Dell XtremIO vs HPE Primera comparison

Dell Technologies and Hewlett Packard Enterprise are both solutions in the All-Flash Storage category. Dell Technologies is ranked #19 with an average rating of 8.0, while Hewlett Packard Enterprise is ranked #11 with an average rating of 7.9. Dell Technologies holds a 0.9% mindshare in AFS, compared to Hewlett Packard Enterprise’s 3.1% mindshare. Additionally, 80% of Dell Technologies users are willing to recommend the solution, compared to 94% of Hewlett Packard Enterprise users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

Dell XtremIO and HPE Primera are high-performance storage solutions. HPE Primera appears to have the upper hand due to its superior features and proactive support.

Features: Dell XtremIO is praised for efficient deduplication, cost-effectiveness, and support. HPE Primera is commended for high availability, robust performance under load, and advanced feature offerings.

Room for Improvement: Dell XtremIO can enhance scalability, reduce integration complexity, and improve user documentation. HPE Primera can refine its documentation, reduce setup time, and simplify deployment processes.

Ease of Deployment and Customer Service: Dell XtremIO is noted for straightforward deployment and responsive customer support. HPE Primera enjoys positive feedback for efficient deployment and proactive support services.

Pricing and ROI: Dell XtremIO users benefit from lower setup costs and strong ROI. HPE Primera, despite higher initial costs, offers favorable ROI due to its feature set and performance improvements.

To learn more, read our detailed Dell XtremIO vs. HPE Primera Report (Updated: December 2025).

Buyer's Guide

Dell XtremIO vs. HPE Primera

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

1.0

Organizations reduced costs and improved performance with Pure FlashArray X NVMe, achieving quick ROI and efficient resource management.

Sentiment score

1.0

Dell XtremIO enhances performance, reduces latency, increases efficiency, and improves reliability, leading to faster response times and cost savings.

Sentiment score

1.0

Increased productivity, cost-efficiency, scalability, reliability, and simplified management led to higher return on investment and better business operations.

If you wait more than seven years to buy another one, you get a return on your investment.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

No quotes available

For more quotes and insights, download the Dell XtremIO report

No quotes available

For more quotes and insights, download the HPE Primera report

Customer Service

Sentiment score

7.1

Pure FlashArray X NVMe's technical support is praised for responsiveness, despite occasional follow-up issues, earning high customer satisfaction.

Sentiment score

7.2

Dell XtremIO support receives mixed reviews, from exemplary technical assistance to variable performance post-Dell merger.

Sentiment score

5.1

HPE Primera's customer service is mixed, with praise for support but concerns about delays, inconsistency, and communication.

Customers always have their issues resolved promptly.

Eugene Hemphill

Sales Manager at Multicomputos PR

Technical support is good at least through vendors, not directly with the principal.

Shakeel Qureshi

Infrastructure Specialis at a tech services company with 1-10 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

No quotes available

For more quotes and insights, download the Dell XtremIO report

We could not get a genuine explanation for why systems were failing under certain conditions.

reviewer1599129

Solution Consultant at a computer software company with 201-500 employees

For more quotes and insights, download the HPE Primera report

Scalability Issues

Sentiment score

7.1

Pure FlashArray X NVMe offers scalable storage with low latency, easy upgrades, though capacity customization and high costs are noted.

Sentiment score

6.9

Dell XtremIO is scalable and integrates well with virtualization but may have initial cost and enterprise-level scalability challenges.

Sentiment score

4.2

HPE Primera offers scalable storage, easily expands capacity without downtime, and effectively supports medium-sized organizations' growing data needs.

It hasn't broken down anytime in the last six to seven years, despite hurricanes, earthquakes, and power outages.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

Dell XtremIO provides very good scalability, allowing for cluster configurations that are easy to scale.

Stanislaw Jagielski

Trainer, Storage Consultant at Oxon

Dell XtremIO's scalability is quite easy;

Avi Shpaner

System Engineer at Exaware

For more quotes and insights, download the Dell XtremIO report

No quotes available

For more quotes and insights, download the HPE Primera report

Stability Issues

Sentiment score

8.1

Pure Storage offers exceptional stability and reliability with outstanding support, consistently achieving high user ratings for performance and service.

Sentiment score

8.3

Dell XtremIO is generally stable and reliable, despite earlier issues, with well-regarded performance and effective support for problems.

Sentiment score

7.6

HPE Primera offers high stability and reliability with 100% availability, excelling in mission-critical environments despite minor HDD issues.

I would rate the stability of the product at seven out of ten.

Gary Cheung

Project Manager at a government with 11-50 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

My customer has been using Dell XtremIO since 2017 and has not experienced any failures.

