Automox vs Google Cloud Identity comparison

Automox and Google are both solutions in the Enterprise Mobility Management (EMM) category. Automox is ranked #13 with an average rating of 8.8, while Google is ranked #11 with an average rating of 7.8. Automox holds a 1.4% mindshare in EMM, compared to Google’s 1.7% mindshare. Additionally, 100% of Automox users are willing to recommend the solution, compared to 92% of Google users who would recommend it.

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Executive SummaryUpdated on Oct 1, 2024

Google Cloud Identity and Automox compete in different categories of IT management. Google Cloud Identity has an upper hand in identity and access management, while Automox stands out in automated endpoint management due to its extensive automation capabilities.

Features: Google Cloud Identity offers robust multi-factor authentication, seamless integration with other Google services, and comprehensive access control. Automox provides automated patch management, cross-platform support, and real-time vulnerability detection.

Room for Improvement: Google Cloud Identity could benefit from improved reporting tools, more streamlined administrative controls, and enhanced mobile device management. Automox needs better dashboard customization, additional policy configuration options, and more responsive reporting tools.

Ease of Deployment and Customer Service: Google Cloud Identity is praised for its straightforward deployment process and reliable customer support. Automox is commended for its smooth deployment experience but receives mixed reviews regarding the responsiveness of its customer service.

Pricing and ROI: Google Cloud Identity users report a favorable setup cost and satisfactory ROI, especially for organizations within the Google ecosystem. Automox users find the pricing competitive and acknowledge a high ROI due to reduced manual endpoint management efforts.

To learn more, read our detailed Automox vs. Google Cloud Identity Report (Updated: August 2026).

Buyer's Guide

Automox vs. Google Cloud Identity

August 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of August 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 21.1%, down from 32.0% compared to the previous year. The mindshare of Automox is 1.4%, up from 0.8% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	21.1%
Google Cloud Identity	1.7%
Automox	1.4%
Other	75.8%

Enterprise Mobility Management (EMM)

Featured Reviews

Anumula Hitesh

Senior Business Development Executive at Digitaltrack

Centralized device management has automated onboarding and improves remote security compliance

One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.

Read full review

Naqash Ahmed

Senior Data Reporting Analyst at University of Bradford

Automation has saved time and improves secure, centralized patching across all our devices

While Automox has very good features, I think there's still room for improvement. I want the custom reports to be even more detailed, specifically where I can add more details. It would be nice to have more filters in reports based on location and department more easily. Secondly, the notifications could be more customizable. Many times notifications come, but we don't have control over which notification is urgent and which is not. For example, if there's an alert of a critical update or pending approval, it can help me focus better. An alert of a security threat could be another type of notification that tells me something is important. Customized notifications would be much better. I would say the user interface could be improved as well. Some parts of the dashboard are a bit hard to understand. If they could be improved to be more intuitive, for example, if it could be easy to navigate between devices and reports, that would be great. I would say if Automox could also provide automation templates, that would help. I know there are templates, but I want more templates. Having ready-made worklets for common tasks can save a lot of time. Lastly, it should also support the interface for mobile screens.

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Sony Kurian

Director at GNX Solutions

Cloud automation has improved development efficiency and supports secure MFA and SSO

The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Intune can wipe devices. For example, if a disgruntled employee wants to leak the data on their company phone, Intune can terminate their access and wipe the entire device with a click."

"Overall, Microsoft Intune has helped me manage devices more efficiently while maintaining better security and compliance standards across the organization."

"The biggest benefits of Intune are the ability to push changes and the added security. When we moved forward with Defender, we onboarded all those machines automatically. That helps dramatically. For a while, we were left with machines that weren't protected. We could see where people had done things they shouldn't have done, and Defender saved our skins a few times. It didn't happen a lot, but it happened enough that it made us glad we made that decision."

"Intune significantly simplifies application deployment, mobile application management, and policy enforcement, such as restricting user access to specific applications, thereby enhancing overall environment security."

"Microsoft Intune has been a valuable solution for improving endpoint management, security compliance, and remote administration in my environment; it has highly simplified device management operations and improved overall visibility and control over managed devices."

"One of the biggest advantages of Microsoft Intune is that it brings the management of Windows, macOS, iOS, Android, and even Linux under a single pane of glass."

"The best feature of Microsoft Intune is that it managed the endpoints."

