Automox vs Google Cloud Identity comparison

Automox and Google are both solutions in the Enterprise Mobility Management (EMM) category. Automox is ranked #18, while Google is ranked #8 with an average rating of 7.5. Automox holds a 0.9% mindshare in EMM, compared to Google’s 1.2% mindshare. Additionally, 100% of Automox users are willing to recommend the solution, compared to 90% of Google users who would recommend it.

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Executive SummaryUpdated on Oct 1, 2024

Google Cloud Identity and Automox compete in different categories of IT management. Google Cloud Identity has an upper hand in identity and access management, while Automox stands out in automated endpoint management due to its extensive automation capabilities.

Features: Google Cloud Identity offers robust multi-factor authentication, seamless integration with other Google services, and comprehensive access control. Automox provides automated patch management, cross-platform support, and real-time vulnerability detection.

Room for Improvement: Google Cloud Identity could benefit from improved reporting tools, more streamlined administrative controls, and enhanced mobile device management. Automox needs better dashboard customization, additional policy configuration options, and more responsive reporting tools.

Ease of Deployment and Customer Service: Google Cloud Identity is praised for its straightforward deployment process and reliable customer support. Automox is commended for its smooth deployment experience but receives mixed reviews regarding the responsiveness of its customer service.

Pricing and ROI: Google Cloud Identity users report a favorable setup cost and satisfactory ROI, especially for organizations within the Google ecosystem. Automox users find the pricing competitive and acknowledge a high ROI due to reduced manual endpoint management efforts.

To learn more, read our detailed Automox vs. Google Cloud Identity Report (Updated: April 2025).

Buyer's Guide

Automox vs. Google Cloud Identity

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of May 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 33.8%, down from 37.9% compared to the previous year. The mindshare of Automox is 0.9%, down from 1.1% compared to the previous year. The mindshare of Google Cloud Identity is 1.2%, down from 3.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM)

Featured Reviews

Joseph Merusi

Collaborations engineer at a financial services firm with 1,001-5,000 employees

Everything has worked better since we started using it

Sometimes the syncing is inconsistent. I'm confident that the devices are checking in every eight hours, but sometimes the devices aren't picking up the settings as quickly as I would expect. Some features haven't been updated in a while, and Microsoft doesn't seem interested in developing them. Unless you talk to an engineer, you don't know whether there will be an update. There are communication issues, so you might start working with a feature without knowing if it will be deprecated six months from now. Some reporting areas still need development. For example, I noticed that the reporting for driver updates is still confusing.

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Jack Leung

EMEA Senior Systems Engineer at Quaker Chemical Corporation

Easy to use and deploy agents but needs more stability

We just need to deploy the agent to the endpoints. We don't need to set up anything. For a single agent, it takes one or two minutes. However, we deployed globally, and you need to take into consideration the time it will take to deploy across each endpoint. It's very simple to deploy. We had three or four engineers take care of the implementation.

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EkoNugroho

Cloud Support Manager at PointStar

Enhanced security and simplicity in deployment for a holistic protection

The most valuable feature of Google Cloud Identity is its simplicity in deployment. You only need to purchase and assign licenses to users, and there's no need for extensive setup. Another valuable feature is its integration with Google Workspace, which enhances security through context-aware access and allows for geographic and IP-specific restrictions. This ensures secure access to applications and data.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution’s most valuable feature is its ease of use."

"Stable product that's easy to set up compared to other MDM products."

"Windows Autopatch is the most valuable because it removes the burden of patch management."

"I like Intune's ability to manage roles, maintenance tasks, compliance settings, and patch development for all endpoints."

"The Mobile Device Management in Intune is a valuable feature."

"The ease of applying security policies to applications we deploy is the most valuable feature of Microsoft Intune."

"The best feature is that we don't need to worry about downtime. We don't need to worry about the network connections of our office or the virtual private network. Everything is being done through the internet. Using Intune Autopilot, we can configure and deploy everything to the devices."

"I like how Microsoft Intune lets me lock down the email profile and make it accessible only on certain devices."

More Microsoft Intune pros

"Previously, we would run a report, scan it, and compare it. We were spending 15 to 30 minutes a month on each machine on this stuff because you would find stuff that wasn't up to date, then you had to fix it. This solution takes that time down to minutes. Automox saves us easily many hours a month."

"It's super easy to use and we haven't found anything easier."

"They've been adding some new features lately, which I'm not nearly as familiar with, but the ability to just deploy patches and exempt certain machines from certain patches is helpful. For instance, for our servers, we may not want to roll out zero-day patches. We are able to exempt those and make sure that they don't get those policies. We've got certain servers that have to run a particular version of Java, and being able to exempt those servers from receiving Java updates is pretty fantastic."

"The biggest improvement to our organization involves the reduction in its man hours... We've probably saved hundreds of hours."

"It's easy to deploy agents to endpoints."

