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Sift Digital Trust and Safety vs ThreatMetrix comparison

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Featured Review
Buyer's Guide
Fraud Detection and Prevention
June 2022
Find out what your peers are saying about NICE, ThreatMetrix, Forter and others in Fraud Detection and Prevention. Updated: June 2022.
610,229 professionals have used our research since 2012.
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"It's nice to be able to have access to a 90-day POC process."

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"There is excellent documentation available.""The user interface, the portal, is very helpful in describing what attributes of concern are associated with the device.""The most valuable thing is about the IP. They have a database of malicious IP addresses against which they check. They have a huge database for routed devices and the devices that have been used in the past to commit fraud. They have extensive historical records of all of that information, and that's probably the most valuable thing about ThreatMetrix. Over the years, they have been collecting and persisting globally across all the banking and financial services. They have been storing all this information. It is this stored information that I and my team find valuable; it is not so much their technology. If you are running it on a simulator and trying to maliciously clone and copy IP addresses and stuff like that, they have a bunch of technologies, like routes section and all the other stuff. It is just that they have something that no one else can deal with, that is, massive amounts of big data about the malicious IP addresses, malicious device fingerprinting, the fingerprinting router devices, and the fingerprints. You can query against this stored information to find out whether your app is in a good, nice environment. If yes, you get a green light. The last time I checked, there were about 400 or 500 features that they can stack against, which is pretty extensive. They give you a score against all those features for every application that you installed on it. It is pretty good in that sense.""The most valuable feature the solution has is that it is able to do a fairly accurate fraud assessment of a credit card transaction based on a variety of parameters configured by the merchant.""Accessible custom rules with a monthly update on performance."

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Cons
"The user interface can be improved upon."

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"It would be useful if they could offer real-time processing.""Could be more intuitive and user friendly.""SDK is probably where the biggest issue is. The SDK configuration is a bit lacking. If you are integrating it into your workflow, it is very cumbersome and very difficult to integrate. You have to understand and be an expert in low-level mobile applications to integrate this stuff. Integration should be easy based on what they are providing, but unfortunately, it is not. It is very difficult. My work has been trying to simplify the integration process because integrations bring a lot of value. Most companies don't see their value because it is such a difficult process. For integration, you have to get it right as well, but it is very difficult to get it right because they don't help you in tuning your future parameters. Because of this, it is very difficult to tune your future parameters and your risk score. If you are Uber, your risk score will be very different from a banking client that is pushing funds. These two things need to be improved for me. The rest is pretty good.""We are only using one feature. We haven't found the other features to be very good or very powerful.""One limitation is it only maintains six months' worth of data. It would be nice if it went back even further to help us really identify and flush out patterns that go on longer."

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Pricing and Cost Advice
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  • "I am not aware of the price. I have always come in after it has been negotiated. The clients do get a return on their investment. It mitigated a massive DDoS, and it definitely detects fraudulent activities on banking platforms. They have definitely got their ROI back because there is continued investment in ThreatMetrix over time."
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    Ranking
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    Reviews
    1
    Average Words per Review
    208
    Rating
    6.0
    Views
    2,382
    Comparisons
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    Reviews
    5
    Average Words per Review
    1,259
    Rating
    8.2
    Comparisons
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    Sift
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    Overview

    Sift, is the leader in Digital Trust & Safety, empowering companies of all sizes to unlock revenue without risk. Sift prevents fraud with industry-leading technology and expertise, an unrivaled global data network, and a commitment to building long-term partnerships with our customers. Twitter, Airbnb, and Twilio rely on Sift to stay competitive and secure.

    Diverse data fuels our technology and community. We partner with industry leaders to deliver end-to-end solutions for our customers. It's simple, we make better decisions as a business when we can harness diversity in thought, experience, data, and background. Sift is working toward building a team that represents the world-wide customers that we serve, inclusive of people from all walks of life who can bring their full selves to work every day, so we can Win as One Team.

    ThreatMetrix Digital Identity Network constantly identifies fraudsters from trusted customers by analyzing more than 850 transactions each second of every day. It defends against data breach and credential testing from bots designed to mimic human behavior and evade detection by web application firewalls and integrates fraud and risk data across the enterprise with behavioral information on more than 1.4 billion digital identities for smarter, faster and better risk decisioning.
    Offer
    Learn more about Sift Digital Trust and Safety
    Learn more about ThreatMetrix
    Sample Customers
    Doordash, Zoosk, Zirtue,Traveloka, Cozy
    Trip Advisor, Stone Hub, TD Bank, Rabobank, GoPro
    Top Industries
    No Data Available
    VISITORS READING REVIEWS
    Financial Services Firm29%
    Computer Software Company23%
    Comms Service Provider12%
    Insurance Company6%
    Company Size
    No Data Available
    VISITORS READING REVIEWS
    Small Business13%
    Midsize Enterprise12%
    Large Enterprise75%
    Buyer's Guide
    Fraud Detection and Prevention
    June 2022
    Find out what your peers are saying about NICE, ThreatMetrix, Forter and others in Fraud Detection and Prevention. Updated: June 2022.
    610,229 professionals have used our research since 2012.

    Sift Digital Trust and Safety is ranked 19th in Fraud Detection and Prevention with 1 review while ThreatMetrix is ranked 2nd in Fraud Detection and Prevention with 5 reviews. Sift Digital Trust and Safety is rated 6.0, while ThreatMetrix is rated 8.2. The top reviewer of Sift Digital Trust and Safety writes "Has a good 90-day POC but needs better machine learning and an updated user interface". On the other hand, the top reviewer of ThreatMetrix writes "It has a huge database of malicious IP addresses and gives a score for your environment". Sift Digital Trust and Safety is most compared with Ravelin and Accertify Interceptas, whereas ThreatMetrix is most compared with BioCatch, iovation FraudForce, Featurespace ARIC Fraud Hub, Nice Actimize Fraud & Authentication Management and RSA Adaptive Authentication.

    See our list of best Fraud Detection and Prevention vendors.

    We monitor all Fraud Detection and Prevention reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.