"It is very stable and scalable because this is a cloud-only solution."

More Microsoft Intune pros

"They've been adding some new features lately, which I'm not nearly as familiar with, but the ability to just deploy patches and exempt certain machines from certain patches is helpful. For instance, for our servers, we may not want to roll out zero-day patches. We are able to exempt those and make sure that they don't get those policies. We've got certain servers that have to run a particular version of Java, and being able to exempt those servers from receiving Java updates is pretty fantastic."

"We love the overall patch management abilities; it's the main driver of why we adopted Automox, and it has definitely stood up to the test of time."

"Its flexibility is most valuable."

"Out of all these features, if I had to pick one which I'm relying on the most, I would say the automatic patching, because it saves a lot of time and ensures all devices are updated."

"Automox has eased our operations; it is very simple to use and does not have heavy workflows."

"Automox has saved us on multiple tasks at least 10 to 15 hours a week."

"Among the most valuable features are its ease of use and the Worklets. Both of them are time-savers. Worklets enable us to customize things for a given environment. It's something like when Apple lets other people create applications. Other peoples' Worklets can be used in our environment and in our customers' environments. That saves a lot of time, and it's really cool."

"The fact that it's just one product that can patch multiple operating systems is really great."

More Automox pros

"Following the steps made it very easy to use."

"The most valuable feature of Google Cloud Identity is its stability."

"The solution has a good amount of features, integrates well with Azure products, is easy to set up, has good stability, and can scale."

"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."

"It's easy to set up."

"Cloud Identity is a cloud-based Software as a Service model, so you don't need to worry about managing the infrastructure."

"The most valuable feature is the performance."

"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."

More Google Cloud Identity pros

Cons

"Intune could be enhanced by automating application upgrades, similar to how it automates operating system upgrades."

"When Microsoft Intune is used with different android devices it does not always work as it is supposed to."

"In Microsoft Intune, error messages are an area that has room for improvement. Regarding error messages, I would like to see more detailed logs added."

"I would like some integration with the Microsoft reporting platform Power BI."

"It is not very stable. Sometimes, it works instantly, and sometimes, something goes wrong, and you get stuck there."

"The mobile management is good for iPhone and iPad, but the Apple Mac management needs improvement. That is probably because Microsoft does not have low-level access to Apple Mac hardware. If you are doing basic things, it is okay, but if you want to image Apple Macs and do things like that, then Jamf is much better."

"I would like to see the ability to deploy custom packages as a Windows 64-bit package, as opposed to the Windows 32-bit, which is the only one available now."

"I'd like some more reporting so that I don't have to delve into PowerShell and I can pull more of the local device information such as memory, apps installed, etc. It would be nice to be able to see the apps that are present there but might not be managed. For example, if they installed 7Zip, it could report that back via an installed program or feature to see what was currently installed."

More Microsoft Intune cons

"There should be better inventory capabilities; right now, they only allow you to have insight into software out-of-the-box, and it would be nice to also extend that into custom inventory that can be modified and managed by the practitioner."

"The only thing that we've ever truly wanted is an onsite repository. Currently, all updates are provided directly from the internet. So, if you have 1,000 devices, all 1,000 devices go directly out to the internet. We would love the option of being able to put the updates on local storage so that we're not consuming as much bandwidth. That is literally the only thing that we've ever wanted."

"The biggest area they need to fix, without a doubt, is the ability to copy and sync profiles and worklets between all of the organizations you manage, and the ability to have top-level user access control across all of the companies that you manage."

"While Automox has very good features, I think there's still room for improvement."

"It should have integrated workstation access. So, there should be a remote desktop feature."

"The only thing that we've ever truly wanted is an onsite repository."

"When we bring on a new client, we need to go into that client and manually set up my account, my chief engineer's account, three technicians' accounts, and a billing person's account all over again, which is annoying. We have probably up to 15 or 16 of our clients on Automox now. For every single one of those, we have had to go in and set this up. Then, if anything changes, we have to remember to go to Automox and change it 15 or 16 times. So, we just want inheritable permissions, and that is it. We have talked to them about this, and they are like, "Yeah, we hear a lot of complaints about it." I am thinking, "Guys, I have been complaining about this for a year and a half. When are you going to do it?" It must be some tricky thing or not an easy fix, because I can only assume if it were easy, then they would have done it by now."

