Structured Reviews

My main use cases for StructuredWeb are twofold: one is for posting content for our reseller partners to consume and co-brand with, which is primarily for our larger reseller partners. For smaller reseller partners, they have that same use case, but they'll also run full-blown campaigns directly from StructuredWeb itself. For the larger partners, they have their own marketing platforms, whereas smaller partners leverage StructuredWeb's capabilities due to not having their own platform.

The most glaring benefit I've observed from using StructuredWeb for partner marketing is the ability to get out co-branded materials in a much faster fashion, which keeps our partners engaged. Before we launched this, our division was part of VMware, which had a partner marketing platform that didn't achieve near the utilization we're getting from StructuredWeb, even though VMware was a much larger company with more partners. This demonstrates that the platform is easy to use, quick to deploy, and more engaging for partners than our previous platform.

To improve the solution, I think the most important change would be expanding the number of files supported for import. One of the ongoing issues we've had is the platform's ability to consume content that we create and immediately make it available for partners to co-brand. These files come in various shapes and formats; some are easily consumed in StructuredWeb and uploaded, while others require breaking down into component parts and uploading piecemeal, which is the most broken process at StructuredWeb.

I have been using StructuredWeb in my career since May of 2024, so that's almost a year and a half.

Regarding stability, I haven't experienced any issues. We had one error message pop up for a user that we figured out eventually, but there has been no downtime to speak of.

I find StructuredWeb to be very scalable, as we have over 1,000 partner users who have logged into the system to date. It's extremely flexible, particularly because we're billed against active users each month, which makes sense for us. I haven't seen any issues as we continue to want to scale more and add new users every month.

I have not contacted technical support or customer support, but my employee who manages the platform has done so.

Positive

Before joining my company, I used E2open as the partner marketing platform at VMware, which was the main alternative I've utilized aside from StructuredWeb.

It took about three months to fully deploy StructuredWeb from start to finish. We started in early May and had it deployed by the first week of July.

The deployment required one main manager and one IT resource for about ten hours of work.

The pricing for StructuredWeb is not cheap; it's certainly one of the more expensive projects of its type within the company. However, it is cheaper than E2open used to be for VMware, which had a license for more users. I would say the pricing is a bit on the high side, not prohibitively so, but I wouldn't characterize it as a great value yet.

In comparing the two, I very much prefer StructuredWeb. The biggest differences are in engagement, ease of use for partners, and the ability for partners to utilize the platform as a tool for editing and co-branding. This capability was not available in E2open, which primarily served as a repository where the process for partners to co-brand was more reliant on them once they downloaded content. StructuredWeb provides a sandbox where partners can go in, update content, and co-brand on the fly.

It's fairly easy to implement StructuredWeb within my existing marketing processes, probably a seven or eight on a scale of 1 to 10.

Navigating through what they call the small journeys for setting up the marketing campaigns is more complicated; I'd rate that probably a five, as we're just starting some of that process now, and one of the reasons we haven't started until now is that it's quite complicated.

The complexity in navigating the setup hasn't affected the speed of launching marketing campaigns significantly; there are some internal processes that contribute. The biggest issue that affected our speed of launching was the content upload process, where certain formats are easy for StructuredWeb to upload, while others take more time and are more manual.

StructuredWeb is very focused on partner marketing and certainly competes as a best-of-breed solution. There are other platforms that have elements of what StructuredWeb offers, but from what I've seen, it's very high for a partner marketing-specific platform.

The effectiveness of the personalized content delivery in enhancing partner engagement is a very strong component; however, the only criticism we've received from partners is that sometimes our rules about what can be edited on the content are too restrictive for them. They would appreciate seeing us exercise more flexibility and less control. But that's an internal policy issue, not a problem with StructuredWeb.

Managing personalized content for different partners within StructuredWeb really comes down to partner size and resources. Larger partners typically use the platform to occasionally co-brand the content and then download it without extensive editing. In contrast, smaller partners, who may not have their own marketing platforms, engage in more extensive editing on the StructuredWeb platform and sometimes deploy from there and sometimes from their own platform.

We haven't really utilized the AI assistant for creating and distributing marketing content yet. There are two AI models: one internal and one external, where we haven't launched the external one available to our partners via the platform. The internal one has been experimented with, but due to turnover in staff, those initially trained are no longer with us, so we feel we're back to square one. Additionally, the AI component is somewhat tedious due to our AI council regulations within Imnissa, which has restricted us from using all capabilities from StructuredWeb. I would rate StructuredWeb an eight out of ten.

Our use cases for StructuredWeb are all for our partners to be able to do demand generation at scale. They essentially offer a through-channel marketing automation platform, which is known as a TCMA or a TPMA, which truly enables channels or partners of any nature to do marketing automation through a specific vendor. In my case, that's Dell Technologies.

