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Alteryx Designer vs Azure Data Factory comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.9
Alteryx Designer delivers high ROI and process automation, but pricing changes impact cost-effectiveness and prompt consideration of alternatives.
Sentiment score
6.4
Azure Data Factory offers significant ROI, efficiency, and cost savings, with users highlighting benefits in data integration and migration.
Our stakeholders and clients have expressed satisfaction with Azure Data Factory's efficiency and cost-effectiveness.
Data Engineer at Vthinktechnologies
 

Customer Service

Sentiment score
7.6
Customers appreciate the stable product, comprehensive documentation, and active community, despite occasional integration question delays and varying support ratings.
Sentiment score
6.3
Azure Data Factory support is generally satisfactory, with responsive assistance and strong community resources enhancing user satisfaction.
There are areas where they need to improve response time and overall competence.
Product Manager at Gruppo SCAI
The technical support is responsive and helpful
Sr. Technical Architect at Hexaware Technologies Limited
The technical support from Microsoft is rated an eight out of ten.
Chief Analytics Officer at Idiro Analytics
The technical support for Azure Data Factory is generally acceptable.
Solution Architect at Mercedes-Benz AG
 

Scalability Issues

Sentiment score
6.9
Alteryx Designer is scalable and cloud-ready but costly licensing limits broader scalability for large datasets and complex tasks.
Sentiment score
7.4
Azure Data Factory offers scalable cloud-based solutions for diverse operations, despite some third-party integration limitations and use case challenges.
Azure Data Factory is highly scalable.
Chief Analytics Officer at Idiro Analytics
 

Stability Issues

Sentiment score
8.0
Alteryx Designer is stable, scoring high for reliability with few issues, though external factors can occasionally affect performance.
Sentiment score
7.8
Azure Data Factory is considered highly stable and reliable, though minor issues can occur, mostly in development environments.
The solution has a high level of stability, roughly a nine out of ten.
Chief Analytics Officer at Idiro Analytics
 

Room For Improvement

Alteryx Designer's high cost and technical limitations restrict market access, needing better integration, support, and user-friendly features.
Azure Data Factory needs better integration, UI, documentation, data handling, pricing transparency, real-time processing, connectivity, and scheduling.
There is a problem with the integration with third-party solutions, particularly with SAP.
Solution Architect at Mercedes-Benz AG
Sometimes, the compute fails to process data if there is a heavy load suddenly, and it doesn't scale up automatically.
Sr. Technical Architect at Hexaware Technologies Limited
The inability to connect local VMs and local servers into the data flow is a limitation that prevents giving Azure Data Factory a perfect score.
Data Engineer at Vthinktechnologies
 

Setup Cost

Enterprise users find Alteryx Designer expensive, with high annual costs and additional charges compared to competitors like Tableau Prep.
Azure Data Factory's pricing is pay-as-you-go, with costs based on usage, offering competitive and cost-effective solutions.
It's cheaper than Palantir, but even Alteryx is too much for small clients.
Product Manager at Gruppo SCAI
The pricing is cost-effective.
Chief Analytics Officer at Idiro Analytics
It is considered cost-effective.
Sr. Technical Architect at Hexaware Technologies Limited
 

Valuable Features

Alteryx Designer offers a user-friendly drag-and-drop interface, excelling in data preparation, transformation, automation, and integration with multiple sources.
Azure Data Factory offers scalable ETL processes with easy integration, user-friendly interface, and strong orchestration, security, and automation features.
The main valuable aspect is the simplicity of use across all features.
Product Manager at Gruppo SCAI
The orchestration features in Azure Data Factory are definitely useful, as it is not only for Azure Data Factory; we can also include DataBricks and other services for integrating the data solution, making it a very beneficial feature.
Director at a computer software company with 1,001-5,000 employees
The platform excels in handling major datasets, particularly when working with Power BI for reporting purposes.
Data Engineer at Vthinktechnologies
It connects to different sources out-of-the-box, making integration much easier.
Sr. Technical Architect at Hexaware Technologies Limited
 