"They need to improve the automation features."

More Automox cons

"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."

"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."

"Google Cloud Identity the UI could improve."

"When referring to the help articles I found them not helpful. Support themselves understood my query but the resolution was not satisfactory."

"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."

"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."

"One area where Cloud Identity has room for improvement is monitoring and alerts. If you want to set up some alerts, you don't have much control over the configuration."

"The solution's storage capacity could be increased."

More Google Cloud Identity cons

Pricing and Cost Advice

"The cost is handled through our Office 365 license, so I have yet to be able to compare it directly with other tools in its class."

"Microsoft's licensing is more flexible and adaptive than its competitors."

"It's a part of Microsoft 365 and E5 licenses. Microsoft's strategy of making every feature in Microsoft Intune paid needs optimization. Remote control is one of the basic features, not a luxury feature, yet we must pay for it. I"

"There is a license needed to use the solution and we are on an annual license."

"No one can compete with Microsoft when it comes to price, and the features it is offering."

"My team members bundled it together with their Microsoft solutions, including Microsoft 365 and related products."

"It's affordable. It's cheaper if you have an Office 365, E5, or E3 subscription because everything is there."

"The price of Microsoft Intune is reasonable."

More Microsoft Intune pricing and cost advice

"Automox just charges us a set amount per user, per month, for using the product. That is very important to us. Because it's a cloud-native solution, you're saving on the cost of hosting an on-premises solution on your servers."

"Its licensing for a year was nine grand. There was no additional fee."

"We are on the premium licensing, which is the one that has the API capability that we use."

"We're doing it annually directly through Automox. It is per endpoint. It is $2 and some change per endpoint, but I believe the cost is right around $28,000. Everything is covered in this fee."

"The cost is very reasonable compared to the competition."

"There are no additional costs in addition to the extended licensing fees with Automox. You get your support and your per endpoint license with what you purchased."

"For all these software tools, it is usually a subscription model. There is a monthly charge that we need to pass along to our clients because we are doing all this for their benefit. It is only a couple of bucks a month per computer, and that is a low enough price point where our clients, without exception, have accepted it, and said, "This is great. We will pay that. It sounds like a worthwhile thing.""

"The pricing and licensing costs have been great for us... My advice to others who are evaluating or thinking of implementing Automox is to give it a shot. If a free trial is still available, definitely use it, because it makes life a lot easier."

More Automox pricing and cost advice

"We probably spend about $50,000 a year on licensing."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"The solution is not expensive."

"The product is billed on a monthly basis depending on the number of users."

"Licensing fees are on a yearly basis."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"The licensing cost depends on the partners and the relationship between the company and the partners."

More Google Cloud Identity pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

10%

Manufacturing Company

Computer Software Company

Outsourcing Company

Financial Services Firm

11%

Outsourcing Company

Manufacturing Company

Government

Financial Services Firm

13%

Computer Software Company

11%

Manufacturing Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	192
Midsize Enterprise	62
Large Enterprise	186

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	11

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

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What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What is your experience regarding pricing and costs for Automox?

The cost is very affordable. We have been able to save a lot of time, approximately 30%. Cost reduction has been noti...

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What needs improvement with Automox?

From an enterprise perspective, Automox could have better compliance reporting, which is needed for audit readiness, ...

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What is your primary use case for Automox?

Automox is used in our system primarily to manage patch management. It helps in managing Windows updates, third-party...

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What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

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What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...

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What is your primary use case for Google Cloud Identity?

We are using Google Cloud Identity for application development.

See all answers

Comparisons

IBM MaaS360 vs Microsoft Intune

Compared 12% of the time

Jamf Pro vs Microsoft Intune

Compared 10% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 6% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 3% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 3% of the time

More Microsoft Intune Competitors

NinjaOne vs Automox

Compared 9% of the time

Tanium vs Automox

Compared 8% of the time

Rapid7 Metasploit vs Automox

Compared 6% of the time

Microsoft Configuration Manager vs Automox

Compared 6% of the time

ManageEngine Endpoint Central vs Automox

Compared 4% of the time

More Automox Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 79% of the time

Okta Platform vs Google Cloud Identity

Compared 3% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

JumpCloud vs Google Cloud Identity

Compared 2% of the time

OneLogin by One Identity vs Google Cloud Identity

Compared 2% of the time

More Google Cloud Identity Competitors

Product Reports

Buyer's Guide

Microsoft Intune

August 2026

Download Microsoft Intune product report

Buyer's Guide

Automox

August 2026

Download Automox product report

Buyer's Guide

Google Cloud Identity

August 2026

Download Google Cloud Identity product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

No data available

Cloud Identity, Cloud Identity Premium

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

Automox offers automated patch management with cloud-native architecture, cross-platform compatibility, and ease of use. It provides real-time visibility and streamlines operations across Windows, macOS, and Linux, making it ideal for complex IT environments.

