

SAP CRM and Sales Creatio compete in the CRM software category, catering primarily to large enterprises and businesses seeking flexible, easy-to-deploy solutions. SAP CRM holds an advantage with its advanced features and deep integration capabilities within the SAP ecosystem, while Sales Creatio excels with user-friendly interfaces and cost-effective customization options.
Features: SAP CRM offers advanced lead and opportunity management, integration with SAP ERP, and real-time data functionality, supporting streamlined processes across various departments. It is also highly customizable to fit specific company needs. Sales Creatio focuses on easy-to-use, low-code customization, enabling quick modifications and excellent agility for businesses looking for fast deployment. Its user interface and speed of data entry stand out, along with drag-and-drop functionality that simplifies workflow creation.
Room for Improvement: SAP CRM suffers from user-friendliness issues, integration challenges with Microsoft products, high maintenance costs, and a complicated setup process. Its interface is considered outdated, contributing to user dissatisfaction. Sales Creatio sees room for improvement in its mobile application functionality and documentation. Users also seek better email integration and enhanced marketing automation features. Further refinement is needed in its customization and user-centric features.
Ease of Deployment and Customer Service: SAP CRM offers both on-premises and diverse cloud solutions, though its complex and costly setup makes it more appropriate for larger enterprises. Its support system provides 24/7 assistance, albeit with varying reviews on speed and efficiency. Sales Creatio is known for its straightforward cloud deployments and affordability, making it attractive for businesses wanting quick, flexible solutions. It delivers a simplified deployment experience and proactive customer service without the complexities found in SAP CRM.
Pricing and ROI: SAP CRM's pricing is generally high, targeting medium to large enterprises and requiring substantial financial commitment for licenses and consultancy. It promises long-term ROI through extensive features and integrations. Sales Creatio presents a cost-effective alternative with a clear pricing model starting at lower rates, appealing to smaller enterprises seeking to optimize investment quickly. Its straightforward pricing allows businesses to scale efficiently without hidden costs.
We have had some issues where I needed to contact the customer support manager, but they ensured the issues were resolved.
The company is oriented in its support policy as Microsoft is, but I think Creatio is not as big or mature as Microsoft, and the support is not very good for me.
I am satisfied with their response time and quality.
If I want to make accessibility much more, I can create my own data center and own clusters with the non-functional requirements that I need.
We handle a huge amount of data in our CRM without any problems.
I do not recommend it for telecom operations or production operations, but for office operations, it is not critical.
We had a client who needed quick order processing and invoice generation, and we experienced delays in terms of performance which left the client dissatisfied.
It is a problem for clients because if I want to organize a big project, I have some problems with the Creatio environment for testing and development, leading to expensive DevOps operations to synchronize many environments.
I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal.
The marketplace is complicated for customers and primarily benefits partners.
SAP CRM is not suitable for small companies because of the cost.
If I need deep customization, I can use C# code to create modules and connect to Creatio for much more customization.
We had to integrate multiple systems for one client, and the process was straightforward.
If there is any error in our machine, a log is automatically generated, and from SAP CRM, we can see that the machine has problems.
| Product | Mindshare (%) |
|---|---|
| SAP CRM | 1.8% |
| Sales Creatio | 1.0% |
| Other | 97.2% |

| Company Size | Count |
|---|---|
| Small Business | 11 |
| Midsize Enterprise | 2 |
| Company Size | Count |
|---|---|
| Small Business | 14 |
| Midsize Enterprise | 6 |
| Large Enterprise | 27 |
Sales Creatio is a configurable platform offering low-code customization and integration capabilities. Key features include quick implementation and hosting flexibility. It's suitable for team collaboration in medium to large enterprises managing sales processes with ease.
Sales Creatio delivers a seamless experience for B2B sales, supporting users in managing sales cycles such as lead qualification and contract finalization. It provides advanced analytics and automation tools with a drag-and-drop interface, requiring no deep programming expertise. Users benefit from robust integration capabilities and GDPR compliance. It is capable of hosting both on-premises and in the cloud, offering customization for manufacturing and production sectors. However, there are areas for improvement, particularly in customization, calendar functionality, and marketing documentation. The mobile app, field service features, and API development warrant enhancements, while pricing could be a concern for smaller companies.
What are the key features of Sales Creatio?
What benefits should be considered in reviews?
Sales Creatio is implemented in industries such as manufacturing and distribution, where it manages end-to-end sales processes and enhances team oversight through insightful dashboards and reports. It aids in lead generation and supports client solutions with ticket systems, primarily benefiting medium to large enterprises by focusing on customization and BPMN capabilities for manufacturing and production.
SAP CRM provides comprehensive tools for managing leads, opportunities, and tasks, while strengthening integration with SAP ERP. Its customizable dashboards and reports are vital for strategic planning, supporting global market operations.
SAP CRM offers lead management, opportunity tracking, and task handling with seamless SAP ERP integration. Users enjoy personalized dashboards, aiding strategic planning, and enhanced global data regulation compliance. The ease of use improves client onboarding. Marketing tools support segmentation for better audience engagement. SAP CRM is scalable and provides real-time data access, aligning with business needs. Customization ensures adaptability across sectors, yet improvements in performance, navigation, and Microsoft integration could enhance user experience. Modern features, AI, analytics, and stronger security are anticipated advancements.
What are the key features of SAP CRM?SAP CRM serves diverse industries by facilitating account management, order placement, and marketing campaigns. Companies leverage it for B2B sales, talent acquisition, and real-time analytics. It supports finance, supply chain, and service management, ensuring compliance and risk management while integrating with varied modules for comprehensive support.
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