Dell PowerMax vs Dell XtremIO comparison

Dell PowerMax and Dell XtremIO are both solutions in the All-Flash Storage category. Dell PowerMax is ranked #7 with an average rating of 8.9, while Dell XtremIO is ranked #21 with an average rating of 8.0. Dell PowerMax holds a 4.2% mindshare in AFS, compared to Dell XtremIO’s 0.7% mindshare. Additionally, 97% of Dell PowerMax users are willing to recommend the solution, compared to 80% of Dell XtremIO users who would recommend it.

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Executive SummaryUpdated on May 18, 2025

Dell XtremIO and Dell PowerMax are competing storage solutions designed for enterprise environments. Dell PowerMax seems to have the upper hand with its advanced capabilities and performance, making it a strong contender for complex setups.

Features: Dell XtremIO offers simplicity, inline data deduplication, and consistent performance. It supports virtualization platforms and provides robust snapshots. Dell PowerMax provides adaptable infrastructure, inline deduplication and compression, and AI-driven monitoring, supporting high availability and extensive connectivity options.

Room for Improvement: Dell XtremIO could improve in handling complex enterprise requirements and offering advanced AI features. It also lacks extensive connectivity options found in more advanced solutions. Dell PowerMax could enhance its deployment simplicity and streamline its customization options. It might benefit from clearer cost management tools given its higher initial investment. More intuitive user interfaces could improve the setup process.

Ease of Deployment and Customer Service: Dell XtremIO is recognized for its straightforward setup, which supports rapid deployment. Dell PowerMax has a more intricate deployment process due to customization options but offers comprehensive support services, which benefit long-term use through its robust infrastructure.

Pricing and ROI: Dell XtremIO features a lower entry cost with a quicker ROI due to efficient storage and reduced upfront investment, though costs may increase with expanded use. Dell PowerMax, despite a higher initial cost, provides substantial ROI over time with performance, scalability, and reduced operational overhead, making it a cost-effective option for enterprises seeking superior performance and scalability.

To learn more, read our detailed Dell PowerMax vs. Dell XtremIO Report (Updated: July 2025).

Buyer's Guide

Dell PowerMax vs. Dell XtremIO

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of August 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.9%, up from 0.8% compared to the previous year. The mindshare of Dell PowerMax is 4.2%, up from 3.9% compared to the previous year. The mindshare of Dell XtremIO is 0.7%, down from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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MayankChauhan

Lead Consultant - Cloud & Infrastructure Services at Infosys

Delivers essential support and performance for intensive operations in real-time environments

Our infrastructure is spread across the private as well as a public cloud. Our requirement was that the IOPS latency should not be more than one millisecond. If anything goes beyond one millisecond, it's a problem for us. We wanted a system that could handle the transactions and meet our latency requirements. There are performance benefits for sure. The amount of deduplication and compression offered by Dell PowerMax is quite good, especially with databases. Dell PowerMax delivers optimum performance and reliable support, integral for handling failures and ensuring operational continuity. The performance capacity optimization and support we receive from Dell are also valuable.

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Stanislaw Jagielski

Trainer, Storage Consultant at Oxon

Efficient and straightforward setup boosts data management capabilities

Scalability is a significant feature of Dell XtremIO, as it is easy to expand and manage. It provides a lot of features suited for complex systems, such as scalability and the ability to define multi-domain systems, which are beneficial for data management and storage separation. It is efficient from the customer's point of view, offering deduplication at both the volume and file levels. The configuration and setup are straightforward, provided one has knowledge in setting up network infrastructure like VLANs. It is easy to install, use, and configure, making it a reliable product.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of this solution is its ease of use."

"I appreciate the performance."

"The high availability of the product is the most valuable feature."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"The solution is very straightforward to set up."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

More Pure FlashArray X NVMe pros

"We're consolidating two to three arrays down to one which means that our data center footprint has decreased by like 90%. So we're saving 90% of our space, and it also is much better on power and everything else in our data center. And on top of that, the performance is much, much better than our older arrays."

"The most valuable feature of Dell PowerMax NVMe is its replication feature."

"It is easy to manage and upgrade."

"Dell PowerMax NVMe has been a significant enhancement for data handling in my industry. Its improved security features and data calculation capabilities make it a valuable solution for our customers. The most critical feature of Dell PowerMax NVMe for performance enhancement is its strong network support and integration with other vendors, along with its efficient use of hardware components like CPU and memory. Data reduction technologies in PowerMax have been highly beneficial for our company, allowing us to optimize storage and reduce costs by consolidating files"

"First, it's an enterprise storage solution. This is very important for us. Another important feature is replication."

"It is a true, stable product."

"The solution's snapshot capabilities and replication are very good features. Snapshots are allowing us to quickly build analytical models directly from production data. This gives us amazing insights into market trends and allows us to build more effective trading algorithms. Replication offers us unparalleled levels of resilience."

