| Product | Market Share (%) |
|---|---|
| Adobe Target | 10.5% |
| Algonomy Omnichannel Personalization | 6.9% |
| Other | 82.6% |
| Company Size | Count |
|---|---|
| Small Business | 4 |
| Midsize Enterprise | 3 |
| Large Enterprise | 12 |
Adobe Target is a robust digital marketing tool primarily used for A/B testing, personalization, mobile app optimization, and automated recommendations. It enhances user engagement, personalizes visitor experiences, and boosts overall business performance. Users appreciate its user-friendly interface, precise audience segmentation, and the ability to launch campaigns efficiently, making it essential for effective digital marketing strategies and organizational efficiency.
Algonomy (previously Manthan-RichRelevance) is a global leader in algorithmic customer engagement powering digital first strategies for retailers and brands. With industry-leading retail expertise connecting demand to supply with a real-time customer data platform as the foundation, Algonomy enables 1:1 omnichannel personalization, customer journey orchestration and customer analytics. Headquartered in San Francisco and Bangalore, our global presence spans over 20 countries.
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