| Product | Mindshare (%) |
|---|---|
| AWS Elemental MediaTailor | 2.0% |
| SAS Customer Intelligence 360 | 13.5% |
| Adobe Target | 12.0% |
| Other | 72.5% |
| Product | Mindshare (%) |
|---|---|
| Sitecore CDP | 1.9% |
| Segment | 13.1% |
| Hightouch | 6.6% |
| Other | 78.4% |
AWS Elemental MediaTailor lets video providers insert individually targeted advertising into their video streams without sacrificing broadcast-level quality-of-service. With AWS Elemental MediaTailor, viewers of your live or on-demand video each receive a stream that combines your content with ads personalized to them. But unlike other personalized ad solutions, with AWS Elemental MediaTailor your entire stream – video and ads – is delivered with broadcast-grade video quality to improve the experience for your viewers. AWS Elemental MediaTailor delivers automated reporting based on both client and server-side ad delivery metrics, making it easy to accurately measure ad impressions and viewer behavior. You can easily monetize unexpected high-demand viewing events with no up-front costs using AWS Elemental MediaTailor. It also improves ad delivery rates, helping you make more money from every video, and it works with a wider variety of content delivery networks, ad decision servers, and client devices.
Boxever is a market leading personalisation platform that uses data and AI to make every customer interaction smarter.
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