Automox vs Google Cloud Identity comparison

Automox and Google are both solutions in the Enterprise Mobility Management (EMM) category. Automox is ranked #13 with an average rating of 8.8, while Google is ranked #11 with an average rating of 7.8. Automox holds a 1.4% mindshare in EMM, compared to Google’s 1.7% mindshare. Additionally, 100% of Automox users are willing to recommend the solution, compared to 92% of Google users who would recommend it.

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Oct 1, 2024

Google Cloud Identity and Automox compete in different categories of IT management. Google Cloud Identity has an upper hand in identity and access management, while Automox stands out in automated endpoint management due to its extensive automation capabilities.

Features: Google Cloud Identity offers robust multi-factor authentication, seamless integration with other Google services, and comprehensive access control. Automox provides automated patch management, cross-platform support, and real-time vulnerability detection.

Room for Improvement: Google Cloud Identity could benefit from improved reporting tools, more streamlined administrative controls, and enhanced mobile device management. Automox needs better dashboard customization, additional policy configuration options, and more responsive reporting tools.

Ease of Deployment and Customer Service: Google Cloud Identity is praised for its straightforward deployment process and reliable customer support. Automox is commended for its smooth deployment experience but receives mixed reviews regarding the responsiveness of its customer service.

Pricing and ROI: Google Cloud Identity users report a favorable setup cost and satisfactory ROI, especially for organizations within the Google ecosystem. Automox users find the pricing competitive and acknowledge a high ROI due to reduced manual endpoint management efforts.

To learn more, read our detailed Automox vs. Google Cloud Identity Report (Updated: August 2026).

Buyer's Guide

Automox vs. Google Cloud Identity

August 2026

Download the complete report

Helped 909,725 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of August 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 21.1%, down from 32.0% compared to the previous year. The mindshare of Automox is 1.4%, up from 0.8% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	21.1%
Google Cloud Identity	1.7%
Automox	1.4%
Other	75.8%

Enterprise Mobility Management (EMM)

Featured Reviews

Anumula Hitesh

Senior Business Development Executive at Digitaltrack

Centralized device management has automated onboarding and improves remote security compliance

One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.

Read full review

Naqash Ahmed

Senior Data Reporting Analyst at University of Bradford

Automation has saved time and improves secure, centralized patching across all our devices

While Automox has very good features, I think there's still room for improvement. I want the custom reports to be even more detailed, specifically where I can add more details. It would be nice to have more filters in reports based on location and department more easily. Secondly, the notifications could be more customizable. Many times notifications come, but we don't have control over which notification is urgent and which is not. For example, if there's an alert of a critical update or pending approval, it can help me focus better. An alert of a security threat could be another type of notification that tells me something is important. Customized notifications would be much better. I would say the user interface could be improved as well. Some parts of the dashboard are a bit hard to understand. If they could be improved to be more intuitive, for example, if it could be easy to navigate between devices and reports, that would be great. I would say if Automox could also provide automation templates, that would help. I know there are templates, but I want more templates. Having ready-made worklets for common tasks can save a lot of time. Lastly, it should also support the interface for mobile screens.

Read full review

Sony Kurian

Director at GNX Solutions

Cloud automation has improved development efficiency and supports secure MFA and SSO

The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It significantly reduces the overhead associated with providing support."

"For Windows services, there are multiple options within Intune to modernize it to be more internet-facing and dynamic."

"I like the group policy management feature, which performs application monitoring and device enrollment."

"We already use a lot of Microsoft products in our company, and therefore, it made sense to also use this product."

"The device profiling which uses the official Outlook email enabled us to control the screenshot feature and prevent copying outside of the organization's application."

"It's very informative when there is an error. It allows us to backtrace where the error is and resolve that ourselves. It's a bit of a Swiss Army penknife. We find that it fixes most issues."

"The thing I appreciate most about Microsoft Intune is that the management of the devices was very simplified. We have all machines connected to it at all times, whether they are in the office or working from home."

"If they have Office 365 or Azure, Intune is by far the best choice."

More Microsoft Intune pros

"Coming from prior solutions that were a lot more effort, Automox's patch management abilities are transformational. When I took over patching at my company, they were using on-premise architecture to patch. As the workforce shifted from being in the office into their home offices, I was able to lift and shift with no effort other than deploying the new agent out into the environment."

