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Dell Unity XT vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
14th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Dell Unity XT
Ranking in All-Flash Storage
6th
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
196
Ranking in other categories
No ranking in other categories
Pure Storage FlashArray
Ranking in All-Flash Storage
4th
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
199
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of Dell Unity XT is 6.7%, down from 10.2% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.5%, down from 7.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Syed Habib - PeerSpot reviewer
Efficient data replication and fast IOPS have improved operational performance
Dell and a partner jointly implemented this solution in Auvink. We installed the Flash, which makes our IO operations fast and efficient. Replication is available, allowing us to replicate data simultaneously from one site to another. All-flash technology and vTXT enhance speed, and the IOPS are faster. The cache's IOPS are much better. Snapshots provide a unique feature for testing and make management more comfortable and easy. The platform is multi-supported and certification is more convenient and easy to manage.
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Technical support has been helpful and responsive."
"On a scale of one to ten, I rate Pure FlashArray as ten."
"Everything, especially the VMs inside, is pretty fast."
"The solution uses newer technology for deduplication and compression."
"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."
"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."
"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."
"We are satisfied with the performance as it is significantly faster compared to traditional storage options."
"Performance is a top feature."
"The fact that it's hybrid is the most valuable feature. We have the SSD so we put our SharePoint on there and some of the stuff that requires a little more speed. For SharePoint, we want the pages to respond a little more quickly. And it's nice to be able to use the slower storage for stuff that we don't need as quickly, like file servers."
"Dell excels in service and support."
"My storage team likes Unity's replication features. Three-site replication is a unique feature that EMC offers us."
"The replication is big for us. We use file services on Unity and it has a really nice file services interface. It's also easy to manage. It's really easy in terms of provisioning, replication. There are no real tricks to it. It's just easy."
"Dell Unity XT is a unified box, and it is integrated with VVOL, our software-defined storage."
"The most valuable aspects of this solution are its stability, performance, and ease of updating."
"It’s helped with the overall stability of our VMware environment."
"Pure gives us better compression, it's easier to manage, a lot less hands-on."
"The most valuable features of Pure Storage FlashArray are management and administration user-friendliness, provisioning, and performance."
"The most valuable features are the ease of use and support."
"One of the lesser sung advantages was when we started running our interface engine on Pure Storage. The ability to process messages and pass them through in our organization skyrocketed purely because of a disk that I owned which we were getting out of Pure Storage."
"Processes that used to take 40 minutes to two hours can be completed in five minutes."
"This solution has improved our organization. In the past, we had reports that were taking up to two hours and after switching to SSD storage the overall processing power dropped to half an hour. The end users saw an immediate performance gain."
"Our storage phones home. It is smart and intelligent in that aspect, which has been huge for us. We don't have to be storage administrators."
"The solution is easy to scale. I'm running two environments right now, so I need to scale. I'm running a part technology. I've got an A-side and a B-side."
 

Cons

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."
"They could add more support for file storage and different types of storage."
"The tool's portfolio is minimal. It is expensive."
"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."
"Adding some functions to the product would be beneficial."
"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."
"In the next release, I would like to see real-time analytics for further insight into consumption models."
"Maybe the price can be reduced since the solution is very expensive."
"We would like to see more advanced integration capability added to this solution."
"Inline dedup compression security is coming up as an issue, encryption, etc. is key for our customers. If we could have more ways to do software-based encryption, those are the features customers are asking us for, as well as replication."
"There's always room for improvement with the UI. That can be a little cumbersome at times."
"We need to improve the controller to work as active-active. We also need to improve the snapshot on the Unity site."
"Recently, they released products, sometimes without proper testing, it seems."
"There are features still to come, like compression and deduplication on hybrid platforms, VDM improvements to be developed for NAS environments, and also improvements in the “self-migration” tools to push or pool information (to assist the migrations to and mostly from third-party arrays)."
"This is a tier-three solution and it gives us what we need for archiving and backups."
"The EMC VNX Virtual Data Mover (VDM) software needs more improvement."
"The scalability of the solution is not as good as it probably could be."
"The initial setup of the product is complex."
"Enhanced documentation and beginner-friendly guidelines would benefit users with less configuration experience."
"The time-to-market could be better at times, but I think that's true for all vendors of hardware."
"The product should improve its response time. I have also encountered issues with its configuration."
"It would be nice to have a better view of the allocated capacity on their Platform as a Service solution because we have to do some manual calculations to understand how much we are going to pay every month to use the storage that is allocated."
"We understand that they're thinking about it, but one of the things that would be nice is if they added some basic file-level capabilities to the platform. The idea is that they would run a basic NFS or CIF share from the controllers. FlashBlade is the powerhouse for File and Object storage, but if you don't need all that power, a lightweight file function would make FlashArrays more versatile."
"I want to improve the overall service level of the solution."
 