"There is no management overhead involved in optimizing performance. It does it so well on its own. We don't have to manage much at all. It really is like a set it and forget it solution. My storage engineers love the system. It is a lot less work than our previous systems, which weren't bad by any means. There is not nearly as much management as before. So, we are saving dozens of hours per month for our storage team, and that is a real cost in our business."

More Dell PowerMax pros

"The speed is extremely valuable."

"We mostly use it for backup, because we cannot measure anything, and we are afraid to use it for surveillance systems. We were planning to use it for mostly for surveillance systems."

"Speed and reliability:"

"Snapshots are valuable because of their seamless nature, as well as the minimal space each snapshot takes."

"The most valuable features are: complete performance and ease of use."

"The speed and scalability of Dell XtremIO are significant features that improve data storage management."

"Ease of management, aside from the serious performance, is the best feature."

"The most valuable feature of the solution is its performance."

More Dell XtremIO pros

Cons

"There is room for improvement in the pricing of the product."

"I'd like to see the product implement active replication for vehicles such as VMware."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"The tool's portfolio is minimal. It is expensive."

"It is on the expensive side."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

More Pure FlashArray X NVMe cons

"Dell PowerMax NVMe is costly compared to other solutions."

"I would like a more informative CloudIQ for iOS. What you can see via the web UI significantly differs from what you can see via the web application."

"The initial setup process is difficult."

"We brought up this question to the implementation engineer. We were comparing use cases where a customer is using RecoverPoint, then goes to PowerMax. In our previous setup with XtremIO, we were using RecpverPoint and keeping snapshots for 30 days, every few seconds. With PowerMax, I requested this for every 15 minutes, keeping it for a week. The engineer's answer was, "There will be too many snapshots. It might slow down the system." This is specifically for the use cases where there is RecoverPoint. While PowerMax works with RecoverPoint, and you can use it, there should be some way where you can have even more snapshots and not to worry about performance and system cache."

"Some of the management features could be simplified and that's probably the main thing they need to address."

"Dell can improve the Service Level Agreement (SLA) compliance. Sometimes, when we need to replace a component, the SLA says four hours, but for some reason, the technician doesn't arrive until the next business day or even six to eight hours later before the case is placed. So, focusing on respecting the SLA is where Dell could improve."

"My understanding is that Dell PowerMax is very expensive."

"Since the merging of EMC and Dell into Dell Technologies, there has been a hurdle that they've had to overcome, and they're not over it yet. It takes two to three times longer for things to get fixed than it did when they were separate companies. That is something that has to be fixed."

More Dell PowerMax cons

"The implementation isn't exactly complex, but the solution should have some enhancements in it to make the process more centralized."

"I would like hardware capacity additions to be a little more flexible. The upgrade path for the existing XTremIO units requires you to purchase 2 XBricks at a time and they need to be the same capacity as the existing XBricks."

"One thing that should be improved is the reporting and monitoring tools. It should use real time monitoring for storage, IOPS, latency, etc."

"In some cases where we don’t need the flexibility of the virtualization layer, we could free up resources on the VPLEX by using the storage replication."

"The product is highly expensive. Additionally, there is a significant lack of training, support documents, and forums available for Dell XtremIO, making troubleshooting difficult for third-party individuals."

"Management and reporting need improvement."

"We've encountered challenges in integrating other products with Dell Xtremio, as it tends to be more vendor-locked. This means we can't easily explore other solutions that might work alongside Dell."

"The physical architecture could use some higher levels of redundancy."

More Dell XtremIO cons

Pricing and Cost Advice

"With VMware, we pay $300,000 annually."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"The licensing is on a yearly basis."

"Given its price, Pure is not the first option."

"Our licensing fees are $500,000+ USD."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"We pay approximately $50,000 USD per year in licensing fees."

More Pure FlashArray X NVMe pricing and cost advice

"From reclaiming data center space which is so tightly constrained these days, it will pay for itself in a short amount of time, which is fantastic. Anything we can do to get more out of our current physical data center space helps us a ton, and PowerMax has helped enable that."

"Dell offers various pricing models, including a pay-as-you-go option where storage is provided without upfront charges, billing only for used capacity. As a 360° partner, significant discounts are available."

"The pricing is competitive. I would rate the pricing of the solution a six out of ten."

"The price is on the market. It's not inexpensive, but it's available on the market."

"Dell PowerMax NVMe's price is expensive."

"Since Dell PowerMax NVMe is an enterprise storage, its price is premium."

"It is high-end storage and it is a bit expensive, but it is doing what it is meant for: running business-critical applications or latency-sensitive applications..."

"Our costs are on a yearly basis."

More Dell PowerMax pricing and cost advice

"You can get a two-year or three-year license for the tool. You can also opt for a perpetual-based licensing model, which can be renewed on a yearly or two-year basis."

"This is the best flash array on the market for high-end workloads, so expect to pay for that. But the support subscription cost is fixed for seven years, which made it easier for us to plan on the maintenance costs."

