What is our primary use case?
I've been using their product for a while on different teams. Each team has a different use case. In my current role, we use Clarizen less for project management and more for deliverable tracking, which is to say our bill of materials. So we're using Clarizen basically to create the custom objects. We created a module to track our assets, deliverables, attributes, and metadata along with those assets that we're capturing. It's kind of like a repository or a content library, if you will.
From there, I'm able to generate different types of reporting. For example, we're auditing our asset library to determine how we can apply our current inventory to the marketing campaigns for the next fiscal year. Based on our campaign framework, our team is reviewing content, tracking notes, and using scoring to see if it's a fit or not for the next fiscal year's campaign. Then, I'll generate reports about exactly where it falls into that campaign framework and identify gaps that need to be filled.
Our team is not using to track a project from kickoff to completion so much anymore. When we first started using the product, it had this kind of use case. Our creative team was using Clarizen to kick off projects and track them through completion and delivery. They also used it to create templates and that sort of thing.
We're not using it to share and centralize resources either. Teams are using it like that, but not in our specific use case. We use Agile for resource planning and do our capacity planning in JIRA.
It shows Clarizen's flexibility that we can still use the tool even though its primary function is project workflow. We can get used to it as acting more like a content library. I feel like Clarizen is more customizable and configurable than some of the other marketing tools we've used within Dell. It's definitely what we use as our single source of truth in terms of what we want to track out of it. So I think it's very flexible in that regard.
How has it helped my organization?
Clarizen's reporting features have been critical. We have an assembly line made up of several teams managing content. It's similar content tied to different campaigns, but we bundle it together. At the same time, everyone can view the significant deliverables that they're responsible for. Clarizen ties it all together. That's where we're seeing some benefits from using this tool.
In Dell's marketing operations, we want to ensure we're not making too much content or too little. Clarizen lets us keep tabs on what we're creating. We can determine the different metadata and classify all the content created in the process with all the custom fields. That gives us some insight into what we're building and how it aligns with our campaign framework. We can also gauge if we're meeting stakeholder expectations in terms of what content is available. Every day, it helps us answer questions that we face as a global content creation team accountable to our customers and stakeholders within Dell.
This field's marketing team activates the assets that we create, so they're constantly asking what is available and when it's going to be ready. With Clarizen, we can answer those questions. If they need a specific type of content that addresses a niche audience, that's all being tracked in Clarizen.
Being able to coordinate with the creative team on deliverables has helped a lot. Content from our team gets sent to the creative team, which creates what we call "extensions" off that core content. They link another team's deliverables to ours, so we have visibility of all the key deliverables. And every quarter, we conduct life cycle management, where old content is retired and replaced. So Clarizen lets us quickly see where all those content bundles lie and deliverables produced from different teams are bundled together. They have their workspace. We have our workspace, but it's all bundled together.
We haven't put that much effort into tracking our production cycle time, but I would say that it is better than before we had a tool. Before we had Clarizen, people were using Excel for tracking. So I can say definitely that there was an improvement, but I can only guess how much. I would guess 15 to 20 percent.
What is most valuable?
Clarizen's strength is reporting. Aside from reporting, I also like the ability to create customized workflow and custom actions. The workflow rules are handy. For example, you can create custom fields and dependent picklists. It lets you create different views, which is helpful because we have multiple specialized teams and departments using Clarizen at Dell. All these factors work together well. But for my role, I deal primarily with the metrics and reporting. I keep track of just how much content we're making and how much is getting consumed. I spend a fair amount of time using the reporting module.
I think there's value to Clarizen's work configuration features as well. However, the team that I'm on right now doesn't necessarily need a tool to track the schedules of the projects we're kicking off. We're using Contently for some of those functions, like routing and reviewing. But that's because we tap into the resources on their side. Some of our content writers are on the receiving end, so it makes more sense, and we have a subscription to Contently. But it didn't make sense to us to use Clarizen for that. We're purely just looking for the finished product and tracking those assets and pieces of content that are completed.
What needs improvement?
I felt like the slide publisher isn't that user-friendly. I think it wasn't that easy to use or to figure out because of formatting constraints, or maybe we need to get better at understanding some of its limitations. Slide publisher is something that we're definitely interested in, and it was great in theory, but when we put it to use, it didn't serve our needs. So we aren't using it currently.
For the most part, I think the workflow management capabilities are sufficient based on what I've seen in my role as the team admin on some of the earlier teams that I've been on. However, there was difficulty updating the schedules on the fly without relining all the data. At Dell, we're always trying to match the project schedules to reality. So many of the dates start shifting, and people are getting frustrated with managing the schedule because the dates keep changing, and we have to keep fixing them.
