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AvePoint Cloud Backup vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AvePoint Cloud Backup
Ranking in Cloud Backup
9th
Average Rating
8.8
Reviews Sentiment
7.1
Number of Reviews
11
Ranking in other categories
SaaS Backup (3rd)
Rubrik
Ranking in Cloud Backup
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
95
Ranking in other categories
Backup and Recovery (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of July 2025, in the Cloud Backup category, the mindshare of AvePoint Cloud Backup is 3.6%, up from 3.4% compared to the previous year. The mindshare of Rubrik is 10.0%, down from 10.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup
 

Featured Reviews

Robert Hedblom - PeerSpot reviewer
Focuses on not just backup but also on providing highly granular restore capabilities, ensuring that data can be restored at a very specific level rather than restoring entire environments
The fact that AvePoint focuses on restore capabilities, not just backup is valuable. The main intention of backup is to restore data, and that's the major differential with AvePoint compared to other vendors. Many claim to do backup, but that's not the same. The crucial part is the ability to perform granular restores, having restore-level objectives (RLO) instead of restoring entire SharePoint sites when you only need a single document. AvePoint excels in providing extremely granular restore capabilities with great Recovery Time Objectives (RTO). AvePoint Cloud Backup comes with Immutable Storage and our OPEX licensing model also includes Unlimited Storage.
AmarpreetSingh - PeerSpot reviewer
Optimal data security and management achieved with smooth deployment and strong support
I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The SaaS feature of AvePoint Cloud Backup is very strong."
"The product's initial setup phase was super easy."
"It is the best product in the market for Office 365 backup, and our customers are satisfied with it."
"I rate the overall solution a 9 out of 10."
"It is the only product in the market that offers platform backup."
"The backup and recovery functionalities of the product are very useful."
"The initial setup is super easy."
"The recovery options in Microsoft 365 are not adequate and it does not help to recover data from the recycle bin that is older than 90 days. The solution has made us more efficient and helps to recover data that is older than 90 days."
"The most valuable feature is the archive to cloud location and the automation around the PowerShell script. There are also reports and dashboards."
"Time dedicated to backup was drastically reduced."
"Management is so simple that anyone can check the backups and do restores when necessary."
"The security and the ransomware protection are most valuable."
"In the event of any issues or questions, the support is top-notch. We rarely need to use support, but when they are needed, they are always quick to respond and very knowledgeable."
"Rubrik provides excellent customer service and technical support."
"Rubrik simplifies our data backup and recovery processes significantly. It's very straightforward to use. We start by tagging through VMware, and everything tagged for Rubrik is backed up automatically. Backups are much better and faster because Rubrik takes a full snapshot of the virtual machine. We recently conducted a verification by performing a restore, and even during the restore process, we could bring up the server in less than 10-15 minutes. Additionally, we have set up alerts for sensitive data, which helps us track data."
"In terms of usage, Rubrik has allowed us to retrieve data 80 to 90 percent faster than our previous technology."
 

Cons

"The restoration could be faster."
"I would like to see improvements in the tool's initial seed. The initial seed of around 10 TB of SharePoint data took 45 days to complete."
"The product's price is an area of concern where improvements are required."
"It is challenging for small or medium-sized businesses to purchase it."
"The component in the product that can be improved revolves around the area where the tool should focus on providing more of a custom touch to the policies."
"The configuration could be made easier."
"AvePoint Cloud Backup's pricing could be lower and more flexible. Particularly, when dealing with smaller customers or more minor businesses, obtaining competitive pricing for bundles rather than on a one-by-one basis remains challenging."
"It would be beneficial to have a more optimal Google Backup for larger environments."
"I would like for unmanaged backups to be able to be saved in a separate policy."
"There are some corner cases where the Rubrik Connector (Agent) still doesn't work for our clients."
"The solution's reporting feature could be better."
"The reporting in the dashboard and reporting for extractions both need improvement. I would suggest making them easier to understand and use, not just out-of-the-box. We should also be able to customize them."
"Price-wise, Rubrik needs improvement as it is considered expensive compared to similar competitors."
"I want to see more features regarding filtering in the Snapshot Window, as I need to be able to set a filter for specific dates and times. If I want to check an old backup, I must scroll through one or two years of backups to find what I'm looking for."
"I would like to see more information on encryption with the next release."
"It is not Windows Cluster-Aware at the moment or Exchange DAG-Aware. If they add support for these particular use cases, it would be even better."
 

Pricing and Cost Advice

"I would say that the pricing policy of the product is flexible and good."
"It is very good for many of my customers in the banking and finance segments. The price isn't a problem there, but in some other industries, people ask for a cheaper solution. When the price is an issue for the customer, we recommend Veeam, Metallic."
"It costs a little bit more than other competitors in the market."
"I rate the product's price a nine on a scale of one to ten, where one is cheap and ten is expensive."
"I am not sure, but I believe that the cost is $7 USD per user."
"The pricing part of the solution is based on a subscription model, which is based on the number of users or storage capacity."
"The platform is more expensive than other vendors."
"Rubrik is an all inclusive price. No additional implementation costs or licencing."
"It’s simple, straightforward, and we were able to see 50% hard savings."
"Its price tends to go up with time. Its pricing definitely has room for improvement. If you negotiate right with them, you might get a good price. Support is a part of the package, and every three years, when we renew our contract, we get new hardware."
"Rubrik is not the cheapest solution, but we've been happy with the time savings that we have seen. At least from what we have spent so far, we have been happy with the return on investment."
"The solution is expensive for small businesses."
"I rate the pricing an eight on a scale of one to ten, where one is low, and ten is high."
"The pricing and licensing of Rubrik is better than products that we've had in the past. It was quite a bit cheaper than Commvault and NetBackup."
"The setup cost is a bit high, but the solution is an all-in-one solution."
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Top Industries

By visitors reading reviews
Computer Software Company
16%
Manufacturing Company
10%
Financial Services Firm
8%
Retailer
6%
Computer Software Company
11%
Financial Services Firm
11%
Manufacturing Company
10%
Government
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does AvePoint Cloud Backup compare with Veeam Backup for Office 365?
AvePoint Cloud Backup for MS Office 365 is a SaaS backup whose features include secure storage and unlimited and automated backups. The storage is saved in AvePoint’s Azure storage or it can also b...
What do you like most about AvePoint Cloud Backup?
The product's initial setup phase was super easy.
What is your experience regarding pricing and costs for AvePoint Cloud Backup?
When I deal with enterprises, good pricing is achieved. However, pricing becomes less favorable for smaller companies. Offering a package plan for multiple small clients would be beneficial.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Overview

 

Sample Customers

Swedish Match, Hydro, Mercury IT, Avepoint
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about AvePoint Cloud Backup vs. Rubrik and other solutions. Updated: July 2025.
863,901 professionals have used our research since 2012.