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Alteryx Designer vs Azure Data Factory comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jul 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.9
Alteryx Designer delivers high ROI and process automation, but pricing changes impact cost-effectiveness and prompt consideration of alternatives.
Sentiment score
6.8
Azure Data Factory offers cost-effective, efficient data consolidation for actionable insights, saving time and resources compared to manual processes.
Our stakeholders and clients have expressed satisfaction with Azure Data Factory's efficiency and cost-effectiveness.
 

Customer Service

Sentiment score
7.6
Customers appreciate the stable product, comprehensive documentation, and active community, despite occasional integration question delays and varying support ratings.
Sentiment score
6.4
Azure Data Factory support is generally satisfactory, with responsive assistance, though some users report delays or costly consulting.
There are areas where they need to improve response time and overall competence.
The technical support is responsive and helpful
The technical support from Microsoft is rated an eight out of ten.
The technical support for Azure Data Factory is generally acceptable.
 

Scalability Issues

Sentiment score
6.9
Alteryx Designer is scalable and cloud-ready but costly licensing limits broader scalability for large datasets and complex tasks.
Sentiment score
7.5
Azure Data Factory is highly scalable and flexible but has room for improvement with third-party integrations and large datasets.
Azure Data Factory is highly scalable.
 

Stability Issues

Sentiment score
8.0
Alteryx Designer is stable, scoring high for reliability with few issues, though external factors can occasionally affect performance.
Sentiment score
7.8
Azure Data Factory is stable and reliable, with occasional issues in responsiveness and large dataset handling.
The solution has a high level of stability, roughly a nine out of ten.
 

Room For Improvement

Alteryx Designer's high cost and technical limitations restrict market access, needing better integration, support, and user-friendly features.
Azure Data Factory needs better integration, scheduling, support, AI features, and user interface improvements for efficient data management.
Sometimes, the compute fails to process data if there is a heavy load suddenly, and it doesn't scale up automatically.
Azure Data Factory should consider how to enhance integration or filtering for more transformations, such as integrating with Spark clusters.
The inability to connect local VMs and local servers into the data flow is a limitation that prevents giving Azure Data Factory a perfect score.
 

Setup Cost

Enterprise users find Alteryx Designer expensive, with high annual costs and additional charges compared to competitors like Tableau Prep.
Azure Data Factory offers competitive, flexible pricing based on usage, with costs integrating Azure services and varying significantly.
It's cheaper than Palantir, but even Alteryx is too much for small clients.
The pricing is cost-effective.
It is considered cost-effective.
 

Valuable Features

Alteryx Designer offers a user-friendly drag-and-drop interface, excelling in data preparation, transformation, automation, and integration with multiple sources.
Azure Data Factory excels in data integration with user-friendly features, scalability, and over 100 connectors for seamless data movement.
The main valuable aspect is the simplicity of use across all features.
Regarding the integration feature in Azure Data Factory, the integration part is excellent; we have major source connectors, so we can integrate the data from different data sources and also perform basic transformation while transforming, which is a great feature in Azure Data Factory.
The platform excels in handling major datasets, particularly when working with Power BI for reporting purposes.
It connects to different sources out-of-the-box, making integration much easier.
 

Categories and Ranking

Alteryx Designer
Ranking in Data Integration
10th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
31
Ranking in other categories
No ranking in other categories
Azure Data Factory
Ranking in Data Integration
1st
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
92
Ranking in other categories
Cloud Data Warehouse (2nd)
 

Mindshare comparison

As of September 2025, in the Data Integration category, the mindshare of Alteryx Designer is 1.9%, down from 3.2% compared to the previous year. The mindshare of Azure Data Factory is 5.6%, down from 11.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Market Share Distribution
ProductMarket Share (%)
Azure Data Factory5.6%
Alteryx Designer1.9%
Other92.5%
Data Integration
 

Featured Reviews

Ajay Nayak - PeerSpot reviewer
An easy-to-use automation solution with satisfying customer support
Sometimes, while getting data from a third-party product, like data sources that are not present in your system, Alteryx works a bit slowly. Even if you have a good configuration and you are pulling data from an SQL server like SAP, then the solution also has a slow work process. It shouldn't be that much slow if you are pulling ten thousand records, it should not take thirty minutes.
KandaswamyMuthukrishnan - PeerSpot reviewer
Integrates diverse data sources and streamlines ETL processes effectively
Regarding potential areas of improvement for Azure Data Factory, there is a need for better data transformation, especially since many people are now depending on DataBricks more for connectivity and data integration. Azure Data Factory should consider how to enhance integration or filtering for more transformations, such as integrating with Spark clusters. I am satisfied with Azure Data Factory so far, but I suggest integrating some AI functionality to analyze data during the transition itself, providing insights such as null records, common records, and duplicates without running a separate pipeline or job. The monitoring tools in Azure Data Factory are helpful for optimizing data pipelines; while the current feature is adequate, they can improve by creating a live dashboard to see the online process, including how much percentage has been completed, which will be very helpful for people who are monitoring the pipeline.
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Top Industries

By visitors reading reviews
Financial Services Firm
22%
Manufacturing Company
10%
Computer Software Company
9%
Energy/Utilities Company
6%
Financial Services Firm
13%
Computer Software Company
12%
Manufacturing Company
9%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise3
Large Enterprise17
By reviewers
Company SizeCount
Small Business31
Midsize Enterprise19
Large Enterprise55
 

Questions from the Community

What do you like most about Alteryx Designer?
When you open a raw Excel file, it can be hard to look at everything in detail. Alteryx makes it much easier to go through the data, summarize it, and use different tools for analysis.
What is your experience regarding pricing and costs for Alteryx Designer?
It's cheaper than Palantir, but even Alteryx is too much for small clients. It is expensive, considering the server capabilities.
What needs improvement with Alteryx Designer?
For smaller clients with ten to 15 employees, Alteryx can be expensive. The server capabilities are costly too. The technical support could also improve by being quicker in response times.
How do you select the right cloud ETL tool?
AWS Glue and Azure Data factory for ELT best performance cloud services.
How does Azure Data Factory compare with Informatica PowerCenter?
Azure Data Factory is flexible, modular, and works well. In terms of cost, it is not too pricey. It offers the stability and reliability I am looking for, good scalability, and is easy to set up an...
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
 

Overview

Information not available
 

Sample Customers

Information Not Available
1. Adobe 2. BMW 3. Coca-Cola 4. General Electric 5. Johnson & Johnson 6. LinkedIn 7. Mastercard 8. Nestle 9. Pfizer 10. Samsung 11. Siemens 12. Toyota 13. Unilever 14. Verizon 15. Walmart 16. Accenture 17. American Express 18. AT&T 19. Bank of America 20. Cisco 21. Deloitte 22. ExxonMobil 23. Ford 24. General Motors 25. IBM 26. JPMorgan Chase 27. Microsoft (Azure Data Factory is developed by Microsoft) 28. Oracle 29. Procter & Gamble 30. Salesforce 31. Shell 32. Visa
Find out what your peers are saying about Alteryx Designer vs. Azure Data Factory and other solutions. Updated: September 2025.
867,676 professionals have used our research since 2012.