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Amazon Personalize vs Marketing Cloud Personalization comparison

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon Personalize
Ranking in Personalization Engines
9th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
Marketing Cloud Personaliza...
Ranking in Personalization Engines
5th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2026, in the Personalization Engines category, the mindshare of Amazon Personalize is 3.7%, down from 13.8% compared to the previous year. The mindshare of Marketing Cloud Personalization is 5.6%, down from 6.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Personalization Engines Mindshare Distribution
ProductMindshare (%)
Marketing Cloud Personalization5.6%
Amazon Personalize3.7%
Other90.7%
Personalization Engines
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Citrix, Walmart Mexico, Lenovo, Texas Instruments, AutoDesk, Carrier, Datto, Mendix, Aramark, Skillsoft, Bomgar