"The flexibility in creating tools to make changes on remote machines is most valuable to me. The reporting feature is also fantastic because on any given day I can bring up a list of machines that don't have patches, for example. Or I can bring up a list of machines that are in my environment on a certain day. The solution helps me with not only my own role, and what I look for internally myself, but it also helps during audits. I can go in and look at the number of machines in there, and their owners and timelines. It certainly helps tell a story for anything that IT requires."

"Previously, we would run a report, scan it, and compare it. We were spending 15 to 30 minutes a month on each machine on this stuff because you would find stuff that wasn't up to date, then you had to fix it. This solution takes that time down to minutes. Automox saves us easily many hours a month."

"The biggest improvement to our organization involves the reduction in its man hours... We've probably saved hundreds of hours."

"Literally, it's our go-to product for patching and we don't use anything else."

"Having Automox allows us to bother people less, fix things faster, and generally be a better managed services provider providing better service."

"Automox has eased our operations; it is very simple to use and does not have heavy workflows."

"Automox is the only one that we've found that we can just set and then forget; it simply works and is the best."

More Automox pros

"The solution has a good amount of features, integrates well with Azure products, is easy to set up, has good stability, and can scale."

"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."

"Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best."

"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."

"It is a very stable solution. I would rate it a ten out of ten."

"Google is always on its own, and Google Cloud Identity is pretty good on every point."

"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."

"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."

More Google Cloud Identity pros

Cons

"One thing I would suggest is that servers are not getting managed through Microsoft Intune."

"Microsoft Intune fails a lot when it comes to device compliance."

"I've dealt with Microsoft way too many times, and needless to say, I'm not too fond of Microsoft support most of the time."

"Technical support is not great. If you open up a case, it may remain there for a long time."

"If we could remote into a device, it would be great. Currently, we cannot directly connect to the user device. We have to use other tools such as VMware for connecting to devices."

"In the next release, I would like a feature to be able to properly lock down the device. For example, if an attacker or somebody steals the phone, you can be sure that the pin cannot be broken."

"In Microsoft Intune, error messages are an area that has room for improvement. Regarding error messages, I would like to see more detailed logs added."

"Those are the two features that did not impress me much, and currently with other customers I am improving them with Microsoft directly."

More Microsoft Intune cons

"However, I feel Automox's present quirks in its ability to manage multiple clients to constitute its weakest point."

"Asset management would be a great feature to add to Automox. We would run easier scripts or more out of the box scripts that would help us in audits. \"

"When we bring on a new client, we need to go into that client and manually set up my account, my chief engineer's account, three technicians' accounts, and a billing person's account all over again, which is annoying. We have probably up to 15 or 16 of our clients on Automox now. For every single one of those, we have had to go in and set this up. Then, if anything changes, we have to remember to go to Automox and change it 15 or 16 times. So, we just want inheritable permissions, and that is it. We have talked to them about this, and they are like, "Yeah, we hear a lot of complaints about it." I am thinking, "Guys, I have been complaining about this for a year and a half. When are you going to do it?" It must be some tricky thing or not an easy fix, because I can only assume if it were easy, then they would have done it by now."

"They need to improve the automation features."

"As concerns the patching concepts, there's a bit of a learning curve in terms of working out how Automox wants you to work within the console, not only splitting up everything into groups, but then having the various policies assigned."

"I would add that remote support for iOS could be better, and remote support of Linux is also lacking."

"The biggest area they need to fix, without a doubt, is the ability to copy and sync profiles and worklets between all of the organizations you manage, and the ability to have top-level user access control across all of the companies that you manage."

More Automox cons

"There is room for improvement in the configuration of their security policies. It seems quite basic."

"Pricing is something that can be improved."

"One area where Cloud Identity has room for improvement is monitoring and alerts. If you want to set up some alerts, you don't have much control over the configuration."

"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."

"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."

"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."

"The integration should be made easier."

"In Google, if we want support they are very slow to respond."

More Google Cloud Identity cons

Pricing and Cost Advice

"Intune is inexpensive. It also comes bundled in some Office 365 licenses, so you can choose to purchase it separately or as a package."

