2018-08-23T12:34:00Z
Miriam Tover - PeerSpot reviewer
Service Delivery Manager at PeerSpot (formerly IT Central Station)
  • 0
  • 3

What is your primary use case for SAP CRM?

How do you or your organization use this solution?

Please share with us so that your peers can learn from your experiences.

Thank you!

18
PeerSpot user
18 Answers
MB
Independent Consultant at Bosch&Cia
Real User
Top 5Leaderboard
2022-10-28T20:28:51Z
Oct 28, 2022

We work in the construction sector. During the construction of the buildings, we have contact with the client and the customer. So SAP CRM is vital to get the information and contact the client. The solution assists us in identifying what to send, what to offer, and what customers are buying.

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DM
SAP Basis Consultant at Experis US, Inc.
Real User
Top 20
2022-08-23T13:46:18Z
Aug 23, 2022

I've worked on archiving on SAP CRM. I worked on an archiving object called CRM Act-On in my last project. We've got something called IPC, Internet Pricing and Configurator. They have built a custom-built solution over that. Apart from that, the vendors use the CRM solution.

Darshan Makhecha - PeerSpot reviewer
Sr Sales Engineer at a manufacturing company with 10,001+ employees
Real User
Top 5Leaderboard
2022-07-17T12:35:49Z
Jul 17, 2022

CRM is used as a partner or a companion for a person who is handling account management. We can get the complete data analysis in terms of customer behavior for buying any product. Once we feed in the data, we can analyze the data and we can get further in the decision-making process.

Siddhart Dosieah - PeerSpot reviewer
Information Systems Engineer at Ayuusht
Real User
Top 10
2022-07-13T17:31:00Z
Jul 13, 2022

Our use case for SAP CRM is for customer profiling and mapping to have all the information related to each customer in our main database. We also use the solution to liaise with customers externally.

Shreyas  K M S - PeerSpot reviewer
Systems Architect at NetApp
Real User
Top 10
2022-05-25T15:57:00Z
May 25, 2022

Our sales team uses SAP CRM to manage campaigns and cases. We also use the data from the solution for analysis and feed it into third-party applications like Quotage. It's a huge system covering engineering, sales, and product development teams. It's an on-prem environment, but we are considering a migration to the cloud. We are working with our cloud partners AWS and Azure to deploy SAP CRM further. We will begin migrations in one or two years.

Hasan Haseeb - PeerSpot reviewer
Senior Network Engineer at accrets
Reseller
Top 5Leaderboard
2022-05-13T14:05:49Z
May 13, 2022

Our client is using SAP CRM for many purposes, such as invoicing, staffing, and managing HR. The solution has modules and they are using them for different purposes.

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VS
DGM at Bharat Electronics Limited
Real User
Top 5Leaderboard
2022-04-25T09:35:18Z
Apr 25, 2022

SAP CRM is used for companies that have large issues and for marketing leads.

ZavedAhmed - PeerSpot reviewer
Senior Business Associate at Tech Mahindra
Real User
Top 5Leaderboard
2022-04-04T12:26:27Z
Apr 4, 2022

I have used SAP CRM for many purposes, such as lead generation campaigns, product sales, conversion of leads, and how these leads are getting converted into real-time businesses. The previous company I worked for was an alcohol company, they prepare spirits. Their customers are bars, large restaurants, and entertainment giants where alcoholic beverages were required. SAP CRM is good to maintain the lead lifecycle, we have a full lifecycle. You receive an expression of interest and negotiate. Then once you negotiate, you see the economic visibility of it. You see the supply, how strategic is it, who are the competitors, and whether you have won the contract for them or not. If the contracts are being renewed, you can see the revenue you are receiving out of it every month or every quarter. SAP has that flair of ability to integrate with the different modules. For example, if you are creating a lead, you would also have the master data entry in the SAP DW or SAP planning systems. There you get to know how many caskets of liquor that you have sold last year compared to your competitors, and what portion of your marketing activity has resulted in providing revenue. You can look at your previous activities and compare them. There are different tools we can use. For example, we have something called Anaplan. Anaplan gives you a comparison between these two systems, sales versus leads. Celonis or Alteryx could be used to find out the real-time extractions and data inputs, and provide real-time insights.

SriniDhanaraj - PeerSpot reviewer
Head of Data at Gauri Ltd
Real User
Top 5Leaderboard
2022-04-01T18:52:02Z
Apr 1, 2022

We have customers that are using SAP CRM in the cloud and others are using it on-premise. We have done C4C for logistics and C4 Cloud for sales, for the retail industry, public sectors, and a boiler heater which I would classify as non-retail. There are many industries we have used this solution in. The public sector deployment was on-premise, and the logistics and retail were on the cloud.