"The flexibility in creating tools to make changes on remote machines is most valuable to me. The reporting feature is also fantastic because on any given day I can bring up a list of machines that don't have patches, for example. Or I can bring up a list of machines that are in my environment on a certain day. The solution helps me with not only my own role, and what I look for internally myself, but it also helps during audits. I can go in and look at the number of machines in there, and their owners and timelines. It certainly helps tell a story for anything that IT requires."

"Its flexibility is most valuable."

"The fact that it's just one product that can patch multiple operating systems is really great."

More Automox pros

"It's easy to set up."

"The solution is user-friendly."

"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."

"The most valuable feature of Google Cloud Identity is its simplicity in deployment."

"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."

"The most valuable feature of Google Cloud Identity is its stability."

"The most valuable feature is the performance."

"I have not experienced any serious problem with stability."

More Google Cloud Identity pros

Cons

"From my level of analysis, the feature I would prefer to see added to Microsoft Intune is extensive support. Anything that helps to diagnose the problem and solve it would be useful."

"Reporting and troubleshooting for the application deployment could be better. It's very difficult to understand."

"When somebody has a customized application or their own company's application, we cannot deploy that application."

"Intune's server management could be better. If it could incorporate more features from System Center into Intune's Configuration Manager, it would be beneficial."

"It would be great to see on-premises mailboxes and for the solution to have geofencing capabilities."

"Intune has limited integration with non-Microsoft solutions."

"For additional functionality, I suggest that Microsoft could expand on asset management. Since the platform is there, they could develop it into a full-fledged asset management system."

"It just doesn't handle software updates well at all by itself. You need to be a scripting wizard to make those happen properly, or you use third-party tools. The Windows feature updates are very difficult to implement. I would like to see a proprietary built-in remote control tool. I know that they have Team Viewer integrated, but it is not seamless. It would be nice if they had a seamless remote desktop capability directly from the Intune console."

More Microsoft Intune cons

"As concerns the patching concepts, there's a bit of a learning curve in terms of working out how Automox wants you to work within the console, not only splitting up everything into groups, but then having the various policies assigned."

"The stability has come a long way from what it was like when it started and now it's really good."

"They need to improve the automation features."

"Asset management would be a great feature to add to Automox. We would run easier scripts or more out of the box scripts that would help us in audits. \"

"We would like to see additional detailed reporting for Service providers like us. We had to build our own reports via their APIs to meet our needs."

"The only thing that we've ever truly wanted is an onsite repository. Currently, all updates are provided directly from the internet. So, if you have 1,000 devices, all 1,000 devices go directly out to the internet. We would love the option of being able to put the updates on local storage so that we're not consuming as much bandwidth. That is literally the only thing that we've ever wanted."

"When we bring on a new client, we need to go into that client and manually set up my account, my chief engineer's account, three technicians' accounts, and a billing person's account all over again, which is annoying. We have probably up to 15 or 16 of our clients on Automox now. For every single one of those, we have had to go in and set this up. Then, if anything changes, we have to remember to go to Automox and change it 15 or 16 times. So, we just want inheritable permissions, and that is it. We have talked to them about this, and they are like, "Yeah, we hear a lot of complaints about it." I am thinking, "Guys, I have been complaining about this for a year and a half. When are you going to do it?" It must be some tricky thing or not an easy fix, because I can only assume if it were easy, then they would have done it by now."

"There should be better inventory capabilities. Right now, they only allow you to have insight into software out-of-the-box. It would be nice to also extend that into custom inventory that can be modified and managed by the practitioner."

More Automox cons

"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."

"The customer service and support team is not so good."

"I would like to see more integration in future releases."

"The solution's storage capacity could be increased."

"The solution needs to better integrate with Mac's OS."

"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."

"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."

"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."

More Google Cloud Identity cons

Pricing and Cost Advice

"It is expensive. The cost depends on the license that we choose."

"The product is expensive."

"They have categorized the licenses according to the size of the business. So, if it's a smaller organization, we can choose the license accordingly. If it's a big organization, then we can choose accordingly. Everything is clearly mentioned, and we can decide. It's suitable for all kinds of infrastructure, and that's very goo"

"Cost is not my department, but the product is included in the E5 license that we already pay for every user, so no additional cost is incurred."

"Consider the Microsoft Enterprise Mobility Suite rather than choosing specific sub-components, e.g. only Microsoft Intune."

"Microsoft Intune is a cost effective choice. It is less expensive than other products on the market."

"I am satisfied with the pricing."

"We work in the charity sector, so a lot of our clients get Microsoft Premium licenses or Business Premium for free. They get ten licenses free, and a lot of our clients do not have more than ten staff members. They are getting the tool for free, so its cost is not an issue."

More Microsoft Intune pricing and cost advice

"The cost is very reasonable compared to the competition."

"For all these software tools, it is usually a subscription model. There is a monthly charge that we need to pass along to our clients because we are doing all this for their benefit. It is only a couple of bucks a month per computer, and that is a low enough price point where our clients, without exception, have accepted it, and said, "This is great. We will pay that. It sounds like a worthwhile thing.""

