IBM FlashSystem vs Pure FlashArray X NVMe comparison

IBM and Pure Storage are both solutions in the All-Flash Storage category. IBM is ranked #13 with an average rating of 8.5, while Pure Storage is ranked #15 with an average rating of 8.6. IBM holds a 6.6% mindshare in AFS, compared to Pure Storage’s 0.8% mindshare. Additionally, 91% of IBM users are willing to recommend the solution, compared to 100% of Pure Storage users who would recommend it.

IBM FlashSystem

Read 111 IBM FlashSystem reviews

7,761 Views
5,977 Comparison Views

91% willing to recommend

Pure FlashArray X NVMe

Read 35 Pure FlashArray X NVMe reviews

1,532 Views
743 Comparison Views

100% willing to recommend

IBM FlashSystem

Pure FlashArray X NVMe

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

IBM FlashSystem and Pure FlashArray X NVMe are two competitive storage solutions in the market. Pure FlashArray X NVMe stands out as a superior product overall due to its feature set.

Features: IBM FlashSystem is praised for its high performance, data compression capabilities, and integration with existing infrastructure. Pure FlashArray X NVMe is noted for its advanced NVMe protocol support, consistent performance, and ease of management. The main difference lies in Pure FlashArray's modern NVMe architecture, providing it a performance edge.

Room for Improvement: Users of IBM FlashSystem point out the need for better documentation, more intuitive configuration processes, and more user-friendly features. Reviews of Pure FlashArray X NVMe cite desires for improved reporting tools, lower costs, and additional support tools.

Ease of Deployment and Customer Service: IBM FlashSystem is considered straightforward to deploy with reliable customer support. Pure FlashArray X NVMe users highlight the simplicity of deployment and highly responsive customer service and find their support experience slightly superior.

Pricing and ROI: IBM FlashSystem users appreciate the competitive setup cost and favorable ROI. Pure FlashArray X NVMe's setup costs are perceived as higher, but users justify it with superior performance and long-term ROI. Pure FlashArray X NVMe is seen as more cost-effective over time despite a higher initial investment.

To learn more, read our detailed IBM FlashSystem vs. Pure FlashArray X NVMe Report (Updated: April 2025).

Buyer's Guide

IBM FlashSystem vs. Pure FlashArray X NVMe

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

IBM FlashSystem

Ranking in All-Flash Storage

13th

Average Rating

8.2

Reviews Sentiment

7.0

Number of Reviews

111

Ranking in other categories

NAS (4th), Modular SAN (Storage Area Network) (4th)

Pure FlashArray X NVMe

Ranking in All-Flash Storage

15th

Average Rating

9.0

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

NVMe All-Flash Storage Arrays (6th)

Mindshare comparison

As of May 2025, in the All-Flash Storage category, the mindshare of IBM FlashSystem is 6.6%, down from 6.8% compared to the previous year. The mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Q&A Highlights

reviewer1942008

Senior Storage Consultant at a tech services company with 1,001-5,000 employees

Aug 22, 2022

Which SAN product would you choose: IBM FlashSystem (FS9500) vs PureFlash Array/X NVMe vs PureFlash Array/XL NVMe?

Have you considered a NetApp FAS Storage for your NAS needs? I am sure it fits very well.

See all answers

Featured Reviews

Raanan Sitton

Vice President Sales at BELOCAL LTD

Offers cost-effective storage for small companies with budget constraints

IBM FlashSystem 5300 is offered at a very low cost in Israel, which is advantageous for small companies. However, other features like deduplication and compression do not perform effectively. The price sensitivity makes it a viable option for clients with budgetary constraints, as it allows us to secure deals based on the cost rather than advanced performance.

Read full review

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The valuable features are high availability, compression, and a failover mechanism. It's a very highly available storage solution."

"Over the years, it has become increasingly user-friendly."

"It's very easy to manage."

"IBM FlashSystem is a flexible solution with plenty of features."

"No queuing and high ops, speed, and performance."

"The most valuable feature of the solution is SCM (Storage Class Memory), which has the lowest latency value in the storage industry."

"The most valuable features are flexibility and performance."

"The all-flash storage has tier replication capabilities."

More IBM FlashSystem pros

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"Overall stability is very good. It is a very stable solution."

"The most valuable feature of this solution is its ease of use."

"The initial setup was extremely simple and straightforward."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

More Pure FlashArray X NVMe pros

Cons

"The interface could improve in IBM FlashSystem."