It's super simple to implement StructuredWeb within the existing marketing processes. We were really concerned about how difficult it might be. We ended up doing a pilot. The pilot was so easy; we then moved to a full-blown launch to thousands of our partners. Within the first month, we already had over 1,200 partners log into the system, get set up, and start using it straight away, which is uncommon when you've deployed a new tool to a channel ecosystem. They have such an easy setup, and they literally walk the partner through all the steps that they need to take.

It's easy to navigate through Smart Journeys for setting up marketing campaigns. It's fantastic! They are truly very smart. They guide partners through a journey, allowing them to easily follow the steps and move forward with all their demand generation needs. It’s a remarkable tool.

Their entire business model revolves around enabling vendors to offer a simplified, scalable demand generation tool for all their partners. This allows partners to easily access customized demand generation campaigns right at their fingertips.

It's very simple to manage personalized content for different partners within this solution. There’s a brief onboarding process, and then users can jump right into whatever they want to do. Not many people ask for support via chat because the platform is so easy to use. With its drag-and-drop functionality, it's very intuitive. This is why we were pleasantly surprised by the immediate adoption by so many partners.

It’s brilliant when it comes to the effectiveness of the personalized content delivery feature in enhancing partner engagement. They also have robust analytical tools. The personalization aspect is what really sets it apart. Users can specify the target market they’re aiming for, and the platform will provide exactly what they need. This allows them to customize content in a way that helps them differentiate themselves in the marketplace.

The overall technology is outstanding because it's AI powered. They're truly utilizing AI within that experience to help us go to market and scale our demand generation campaigns through all of our channel partners. The setup is so simple; there's literally drag and drop functionality.

The best part is that they have these Assistant AI and Edit AI capabilities that truly allow our partners to take our demand gen campaigns and essentially utilize our back-end data to build out accurate claims around our technologies. It also provides them the ability to do it at scale for themselves because they can add their differentiation to separate themselves from their competitors in the marketplace, and they can easily target specific segments and tailor their campaign in a matter of minutes to multiple different segments based on the verticals they're targeting.

My favorite component, which is not something that we had necessarily really known about, is the fact that we get to see what our partners are asking for. They can directly ask the system for specific information they need, and we receive that data. It provides us nearly real-time feedback on what our partners are looking for and what they need help with. It truly gives us a roadmap of the deliverables that we need to be working on so that we can meet their needs completely.

Another exceptional element of the platform is that when they create a campaign, as many of our partners are global in nature, it empowers them to localize their campaigns in 133 languages, which is just an unbelievable tool for folks who want to be able to reach varying markets across the world.

In terms of improvements, what's really interesting is my team has provided input along the way. The best part about this partnership with StructuredWeb is the fact that they are open to any of our feedback and to date have been able to accommodate us. It is truly a partnership. I've never had a vendor who is eager to get our feedback. We have thousands of channel partners and specific requirements, and they have been able to work with us to deliver on exactly what we need. I can't think of anything that they can work on. I'm very happy with this relationship and the technology.

If anything, it would be the pricing. I get nervous about how many partners will use the service, as it is based on a schedule. If the service becomes wildly successful, our costs will rise. The challenge is that we want it to be successful because that means we’ll be marketing more. While I haven't experienced it yet, that is a concern as we continue to grow and scale. They've already been so good to us that I doubt that there's a lot of leeway.

I've been using StructuredWeb for about a year and a half.

I have never seen any kind of instability with StructuredWeb. 

It's very robust. I would love to add more and more content, but we just can't generate it quickly enough.

My team has contacted their technical support, and it's been great because they meet us on every single request that we ask for.

Positive

We did have a TCMA platform prior to this for many years. We saw StructuredWeb's technology and the capabilities of it and the fact that it is AI-driven and does this personalization at scale for partners of all sizes in every region and actually helps to drive measurable growth. It sets the technology apart. We knew we were ready to move to a new platform. There was no other competitor that had an offering that was comparable to this.

The initial setup of StructuredWeb was quite easy. It's easy when you understand what you want. Since we're a fairly established vendor and we know what our partners want, it was quite simple to say this is how we need things configured and this is how we want it to work. We sailed through single sign-on, and we sailed through the reporting that we wanted. We've been super pleased with everything we've asked for.

The setup, once we decided, took about a month and a half to two months.

Three people were involved in the deployment of StructuredWeb, but it wasn't their full-time job at all. For example, I had one of my communications team members assist us with migrating from our former platform to the new one. It would have been beneficial if she had been involved in the project plan concerning when our communications would be released and launched, among other things. Only two people were involved in the overall experience, configuration, and single sign-on, and that responsibility was only part-time for them.

Maintenance is required if we want to provide our partners with the latest and most effective campaigns. Additionally, we want to continually market to them to ensure they understand the capabilities of this tool. Although we saw strong adoption of the tool at the start, there are still some partners who may not be using it. Therefore, it's our responsibility to keep promoting the tool's usage.

