AvePoint Cloud Backup vs Rubrik comparison

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AvePoint Cloud Backup

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Executive SummaryUpdated on Jun 3, 2026

Rubrik and AvePoint compete in the data backup and recovery solutions category. Rubrik seems to have the upper hand due to its advanced features like instant recovery and real-time monitoring.

Features: Rubrik provides near-zero RTO for VMs, intelligent agent technology, and real-time monitoring. Its air gap technology offers a robust defense against data corruption. AvePoint is known for its ease of use and focuses on comprehensive restore capabilities within Office 365 environments. Its Immutable Storage provides enhanced data protection, and the solution’s support for unlimited storage and retention makes it suitable for larger operations.

Room for Improvement: Rubrik users mention configuration complexities with Oracle Database on Windows and require better backup reporting capabilities. Integration with applications like Microsoft Teams and cost-efficiency for smaller businesses need enhancements. AvePoint could benefit from more granular policy customization and clearer licensing details. While its pricing is high, further flexibility would benefit smaller setups.

Ease of Deployment and Customer Service: Rubrik is noted for seamless deployment in on-premises and hybrid cloud environments, receiving praise for its proactive customer service. AvePoint offers strong customer support comparable to Rubrik's high standard, though Rubrik’s support is a key differentiator in the market.

Pricing and ROI: Rubrik is considered expensive, but its comprehensive support and high-end features offer substantial return on investment through time savings and efficiency. AvePoint, although also costly, provides flexible pricing suitable for smaller setups and is a viable solution for larger businesses with specific restore needs. Both solutions offer significant value for their price.

To learn more, read our detailed AvePoint Cloud Backup vs. Rubrik Report (Updated: September 2026).

AvePoint Cloud Backup vs. Rubrik

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

AvePoint Cloud Backup

Ranking in Cloud Backup

21st

Average Rating

8.6

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

SaaS Backup (7th)

Rubrik

Ranking in Cloud Backup

6th

Average Rating

9.0

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

Backup and Recovery (3rd), Disaster Recovery (DR) Software (8th)

Mindshare comparison

As of September 2026, in the Cloud Backup category, the mindshare of AvePoint Cloud Backup is 1.5%, down from 3.3% compared to the previous year. The mindshare of Rubrik is 3.7%, down from 8.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Backup Mindshare Distribution
Product	Mindshare (%)
Rubrik	3.7%
AvePoint Cloud Backup	1.5%
Other	94.8%

Cloud Backup

Featured Reviews

Axel Peter Brox

Hospitality Specialist at Bechtle

Backup has become straightforward for our clients but deployment insights are still limited

Azure is quite a broad topic, so it is really difficult to give a straightforward answer to that question. Easy deployment for easy configurations is straightforward, but you can make it as difficult and complex as you can within Azure.It also depends on the actual environment. In most cases that we are involved in, it is between two and five people.I am overall satisfied with the pricing and licensing policy of AvePoint, as pricing compared to other products is competitive. I would rate this review as a seven.

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reviewer2588997

Senior Technical Support Engineer at a tech services company with 10,001+ employees

Reliable automated backups have protected critical databases and simplified recoveries for our operations

Portal identity management should improve. We end up losing people's identity, which was not sufficient enough to read the events. That was the only place I could see for improvement. They keep changing the layouts and descriptions, giving the user confusion if they have not used it for maybe three months. When they come back, the interface is changed. They lost the legacy support, and it is not consistent. Some of the options for the restore give a very hard time for the engineer if they come back after three months to use it because the phrases have changed completely. That is why they were not able to select whether they should select this option or should select another option. Where it comes from, the documentation we gave them does not match anymore. That was a challenge.My consultation part was about how to integrate the technology with each other for the platform or storage or database. I did not deal with any price metrics or scaling the storage. I have no idea about the pricing part. I never joined any meetings or any documents to disclose the pricing. It was quite good in general. Recently, in March 2025, they did a new update which enabled them to update their agents remotely and built in, in-place mode. That is bringing the cybersecurity perspective. That was a big challenge. I said it is a challenge, but I do not know because I left the company, so I am not sure if cybersecurity addressed the solution. Rubrik support is usually very accommodating and very flexible. I am not sure, but the last challenge I saw was that.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The product's initial setup phase was super easy."

"It is the only product in the market that offers platform backup."

"The initial setup is super easy."

"For me personally, the best feature in AvePoint Cloud Backup is mostly its ease of use."

