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AvePoint Cloud Backup vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AvePoint Cloud Backup
Ranking in Cloud Backup
11th
Average Rating
8.8
Reviews Sentiment
7.1
Number of Reviews
11
Ranking in other categories
SaaS Backup (5th)
Rubrik
Ranking in Cloud Backup
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
95
Ranking in other categories
Backup and Recovery (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of October 2025, in the Cloud Backup category, the mindshare of AvePoint Cloud Backup is 3.1%, down from 3.6% compared to the previous year. The mindshare of Rubrik is 8.6%, down from 10.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup Market Share Distribution
ProductMarket Share (%)
Rubrik8.6%
AvePoint Cloud Backup3.1%
Other88.3%
Cloud Backup
 

Featured Reviews

Hendrik Belitz - PeerSpot reviewer
Has a straightforward setup process and valuable data security policies
The product's sales process needs improvement. It takes a lot of work to acquire it. AvePoint doesn't sell products directly to the customers. They take the help of IT system distributors. It is challenging for small or medium-sized businesses to purchase it. This particular area needs improvement compared to other companies.
AmarpreetSingh - PeerSpot reviewer
Optimal data security and management achieved with smooth deployment and strong support
I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The backup and recovery functionalities of the product are very useful."
"It is the only product in the market that offers platform backup."
"The SaaS feature of AvePoint Cloud Backup is very strong."
"The initial setup is super easy."
"The recovery options in Microsoft 365 are not adequate and it does not help to recover data from the recycle bin that is older than 90 days. The solution has made us more efficient and helps to recover data that is older than 90 days."
"It is a very good and stable solution...With AvePoint's support, our experience has been exceptional"
"The most promising feature of the product is data security policies, which make it simpler to include compliance processes."
"It is the best product in the market for Office 365 backup, and our customers are satisfied with it."
"Intelligent agent technology."
"When it comes to saving time managing our backups, Rubrik has saved us a lot of time compared to what we were using. It feels like it has saved us lifetimes of time because the process used to be difficult. It's not just the day to time savings. When something goes wrong, that's where the real time savings comes into play. We are able to get back to where we need to be more confidently and with much fewer steps."
"The security and the ransomware protection are most valuable."
"I haven't encountered any bugs or glitches using the solution."
"Rubrik is stable and easy to use."
"Disk mount that lets a restore happen immediately, no need to re-hydrate."
"Rubrik has made the process to manage backup and recovery painless. This frees up more time to work on other projects."
"Automation functions, image based backup, and the ability to instantly recover anything from files to databases."
 

Cons

"The restoration could be faster."
"The component in the product that can be improved revolves around the area where the tool should focus on providing more of a custom touch to the policies."
"The configuration could be made easier."
"For improvement, AvePoint can provide details on how the tool's backup scope works."
"The product's price is an area of concern where improvements are required."
"It is not a traditional restore process and it is somewhat limited in what we can do."
"AvePoint Cloud Backup's pricing could be lower and more flexible. Particularly, when dealing with smaller customers or more minor businesses, obtaining competitive pricing for bundles rather than on a one-by-one basis remains challenging."
"I would like to see improvements in the tool's initial seed. The initial seed of around 10 TB of SharePoint data took 45 days to complete."
"Setup is immediate but pricing is not cheap."
"I'd like to see a cloud backup service for smaller customer environments that may not support a physical or virtual appliance."
"One improvement I would suggest for Rubrik is to have an inbuilt media layer facility for direct backups to tape."
"Rubrik needs to continue to listen to their customers and what they want/need, not just care about money and the bottom line."
"The customer service and support could be a bit faster."
"It is a lot more expensive than other solutions, but you get what you pay for."
"I would love to be able to just get from the dashboard to a file that I need, or a system that I need."
"We would like to be able to do granular restores directly from Exchange. Also, more granular management of VM backups would help."
 

Pricing and Cost Advice

"The platform is more expensive than other vendors."
"I am not sure, but I believe that the cost is $7 USD per user."
"The pricing part of the solution is based on a subscription model, which is based on the number of users or storage capacity."
"I rate the product's price a nine on a scale of one to ten, where one is cheap and ten is expensive."
"It is very good for many of my customers in the banking and finance segments. The price isn't a problem there, but in some other industries, people ask for a cheaper solution. When the price is an issue for the customer, we recommend Veeam, Metallic."
"I would say that the pricing policy of the product is flexible and good."
"It costs a little bit more than other competitors in the market."
"Rubrik was probably the most expensive solution but in the long run, it's justified by the value of the data that it protects."
"Rubrik is not cheap. Hopefully, you can archive your data on cheap storage to keep the investment minimal."
"Originally, we bought the units on perpetual licenses. Now, we have switched to Rubrik Go. I think the Rubrik Go subscription is a better model, where it is based on your onsite environment and you consume what you use."
"The initial setup cost includes support and maintenance costs, followed by a monthly fee."
"Rubrik is not the cheapest solution, but we've been happy with the time savings that we have seen. At least from what we have spent so far, we have been happy with the return on investment."
"The cost was less than our previous provider, and this is a much better product."
"Rubrik's support is definitely on the expensive side, but I consider it to be top of the line. We incur no additional costs beyond the standard licensing fees."
"Due to this effective, faster backup and recovery solution, we are now able to focus on other creative tasks to meet our entire pipeline. So, we have seen ROI in terms of the improvement of productivity in our team. We save around one million dollars a year."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Manufacturing Company
10%
Financial Services Firm
8%
Retailer
7%
Financial Services Firm
11%
Computer Software Company
10%
Manufacturing Company
10%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise2
Large Enterprise4
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise54
 

Questions from the Community

How does AvePoint Cloud Backup compare with Veeam Backup for Office 365?
AvePoint Cloud Backup for MS Office 365 is a SaaS backup whose features include secure storage and unlimited and automated backups. The storage is saved in AvePoint’s Azure storage or it can also b...
What do you like most about AvePoint Cloud Backup?
The product's initial setup phase was super easy.
What is your experience regarding pricing and costs for AvePoint Cloud Backup?
When I deal with enterprises, good pricing is achieved. However, pricing becomes less favorable for smaller companies. Offering a package plan for multiple small clients would be beneficial.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Overview

 

Sample Customers

Swedish Match, Hydro, Mercury IT, Avepoint
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about AvePoint Cloud Backup vs. Rubrik and other solutions. Updated: September 2025.
872,655 professionals have used our research since 2012.