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Creatio Sales vs SAP CRM comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 14, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.1
Creatio Sales enhances business value by improving efficiency and user experience, though ROI and exact metrics are often untracked.
Sentiment score
6.6
Sales and revenue increased; operational efficiency justifies costs, but Salesforce suits large organizations more than smaller ones long-term.
 

Customer Service

Sentiment score
7.0
Creatio Sales support provides effective, responsive service with room for improvement, especially compared to Microsoft's more mature support.
Sentiment score
7.0
Customer service is responsive and reliable, with 24/7 support, although customization and response times can vary.
We have had some issues where I needed to contact the customer support manager, but they ensured the issues were resolved.
Associate Product Consultant at a tech services company with 201-500 employees
The company is oriented in its support policy as Microsoft is, but I think Creatio is not as big or mature as Microsoft, and the support is not very good for me.
CEO at B-OS, Unipessoal Lda.
I am satisfied with their response time and quality.
CRM administrator at a manufacturing company with 10,001+ employees
 

Scalability Issues

Sentiment score
6.8
Creatio Sales scales smoothly for various business sizes, supports customization, and ranks highly, although costs can increase.
Sentiment score
8.1
SAP CRM excels in scalability, efficiently supporting numerous users and large data volumes while integrating various business functions.
If I want to make accessibility much more, I can create my own data center and own clusters with the non-functional requirements that I need.
CEO at B-OS, Unipessoal Lda.
We handle a huge amount of data in our CRM without any problems.
CRM administrator at a manufacturing company with 10,001+ employees
 

Stability Issues

Sentiment score
7.2
Creatio Sales is highly stable with 99.9% uptime, supported globally, but not recommended for telecom or production use.
Sentiment score
8.1
SAP CRM is stable and reliable, with occasional issues, but generally offers smooth operation and minimal downtime.
I do not recommend it for telecom operations or production operations, but for office operations, it is not critical.
CEO at B-OS, Unipessoal Lda.
 

Room For Improvement

Improving email integration, mobile app, marketing configurations, documentation, pricing, data handling, and customization are key areas for Creatio Sales.
SAP CRM requires UI enhancements, better integration, real-time analytics, increased flexibility, and modern tech adoption for future growth.
We had a client who needed quick order processing and invoice generation, and we experienced delays in terms of performance which left the client dissatisfied.
Associate Product Consultant at a tech services company with 201-500 employees
It is a problem for clients because if I want to organize a big project, I have some problems with the Creatio environment for testing and development, leading to expensive DevOps operations to synchronize many environments.
CEO at B-OS, Unipessoal Lda.
I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal.
CRM administrator at a manufacturing company with 10,001+ employees
 

Setup Cost

Creatio Sales offers cost-effective pricing with flexible modules, undercutting Salesforce, and includes free and premium connectors.
SAP CRM is costly, targeting large enterprises, with high setup costs but competitive features; price cuts could increase appeal.
The marketplace is complicated for customers and primarily benefits partners.
CEO at B-OS, Unipessoal Lda.
SAP CRM is not suitable for small companies because of the cost.
CRM administrator at a manufacturing company with 10,001+ employees
 

Valuable Features

Creatio Sales offers user-friendly customization, low-code tools, competitive pricing, and excellent integration, analytics, and customization capabilities.
SAP CRM provides customizable reporting, seamless ERP integration, real-time data, enhancing customer management and improving business processes globally.
If I need deep customization, I can use C# code to create modules and connect to Creatio for much more customization.
CEO at B-OS, Unipessoal Lda.
We had to integrate multiple systems for one client, and the process was straightforward.
Associate Product Consultant at a tech services company with 201-500 employees
If there is any error in our machine, a log is automatically generated, and from SAP CRM, we can see that the machine has problems.
CRM administrator at a manufacturing company with 10,001+ employees
 

Categories and Ranking

Creatio Sales
Ranking in CRM
21st
Average Rating
8.8
Reviews Sentiment
6.6
Number of Reviews
11
Ranking in other categories
Sales Force Automation (8th)
SAP CRM
Ranking in CRM
10th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
43
Ranking in other categories
Local Government CRM (2nd), Marketing Management (5th)
 

Mindshare comparison

As of September 2026, in the CRM category, the mindshare of Creatio Sales is 1.0%, up from 0.9% compared to the previous year. The mindshare of SAP CRM is 1.8%, down from 4.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
SAP CRM1.8%
Sales Creatio1.0%
Other97.2%
CRM
 

Featured Reviews

Yevhen Yukhno - PeerSpot reviewer
CEO at B-OS, Unipessoal Lda.
BPM workflows have accelerated decisions but complex projects still need better support and pricing
The biggest benefit of using Creatio for my company is the very fast start, but it is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs for integration. It is not a budget solution for many companies, but it is very powerful and a very fast tracking solution. It is a SaaS solution, and all negatives apply to all SaaS products. It is a problem for clients because if I want to organize a big project, I have some problems with the Creatio environment for testing and development, leading to expensive DevOps operations to synchronize many environments. It is not very well, but I do not know how it can improve.
FA
CRM administrator at a manufacturing company with 10,001+ employees
Customization and automation drive effective user training and insights sharing
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.
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Top Industries

By visitors reading reviews
Construction Company
18%
Comms Service Provider
13%
Outsourcing Company
13%
Financial Services Firm
10%
Financial Services Firm
11%
Manufacturing Company
10%
Comms Service Provider
8%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise2
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise6
Large Enterprise27
 

Questions from the Community

What is your experience regarding pricing and costs for Sales Creatio?
I purchased Creatio only through a direct project, as the marketplace is complicated for customers and primarily benefits partners who find solutions there and decide whether to use it or create in...
What needs improvement with Sales Creatio?
The biggest benefit of using Creatio for my company is the very fast start, but it is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs f...
What is your primary use case for Sales Creatio?
I use Arch Linux and Fedora Linux in my workstations, and I work with some products like Gentoo for embedded and Fedora for desktop. My preference is Arch, but Arch is for me, not for enterprise. A...
What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...
What is your primary use case for SAP CRM?
Currently, we are using SAP CRM for monitoring sales activities, forecasting, and marketing activities.
 

Comparisons

 

Overview

 

Sample Customers

ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Find out what your peers are saying about Creatio Sales vs. SAP CRM and other solutions. Updated: September 2026.
912,818 professionals have used our research since 2012.