"I have looked at a few pages of a report I download and I saw a graph there regarding software-defined vendors. IBM is not in a good position on this graph. I know that they are working very hard on this, to make it much better and to get to a level where it's not only hardware but also software to provide a complete solution."

"This solution could be improved by offering greater amounts of storage."

"The basic setup can be challenging when it comes to certain IP addresses and the configuration of the IP. You have to go in to different menus to makes changes and ensure it is stable."

"We use some open-source tools for monitoring, such as Grafana and it should be bundled along with IBM FlashSystem."

"A big area for improvement is that the data reduction pool feature is not recommended for use in a production environment because it has stability and performance issues."

"The interface of this solution could be improved."

"I think the only thing the developers can look at, is that it is limited to 25 gigabytes currently. In the next release they might want to increase that."

More IBM FlashSystem cons

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"It feels more suitable for small and medium-sized businesses rather than enterprises."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

"In the future, I would like to see integration with enterprise backup systems."

"It is on the expensive side."

"The software layer has to improve."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

More Pure FlashArray X NVMe cons

Pricing and Cost Advice

"They've been much more aggressive in the last five, six years than they were before that."

"The pricing is reasonable."

"Regarding licensing make sure you add at least three years software maintenance from IBM at the beginning, because you will not be able to download firmware updates or any fixes/patches without this."

"I would rate the pricing of this solution a four out of five."

"My customers got the IBM FlashSystem bundle offer. It was a one-time purchase for three years of service. The price would depend on the storage size and could reach between $25,000 to $55,000."

"I'd rate the basic licensing and the Virtualize software a ten out of ten, and the extra Spectrum and other an eight out of ten."

"The price of IBM FlashSystem is a little high because you pay a premium because the solution is from IBM. We had paid for the SLA prior to using the solution."

"There are no licensing fees, it is a one-time purchase of the IBM FlashSystem."

More IBM FlashSystem pricing and cost advice

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"The licensing is on a yearly basis."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"With VMware, we pay $300,000 annually."

"We pay approximately $50,000 USD per year in licensing fees."

"As far as the licensing costs, everything is included in the license."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

More Pure FlashArray X NVMe pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Financial Services Firm

11%

Manufacturing Company

Government

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about IBM FlashSystem?

It is simple to make an update.

See all answers

What is your experience regarding pricing and costs for IBM FlashSystem?

Many factors affect purchasing directly from IBM, often involving a multi-step process. Customers, especially in banking, often use the latest devices as they are upgrading, indicating they do not ...

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What needs improvement with IBM FlashSystem?

The GUI needs some improvement. An additional function that could be helpful is reducing the time it takes to delete volumes, especially if they are compressed or deduplicated.

See all answers

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges. This is one of the main things organizations need.

See all answers

Comparisons

Dell PowerStore vs IBM FlashSystem

Compared 23% of the time

Huawei OceanStor Dorado vs IBM FlashSystem

Compared 8% of the time

Pure Storage FlashArray vs IBM FlashSystem

Compared 8% of the time

HPE Alletra Storage vs IBM FlashSystem

Compared 8% of the time

More IBM FlashSystem Competitors

Dell PowerStore vs Pure FlashArray X NVMe

Compared 30% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 15% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 8% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 7% of the time

More Pure FlashArray X NVMe Competitors

Product Reports

Buyer's Guide

IBM FlashSystem

April 2025

Download IBM FlashSystem product report

Buyer's Guide

Pure FlashArray X NVMe

April 2025

Download Pure FlashArray X NVMe product report

Also Known As

IBM Storwize

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Overview

IBM FlashSystem products are enterprise computer data storage systems that store data on flash memory chips. Unlike storage systems that use standard solid-state drives, IBM FlashSystem products incorporate custom hardware based on technology from the 2012 acquisition of Texas Memory Systems. This hardware provides performance, reliability, and efficiency benefits versus competitive offerings.

IBM

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Sample Customers

Celero, Friedhelm Loh Group, Clarks, Mingkang Natregro Health Food Group, Sofia, Etisalat Fights Fraud, UF Health Shands Hospital, Generali, Elecon Engineering Company Limited, Ventiv , Technology, CPFL Energia, Royal Caribbean Cruises Ltd., SciQuest, Coca-Cola Bottling Co. Consolidated, Paddy Power, Kelsey-Seybold Clinic, Interconnect Services, Severstal IP-Only AB, PVU Group GmbH

Fremont Bank, Judson ISD, The Nielsen Company

Buyer's Guide

IBM FlashSystem vs. Pure FlashArray X NVMe

April 2025

Free Report: IBM FlashSystem vs. Pure FlashArray X NVMe

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