"Automox just charges us a set amount per user, per month, for using the product. That is very important to us. Because it's a cloud-native solution, you're saving on the cost of hosting an on-premises solution on your servers."

"Its licensing for a year was nine grand. There was no additional fee."

"The product is a great value."

"We are on the premium licensing, which is the one that has the API capability that we use."

"We're doing it annually directly through Automox. It is per endpoint. It is $2 and some change per endpoint, but I believe the cost is right around $28,000. Everything is covered in this fee."

"The pricing and licensing costs have been great for us... My advice to others who are evaluating or thinking of implementing Automox is to give it a shot. If a free trial is still available, definitely use it, because it makes life a lot easier."

More Automox pricing and cost advice

"We probably spend about $50,000 a year on licensing."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"The pricing is a bit expensive."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"The solution is not expensive."

More Google Cloud Identity pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

20%

Computer Software Company

11%

Financial Services Firm

Manufacturing Company

Computer Software Company

15%

Government

Financial Services Firm

Manufacturing Company

Computer Software Company

17%

Manufacturing Company

10%

Financial Services Firm

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

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What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

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What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

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What needs improvement with Google Cloud Identity?

They should improve their customer support. The fact that the only way to get customer support is for paid customers ...

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Comparisons

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Compared 13% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 9% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 8% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 6% of the time

Microsoft Defender for Endpoint vs Microsoft Intune

Compared 5% of the time

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Tanium vs Automox

Compared 20% of the time

NinjaOne vs Automox

Compared 15% of the time

Microsoft Configuration Manager vs Automox

Compared 9% of the time

BigFix vs Automox

Compared 8% of the time

Qualys VMDR vs Automox

Compared 7% of the time

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Microsoft Entra ID vs Google Cloud Identity

Compared 65% of the time

Okta Workforce Identity vs Google Cloud Identity

Compared 15% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

JumpCloud vs Google Cloud Identity

Compared 2% of the time

SOTI MobiControl vs Google Cloud Identity

Compared 1% of the time

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Product Reports

Buyer's Guide

Microsoft Intune

April 2025

Download Microsoft Intune product report

Buyer's Guide

Automox

April 2025

Download Automox product report

Buyer's Guide

Google Cloud Identity

April 2025

Download Google Cloud Identity product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

No data available

Cloud Identity, Cloud Identity Premium

Overview

Microsoft Intune provides centralized management of mobile devices and applications, ensuring security, compliance, and productivity through integration with Microsoft services like Microsoft 365 and Azure Active Directory.

Organizations use Intune for managing mobile devices and applications, enhancing security and compliance across platforms. With features like single sign-on, conditional access, and zero-touch deployment via Autopilot, it facilitates efficient operations. Intune's scalability, easy enrollment, and capabilities such as remote wipe support diverse device management, offering robust data protection and efficient operation. Despite its features, improvement areas include reporting, compatibility with non-Microsoft devices, and better support for macOS and Linux devices.

What are the key features of Microsoft Intune?

Seamless Integration: Works with Microsoft 365, Azure Active Directory, and System Center for streamlined management.
Conditional Access: Enhances security with policies that restrict access based on conditions.
Autopilot: Provides zero-touch deployment for setting up new devices efficiently.
Mobile Device Management: Enables control over both personal and corporate devices.
Application Deployment: Facilitates app delivery across a range of devices.

What benefits should users look for in reviews?

Centralized Management: Reduces complexity by managing devices and applications in one place.
Security Enhancement: Protects data with features like remote wipe and compliance monitoring.
Improved Productivity: Enhances efficiency with seamless integration and automation features.
Device Scalability: Supports diverse device management for growing business needs.

In industries such as finance, healthcare, and education, Microsoft Intune is implemented to ensure secure and compliant device management. Companies leverage its capabilities to deploy security policies and manage both corporate-owned and BYOD environments, facilitating a unified approach to data protection and compliance.

Microsoft

Facing growing threats and a rapidly expanding attack surface, understaffed and alert-fatigued organizations need more efficient ways to eliminate their exposure to vulnerabilities. Automox is a modern cyber hygiene platform that closes the aperture of attack by more than 80% with just half the effort of traditional solutions.

Cloud-based and globally available, Automox enforces OS & third-party patch management, security configurations, and custom scripting across Windows, Mac, and Linux from a single intuitive console. IT and SecOps can quickly gain control and share visibility of on-prem, remote and virtual endpoints without the need to deploy costly infrastructure.

Automox dramatically reduces corporate risk while raising operational efficiency to deliver best-in-class security outcomes, faster and with fewer resources.

Automox

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Sample Customers

Mitchells and Buzzers, Callaway

Information Not Available

ExtraHop Networks, HealthChannels

Buyer's Guide

Automox vs. Google Cloud Identity

April 2025

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