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AvePoint Cloud Backup vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AvePoint Cloud Backup
Ranking in Cloud Backup
13th
Average Rating
8.8
Reviews Sentiment
7.1
Number of Reviews
11
Ranking in other categories
SaaS Backup (5th)
Rubrik
Ranking in Cloud Backup
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
96
Ranking in other categories
Backup and Recovery (3rd), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of March 2026, in the Cloud Backup category, the mindshare of AvePoint Cloud Backup is 2.0%, down from 3.7% compared to the previous year. The mindshare of Rubrik is 5.6%, down from 10.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup Mindshare Distribution
ProductMindshare (%)
Rubrik5.6%
AvePoint Cloud Backup2.0%
Other92.4%
Cloud Backup
 

Featured Reviews

reviewer1908255 - PeerSpot reviewer
Sales Manager at a tech vendor with 10,001+ employees
Self-service integration enhances data protection and control over automated backups, offering robust restoration quality
The product is highly recommended for my enterprise customers due to its quality. The score for the product is between eight and ten, based on satisfaction levels. My clients are satisfied, but AvePoint Cloud Backup is costlier for smaller or medium-sized enterprises. Commercial discussions can be challenging on that front. I rate the overall solution a 9 out of 10.
KB
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Technical support has improved my data management process but I encounter GUI and cost challenges
The solution is available in the Azure Marketplace, but approaching directly is more cost-effective. The Marketplace approach incurs additional platform and reporting costs. We initially built Rubrik at host level and DB level. We encountered latency issues when reverting back, with numerous snapshots available. This resulted in increased costs and occupied spaces. I performed manual deletion of snapshots and verified with the Rubrik team for confirmation. The GUI reporting functionality lacks flexibility. For instance, obtaining specific server reports considering drive space and backup quantities is not possible, as it only provides overall reporting.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The SaaS feature of AvePoint Cloud Backup is very strong."
"The initial setup is super easy."
"The backup and recovery functionalities of the product are very useful."
"The recovery options in Microsoft 365 are not adequate and it does not help to recover data from the recycle bin that is older than 90 days. The solution has made us more efficient and helps to recover data that is older than 90 days."
"It is the best product in the market for Office 365 backup, and our customers are satisfied with it."
"It is the best product in the market for Office 365 backup, and our customers are satisfied with it."
"The most valuable features are the email backup and the SharePoint backup."
"I rate the overall solution a 9 out of 10."
"The feature that I have found most valuable from Rubrik is its protection against ransomware attacks."
"Rubrik has improved our organization by minimizing downtime (in case of an incident was to occur)."
"The product's protection against ransomware is a significant benefit."
"The system is able to determine when it is the best time to do backups. This is SLA-driven, and if it is not possible to maintain this SLA, the system will tell you too."
"Also, the web interface is really great. The design, from a user-experience standpoint, is really straightforward and easy to use... they nailed it. Usually, from the very first panel, the dashboard that you land on after login, you've got most of your functionality right around where you need it to be. You've got your new items on the left, you've got your support on the top right. Nothing really seems out of place or just stuck in someplace."
"Automation functions, image based backup, and the ability to instantly recover anything from files to databases."
"Replaces legacy tapes and disk backups which are unreliable, expensive and space consuming."
"Rubrik has made the process to manage backup and recovery painless. This frees up more time to work on other projects."
 

Cons

"It is not a traditional restore process and it is somewhat limited in what we can do."
"It is not a traditional restore process and it is somewhat limited in what we can do."
"I would like to see improvements in the tool's initial seed. The initial seed of around 10 TB of SharePoint data took 45 days to complete."
"The configuration could be made easier."
"It would be beneficial to have a more optimal Google Backup for larger environments."
"For improvement, AvePoint can provide details on how the tool's backup scope works."
"Some customers choose other backup solutions because AvePoint is Office 365 and CRM backup system, but they have other backup needs for Azure and so on."
"AvePoint Cloud Backup's pricing could be lower and more flexible. Particularly, when dealing with smaller customers or more minor businesses, obtaining competitive pricing for bundles rather than on a one-by-one basis remains challenging."
"In terms of what could be improved with Rubrik, we need to improve the backup for remote sites."
"Capacity reports could definitely be improved. It's hard to determine what is using the space and why."
"In terms of what could be improved with Rubrik, we need to improve the backup for remote sites. The competitors are stronger in terms of their remote office back up. Rubrik needs to improve to be stronger for backup. This is the main thing."
"The reporting can be vague, especially when something is failing."
"Troubleshooting failed backups is not what it should be. Once you gather logs, deciphering them without the help of support is usually almost impossible."
"There are so many things Rubrik has done right. They need to continue to listen to their customers and what they want/need, not just care about money and the bottom line."
"There is always room for improvement with some shortcuts for the web interface. They could make it even more beautiful."
"They have what's called an organization which means different groups of access to Rubrik, but the alerting only goes to the admins."
 

Pricing and Cost Advice

"The pricing part of the solution is based on a subscription model, which is based on the number of users or storage capacity."
"The platform is more expensive than other vendors."
"I am not sure, but I believe that the cost is $7 USD per user."
"I would say that the pricing policy of the product is flexible and good."
"It costs a little bit more than other competitors in the market."
"It is very good for many of my customers in the banking and finance segments. The price isn't a problem there, but in some other industries, people ask for a cheaper solution. When the price is an issue for the customer, we recommend Veeam, Metallic."
"I rate the product's price a nine on a scale of one to ten, where one is cheap and ten is expensive."
"I don't remember the cost, but I know that for Veeam, we were spending almost $250,000 a year for 205 licenses. It was an enterprise version. When we purchased Rubrik, it was just a little bit more. It was not a terribly huge amount, and if I recall, that was for three years of support as well. So, Veeam priced itself out of the market at a certain point in time."
"The initial setup cost includes support and maintenance costs, followed by a monthly fee."
"Rubrik is fairly priced."
"It’s simple, straightforward, and we were able to see 50% hard savings."
"It is a great value, but its cost is still a bit high."
"The cost was less than our previous provider, and this is a much better product."
"Rubrik is an all inclusive price. No additional implementation costs or licencing."
"Rubrik is priced high, but it was the solution that was providing us encryption and was secure. The solution price is high, but you get what you pay for."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Retailer
10%
Manufacturing Company
9%
Financial Services Firm
8%
Financial Services Firm
11%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise2
Large Enterprise4
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise55
 

Questions from the Community

How does AvePoint Cloud Backup compare with Veeam Backup for Office 365?
AvePoint Cloud Backup for MS Office 365 is a SaaS backup whose features include secure storage and unlimited and automated backups. The storage is saved in AvePoint’s Azure storage or it can also b...
What is your experience regarding pricing and costs for AvePoint Cloud Backup?
When I deal with enterprises, good pricing is achieved. However, pricing becomes less favorable for smaller companies. Offering a package plan for multiple small clients would be beneficial.
What needs improvement with AvePoint Cloud Backup?
AvePoint Cloud Backup's pricing could be lower and more flexible. Particularly, when dealing with smaller customers or more minor businesses, obtaining competitive pricing for bundles rather than o...
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Overview

 

Sample Customers

Swedish Match, Hydro, Mercury IT, Avepoint
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about AvePoint Cloud Backup vs. Rubrik and other solutions. Updated: March 2026.
884,976 professionals have used our research since 2012.