Amplitude vs CleverTap comparison

Whether you want to understand how users are navigating through your application, which features engage them the most, or how to improve long-term user retention, Amplitude helps you answer questions critical to your product development strategy.

CleverTap is the modern, integrated, Retention Cloud that empowers digital consumer brands increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified, deep data layer, AI/ML powered insights & automation. Our patent pending ARC Engine, was invented to solve for scale, speed and security, which combined with unlimited data storage is the secret sauce to retention success.

With CleverTap, you have a powerful suite of features and capabilities, including

- Real-time analytics to uncover user trends and track behaviors

- Actionable segments to perfect your targeting

- Visually rich way to build and deliver omnichannel campaigns in seconds

- Omnichannel engagement channels across mobile, web, and the in-app experience

- Purpose-built tools for optimizing all of your campaigns

In 2021, customers used CleverTap to send over 1 trillion messages, and create about 9 million campaigns!

To know more about pricing, visit https://clevertap.com/pricing/.