Categories and Ranking

Alteryx Designer
Ranking in Data Integration
16th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
31
Ranking in other categories
No ranking in other categories
Azure Data Factory
Ranking in Data Integration
3rd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
93
Ranking in other categories
Cloud Data Warehouse (2nd)
 

Mindshare comparison

As of January 2026, in the Data Integration category, the mindshare of Alteryx Designer is 1.5%, down from 2.8% compared to the previous year. The mindshare of Azure Data Factory is 3.2%, down from 10.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Market Share Distribution
ProductMarket Share (%)
Azure Data Factory3.2%
Alteryx Designer1.5%
Other95.3%
Data Integration
 

Featured Reviews

Sergio Scorsoglio - PeerSpot reviewer
Product Manager at Gruppo SCAI
Simplifies predictive analytics with useful integration features and helpful plugins
I have used Alteryx Designer to perform predictive analytics that helps in predicting the selling of products, particularly in banking and financial areas The main valuable aspect is the simplicity of use across all features. Additionally, I have developed some functionality to integrate Alteryx…
KandaswamyMuthukrishnan - PeerSpot reviewer
Director at a computer software company with 1,001-5,000 employees
Integrates diverse data sources and streamlines ETL processes effectively
Regarding potential areas of improvement for Azure Data Factory, there is a need for better data transformation, especially since many people are now depending on DataBricks more for connectivity and data integration. Azure Data Factory should consider how to enhance integration or filtering for more transformations, such as integrating with Spark clusters. I am satisfied with Azure Data Factory so far, but I suggest integrating some AI functionality to analyze data during the transition itself, providing insights such as null records, common records, and duplicates without running a separate pipeline or job. The monitoring tools in Azure Data Factory are helpful for optimizing data pipelines; while the current feature is adequate, they can improve by creating a live dashboard to see the online process, including how much percentage has been completed, which will be very helpful for people who are monitoring the pipeline.
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Top Industries

By visitors reading reviews
Financial Services Firm
21%
Manufacturing Company
12%
Computer Software Company
7%
Energy/Utilities Company
6%
Financial Services Firm
13%
Computer Software Company
12%
Manufacturing Company
9%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise3
Large Enterprise17
By reviewers
Company SizeCount
Small Business31
Midsize Enterprise19
Large Enterprise57
 

Questions from the Community

What do you like most about Alteryx Designer?
When you open a raw Excel file, it can be hard to look at everything in detail. Alteryx makes it much easier to go through the data, summarize it, and use different tools for analysis.
What is your experience regarding pricing and costs for Alteryx Designer?
It's cheaper than Palantir, but even Alteryx is too much for small clients. It is expensive, considering the server capabilities.
What needs improvement with Alteryx Designer?
For smaller clients with ten to 15 employees, Alteryx can be expensive. The server capabilities are costly too. The technical support could also improve by being quicker in response times.
How do you select the right cloud ETL tool?
AWS Glue and Azure Data factory for ELT best performance cloud services.
How does Azure Data Factory compare with Informatica PowerCenter?
Azure Data Factory is flexible, modular, and works well. In terms of cost, it is not too pricey. It offers the stability and reliability I am looking for, good scalability, and is easy to set up an...
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
 

Overview

Information not available
 

Sample Customers

Information Not Available
1. Adobe 2. BMW 3. Coca-Cola 4. General Electric 5. Johnson & Johnson 6. LinkedIn 7. Mastercard 8. Nestle 9. Pfizer 10. Samsung 11. Siemens 12. Toyota 13. Unilever 14. Verizon 15. Walmart 16. Accenture 17. American Express 18. AT&T 19. Bank of America 20. Cisco 21. Deloitte 22. ExxonMobil 23. Ford 24. General Motors 25. IBM 26. JPMorgan Chase 27. Microsoft (Azure Data Factory is developed by Microsoft) 28. Oracle 29. Procter & Gamble 30. Salesforce 31. Shell 32. Visa
Find out what your peers are saying about Alteryx Designer vs. Azure Data Factory and other solutions. Updated: December 2025.
880,255 professionals have used our research since 2012.