Kirihettige Anton Asiri Prasad

Systems Engineer at Thakral One (Pvt) Ltd

For more quotes and insights, download the Dell XtremIO report

The system operates smoothly even with a greater IOPS capacity enabled by using SSD disks.

reviewer1599129

Solution Consultant at a computer software company with 201-500 employees

For more quotes and insights, download the HPE Primera report

Room For Improvement

Pure FlashArray X requires cost-effective improvements in UI, integration, cloud features, multitenancy, analytics, backup, AI, and scalability.

Dell XtremIO faces challenges with volume limits, user interface, replication, upgrades, support response times, and scalability.

HPE Primera needs improvement in affordability, usability, integration, support, pricing, reliability, security, training, and user interface.

One way to improve the product is to add an operational assistant that doesn't depend on VMware.

Eugene Hemphill

Sales Manager at Multicomputos PR

I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert.

Santhosh Sridhara

Cloud Architect at DXC Technology

Storage replication should be essential.

Shakeel Qureshi

Infrastructure Specialis at a tech services company with 1-10 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

The interface could be simplified for beginners to ease the configuration of special objects in the system.

Stanislaw Jagielski

Trainer, Storage Consultant at Oxon

There is a significant lack of training, support documents, and forums available for Dell XtremIO, making troubleshooting difficult for third-party individuals.

Kirihettige Anton Asiri Prasad

Systems Engineer at Thakral One (Pvt) Ltd

The API to connect with command line or to see performance very clearly could be enhanced, similar to how NetApp works with Grafana and NetApp monitor, which shows you a comprehensive view of the whole picture.

Avi Shpaner

System Engineer at Exaware

For more quotes and insights, download the Dell XtremIO report

The user interface is friendly, yet it does not cover all steps that can be performed via direct port connections on storage.

reviewer1599129

Solution Consultant at a computer software company with 201-500 employees

For more quotes and insights, download the HPE Primera report

Setup Cost

Enterprise buyers see Pure FlashArray X NVMe as a justified premium investment due to performance and comprehensive licensing.

Dell XtremIO's high pricing is justified by performance and features, offering comprehensive licensing but additional products are needed.

HPE Primera offers cost-effective, flexible pricing for enterprises, balancing cost and value, with configurable and optional feature costs.

While the prices may be higher than those of other vendors, we see it as a market leader with benefits.

Enes SUZER

Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.

The support can be a bit pricey, but the solution is more cost-effective than anything else out there.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

XtremIO offers features that justify a potentially higher price, however, this varies with configuration.

Stanislaw Jagielski

Trainer, Storage Consultant at Oxon

Dell XtremIO is quite expensive compared to other solutions on the market.

Kirihettige Anton Asiri Prasad

Systems Engineer at Thakral One (Pvt) Ltd

For more quotes and insights, download the Dell XtremIO report

No quotes available

For more quotes and insights, download the HPE Primera report

Valuable Features

Pure FlashArray X NVMe offers exceptional performance, reliability, scalability, and seamless VMware integration, enhancing workload efficiency and user experience.

Dell XtremIO offers high performance, scalability, and efficient management with deduplication and compression, ideal for complex workloads.

HPE Primera offers excellent performance, integration, scalability, and AI-driven analytics with all features included for cost-effective reliability.

Its data compression feature is the best that we have ever seen.

Eugene Hemphill

Sales Manager at Multicomputos PR

Pure FlashArray X NVMe helps to improve our processing speed.

Enes SUZER

Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.

We are satisfied with the performance as it is significantly faster compared to traditional storage options.

Gary Cheung

Project Manager at a government with 11-50 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

The inline data deduplication feature and compression were useful for me because the performance was very good when I needed to read or write from storage, latency was reduced, storage was extended, and volume replication was supported.

Avi Shpaner

System Engineer at Exaware

Scalability is a significant feature of Dell XtremIO, as it is easy to expand and manage.

Stanislaw Jagielski

Trainer, Storage Consultant at Oxon

The speed and scalability of Dell XtremIO are significant features that improve data storage management.

Kirihettige Anton Asiri Prasad

Systems Engineer at Thakral One (Pvt) Ltd

For more quotes and insights, download the Dell XtremIO report

We have more capacity than expected, and even if we face issues with one or two disks, the system maintains the same performance.

reviewer1599129

Solution Consultant at a computer software company with 201-500 employees

For more quotes and insights, download the HPE Primera report

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of January 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.4%, up from 0.7% compared to the previous year. The mindshare of Dell XtremIO is 0.9%, up from 0.8% compared to the previous year. The mindshare of HPE Primera is 3.1%, down from 4.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
HPE Primera	3.1%
Pure FlashArray X NVMe	1.4%
Dell XtremIO	0.9%
Other	94.6%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Avi Shpaner

System Engineer at Exaware

Has improved data reduction and snapshot efficiency while supporting critical workloads

