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Automation Anywhere vs Selenium HQ comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.8
Automation Anywhere enhances efficiency and cost savings, with varied ROI timelines due to initial setup and licensing costs.
Sentiment score
6.6
Selenium HQ reduces testing time, increases ROI, and offers cost-efficient automation, despite needing skilled users for optimal performance.
In terms of cost, we participated in projects achieving two to three million dollars in annual savings.
As a return on investment, we have achieved a 250% ROI in six to nine months, and sometimes it increases up to 380% percent.
Automation Anywhere has helped us save money.
 

Customer Service

Sentiment score
6.9
Automation Anywhere's customer service is praised for knowledge and proactivity but criticized for inconsistent quality and complex issue handling.
Sentiment score
6.0
Selenium HQ's open-source model means no official support, but extensive community resources offer effective help for troubleshooting.
Whenever we need help, we can reach out to them, and they help us out.
We also have dedicated account managers and technical experts to solve our problems related to Automation Anywhere.
We just have to raise a ticket, after which we receive a call, email, or ping from the Automation Anywhere team.
The marketplace community and forums are what we browse and look after, and we have found solutions whenever we tried to find anything.
I have not had the need to escalate questions to Selenium HQ tech support recently, as open community support is widely available and has been sufficient for our needs.
 

Scalability Issues

Sentiment score
7.3
Automation Anywhere provides scalable automation, supporting easy bot expansion, platform integration, and resource flexibility across various environments.
Sentiment score
7.4
Selenium HQ is scalable and efficient for large scenarios, though hardware and configuration can impact performance.
As we are using Microsoft Copilot for our AI agents, I look forward to integrating it with Automation Anywhere and its solutions, seeing it as a beneficial partnership as Automation progresses toward AI as the main solution.
The centralized control room allows us to orchestrate and manage bots seamlessly.
I can scale it in terms of hundreds of bots and configure hundreds of parallel robots easily.
We can execute thousands of test cases weekly, and our automation coverage using Selenium HQ is approximately eighty-five percent.
 

Stability Issues

Sentiment score
6.9
Automation Anywhere's stability varies, with issues in crashes, integration, and upgrades; reliability improves with newer versions and cloud use.
Sentiment score
7.0
Selenium HQ is stable across platforms, with minor issues in Internet Explorer; most find Chrome and Firefox satisfactory.
With the latest applications, there are no significant issues like freezing or crashing.
From a stability and reliability perspective, we can remain confident that the product performs as an enterprise solution and meets expected standards.
If you have good best practices, reusable code, an effective framework, and a solid development methodology, bots can be very stable.
Selenium HQ is a scalable solution; it has been in production for the last two years, but I have been working on it for the last six years, so it is definitely scalable.
 

Room For Improvement

Automation Anywhere needs improvements in server, IDE, integration, usability, AI, licensing, cloud capabilities, and technical support.
Selenium HQ requires better browser support, enhanced reporting, frequent updates, mobile testing, improved documentation, and user-friendly features.
It is better to write a Python script instead of using Automation Anywhere's package when dealing with Excel because it is buggy and tends to break.
Making the product more lightweight by reducing its dependency on infrastructure could greatly help in the long run.
It would be beneficial if the platform provided options for power developers to integrate seamlessly with languages like Java or C#, allowing them to write their own scripts and code.
An automatic update mechanism for Selenium HQ would be beneficial, eliminating the need for manual downloads and updates of browser drivers when new versions are released.
I don't know if we have that capability to provide different data sources such as SQL Server, CSV, or maybe some other databases, so that kind of capability would be great.
 

Setup Cost

Automation Anywhere's pricing varies widely, perceived as cost-effective for large operations but criticized for high setup fees.
Selenium HQ is a cost-effective, open-source tool, though additional expenses may arise for maintenance, implementation, and expertise.
It is more cost-efficient compared to all other RPA platforms.
Automation Anywhere costs are aligned with UiPath and Blue Prism, which are also expensive.
It is not cheap, with costs ranging between 700 to 800 dollars per month.
 

Valuable Features

Automation Anywhere offers a user-friendly platform with no-code features, enabling easy bot creation and efficient process automation.
Selenium HQ provides cost-free, adaptable, cross-platform testing with customization, CI tool compatibility, and a supportive community.
I can set it up to provide users with a form to fill in all required information, and then the bot operates based on those specifications.
For example, the email module has been enhanced over the years to support all the latest authentication technologies. That is very important as we move away from username and password and embrace multi-factor authentication.
Automation Anywhere has undergone drastic changes over the past five years, transitioning from version 10 to A360, including desktop-based and cloud-based options.
New features in Selenium HQ make object identification easier without reliance on XPath and CSS.
When we were doing these tests manually, it took several hours of effort, and those hours, when counted on the basis of person days, used to be maybe six or seven months of effort, which we can now do every day by running the pipeline.
 