Automox empowers organizations with features like Worklets and remote management, enhancing security and efficiency through customizable patching policies, PowerShell script execution, and detailed reporting. It's primarily used for automated patch management, patch remediation, and compliance maintenance across diverse systems, ensuring cybersecurity and reducing vulnerabilities. Enhancements are desired for user access control, policy synchronization, and integration with tools like Tenable. Support for offline patching, rollback features, enhanced reporting, and notification customization are in demand. Improvements in cost effectiveness and multi-group policy applications are also suggested.

What are the key features of Automox?

Automated Patching: Streamlines updates across operating systems.
Cloud-Native Architecture: Offers real-time visibility and ease of use.
Cross-Platform Compatibility: Supports Windows, macOS, and Linux.
Worklets: Custom scripts for automating tasks.
Remote Management: Manage devices from anywhere.
Custom Patching Policies: Tailor updates for specific needs.
Insights Reporting: Generate detailed reports to enhance efficiency.

What benefits and ROI can users expect when evaluating Automox?

Time Efficiency: Saves time by automating complex tasks.
Increased Security: Enhances security through effective patch management.
Compliance: Maintains cybersecurity compliance.
Network Visibility: Provides comprehensive device network oversight.
Scalable Management: Handles extensive network updates effectively.

In industry applications, Automox is widely used for managing and updating vast fleets of devices, particularly in sectors requiring stringent cybersecurity measures. It ensures seamless operations through its centralized automation and management capabilities, making it essential for organizations handling extensive IT networks.

Automox

Google Cloud Identity provides a robust platform for managing user and group access across cloud resources, enhancing security with multi-factor authentication and unifying identities with seamless single sign-on.

Offering a comprehensive range of features, Google Cloud Identity presents a web-based user management portal, group access control, and context-aware access, which significantly improves security and simplifies application-level policies. Seamless integration with Google Workspace and straightforward setup processes enhance usability, while organizational unit management supports efficient policy handling. This makes cloud-based user management both straightforward and impactful. Areas for enhancement include password management and integration with third-party applications and systems like Mac and Active Directory. The interface could also be more user-friendly, while pricing adjustments could improve competitiveness. Monitoring capabilities require better customization, and mobile device management needs refinement for wider compatibility. Strengthening customer support access and robustness would encourage smoother user experiences.

What are the key features of Google Cloud Identity?

Group Access Control: Enables management of access to resources by defining groups.
Single Sign-On: Streamlines access across applications through single sign-on.
Unified Identity Access: Provides a single view for identity management.
Endpoint Management: Manages devices accessing cloud resources efficiently.
Multi-Factor Authentication: Enhances security with additional authentication steps.

What benefits should users look for when evaluating Google Cloud Identity?

Enhanced Security: Robust security is provided through multi-factor authentication and context-aware access.
Streamlined Access Management: Simplified user and access management cuts down administrative tasks.
Integration Capabilities: Ease of integration with tools like Google Workspace enhances functionality.
Simplified Policy Management: Intuitive organizational unit management makes handling policies efficient.

Numerous industries implement Google Cloud Identity for its single sign-on and access management capabilities, which enable fine-tuned cloud resource control, multi-device authentication, and effective user administration. By integrating with systems for user authentication and identity synchronization from Active Directory, companies utilize it for enhanced collaboration and mobile device management. A unified account experience augments security with multi-factor authentication, applicable across platforms without necessitating Google Workspace.

Google

Sample Customers

Mitchells and Buzzers, Callaway

Information Not Available

ExtraHop Networks, HealthChannels

Buyer's Guide

Automox vs. Google Cloud Identity

August 2026

Free Report: Automox vs. Google Cloud Identity

Find out what your peers are saying about Automox vs. Google Cloud Identity and other solutions. Updated: August 2026.

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