitive."

"I believe HPE Primera and Pure Storage are similar in price."

"The price to capacity ratio is good."

"The price of the solution should be cheaper."

"HPE Primera service is cost-effective."

"Licensing fees are billed on a yearly basis and the cost of GreenLake service is included."

"The solution is cost-effective. I rate it an eight out of ten, with ten being excellent."

"The solution’s pricing is affordable and worth the money."

More HPE Primera pricing and cost advice

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Comparison Review

it_user182013

Federal Civ/Intel Engineering Lead at Rubrik

May 1, 2015

Measuring Up: EMC XtremIO and HP 3PAR

Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a…

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Financial Services Firm

18%

Computer Software Company

17%

Manufacturing Company

Healthcare Company

Educational Organization

27%

Computer Software Company

12%

Manufacturing Company

10%

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

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What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

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What do you like most about Dell EMC XtremIO?

The feature I like most about Dell Xtremio is its hardware quality compared to other vendors. It's clear they're cont...

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What is your experience regarding pricing and costs for Dell XtremIO?

Pricing is hard to determine as it depends on the given configuration. XtremIO offers features that justify a potenti...

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What needs improvement with Dell XtremIO?

The interface could be simplified for beginners to ease the configuration of special objects in the system. While the...

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Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

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What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

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What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 29% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 19% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 9% of the time

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Dell PowerStore vs Dell XtremIO

Compared 25% of the time

Dell PowerMax vs Dell XtremIO

Compared 15% of the time

Dell Unity XT vs Dell XtremIO

Compared 10% of the time

VAST Data vs Dell XtremIO

Compared 9% of the time

NetApp EF-Series All Flash Arrays vs Dell XtremIO

Compared 7% of the time

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HPE Alletra Storage vs HPE Primera

Compared 37% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 19% of the time

HPE Nimble Storage vs HPE Primera

Compared 9% of the time

Dell PowerStore vs HPE Primera

Compared 7% of the time

Huawei OceanStor Dorado vs HPE Primera

Compared 5% of the time

More HPE Primera Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

May 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell XtremIO

June 2025

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Buyer's Guide

HPE Primera

June 2025

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Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell EMC XtremIO Flash, Dell EMC XtremIO X2, XtremIO, XtremIO X2

Primera

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Bring all-flash, scale-out storage to your enterprise applications with EMC XtremIO. Purpose-built for flash, XtremIO storage arrays are amazingly fast. Delivering high IOPS at less than 1 millisecond latency is just the start. EMC XtremIO helps you harness the power of flash storage by building in innovations like content-based data placement and dual-stage metadata.

Dell Technologies

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Raiffeisen Bank Bulgaria, Wentworth-Douglas Hospital

Information Not Available

Buyer's Guide

Dell XtremIO vs. HPE Primera

June 2025

Free Report: Dell XtremIO vs. HPE Primera

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