Categories and Ranking

Automation Anywhere
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
614
Ranking in other categories
Business Process Management (BPM) (2nd), Robotic Process Automation (RPA) (2nd), Process Mining (2nd), Intelligent Document Processing (IDP) (3rd), Agentic Automation (2nd)
Selenium HQ
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
113
Ranking in other categories
Functional Testing Tools (6th), Regression Testing Tools (4th)
 

Featured Reviews

Venkat Sivaprakash - PeerSpot reviewer
Has significantly improved document-driven workflows and reduced processing time across finance and HR functions
Automation Anywhere has evolved significantly and upgraded itself to provide agentic AI and AI-based automation solutions for document automation. The product has matured considerably over time. We can create workflows that can call an API. We can include prompts in particular workflows for ChatGPT-related functions, connecting to an LLM and RAG to perform tasks. For document automation, modern features are available to train documents, ensuring high accuracy and repeatability over time. The system is very easy to use. I recently completed a course in document automation, typically designed for people involved in coding and technical aspects. Though I understand coding comprehensively, I don't do actual coding. The course was very accessible. Currently, extensive coding isn't necessary due to the hybrid model incorporating GenAI aspects, low-code, no-code capabilities, APIs, and numerous pre-built objects in Automation Anywhere. The features include GenAI-driven prompting methods and workflow creation capabilities. In these workflows, we can create decision boxes and call APIs without coding. We simply pull objects, drop them, connect them, and add minimal coding when needed. The most crucial aspect isn't coding but rather sizing the automation and fleshing out the details. Automation Co-pilot takes notes and performs automated analysis. It can extract details from videos, summarize conversations, and provide detailed information. During calls, it identifies instructions and performs tasks such as preparing reports and reconciliation. Automation Anywhere can also connect with Microsoft Co-pilot. Through Co-pilot, real-time operations can be executed, allowing direct interaction between vendors and automation through this component.
Sujata Sujata Ghadage - PeerSpot reviewer
Automation in testing processes sees improvement with multi-browser support and easier website interactions
Selenium HQ could improve by including a robust reporting framework, eliminating the need for external frameworks. The tool could simplify object identification, enabling users to generate XPaths without requiring detailed DOM understanding. Additionally, an automatic update mechanism for Selenium HQ would be beneficial, eliminating the need for manual downloads and updates of browser drivers when new versions are released.
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Top Industries

By visitors reading reviews
Computer Software Company
16%
Financial Services Firm
13%
Manufacturing Company
10%
Healthcare Company
4%
Computer Software Company
16%
Financial Services Firm
11%
Manufacturing Company
9%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business141
Midsize Enterprise81
Large Enterprise516
By reviewers
Company SizeCount
Small Business41
Midsize Enterprise33
Large Enterprise51
 

Questions from the Community

How good is Automation Anywhere for RPA processes?
It depends on your use case. Is it simply to automate a couple of processes? Is it to augment a human team? AA is very good in certain situations but lacks in others. For me, it's more the team tha...
How good is Automation Anywhere for RPA processes?
From my experience using AA tool, it depends on the applications that you want to automate, because there some applications that AA has limitations for, such as the Oracle. For web-based applicatio...
How good is Automation Anywhere for RPA processes?
It is a highly preferred RPA tool. You can check my Automation Anywhere Review to know more.
How do I choose between Selenium HQ and Eggplant Digital Automation Intelligence?
Selenium HQ’s biggest advantage is that it is customizable. Its other most valuable feature is that the driver interface is really helpful and user-friendly; Selenium HQ makes it easy to navigate t...
What do you like most about Selenium HQ?
Selenium's open-source nature is a key advantage. Its extensive support for diverse web technologies.
What is your experience regarding pricing and costs for Selenium HQ?
I will give an eight for my satisfaction with the pricing and licensing costs of Selenium HQ.
 

Also Known As

Automation Anywhere, Testing Anywhere, Automation Anywhere Enterprise
SeleniumHQ
 

Overview

 

Sample Customers

Google, Linkedin, Cisco, Juniper Networks, DellEMC, Comcast, Mastercard, Quest Diagnostics
BrowserStack, Sauce Labs, experitest, Tricentis GmbH, SmartBear Software
Find out what your peers are saying about Automation Anywhere vs. Selenium HQ and other solutions. Updated: September 2025.
872,706 professionals have used our research since 2012.