The platform's AI integration helps me to reduce the marketing costs significantly. If you think about it, if you're a partner and you want to build a campaign, you don't have to pay for an agency to do it. You've got all of the content at your fingertips. You just need to know what to ask for the tool to get the outcome that you're looking for. On top of that, it's providing and suggesting specific content that you're going to want to use and will then translate it for you in over 130 languages. So it's quite robust.

Their pricing reflects the value that we are getting out of it. More importantly, the value that our partners are getting from it. We are saving our partners a ton of cost in their ability to go to market accurately, in a speedy fashion, and at scale globally anywhere around the world.

Overall, I would give StructuredWeb a ten out of ten.

The use case involves providing a one-stop enablement and marketing hub for our channel partners and agency partners to access all the enablement and marketing resources materials that they need in order to promote Klaviyo. When I was at Zoom, they used it to promote Zoom to their customers.

It's where they can find HTML templates, social media templates, and PDFs that they can cobrand and more in one simple location where they can find all the resources.

The best features in the solution include the ease of use and flexibility of the tool, and its ability to accommodate different kinds of features and needs that we always come across and need to solve for. 

The ability to provide content and deliver content to an international audience of channel partners is significant for us. Being able to cater to international users globally is one of the great uses of the tool. 

StructuredWeb can implement AI capabilities within the tool, which we have deployed, is really quite unique and very helpful. 

Additionally, the ability to translate content to any language with AI translation integrated as part of the tool allows one partner to access a piece of content and translate it to any language for their own use. 

My impression of the solution's focus on partner marketing is that it has improved our marketing efforts. We have been able to replace existing tools that we had with multiple tools. 

Consolidating everything in one single tool—StructuredWeb—has allowed us to save costs through the process and solve for lower management costs from our perspective. It has improved our TCO and also helped us to provide a better experience for our partners because now everything is in the same tool instead of managing two different tools that do not talk to each other easily, improving the experience for partners.

Areas that may have room for improvement include continuing to evolve as AI continues to evolve; the capabilities and the use cases of how AI can be used for partners are areas they are developing. They are working on these areas, and it's basically to continue the roadmap they have for AI, and to take over the whole tool to power more and more capabilities. This is part of their roadmap, so I'm not saying anything that they are not already planning, as they have shared those plans with us and how they are integrating AI in everything.

I used StructuredWeb when I worked at Zoom for close to three years, and I have been using it at Klaviyo for around three or four months.

I would rate the stability of the solution as a ten out of ten. It’s the best in class.

Regarding scalability, I would also rate it as best in class, a ten.

The customer care and technical support are great. Anytime you need them, they are there, and that goes for every single employee, including the CEO of the company.

Regarding the return on investment, I have seen 25% savings directly on the cost. That has been the net savings just on the licenses we were paying before, compared to what we are paying with StructuredWeb. We used to have two different tools, paid separate licenses, and by using a single tool, we were able to save costs. 

Estimating revenue generation is more difficult; it is always an assumption, but it probably helps us improve our reach internationally across partners by about fifteen to twenty percent more partners, because we can serve international partners better than before.

The pricing and setup costs are fairly priced; it's not the cheapest tool out there, there are cheaper ones, but you are paying for what you get. If you want good support, good quality of assistance, and top-notch capabilities, they are always at the forefront of partner marketing innovation.

On a scale from one to ten, I would rate the ease of creating and distributing marketing content with the assistance of AI as a ten. It's really easy, with the help of StructuredWeb. You create a template, upload the template in just five or six minutes, and it becomes available. Then partners can edit that template with the help of AI, however they want—they can create five more different emails, extend it, change the target persona, change the copy, the language, anything. It's super simple.

When comparing StructuredWeb with other vendors' products, I find StructuredWeb to be way superior. It's best in class for the partner marketing or partner enablement type of use case for an international network of channel partners when you need to provide them with marketing content, marketing tools, and enablement content all in one single spot.

It does not require much maintenance, as it's mostly handled by the vendor. You have to keep it fresh by uploading content, and keeping it fresh as any tool would require. It's content-heavy, that's all.

If you want to change the look and feel of what it looks like because it's all HTML-based, every two years, you will want to change the look and feel of the HTML the same way that any web page would change what it looks like every two years to keep it fresh and looking new. I am ten out of ten satisfied with the solution.

My impression of the platform's capability to offer ready-to-go content in over one hundred and thirty languages is that we provide all the campaigns, and our partners can translate them to more than one hundred and fifty languages.

I would absolutely recommend StructuredWeb to other users. It will save you costs, improve your TCO, and enhance the experience for your partner network and partner community. I would give StructuredWeb an overall review rating for this solution is 10 out of 10.