No more typing reviews! Try our Samantha, our new voice AI agent.

Creatio Sales vs Zoho CRM comparison

Why PeerSpot?
 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 14, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.1
Creatio Sales enhances business value by improving efficiency and user experience, though ROI and exact metrics are often untracked.
Sentiment score
5.0
Zoho CRM boosts ROI by improving sales productivity and reducing costs through automation without increasing staff headcount.
Using Zoho CRM, my clients close more leads and deals with the campaigns and user investments in leads.
Lead Software Engineer at Nexo Solutions Ltd
 

Customer Service

Sentiment score
7.0
Creatio Sales support provides effective, responsive service with room for improvement, especially compared to Microsoft's more mature support.
Sentiment score
6.5
Zoho CRM's support is knowledgeable but has varying response times, occasional availability issues, and relies on self-help resources.
We have had some issues where I needed to contact the customer support manager, but they ensured the issues were resolved.
Associate Product Consultant at a tech services company with 201-500 employees
The company is oriented in its support policy as Microsoft is, but I think Creatio is not as big or mature as Microsoft, and the support is not very good for me.
CEO at B-OS, Unipessoal Lda.
Sometimes, they don't understand what my actual needs are.
Director of Information Technology at MASFinancials
The 1.5 deduction from 10 is due to cultural communication differences based on where we're getting the support, as sometimes it takes a couple of times to communicate clearly enough for them to understand the issue.
Director at a manufacturing company with 11-50 employees
There are multiple blogs and articles available online for self-help.
Sr Zoho Developer and Consultant at Xpert Prime
 

Scalability Issues

Sentiment score
6.8
Creatio Sales scales smoothly for various business sizes, supports customization, and ranks highly, although costs can increase.
Sentiment score
7.7
Zoho CRM provides scalable solutions for businesses, smoothly supporting user growth and integrations across various operational needs and geographies.
If I want to make accessibility much more, I can create my own data center and own clusters with the non-functional requirements that I need.
CEO at B-OS, Unipessoal Lda.
The system is easy to understand, implement coding, and conduct training.
Sr Zoho Developer and Consultant at Xpert Prime
Zoho CRM is quite scalable; I have worked with clients who started with ten companies and have scaled up to managing 500 employees effectively within Zoho CRM.
Zoho Developer at Tarini Consulting
The platform's global data centers across regions such as the US, EU, and India ensure data security and privacy through ISO certification and strong role-based security, which is essential for handling sensitive customer data.
Software Engineer at Maximus
 

Stability Issues

Sentiment score
7.2
Creatio Sales is highly stable with 99.9% uptime, supported globally, but not recommended for telecom or production use.
Sentiment score
7.7
Zoho CRM is praised for its stability and reliability, with minor interruptions that quickly resolve, ensuring business continuity.
I do not recommend it for telecom operations or production operations, but for office operations, it is not critical.
CEO at B-OS, Unipessoal Lda.
Zoho CRM guarantees 99% uptime, with downtime incidents being very rare.
Software Engineer at Maximus
The level of stability and reliability in Zoho CRM is crucial for me because sometimes bugs appear unexpectedly, disrupting the business flow.
Lead Software Engineer at Nexo Solutions Ltd
I find Zoho CRM to be 100% stable and reliable as far as I know.
Zoho Developer at Tarini Consulting
 

Room For Improvement

Improving email integration, mobile app, marketing configurations, documentation, pricing, data handling, and customization are key areas for Creatio Sales.
Zoho CRM users want improved UI, integration, AI, customization, mobile ease, transparency, and quicker support for better user experience.
We had a client who needed quick order processing and invoice generation, and we experienced delays in terms of performance which left the client dissatisfied.
Associate Product Consultant at a tech services company with 201-500 employees
It is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs for integration.
CEO at B-OS, Unipessoal Lda.
The platform does not save code versions similar to GitHub, where you can compare new versions with previous ones.
Sr Zoho Developer and Consultant at Xpert Prime
Another issue is that a Zoho CRM function can run for only three minutes. After three minutes, the function will fail, and we have to rerun the function.
Software Engineer at Evoluz Global Solutions
Some organizations may prefer not to have their data on the internet since Zoho CRM runs as a cloud service.
Director of Information Technology at MASFinancials
 

Setup Cost

Creatio Sales offers cost-effective pricing with flexible modules, undercutting Salesforce, and includes free and premium connectors.
Zoho CRM offers affordable pricing and customization, with the Enterprise plan at $50/user and Zoho One favored for value.
The marketplace is complicated for customers and primarily benefits partners.
CEO at B-OS, Unipessoal Lda.
Zoho CRM and all of Zoho's software are quite affordable because they are specifically designed for small and medium businesses.
Zoho Developer at Tarini Consulting
In terms of my experience with the price and licensing cost, as with setup cost for Zoho CRM, it might not be quite affordable because there are cheaper solutions available.
Social media strategist at Creative Skills
 