"Most of our clients come to us with licensing already in place. On average, it costs $6 per device per month to add Intune to an Office 365 subscription, but I am not sure."

"With our standard E5 agreement with Microsoft, there have been no pricing concerns. Introductory professional services, like a fast-track service, were included with our E5 membership, and there have been no additional costs."

"I rate Intune an eight out of ten for affordability. It's bundled with the 365 licensing, which is competitive overall."

"The cost is handled through our Office 365 license, so I have yet to be able to compare it directly with other tools in its class."

"I would rate the price a four out of ten with ten being the most expensive."

"Based on the features that it gives, it is cost-efficient. It is not necessarily on the expensive side of the scale. It provides a hefty number of features that any organization would want. It is in a good price range."

"I have no comment on pricing of the solution."

More Microsoft Intune pricing and cost advice

"Automox just charges us a set amount per user, per month, for using the product. That is very important to us. Because it's a cloud-native solution, you're saving on the cost of hosting an on-premises solution on your servers."

"For all these software tools, it is usually a subscription model. There is a monthly charge that we need to pass along to our clients because we are doing all this for their benefit. It is only a couple of bucks a month per computer, and that is a low enough price point where our clients, without exception, have accepted it, and said, "This is great. We will pay that. It sounds like a worthwhile thing.""

"There are no additional costs in addition to the extended licensing fees with Automox. You get your support and your per endpoint license with what you purchased."

"The cost is very reasonable compared to the competition."

"Its licensing for a year was nine grand. There was no additional fee."

"The product is a great value."

"We're doing it annually directly through Automox. It is per endpoint. It is $2 and some change per endpoint, but I believe the cost is right around $28,000. Everything is covered in this fee."

"The pricing and licensing costs have been great for us... My advice to others who are evaluating or thinking of implementing Automox is to give it a shot. If a free trial is still available, definitely use it, because it makes life a lot easier."

More Automox pricing and cost advice

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"We probably spend about $50,000 a year on licensing."

"The pricing is a bit expensive."

"The solution is not expensive."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"Licensing fees are on a yearly basis."

More Google Cloud Identity pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Enterprise Mobility Management (EMM) solutions are best for your needs.

See recommendations

909,725 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

10%

Manufacturing Company

Computer Software Company

Outsourcing Company

Financial Services Firm

11%

Outsourcing Company

Manufacturing Company

Government

Financial Services Firm

13%

Computer Software Company

11%

Manufacturing Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	192
Midsize Enterprise	62
Large Enterprise	186

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	11

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

See all answers

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

See all answers

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

See all answers

What is your experience regarding pricing and costs for Automox?

The cost is very affordable. We have been able to save a lot of time, approximately 30%. Cost reduction has been noti...

See all answers

What needs improvement with Automox?

From an enterprise perspective, Automox could have better compliance reporting, which is needed for audit readiness, ...

See all answers

What is your primary use case for Automox?

Automox is used in our system primarily to manage patch management. It helps in managing Windows updates, third-party...

See all answers

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

See all answers

What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...

See all answers

What is your primary use case for Google Cloud Identity?

We are using Google Cloud Identity for application development.

See all answers

Comparisons

IBM MaaS360 vs Microsoft Intune

Compared 12% of the time

Jamf Pro vs Microsoft Intune

Compared 10% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 6% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 3% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 3% of the time

More Microsoft Intune Competitors

NinjaOne vs Automox

Compared 9% of the time

Tanium vs Automox

Compared 8% of the time

Rapid7 Metasploit vs Automox

Compared 6% of the time

Microsoft Configuration Manager vs Automox

Compared 6% of the time

ManageEngine Endpoint Central vs Automox

Compared 4% of the time

More Automox Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 79% of the time

Okta Platform vs Google Cloud Identity

Compared 3% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

JumpCloud vs Google Cloud Identity

Compared 2% of the time

OneLogin by One Identity vs Google Cloud Identity

Compared 2% of the time

More Google Cloud Identity Competitors

Product Reports

Buyer's Guide

Microsoft Intune

August 2026

Download Microsoft Intune product report

Buyer's Guide

Automox

August 2026

Download Automox product report

Buyer's Guide

Google Cloud Identity

August 2026

Download Google Cloud Identity product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

No data available

Cloud Identity, Cloud Identity Premium

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

Automox offers automated patch management with cloud-native architecture, cross-platform compatibility, and ease of use. It provides real-time visibility and streamlines operations across Windows, macOS, and Linux, making it ideal for complex IT environments.