"It is the best product in the market for Office 365 backup, and our customers are satisfied with it."

"The recovery options in Microsoft 365 are not adequate and it does not help to recover data from the recycle bin that is older than 90 days. The solution has made us more efficient and helps to recover data that is older than 90 days."

"It is a very good and stable solution...With AvePoint's support, our experience has been exceptional"

"The backup and recovery functionalities of the product are very useful."

More AvePoint Cloud Backup pros

"Rubrik is an easy and automatic solution that needs no manual intervention."

"I highly recommend the solution as it's very user-friendly and easy to work with out-of-the-box; there's nothing complex about it."

"The web-based approach is the most valuable feature."

"Rubrik has led to improvement by reducing the amount of failed backups, leading to a reduced workload in IT operations."

"The most valuable feature of Rubrik is its concept of a 'backup airbag', which provides a robust defense against attacks."

"The most valuable feature is the Instant Recovery, where we can restore a VM or SQL database or any server or application, and have it up and running on their appliance within a few seconds."

"Takes me 80 percent less time to manage my backup environment."

"Rubrik's automation has really impacted my operations positively by providing smooth automation for most backup and recovery tasks."

More Rubrik pros

Cons

"It is not a traditional restore process and it is somewhat limited in what we can do."

"For me, it is very difficult to say how AvePoint Cloud Backup can be improved because I am not working on those implementation projects."

"The restoration could be faster."

"Some customers choose other backup solutions because AvePoint is Office 365 and CRM backup system, but they have other backup needs for Azure and so on. Such customers often choose another backup solution instead of AvePoint."

"For improvement, AvePoint can provide details on how the tool's backup scope works."

"The component in the product that can be improved revolves around the area where the tool should focus on providing more of a custom touch to the policies."

"It would be beneficial to have a more optimal Google Backup for larger environments."

"I would like to see improvements in the tool's initial seed. The initial seed of around 10 TB of SharePoint data took 45 days to complete."

More AvePoint Cloud Backup cons

"I would like to see more openness for partners to access and assist in system management. Currently, access is limited, often handled by Rubrik personnel, likely due to security concerns."

"Rubrik can only leverage cloud storage for archiving and has no cloud failover."

"We have some challenges with the solution's reporting because historical reports have some limitations."

"For Rubrik, though it does a great job, it needs to keep innovating to stay relevant in the data management field."

"I don't like Rubrik's user interface because it's not intuitive, and I find it hard to get the information I need."

"With multiple Rubrik clusters setup in an environment, it becomes painfully obvious that this product needs a central management console."

"An area of the solution that could be improved is from an analytics point of view, if I had to choose something."

"Lacks availability in a NFR format of virtual appliances to test them in public cloud environment."

More Rubrik cons

Pricing and Cost Advice

"The pricing part of the solution is based on a subscription model, which is based on the number of users or storage capacity."

"I rate the product's price a nine on a scale of one to ten, where one is cheap and ten is expensive."

"I would say that the pricing policy of the product is flexible and good."

"I am not sure, but I believe that the cost is $7 USD per user."

"It is very good for many of my customers in the banking and finance segments. The price isn't a problem there, but in some other industries, people ask for a cheaper solution. When the price is an issue for the customer, we recommend Veeam, Metallic."

"It costs a little bit more than other competitors in the market."

"The platform is more expensive than other vendors."

"The solution is expensive for small businesses."

"Rubrik is not the cheapest solution, but we've been happy with the time savings that we have seen. At least from what we have spent so far, we have been happy with the return on investment."

"The pricing has been quite good from our perspective, in terms of being able to negotiate with the Rubrik team to get the product that we want and be able to sell that out to our end customers."

"There are additional costs like maintenance, and there are some features on their central management piece that don't come with our licensing."

"Originally, we bought the units on perpetual licenses. Now, we have switched to Rubrik Go. I think the Rubrik Go subscription is a better model, where it is based on your onsite environment and you consume what you use."

"Its price tends to go up with time. Its pricing definitely has room for improvement. If you negotiate right with them, you might get a good price. Support is a part of the package, and every three years, when we renew our contract, we get new hardware."

"The initial setup cost includes support and maintenance costs, followed by a monthly fee."

"Rubrik is priced high, but it was the solution that was providing us encryption and was secure. The solution price is high, but you get what you pay for."

