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AvePoint Cloud Backup vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AvePoint Cloud Backup
Ranking in Cloud Backup
9th
Average Rating
8.8
Reviews Sentiment
7.1
Number of Reviews
11
Ranking in other categories
SaaS Backup (3rd)
Rubrik
Ranking in Cloud Backup
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
95
Ranking in other categories
Backup and Recovery (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of June 2025, in the Cloud Backup category, the mindshare of AvePoint Cloud Backup is 3.7%, up from 3.3% compared to the previous year. The mindshare of Rubrik is 10.2%, down from 10.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup
 

Featured Reviews

Robert Hedblom - PeerSpot reviewer
Focuses on not just backup but also on providing highly granular restore capabilities, ensuring that data can be restored at a very specific level rather than restoring entire environments
The fact that AvePoint focuses on restore capabilities, not just backup is valuable. The main intention of backup is to restore data, and that's the major differential with AvePoint compared to other vendors. Many claim to do backup, but that's not the same. The crucial part is the ability to perform granular restores, having restore-level objectives (RLO) instead of restoring entire SharePoint sites when you only need a single document. AvePoint excels in providing extremely granular restore capabilities with great Recovery Time Objectives (RTO). AvePoint Cloud Backup comes with Immutable Storage and our OPEX licensing model also includes Unlimited Storage.
AmarpreetSingh - PeerSpot reviewer
Optimal data security and management achieved with smooth deployment and strong support
I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The backup and recovery functionalities of the product are very useful."
"The recovery options in Microsoft 365 are not adequate and it does not help to recover data from the recycle bin that is older than 90 days. The solution has made us more efficient and helps to recover data that is older than 90 days."
"It is the only product in the market that offers platform backup."
"The most promising feature of the product is data security policies, which make it simpler to include compliance processes."
"It is a very good and stable solution...With AvePoint's support, our experience has been exceptional"
"It is the best product in the market for Office 365 backup, and our customers are satisfied with it."
"The initial setup is super easy."
"The most valuable features are the email backup and the SharePoint backup."
"The most valuable feature is the Instant Recovery, where we can restore a VM or SQL database or any server or application, and have it up and running on their appliance within a few seconds."
"Rubrik has made the process to manage backup and recovery painless. This frees up more time to work on other projects."
"The live mounting and compatibility of different operating systems is great."
"The solution's technical support team is very responsive and proactive."
"Rubrik has automation capabilities that help streamline my workflows."
"Features we have requested are typically added to the next product release."
"Replaces legacy tapes and disk backups which are unreliable, expensive and space consuming."
"It has the ability to test DR in a controlled, inexpensive way and to restore between environments."
 

Cons

"The product's price is an area of concern where improvements are required."
"The configuration could be made easier."
"It is not a traditional restore process and it is somewhat limited in what we can do."
"For improvement, AvePoint can provide details on how the tool's backup scope works."
"Some customers choose other backup solutions because AvePoint is Office 365 and CRM backup system, but they have other backup needs for Azure and so on. Such customers often choose another backup solution instead of AvePoint."
"The component in the product that can be improved revolves around the area where the tool should focus on providing more of a custom touch to the policies."
"It is challenging for small or medium-sized businesses to purchase it."
"The restoration could be faster."
"There are some features to improve on in Rubrik. For instance, they should have a tool where we can integrate with our SAP HANA. Directly from the HANA studio, we should be able to do a backup. That's what I'm looking forward to in the future."
"In terms of what could be improved with Rubrik, we need to improve the backup for remote sites. The competitors are stronger in terms of their remote office back up. Rubrik needs to improve to be stronger for backup. This is the main thing."
"I would like for unmanaged backups to be able to be saved in a separate policy."
"We have some challenges with the solution's reporting because historical reports have some limitations."
"Price-wise, Rubrik needs improvement as it is considered expensive compared to similar competitors."
"Improving PowerShell integration would greatly simplify Rubrik management."
"Rubrik's disaster recovery capabilities could be improved."
"It needs to keep innovating to stay relevant in the data management field."
 

Pricing and Cost Advice

"It is very good for many of my customers in the banking and finance segments. The price isn't a problem there, but in some other industries, people ask for a cheaper solution. When the price is an issue for the customer, we recommend Veeam, Metallic."
"I rate the product's price a nine on a scale of one to ten, where one is cheap and ten is expensive."
"It costs a little bit more than other competitors in the market."
"The platform is more expensive than other vendors."
"I would say that the pricing policy of the product is flexible and good."
"I am not sure, but I believe that the cost is $7 USD per user."
"The pricing part of the solution is based on a subscription model, which is based on the number of users or storage capacity."
"The initial setup cost includes support and maintenance costs, followed by a monthly fee."
"Rubrik's support is definitely on the expensive side, but I consider it to be top of the line. We incur no additional costs beyond the standard licensing fees."
"Rubrik is fairly priced."
"It’s simple, straightforward, and we were able to see 50% hard savings."
"Its price tends to go up with time. Its pricing definitely has room for improvement. If you negotiate right with them, you might get a good price. Support is a part of the package, and every three years, when we renew our contract, we get new hardware."
"We do perpetual licensing... It was all based on the amount of storage we needed to use. We did a cost analysis compared to Tivoli and it was in line with other solutions."
"There is a license requirement for the solution. If you expand or if the maintenance period expires, there's a license renewal as well."
"I rate the tool's pricing a six out of ten."
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Financial Services Firm
9%
Manufacturing Company
9%
Retailer
6%
Computer Software Company
12%
Financial Services Firm
11%
Government
10%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does AvePoint Cloud Backup compare with Veeam Backup for Office 365?
AvePoint Cloud Backup for MS Office 365 is a SaaS backup whose features include secure storage and unlimited and automated backups. The storage is saved in AvePoint’s Azure storage or it can also b...
What do you like most about AvePoint Cloud Backup?
The product's initial setup phase was super easy.
What is your experience regarding pricing and costs for AvePoint Cloud Backup?
When I deal with enterprises, good pricing is achieved. However, pricing becomes less favorable for smaller companies. Offering a package plan for multiple small clients would be beneficial.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
There are no extra expansions or expenses after purchasing the product. They use storage-based licensing, which is good without anything extra.
 

Overview

 

Sample Customers

Swedish Match, Hydro, Mercury IT, Avepoint
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about AvePoint Cloud Backup vs. Rubrik and other solutions. Updated: June 2025.
856,873 professionals have used our research since 2012.