Tariq Taj - PeerSpot reviewer
Data Engineer at NDIS
Real User
Top 20
2022-03-29T16:01:00Z
Mar 29, 2022

I'm a data engineer and we are end-users of SAP CRM.

Marouan Bellioum - PeerSpot reviewer
Cyber Security Program Manager at a financial services firm with 10,001+ employees
Real User
Top 5
2022-02-19T02:36:57Z
Feb 19, 2022

I manage projects that include use cases from finance. I take them from beginning to end and manage the expectations. One of our concerns is having a secure infrastructure. In-depth security is part of our design. The primary use cases are build leads between customers and salespeople. It facilitates the order-to-cash (OTC) process and reduces the time to market.

GoutamRoy - PeerSpot reviewer
Associate Vice President & Head-ITS at a pharma/biotech company with 1,001-5,000 employees
Consultant
Top 10
2022-01-25T15:46:45Z
Jan 25, 2022

SAP CRM is primarily being used to monitor our sales team's performance. It's a software as a service (SaaS) model. It's run from a public cloud.

MA
SAP HCM Professional at a financial services firm with 201-500 employees
Real User
Top 20
2021-12-16T19:36:00Z
Dec 16, 2021

We are using SAP CRM for the payroll process, personnel administration, organization management. SAP has a cloud version available which helps large companies. It is very powerful for talent acquisition.

Henrique Brodbeck - PeerSpot reviewer
Owner / Consultant at Brodbeck
Real User
Top 5
2021-12-08T06:51:00Z
Dec 8, 2021

We are a consultancy and advising company. It is used for sales, B2B sales, and sales force automation. It is used when our salesmen sell to our customers, and it is also used for the customers of our clients. The customers of our clients buy directly through the B2B portal on SAP.

RJ
Service Delivery Manager at a agriculture with 10,001+ employees
Real User
2021-11-01T10:21:20Z
Nov 1, 2021

This solution is primarily a customer-facing portal for placing and tracking orders. I'm a service delivery manager and we are customers of SAP CRM.

PV
Project and Service delivery Manager at a tech services company with 11-50 employees
Real User
Top 5Leaderboard
2021-09-27T18:20:44Z
Sep 27, 2021

SAP CRM is similar to any other CRM solution. It provides a 360-degree overview of your customer's activities, such as their order-to-cash process and contacts.

it_user1113342 - PeerSpot reviewer
Worksoft Certify Consultant at a manufacturing company with 10,001+ employees
Real User
2020-08-16T08:00:17Z
Aug 16, 2020

We primarily use the solution as a CRM. The customer fills in all of their customer details and we compare against that.

Andray Sander - PeerSpot reviewer
Mobile Application Developer at Guru.com
Real User
2018-08-23T12:34:00Z
Aug 23, 2018

I use SAP CRM as a freelancer and IT professional. This has given me the opportunity to know the software in-depth. I use SAP CRM to manage users and sales teams for the companies who hire me. I show various departments how to use real-time analytics and reporting to make decisions.

Related Questions
Miriam Tover - PeerSpot reviewer
Service Delivery Manager at PeerSpot (formerly IT Central Station)
Aug 23, 2022
Hi, We all know it's really hard to get good pricing and cost information. Please share what you can so you can help your peers.
2 out of 14 answers
Andray Sander - PeerSpot reviewer
Mobile Application Developer at Guru.com
Aug 23, 2018
SAP CRM offers a free trial for anyone wanting to test the product before purchasing it. They should reduce the price to target small businesses.
it_user1113342 - PeerSpot reviewer
Worksoft Certify Consultant at a manufacturing company with 10,001+ employees
Aug 16, 2020
I don't have any insights into pricing. It's not part of my job. I'm not in accounting, so I never see any pricing or know how much the company pays.
Miriam Tover - PeerSpot reviewer
Service Delivery Manager at PeerSpot (formerly IT Central Station)
Oct 28, 2022
If you were talking to someone whose organization is considering SAP CRM, what would you say? How would you rate it and why? Any other tips or advice?
2 out of 18 answers
Andray Sander - PeerSpot reviewer
Mobile Application Developer at Guru.com
Aug 23, 2018
SAP CRM is helpful in discovering information that is deeply hidden by gaining new insights about customers. It finds new leads and opportunities faster.
it_user1113342 - PeerSpot reviewer
Worksoft Certify Consultant at a manufacturing company with 10,001+ employees
Aug 16, 2020
The solution overall is quite good. I'd rate the solution eight out of ten.
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