Valuable Features

Creatio Sales offers user-friendly customization, low-code tools, competitive pricing, and excellent integration, analytics, and customization capabilities.
Zoho CRM offers customizable, integrated, user-friendly features with automation, making it ideal for businesses of all sizes.
The drag-and-drop campaign designer in Creatio may be advanced, and the platform has a very advanced no-code editor, where business analysts can work as no-code developers.
CEO at B-OS, Unipessoal Lda.
Sales Creatio's modules are easier to use with drag and drop functionality and configuration options.
Associate Product Consultant at a tech services company with 201-500 employees
The most valuable aspect of CRMs, including Zoho CRM, Salesforce, and Microsoft Dynamics, is automation capabilities.
Sr Zoho Developer and Consultant at Xpert Prime
The most valuable feature I have found in Zoho CRM is custom functions. You can achieve anything with it. From integrations with other applications, it is instant.
Zoho and Web Developer at Ika Three Sixty
Zoho CRM's automation capabilities are really good and better than almost any other application.
Lead Software Engineer at Nexo Solutions Ltd
 

Categories and Ranking

Creatio Sales
Ranking in CRM
21st
Ranking in Sales Force Automation
8th
Average Rating
8.8
Reviews Sentiment
6.6
Number of Reviews
11
Ranking in other categories
No ranking in other categories
Zoho CRM
Ranking in CRM
2nd
Ranking in Sales Force Automation
3rd
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
61
Ranking in other categories
Opportunity Management (3rd)
 

Mindshare comparison

As of September 2026, in the CRM category, the mindshare of Creatio Sales is 1.0%, up from 0.9% compared to the previous year. The mindshare of Zoho CRM is 2.1%, up from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
Zoho CRM2.1%
Sales Creatio1.0%
Other96.9%
CRM
 

Featured Reviews

Yevhen Yukhno - PeerSpot reviewer
CEO at B-OS, Unipessoal Lda.
BPM workflows have accelerated decisions but complex projects still need better support and pricing
The biggest benefit of using Creatio for my company is the very fast start, but it is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs for integration. It is not a budget solution for many companies, but it is very powerful and a very fast tracking solution. It is a SaaS solution, and all negatives apply to all SaaS products. It is a problem for clients because if I want to organize a big project, I have some problems with the Creatio environment for testing and development, leading to expensive DevOps operations to synchronize many environments. It is not very well, but I do not know how it can improve.
Aineah Marabi - PeerSpot reviewer
Zoho and Web Developer at Ika Three Sixty
Custom functions and AI assistant enhance automation and lead management
The most valuable feature I have found in Zoho CRM is custom functions. You can achieve anything with it. From integrations with other applications, it is instant. I love it for that. Custom functions also help us automate some tasks that you might find Zoho CRM has some limitations with its inbuilt features. So, functions have come in handy for me personally, a lot. Automation capabilities in Zoho CRM have helped me streamline sales and marketing tasks for my customers. We internally do not use the Zoho-to-Zoho integration. The in-marketplace integrations, such as with Zoho Books and Zoho Project, usually have limitations in terms of syncing data. We usually use functions to push data and it is instant. When the sales team has completed the nurturing of leads, converting them to contacts and making a sale, we usually push the sale and customer to Zoho Books for finance to manage their statements, invoicing, and sales orders. Another instance of automation using custom functions is the automatic filling in of fields. We have the feature for lookup fields, but lookup fields will not really help when it comes to conditions. You want to fill this field if certain conditions have been met. Sometimes you might find you are dealing with up to 10 fields. It is usually easier just to write a custom function that will fill the field based on certain conditions that you put.
report
Use our free recommendation engine to learn which CRM solutions are best for your needs.
912,818 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Construction Company
18%
Comms Service Provider
13%
Outsourcing Company
13%
Financial Services Firm
10%
Outsourcing Company
13%
Construction Company
11%
Comms Service Provider
11%
Manufacturing Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise2
By reviewers
Company SizeCount
Small Business49
Midsize Enterprise6
Large Enterprise10
 

Questions from the Community

What is your experience regarding pricing and costs for Sales Creatio?
I purchased Creatio only through a direct project, as the marketplace is complicated for customers and primarily benefits partners who find solutions there and decide whether to use it or create in...
What needs improvement with Sales Creatio?
The biggest benefit of using Creatio for my company is the very fast start, but it is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs f...
What is your primary use case for Sales Creatio?
I use Arch Linux and Fedora Linux in my workstations, and I work with some products like Gentoo for embedded and Fedora for desktop. My preference is Arch, but Arch is for me, not for enterprise. A...
What is your experience regarding pricing and costs for Zoho CRM?
My experience with pricing, setup cost, and licensing is that those details were taken care of by our operations team, and I am not sure about the specifics.
What needs improvement with Zoho CRM?
I think Zoho CRM can be improved because everything is good, but the UI can be improved. That is the main area where improvements are needed.
What is your primary use case for Zoho CRM?
My main use case for Zoho CRM is to maintain our prospects database, track our email interactions, and manage our entire sales operations. A quick specific example of how I use Zoho CRM in my daily...
 

Comparisons

 

Overview

 

Sample Customers

ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino
JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult
Find out what your peers are saying about Creatio Sales vs. Zoho CRM and other solutions. Updated: September 2026.
912,818 professionals have used our research since 2012.