Automox empowers organizations with features like Worklets and remote management, enhancing security and efficiency through customizable patching policies, PowerShell script execution, and detailed reporting. It's primarily used for automated patch management, patch remediation, and compliance maintenance across diverse systems, ensuring cybersecurity and reducing vulnerabilities. Enhancements are desired for user access control, policy synchronization, and integration with tools like Tenable. Support for offline patching, rollback features, enhanced reporting, and notification customization are in demand. Improvements in cost effectiveness and multi-group policy applications are also suggested.

What are the key features of Automox?

Automated Patching: Streamlines updates across operating systems.
Cloud-Native Architecture: Offers real-time visibility and ease of use.
Cross-Platform Compatibility: Supports Windows, macOS, and Linux.
Worklets: Custom scripts for automating tasks.
Remote Management: Manage devices from anywhere.
Custom Patching Policies: Tailor updates for specific needs.
Insights Reporting: Generate detailed reports to enhance efficiency.

What benefits and ROI can users expect when evaluating Automox?

Time Efficiency: Saves time by automating complex tasks.
Increased Security: Enhances security through effective patch management.
Compliance: Maintains cybersecurity compliance.
Network Visibility: Provides comprehensive device network oversight.
Scalable Management: Handles extensive network updates effectively.

In industry applications, Automox is widely used for managing and updating vast fleets of devices, particularly in sectors requiring stringent cybersecurity measures. It ensures seamless operations through its centralized automation and management capabilities, making it essential for organizations handling extensive IT networks.

Automox

Google Cloud Identity provides a robust platform for managing user and group access across cloud resources, enhancing security with multi-factor authentication and unifying identities with seamless single sign-on.

Offering a comprehensive range of features, Google Cloud Identity presents a web-based user management portal, group access control, and context-aware access, which significantly improves security and simplifies application-level policies. Seamless integration with Google Workspace and straightforward setup processes enhance usability, while organizational unit management supports efficient policy handling. This makes cloud-based user management both straightforward and impactful. Areas for enhancement include password management and integration with third-party applications and systems like Mac and Active Directory. The interface could also be more user-friendly, while pricing adjustments could improve competitiveness. Monitoring capabilities require better customization, and mobile device management needs refinement for wider compatibility. Strengthening customer support access and robustness would encourage smoother user experiences.

What are the key features of Google Cloud Identity?

Group Access Control: Enables management of access to resources by defining groups.
Single Sign-On: Streamlines access across applications through single sign-on.
Unified Identity Access: Provides a single view for identity management.
Endpoint Management: Manages devices accessing cloud resources efficiently.
Multi-Factor Authentication: Enhances security with additional authentication steps.

What benefits should users look for when evaluating Google Cloud Identity?

Enhanced Security: Robust security is provided through multi-factor authentication and context-aware access.
Streamlined Access Management: Simplified user and access management cuts down administrative tasks.
Integration Capabilities: Ease of integration with tools like Google Workspace enhances functionality.
Simplified Policy Management: Intuitive organizational unit management makes handling policies efficient.

Numerous industries implement Google Cloud Identity for its single sign-on and access management capabilities, which enable fine-tuned cloud resource control, multi-device authentication, and effective user administration. By integrating with systems for user authentication and identity synchronization from Active Directory, companies utilize it for enhanced collaboration and mobile device management. A unified account experience augments security with multi-factor authentication, applicable across platforms without necessitating Google Workspace.

Google

Sample Customers

Mitchells and Buzzers, Callaway

Information Not Available

ExtraHop Networks, HealthChannels

Buyer's Guide

Automox vs. Google Cloud Identity

August 2026

Free Report: Automox vs. Google Cloud Identity

Find out what your peers are saying about Automox vs. Google Cloud Identity and other solutions. Updated: August 2026.

DOWNLOAD NOW

909,725 professionals have used our research since 2012.

See our Automox vs. Google Cloud Identity report.

See our list of best Enterprise Mobility Management (EMM) vendors.

We monitor all Enterprise Mobility Management (EMM) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.