

Microsoft Dynamics CRM and Creatio Sales are two robust CRM solutions competing in the customer relationship management category. Microsoft Dynamics CRM tends to have an advantage in integration with Microsoft's ecosystem and user ease, while Creatio Sales distinguishes itself with flexibility and cost-effectiveness.
Features: Microsoft Dynamics CRM is recognized for its integration capabilities with Microsoft tools, rich configurability, and comprehensive feature set. It is extensively customizable and integrates well with Outlook and other Microsoft applications, fostering a seamless user experience. Creatio Sales stands out with its user-friendly interface and low-code functionality, allowing businesses to customize workflows without extensive programming. It offers efficient lead management, opportunity management, and flexibility in sales processes.
Room for Improvement: Microsoft Dynamics CRM can improve in user experience optimizations, enhancements in dashboard functionality, and advanced AI-driven features. Creatio Sales has room for development in mobile application capabilities, smoother email integration, and more detailed documentation and marketing functionalities.
Ease of Deployment and Customer Service: Microsoft Dynamics CRM supports various deployment models including on-premises and cloud options, but may require technical expertise for smoother setup. Creatio Sales primarily focuses on public and on-premises cloud solutions, with feedback indicating a need for more effective customer service similar to what's expected from Microsoft Dynamics CRM.
Pricing and ROI: Microsoft Dynamics CRM is feature-rich but positioned at a higher price point, necessitating strategic cost management to realize ROI. Conversely, Creatio Sales is acclaimed for its affordable pricing model, offering significant value for small to medium enterprises with a competitive set of features.
I recommend that those considering Microsoft Dynamics CRM conduct an ROI exercise to determine scalability and complex business needs because it is indeed a fantastic tool, especially if Microsoft can provide a better commercial model, which can significantly impact cost-effectiveness.
We have had some issues where I needed to contact the customer support manager, but they ensured the issues were resolved.
The company is oriented in its support policy as Microsoft is, but I think Creatio is not as big or mature as Microsoft, and the support is not very good for me.
I would rate customer support as ten out of ten.
When we create a technical ticket for Microsoft, mostly the ETA is two to three days, but we mostly get responded to in 24 hours.
While the support operates within their standard SLA, it can be difficult to speak directly with someone over the phone.
If I want to make accessibility much more, I can create my own data center and own clusters with the non-functional requirements that I need.
Microsoft Dynamics CRM is highly scalable, rated at ten, even fifteen out of ten.
I would give it a ten out of ten for scalability.
Microsoft Dynamics CRM is scalable; it's easy to scale, but when customizations become extensive, maintainability can become challenging.
I do not recommend it for telecom operations or production operations, but for office operations, it is not critical.
I would rate it ten out of ten.
There have been instances where issues with Microsoft Azure have affected Dynamics due to the infrastructure layer.
In the last two or three years, I have not seen anything or heard of that occurring with someone else anywhere in our organization.
We had a client who needed quick order processing and invoice generation, and we experienced delays in terms of performance which left the client dissatisfied.
It is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs for integration.
More use-case-oriented material should be provided to help users and implementers learn how to do more, faster.
Microsoft Dynamics CRM needs improvement in simplifying the setup and configuration process, which can be relatively complex when we want all features to work properly.
Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it.
The marketplace is complicated for customers and primarily benefits partners.
When we compare it to SAP or something like that, Microsoft Dynamics CRM is a very affordable solution.
The pricing of Microsoft Dynamics CRM can be complex due to Microsoft's complicated licensing model.
Microsoft Dynamics CRM costs about $110 to $115 per user per month, following a recent price increase.
The drag-and-drop campaign designer in Creatio may be advanced, and the platform has a very advanced no-code editor, where business analysts can work as no-code developers.
Sales Creatio's modules are easier to use with drag and drop functionality and configuration options.
The backend storage integrates seamlessly with OneDrive, and the solution offers robust security features, including Azure integration, two-factor authentication (2FA), and comprehensive audit trails.
The CRM is very fast, which is the most important aspect, and it's very handy.
The most valuable feature of Microsoft Dynamics CRM is its integration with Outlook and other Microsoft products like Microsoft 365, which includes emails, Teams, and SharePoint.
| Product | Mindshare (%) |
|---|---|
| Microsoft Dynamics CRM | 2.8% |
| Sales Creatio | 1.0% |
| Other | 96.2% |


| Company Size | Count |
|---|---|
| Small Business | 11 |
| Midsize Enterprise | 2 |
| Company Size | Count |
|---|---|
| Small Business | 43 |
| Midsize Enterprise | 22 |
| Large Enterprise | 21 |
Sales Creatio is a configurable platform offering low-code customization and integration capabilities. Key features include quick implementation and hosting flexibility. It's suitable for team collaboration in medium to large enterprises managing sales processes with ease.
Sales Creatio delivers a seamless experience for B2B sales, supporting users in managing sales cycles such as lead qualification and contract finalization. It provides advanced analytics and automation tools with a drag-and-drop interface, requiring no deep programming expertise. Users benefit from robust integration capabilities and GDPR compliance. It is capable of hosting both on-premises and in the cloud, offering customization for manufacturing and production sectors. However, there are areas for improvement, particularly in customization, calendar functionality, and marketing documentation. The mobile app, field service features, and API development warrant enhancements, while pricing could be a concern for smaller companies.
What are the key features of Sales Creatio?
What benefits should be considered in reviews?
Sales Creatio is implemented in industries such as manufacturing and distribution, where it manages end-to-end sales processes and enhances team oversight through insightful dashboards and reports. It aids in lead generation and supports client solutions with ticket systems, primarily benefiting medium to large enterprises by focusing on customization and BPMN capabilities for manufacturing and production.
Microsoft Dynamics CRM integrates with Microsoft tools, offering ease of use and customization. Its interface and reporting features streamline sales and customer engagement, effectively managing leads and interactions.
Microsoft Dynamics CRM allows for seamless integration with Office 365 and Power Automate, providing scalability and security, and mobile access. It supports data handling and business process automation, optimizing workflows for diverse needs. Users note improvements needed in user-friendliness, mobile integration, and cost-effectiveness for small businesses. While managing sales and opportunity effectively, some find the interface complex and integrations with other systems, including ERP, needing enhancement. Performance may be slow and require heavy customization, with demands for better integration documentation, more detailed profiles, enhanced AI capabilities, and faster support.
What are the essential features of Microsoft Dynamics CRM?Organizations in industries such as finance, retail, and manufacturing leverage Microsoft Dynamics CRM for analytics, marketing, and customer engagement. It's integrated into data management and team collaboration efforts, with some using custom integration for HR, IT ticketing systems, and project management. Limitations are found in UI customization and analytics capabilities in specific industries.
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