And I think that there are maybe too many dependencies added to the schedules that they've created. Some of the dependencies are needed because they have to hit a specific delivery date. So, it's kind of like, "Okay, if you don't use that, then technically you can push past that delivery date." So, they constantly have to shorten certain parts of the schedule to keep the dates from shifting. I think that was the biggest complaint in terms of the workflow piece.
As far as automating life cycle service requests goes, we've done some configuration just in project intake. That was about as much automation as we've done. We've also used Clarizen to generate a schedule using certain templates on the due date and then backtrack. So yeah, we've done some automation on that. It wasn't easy to automate, though, because the project manager would still have to go in and do some updates and fixes every time, so it's never fully automated. I think it was always just semi-automated, and they still had to put in a decent amount of work to get the schedule correct.
For how long have I used the solution?
I started using Clarizen before the Planview acquisition, so it's been about seven years.
What do I think about the stability of the solution?
Over the seven years, stability problems have been minimal. I don't think we've ever had any significant issues. And if there were, I think they would have been addressed pretty quickly within a 24 to 48-hour turnaround. Clarizen team is very responsive to any issues that we're noticing.
What do I think about the scalability of the solution?
I think Clarizen is fairly scalable. Of those areas for improvement would be the ability to customize similar fields by labeling them on a more personal level based on profile or team. That would greatly increase scalability because Dell is such a large organization. There are some small nuances in the way things are named. The taxonomy differs depending on the team or group viewing the data.
How are customer service and support?
Tech support is one of their strongest points. If you escalate any issues in terms of functionality or usability with the tool, they address the problem very quickly.
How was the initial setup?
There was definitely a learning curve. Initially, it was the train-the-trainer method, and once a few of us were pretty well-equipped to be the admins for our team, it was pretty straightforward. After that, we worked to get adoption across the rest of the team. Some are power users, and others are the more touch-and-go type of users. So I think from there, you kind of build a more substantial knowledge base on the tool. And I think they do an excellent job with it putting up a lot of FAQ content on their website and just making a lot of the training material easy to find. So I think the enablement side is there. I think they do an excellent job with making knowledge of how to use Clarizen or examples of how it's typically used is valuable. I think they do a good job with that.
What was our ROI?
I haven't been tracking things from an ROI perspective. We're just asking ourselves: Is it helping us automate some of the processes that we have been doing manually or helping us answer some key questions that stakeholders ask faster? So we're seeing improvements in that. So I guess, from that perspective, there is an ROI.
What's my experience with pricing, setup cost, and licensing?
Clarizen's price is very competitive. As we scaled, we were able to lock in very competitive rates, so we don't have any complaints about the user licensing fees that we're paying right now. I don't manage the financial side anymore, but I think Clarizen offers some additional premium services. For example, there is something called the Customer Success Plan, which is a higher level of customer service support. It also includes professional services hours if we need Clarizen consultants to help us with more advanced configurations of the tool.
What other advice do I have?
I would rate Clarizen eight out of 10. They've been a key partner for us. It's a tool that we've used for several years, and our partnership with them has grown since it was introduced seven years ago to Dell. In the beginning, Clarizen was only used by 40 people on a creative design team, and now there are somewhere around 300 to 400 active users. We have two instances within Dell, and we're also talking about merging into a combined instance. So we're invested in Clarizen and still moving forward. It's a big part of our marketing plans.
To anyone who is thinking about implementing this solution, I would suggest that you nail down what your expectations are and think long-term versus what your current pain points are. Everyone wants to fix everything as quickly as possible but look at the long-term. If you're planning two, three years down the line, are you going to have to reconfigure the tool every year? You need to set it up to have lots of flexibility when you're planning for each fiscal year. Is there going to be a taxonomy or a setup that is flexible enough where you can kind of shift everything to the next fiscal year, or do you have to undo and redo everything? Think that through.
One thing that I learned when trying to scale Clarizen is that it's good to be flexible, but at the same time, we still have to come to an agreement in terms of taxonomy. We want to customize it, but there's only so much configuration that you should be doing, and it's worthwhile. We need to understand that. We can use the tool in many different ways, but piling on additional workflow rules and configuration makes it more complicated. You don't have to keep on customizing just because you can. You have to question how much benefit you're getting from customization versus just using the tool out of the box. Maybe it's best to amend our processes so that they fit how the tool already works.
Which deployment model are you using for this solution?
On-premises