More Rubrik pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

11%

Retailer

Financial Services Firm

Manufacturing Company

Financial Services Firm

12%

Manufacturing Company

Healthcare Company

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	2
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	23
Midsize Enterprise	21
Large Enterprise	56

Questions from the Community

How does AvePoint Cloud Backup compare with Veeam Backup for Office 365?

AvePoint Cloud Backup for MS Office 365 is a SaaS backup whose features include secure storage and unlimited and automated backups. The storage is saved in AvePoint’s Azure storage or it can also b...

What is your experience regarding pricing and costs for AvePoint Cloud Backup?

When I deal with enterprises, good pricing is achieved. However, pricing becomes less favorable for smaller companies. Offering a package plan for multiple small clients would be beneficial.

What needs improvement with AvePoint Cloud Backup?

For me, it is very difficult to say how AvePoint Cloud Backup can be improved because I am not working on those implementation projects. I work more within the sales process and not that much into ...

Which would you choose - Rubrik or Veeam Backup & Replication?

Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...

What do you like most about Rubrik?

It's easy to manage and has an innovated solution.

What is your experience regarding pricing and costs for Rubrik?

Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.

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Product Reports

AvePoint Cloud Backup

Download AvePoint Cloud Backup product report

Download Rubrik product report

Overview

AvePoint Cloud Backup provides secure and effective backup solutions for Office 365, supporting platforms like SharePoint and Teams. It offers comprehensive data protection with easy management and seamless integration.

AvePoint Cloud Backup stands out for its ability to backup and restore data across Office 365 environments, including SharePoint, OneDrive, Exchange, and Teams. Users benefit from automated daily backups, high security standards, and immutability features. Designed to support seamless data migration from on-premises systems to cloud solutions, it also aids in internal IT operations for Microsoft 365, Dynamics, Salesforce, Google Workspace, and Azure workloads. The platform supports granular restoration objectives with Immutable Storage, offering versatile and secure data recovery.

What are the key features of AvePoint Cloud Backup?

Email and SharePoint backup: Comprehensive backup options for crucial data.
Secure data policies: Ensures data remains protected and compliant.
Granular restore capabilities: Precise restoration options per user needs.
Immutable Storage: Protects data from alteration and deletion.
SaaS integration: Seamless use with cloud-based applications.

What are the benefits and ROI provided by AvePoint Cloud Backup?

Strong backup and recovery: Reliable data safeguarding and retrieval.
Easy restore options: Simplified process for data recovery.
Compliance assurance: Aligns with industry standards for data integrity.
Deployment simplicity: Facilitates easy setup and management.

In industries like finance and healthcare, AvePoint Cloud Backup enables secure and compliant handling of sensitive data, crucial for meeting regulatory requirements. Manufacturing and retail sectors use it for ensuring seamless data transitions, enhancing efficiency in managing Office 365 environments.

AvePoint

Rubrik offers instant recovery and intuitive web interface for seamless data backup in cloud and on-premises environments. It prioritizes security with features like ransomware detection and immutable backups, supporting platforms such as VMware and Oracle for effective disaster recovery.

Rubrik is recognized for its automation capabilities, facilitating SLA management and policy integration. Its API-centric architecture allows for extensive customization and seamless integration. Robust security measures, including ransomware protection, enhance data integrity. Organizations benefit from features like Live Mount and CloudOut, which support rapid data recovery across various environments. Despite its strengths, improvements in integration for complex systems, advanced reporting, and pricing competitiveness are necessary.

What are Rubrik's key features?

Instant Recovery: Restores virtual machines and databases in seconds.
Intuitive Interface: Streamlines user interaction for ease of use.
Automation: Enables seamless SLA management and policy integration.
API-Centric Design: Facilitates customization and integration.
Robust Security: Offers ransomware detection and immutable backups.
Archival Functionality: Manages data storage efficiently, optimizing costs.

What benefits should you look for in reviews?

Data Protection: Confidence in data integrity and ransomware security.
Cost Optimization: Efficient data storage management reduces expenses.
Rapid Recovery: Swift restoration capabilities minimize downtime.
Regulatory Compliance: Supports adherence to data protection standards.

In industries like finance and healthcare, Rubrik's implementation ensures critical data is safeguarded against threats while enabling rapid backups and recovery. By supporting platforms like VMware and Microsoft, it aids in sustaining operational continuity, meeting compliance requirements, and managing long-term data storage efficiently.

Sample Customers

Swedish Match, Hydro, Mercury IT, Avepoint

Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics

AvePoint Cloud Backup vs. Rubrik