There are some areas that could be improved with Dell XtremIO. The API to connect with command line or to see performance very clearly could be enhanced, similar to how NetApp works with Grafana and NetApp monitor, which shows you a comprehensive view of the whole picture. The snapshot functionality could work more similarly to Snap Center. If I want to see all the VCenter with the VM, I think it needs the API for this. I do see big differences between Dell and other products. NetApp works very closely with VCenter, and Hitachi also integrates well, but Dell is not very clear and does not proceed well with VCenter integration with Dell. It needs the API, and I need to see all the snapshots. If I want to restore a VM from only a few directories or a few files that I need to restore, it is very difficult. I do see some differences in licensing. For the last few years, the Dell EMC price is acceptable. A few years ago, Dell EMC was expensive, approximately 20 percent more than NetApp. Right now the budget between EMC and NetApp is very closely aligned. Regarding the installation process and deployment of Dell XtremIO, I notice that in Israel, a lot of professional services and engineers who work with Dell EMC have moved to another storage company. I do not know why. Dell EMC does not have enough engineers, system engineers, or professional services engineers to provide service to the old clients, similar to how NetApp or Hitachi do. I think Dell XtremIO is between easy and complicated to deploy; it gives you the whole picture, but I need to go closely to VCenter to connect to VCenter to see the snapshot and to see performance with more dashboards of performance. I also need to connect the switch fiber channel to see all zoning to give me more flexibility to install or configure fiber channel or to see the performance of the fiber channels. I think there should be some fiber channel disconnect adapter or better troubleshooting from hardware for errors.

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Roberto Rodrigues

Solution Consultant at a computer software company with 201-500 employees

Used for shared storage and has good scalability

Recently, we had many issues with HPE Primera storage, mainly in the leveling process, which caused many problems for the customers. In this architecture, the full application running over this storage gets stuck when one disk fails. We noticed that one leveling process, ungrouping process, and grouping process took around 12 hours to conclude. It was not a good experience. The main issue was that we dimensioned the solution to 1,300 IOPS. The solution has 10 + 2 spare disks, and when one disc fails, the application gets stuck because the IOPS moves to 5,000 IOPS when it happens. We noticed some specific limitations with the solution's graphical interface, which was not rich. The solution's main problem was the grouping and ungrouping process. We confirmed that the problem was with HPE Primera by stopping the whole application while labeling. No IOPS was consumed from the application to the storage, even though the IOPS was 5,000. This means that 5,000 was just for the leveling of one disk. If two disks had failed, the problem would have been bigger than we experienced.

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Comparison Review

it_user182013

Federal Civ/Intel Engineering Lead at a tech vendor with 1,001-5,000 employees

May 1, 2015

Measuring Up: EMC XtremIO and HP 3PAR

Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a…

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Financial Services Firm

12%

Computer Software Company

Manufacturing Company

Performing Arts

Computer Software Company

16%

Manufacturing Company

12%

Financial Services Firm

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	14
Large Enterprise	29

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	8
Large Enterprise	14

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What do you like most about Dell EMC XtremIO?

The feature I like most about Dell Xtremio is its hardware quality compared to other vendors. It's clear they're cont...

See all answers

What is your experience regarding pricing and costs for Dell XtremIO?

Pricing is hard to determine as it depends on the given configuration. XtremIO offers features that justify a potenti...

See all answers

What needs improvement with Dell XtremIO?

There are some areas that could be improved with Dell XtremIO. The API to connect with command line or to see perform...

See all answers

Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

See all answers

What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

See all answers

What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 19% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 9% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell XtremIO

Compared 16% of the time

Dell PowerMax vs Dell XtremIO

Compared 13% of the time

Pure Storage FlashArray vs Dell XtremIO

Compared 8% of the time

Hitachi Virtual Storage Platform vs Dell XtremIO

Compared 8% of the time

Nutanix Cloud Infrastructure (NCI) vs Dell XtremIO

Compared 8% of the time

More Dell XtremIO Competitors

HPE Alletra Storage vs HPE Primera

Compared 30% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 25% of the time

Dell PowerStore vs HPE Primera

Compared 6% of the time

HPE Nimble Storage vs HPE Primera

Compared 6% of the time

NetApp AFF vs HPE Primera

Compared 5% of the time

More HPE Primera Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

December 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell XtremIO

January 2026

Download Dell XtremIO product report

Buyer's Guide

HPE Primera

January 2026

Download HPE Primera product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell EMC XtremIO Flash, Dell EMC XtremIO X2, XtremIO, XtremIO X2

Primera

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Bring all-flash, scale-out storage to your enterprise applications with EMC XtremIO. Purpose-built for flash, XtremIO storage arrays are amazingly fast. Delivering high IOPS at less than 1 millisecond latency is just the start. EMC XtremIO helps you harness the power of flash storage by building in innovations like content-based data placement and dual-stage metadata.

Dell Technologies

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Raiffeisen Bank Bulgaria, Wentworth-Douglas Hospital

Information Not Available

Buyer's Guide

Dell XtremIO vs. HPE Primera

December 2025

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