Automox vs Google Cloud Identity comparison

Automox and Google are both solutions in the Enterprise Mobility Management (EMM) category. Automox is ranked #11 with an average rating of 10.0, while Google is ranked #10 with an average rating of 7.9. Automox holds a 0.7% mindshare in EMM, compared to Google’s 1.1% mindshare. Additionally, 100% of Automox users are willing to recommend the solution, compared to 91% of Google users who would recommend it.

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Executive SummaryUpdated on Oct 1, 2024

Google Cloud Identity and Automox compete in different categories of IT management. Google Cloud Identity has an upper hand in identity and access management, while Automox stands out in automated endpoint management due to its extensive automation capabilities.

Features: Google Cloud Identity offers robust multi-factor authentication, seamless integration with other Google services, and comprehensive access control. Automox provides automated patch management, cross-platform support, and real-time vulnerability detection.

Room for Improvement: Google Cloud Identity could benefit from improved reporting tools, more streamlined administrative controls, and enhanced mobile device management. Automox needs better dashboard customization, additional policy configuration options, and more responsive reporting tools.

Ease of Deployment and Customer Service: Google Cloud Identity is praised for its straightforward deployment process and reliable customer support. Automox is commended for its smooth deployment experience but receives mixed reviews regarding the responsiveness of its customer service.

Pricing and ROI: Google Cloud Identity users report a favorable setup cost and satisfactory ROI, especially for organizations within the Google ecosystem. Automox users find the pricing competitive and acknowledge a high ROI due to reduced manual endpoint management efforts.

To learn more, read our detailed Automox vs. Google Cloud Identity Report (Updated: September 2025).

Buyer's Guide

Automox vs. Google Cloud Identity

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of October 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 31.3%, down from 36.6% compared to the previous year. The mindshare of Automox is 0.7%, down from 1.2% compared to the previous year. The mindshare of Google Cloud Identity is 1.1%, down from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Market Share Distribution
Product	Market Share (%)
Microsoft Intune	31.3%
Google Cloud Identity	1.1%
Automox	0.7%
Other	66.9%

Enterprise Mobility Management (EMM)

Featured Reviews

AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

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Jack Leung

EMEA Senior Systems Engineer at Quaker Chemical Corporation

Easy to use and deploy agents but needs more stability

We just need to deploy the agent to the endpoints. We don't need to set up anything. For a single agent, it takes one or two minutes. However, we deployed globally, and you need to take into consideration the time it will take to deploy across each endpoint. It's very simple to deploy. We had three or four engineers take care of the implementation.

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Joel Prodigalidad

Central and Enduser Computing Manager at Infopro Business Solutions, Inc.

User-friendly solution simplifies modern application integration and streamlines data investigation

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature is the UEM capabilities."

"The automatic patch management feature in the Intune Suite is helpful."

"The solution is scalable. We currently have tens of thousands of users within our organization using the solution."

"The Advanced Endpoint Analytics in Microsoft Intune has improved and helps us proactively detect and remediate anomalies in endpoints."

"Once it is well integrated with the rest of the environment, it makes everything easy."

"The feature I find most valuable in Microsoft Intune is being able to configure policies and push them directly to mobile phones."

"The main benefit for us with Microsoft Intune is centralized management of all devices, allowing us to apply one policy across the company from one location."

"The initial setup is not complex."

More Microsoft Intune pros

"Among the most valuable features are its ease of use and the Worklets. Both of them are time-savers. Worklets enable us to customize things for a given environment. It's something like when Apple lets other people create applications. Other peoples' Worklets can be used in our environment and in our customers' environments. That saves a lot of time, and it's really cool."

"The fact that it's just one product that can patch multiple operating systems is really great."

"Its flexibility is most valuable."

"It's super easy to use and we haven't found anything easier."

"The biggest improvement to our organization involves the reduction in its man hours... We've probably saved hundreds of hours."

"Previously, we would run a report, scan it, and compare it. We were spending 15 to 30 minutes a month on each machine on this stuff because you would find stuff that wasn't up to date, then you had to fix it. This solution takes that time down to minutes. Automox saves us easily many hours a month."

"The flexibility in creating tools to make changes on remote machines is most valuable to me. The reporting feature is also fantastic because on any given day I can bring up a list of machines that don't have patches, for example. Or I can bring up a list of machines that are in my environment on a certain day. The solution helps me with not only my own role, and what I look for internally myself, but it also helps during audits. I can go in and look at the number of machines in there, and their owners and timelines. It certainly helps tell a story for anything that IT requires."

"They've been adding some new features lately, which I'm not nearly as familiar with, but the ability to just deploy patches and exempt certain machines from certain patches is helpful. For instance, for our servers, we may not want to roll out zero-day patches. We are able to exempt those and make sure that they don't get those policies. We've got certain servers that have to run a particular version of Java, and being able to exempt those servers from receiving Java updates is pretty fantastic."

