Broadcom EMV 3-D Secure (3DS) vs Sift Digital Trust and Safety comparison

Issuers and merchants rely on the 3-D Secure (3DS) protocol in the fight against “card-not-present” (CNP) fraud. You may recognize brands such as Mastercard SecureCode®, Verified by Visa, American Express SafeKey® and Discover ProtectBuy—all of which are 3DS implementations.

CA Technologies, A Broadcom Company (then Arcot) co-invented 3DS in partnership with Visa in the early 2000s. With continuing development and enhancements, the protocol is known today as EMV® 3-D Secure (EMV® 3DS).

EMV 3DS was defined by EMVCo, a consortium of merchants, banks and payment organizations. Expanding the functionality of the original implementation, EMV 3DS is designed to both reduce fraud and streamline the customer experience, regardless of device.

Sift, is the leader in Digital Trust & Safety, empowering companies of all sizes to unlock revenue without risk. Sift prevents fraud with industry-leading technology and expertise, an unrivaled global data network, and a commitment to building long-term partnerships with our customers. Twitter, Airbnb, and Twilio rely on Sift to stay competitive and secure.

Diverse data fuels our technology and community. We partner with industry leaders to deliver end-to-end solutions for our customers. It's simple, we make better decisions as a business when we can harness diversity in thought, experience, data, and background. Sift is working toward building a team that represents the world-wide customers that we serve, inclusive of people from all walks of life who can bring their full selves to work every day, so we can Win as One Team.