"The price of the solution should be reduced. The price matches the price of a VMAX service but it does not have the capability of a VMAX service. However, the prices of Dell EMC XtremIO can be reduceable."

"With some workloads that benefit from compression and deduplication, costs are actually better than some tier 2 subsystems (while latency remains <1ms)."

"The licensing cost is on a yearly subscription basis, which can be expensive but is necessary for ongoing support and services. The pricing could be improved to make it more accessible."

"There are costs in addition to the standard licensing fees."

"It is great when a product can deliver high-end performance capabilities while offering a very competitive price point."

"It is expensive if you need to increase scalability."

More Dell XtremIO pricing and cost advice

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Comparison Review

it_user182013

Federal Civ/Intel Engineering Lead at Rubrik

May 1, 2015

Measuring Up: EMC XtremIO and HP 3PAR

Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a…

Read full review

Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

10%

Financial Services Firm

10%

Government

Financial Services Firm

16%

Computer Software Company

13%

Manufacturing Company

10%

Government

Computer Software Company

13%

Financial Services Firm

12%

Manufacturing Company

10%

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

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What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

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What do you like most about Dell EMC PowerMax NVMe?

First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.

See all answers

What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?

When comparing Dell PowerMax NVMe with other vendors, such as IBM enterprise solutions, the price is relatively higher.

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What do you like most about Dell EMC XtremIO?

The feature I like most about Dell Xtremio is its hardware quality compared to other vendors. It's clear they're cont...

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What is your experience regarding pricing and costs for Dell XtremIO?

Pricing is hard to determine as it depends on the given configuration. XtremIO offers features that justify a potenti...

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What needs improvement with Dell XtremIO?

The interface could be simplified for beginners to ease the configuration of special objects in the system. While the...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 25% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 13% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 9% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell PowerMax

Compared 25% of the time

HPE Alletra Storage vs Dell PowerMax

Compared 12% of the time

Dell VMAX All Flash vs Dell PowerMax

Compared 10% of the time

IBM FlashSystem vs Dell PowerMax

Compared 9% of the time

HPE Primera vs Dell PowerMax

Compared 2% of the time

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Dell PowerStore vs Dell XtremIO

Compared 20% of the time

Dell Unity XT vs Dell XtremIO

Compared 10% of the time

NetApp AFF vs Dell XtremIO

Compared 8% of the time

NetApp EF-Series All Flash Arrays vs Dell XtremIO

Compared 8% of the time

Pure Storage FlashArray vs Dell XtremIO

Compared 7% of the time

More Dell XtremIO Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

August 2025

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Buyer's Guide

Dell PowerMax

August 2025

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Buyer's Guide

Dell XtremIO

August 2025

Download Dell XtremIO product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax

Dell EMC XtremIO Flash, Dell EMC XtremIO X2, XtremIO, XtremIO X2

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerMax offers robust performance, reliability, and efficient data handling. It is recognized for its compression, deduplication, and NVMe technology, significantly benefiting data centers with its advanced replication and uptime.

PowerMax is equipped to handle mission-critical applications, providing impressive performance metrics with low latency and high IOPS capacity. Its CloudIQ and Unisphere interfaces enhance manageability, while REST API support simplifies storage management. Users in sectors like healthcare, finance, and telecommunications leverage its capabilities for database management, high-transaction block storage, and disaster recovery. However, opportunities for improving deduplication efficiency, interface complexity, and automation remain.

What are the key features of Dell PowerMax?

Data Reduction: Combines compression and deduplication for efficient storage use.
NVMe Technology: Enables swift data handling with high throughput.
CloudIQ and Unisphere: Streamlines manageability and control.
REST API Support: Simplifies integration with management tools.
High Availability: Ensures consistent uptime across platforms.

What benefits should users look for in reviews?

Performance Metrics: Look for low latency and high IOPS as indicators.
Reliability: Consistent operations with minimal interruptions.
Manageability: Efficient control over storage environments.
Cost Efficiency: Note any potential savings in data processing and storage.

Industries utilize Dell PowerMax to support diverse environments like VMware, Oracle, and PostgreSQL. It serves multiple sectors such as healthcare, finance, and government, aiding in data storage consolidation, disaster recovery, and high-availability hosting for critical systems and applications.

Dell Technologies

Bring all-flash, scale-out storage to your enterprise applications with EMC XtremIO. Purpose-built for flash, XtremIO storage arrays are amazingly fast. Delivering high IOPS at less than 1 millisecond latency is just the start. EMC XtremIO helps you harness the power of flash storage by building in innovations like content-based data placement and dual-stage metadata.

Dell Technologies

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Rackspace, Open Line

Raiffeisen Bank Bulgaria, Wentworth-Douglas Hospital

Buyer's Guide

Dell PowerMax vs. Dell XtremIO

July 2025

Free Report: Dell PowerMax vs. Dell XtremIO

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