More Automox pros

"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."

"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."

"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."

"Google is always on its own. Google Cloud Identity is pretty good on every point."

"I have not experienced any serious problem with stability."

"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."

"The initial setup is easy."

"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."

More Google Cloud Identity pros

Cons

"It would be awesome if Microsoft opened their API so we could filter more properties. If we have to do anything outside of Intune that requires a third-party solution to talk back to it, we're very limited in what we can do."

"Since GMS is unavailable in China, we currently rely on device administrator enrollment for managing Android devices there."

"The reports aren't complete, and it's not easy to build custom reports. For example, Windows Autopilot isn't working well in cases where the computers don't have a good internet connection. Then the option is not good enough."

"The initial setup is a little bit complex."

"It could offer more attributes for authentication."

"The way the apps are getting deployed, the checkboxes for deleting previous versions are actually creating more conflicts than fixing problems."

"Microsoft Intune's app deployment presents challenges for non-MSI and non-store apps, particularly EXEs, requiring the use of a Win32 wrapper tool and adding overhead to the process."

"Reporting and troubleshooting for the application deployment could be better. It's very difficult to understand."

More Microsoft Intune cons

"We would like to see additional detailed reporting for Service providers like us. We had to build our own reports via their APIs to meet our needs."

"When we bring on a new client, we need to go into that client and manually set up my account, my chief engineer's account, three technicians' accounts, and a billing person's account all over again, which is annoying. We have probably up to 15 or 16 of our clients on Automox now. For every single one of those, we have had to go in and set this up. Then, if anything changes, we have to remember to go to Automox and change it 15 or 16 times. So, we just want inheritable permissions, and that is it. We have talked to them about this, and they are like, "Yeah, we hear a lot of complaints about it." I am thinking, "Guys, I have been complaining about this for a year and a half. When are you going to do it?" It must be some tricky thing or not an easy fix, because I can only assume if it were easy, then they would have done it by now."

"There should be better inventory capabilities. Right now, they only allow you to have insight into software out-of-the-box. It would be nice to also extend that into custom inventory that can be modified and managed by the practitioner."

"The biggest area they need to fix, without a doubt, is the ability to copy and sync profiles and worklets between all of the organizations you manage, and the ability to have top-level user access control across all of the companies that you manage."

"The only thing that we've ever truly wanted is an onsite repository. Currently, all updates are provided directly from the internet. So, if you have 1,000 devices, all 1,000 devices go directly out to the internet. We would love the option of being able to put the updates on local storage so that we're not consuming as much bandwidth. That is literally the only thing that we've ever wanted."

"The stability has come a long way from what it was like when it started and now it's really good."

"As concerns the patching concepts, there's a bit of a learning curve in terms of working out how Automox wants you to work within the console, not only splitting up everything into groups, but then having the various policies assigned."

"Asset management would be a great feature to add to Automox. We would run easier scripts or more out of the box scripts that would help us in audits. \"

More Automox cons

"The interface could be more user-friendly."

"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."

"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."

"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."

"We cannot manage the attributes of SSPR."

"The solution's storage capacity could be increased."

"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."

"The solution needs to better integrate with Mac's OS."

More Google Cloud Identity cons

Pricing and Cost Advice

"The pricing for Intune and the competitor products are all within the same range, there is no true advantage when it comes to cost."

"In terms of the product price and licensing costs, my company finds the product to be reasonably priced."

"Microsoft Intune has a user-based subscription model. You can go for a monthly or a yearly payment."

"The price is very reasonable."

"The pricing is not cheap, especially with inflation. They've had to increase their prices. It's not excessive, but alright."

"Microsoft Intune is available for individual purchase at a low per-device cost."

"If you're ever going to buy an Office 365 environment, then pricing is reasonable given all that it does, but if you're not, then you might find the pricing expensive."

"While I don't have access to high-level financial information, I believe we have achieved lower costs with this implementation."

More Microsoft Intune pricing and cost advice

"We are on the premium licensing, which is the one that has the API capability that we use."

"The pricing and licensing costs have been great for us... My advice to others who are evaluating or thinking of implementing Automox is to give it a shot. If a free trial is still available, definitely use it, because it makes life a lot easier."

"The cost is very reasonable compared to the competition."

"There are no additional costs in addition to the extended licensing fees with Automox. You get your support and your per endpoint license with what you purchased."

"Automox just charges us a set amount per user, per month, for using the product. That is very important to us. Because it's a cloud-native solution, you're saving on the cost of hosting an on-premises solution on your servers."

"Its licensing for a year was nine grand. There was no additional fee."

"For all these software tools, it is usually a subscription model. There is a monthly charge that we need to pass along to our clients because we are doing all this for their benefit. It is only a couple of bucks a month per computer, and that is a low enough price point where our clients, without exception, have accepted it, and said, "This is great. We will pay that. It sounds like a worthwhile thing.""