Pricing and Cost Advice

"The licensing is on a yearly basis."
"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"As far as the licensing costs, everything is included in the license."
"The support cost per array is about $20,000 a year for 24/7 support."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"We pay approximately $50,000 USD per year in licensing fees."
"With VMware, we pay $300,000 annually."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"We checked both HP and Dell and we determined that Dell EMC was a better option."
"Go with the virtual appliance versus the hardware."
"It is priced at around or under $50,000."
"The pricing is competitive. We miss some of the feature functionality that we had with the XtremeIOs but it's certainly suitable for the purpose."
"The pricing is reasonable. We're using the Flex on Demand pricing. It's really good for us when we pay for what we use. It made it easy to get it inside since it's an OpEx and instead of CapEx expense."
"The price of Dell EMC Unity XT is not reasonable. They should lower it because the trend is to move to the cloud. They have to protect their market by giving commercial or financial incentives."
"At the end of the day, the licensing cost is key, because every customer has a pain point, that the cost of each piece is high. So if they would bundle everything in a package, that is how the competitors are selling their footprint."
"We purchased a five-year warranty."
"The solution could be cheaper."
"Pure Storage has not helped us to reduce our licensing costs."
"The price-to-performance is good. I looked at Pure about three to four years back, but the price-to-performance wasn't right for us. Now, it's right."
"The price is too high."
"They have a standardized fee; it's been the same price for 10 years straight. I am happy with the price — I think it's good."
"The price of the solution is not expensive."
"Pure is typically more expensive than everyone else. You get what you pay for, but I have lost deals to similar solutions because of pricing. They include everything, and that's another positive about Pure Storage. They aren't trying to nickel and dime their customers for different features. It is all included in one price. The license is by capacity, and the price depends on the capacity and the discount we're getting from the vendor. You get the SKU of the physical appliance, support, and maintenance, and that's it. You're licensed for whatever feature they offer. It is all rolled up into the price of the appliance."
"The guaranty that Pure Storage provides when you purchase it doesn't meet the overall capacity needs to provide extra storage, if needed. Thus, it is not meeting our expectations."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
10%
Government
6%
Educational Organization
41%
Computer Software Company
11%
Manufacturing Company
7%
Government
4%
Educational Organization
19%
Computer Software Company
15%
Manufacturing Company
10%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
I saw that you have doubts about what you chose. I have a lot of experience with the constructor, honestly I can reco...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
They’re both great solutions and I’ve used both. EMC is being VERY aggressive on pricing which may be the undoing of...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
First of all the decision should be taken looking at similar products in terms of capacity and performance. I will sh...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I don't have the billing details right now, but the pricing is high.
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
EMC Unity, Dell EMC Unity
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Draper, Rio Grande Pacific, Royal Victoria Regional Health Centre
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about Dell Unity XT vs. Pure Storage FlashArray and other solutions. Updated: June 2025.
860,592 professionals have used our research since 2012.