"The product is a great value."

More Automox pricing and cost advice

"We probably spend about $50,000 a year on licensing."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"The product is billed on a monthly basis depending on the number of users."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"The solution is not expensive."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"The licensing cost depends on the partners and the relationship between the company and the partners."

More Google Cloud Identity pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Financial Services Firm

Manufacturing Company

Government

Computer Software Company

11%

Government

Financial Services Firm

Manufacturing Company

Computer Software Company

18%

Manufacturing Company

10%

Comms Service Provider

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	116
Midsize Enterprise	46
Large Enterprise	152

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	1

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	4
Large Enterprise	8

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

See all answers

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What needs improvement with Automox?

I wouldn't be able to tell you how Automox can be improved; it seems to work very nicely already.

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What is your primary use case for Automox?

We use Automox to maintain the software on all our computers. We were using Qualys before and we're still using it, b...

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What advice do you have for others considering Automox?

Since switching over from Qualys, we have seen no positive impacts for our organization other than being able to upda...

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What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

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What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

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What needs improvement with Google Cloud Identity?

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration...

See all answers

Comparisons

Jamf Pro vs Microsoft Intune

Compared 10% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 8% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 7% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 6% of the time

IBM MaaS360 vs Microsoft Intune

Compared 5% of the time

More Microsoft Intune Competitors

NinjaOne vs Automox

Compared 18% of the time

Tanium vs Automox

Compared 18% of the time

Microsoft Configuration Manager vs Automox

Compared 10% of the time

Qualys Patch Management vs Automox

Compared 7% of the time

BigFix vs Automox

Compared 7% of the time

More Automox Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 79% of the time

Okta Workforce Identity vs Google Cloud Identity

Compared 9% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

SOTI MobiControl vs Google Cloud Identity

Compared 1% of the time

Microsoft Entra External ID vs Google Cloud Identity

Compared 1% of the time

More Google Cloud Identity Competitors

Product Reports

Buyer's Guide

Microsoft Intune

September 2025

Download Microsoft Intune product report

Buyer's Guide

Automox

October 2025

Download Automox product report

Buyer's Guide

Google Cloud Identity

September 2025

Download Google Cloud Identity product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

No data available

Cloud Identity, Cloud Identity Premium

Overview

Microsoft Intune provides centralized management of mobile devices and applications, ensuring security, compliance, and productivity through integration with Microsoft services like Microsoft 365 and Azure Active Directory.

Organizations use Intune for managing mobile devices and applications, enhancing security and compliance across platforms. With features like single sign-on, conditional access, and zero-touch deployment via Autopilot, it facilitates efficient operations. Intune's scalability, easy enrollment, and capabilities such as remote wipe support diverse device management, offering robust data protection and efficient operation. Despite its features, improvement areas include reporting, compatibility with non-Microsoft devices, and better support for macOS and Linux devices.

What are the key features of Microsoft Intune?

Seamless Integration: Works with Microsoft 365, Azure Active Directory, and System Center for streamlined management.
Conditional Access: Enhances security with policies that restrict access based on conditions.
Autopilot: Provides zero-touch deployment for setting up new devices efficiently.
Mobile Device Management: Enables control over both personal and corporate devices.
Application Deployment: Facilitates app delivery across a range of devices.

What benefits should users look for in reviews?

Centralized Management: Reduces complexity by managing devices and applications in one place.
Security Enhancement: Protects data with features like remote wipe and compliance monitoring.
Improved Productivity: Enhances efficiency with seamless integration and automation features.
Device Scalability: Supports diverse device management for growing business needs.

In industries such as finance, healthcare, and education, Microsoft Intune is implemented to ensure secure and compliant device management. Companies leverage its capabilities to deploy security policies and manage both corporate-owned and BYOD environments, facilitating a unified approach to data protection and compliance.

Microsoft

Facing growing threats and a rapidly expanding attack surface, understaffed and alert-fatigued organizations need more efficient ways to eliminate their exposure to vulnerabilities. Automox is a modern cyber hygiene platform that closes the aperture of attack by more than 80% with just half the effort of traditional solutions.

Cloud-based and globally available, Automox enforces OS & third-party patch management, security configurations, and custom scripting across Windows, Mac, and Linux from a single intuitive console. IT and SecOps can quickly gain control and share visibility of on-prem, remote and virtual endpoints without the need to deploy costly infrastructure.

Automox dramatically reduces corporate risk while raising operational efficiency to deliver best-in-class security outcomes, faster and with fewer resources.

Automox

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Sample Customers

Mitchells and Buzzers, Callaway

Information Not Available

ExtraHop Networks, HealthChannels

Buyer's Guide

Automox vs. Google Cloud Identity

September 2025

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