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Oracle ATG OverviewUNIXBusinessApplication

Oracle ATG is #6 ranked solution in top eCommerce Platforms. PeerSpot users give Oracle ATG an average rating of 8 out of 10. Oracle ATG is most commonly compared to SAP Hybris Commerce: Oracle ATG vs SAP Hybris Commerce. The top industry researching this solution are professionals from a computer software company, accounting for 35% of all views.
What is Oracle ATG?

Oracle ATG is an ecommerce solution that features out-of-the-box omnichannel experiences, makes it easy and fast to launch websites, provides scalable business-user control, and integrates well with other products. The platform helps businesses ensure relevant experiences to their customers at each touchpoint of a customer’s purchase journey (including the web, contact center, mobile devices, social media, physical stores, and more). Thich helps to increase sales and ensure a seamless buying experience. The solution can be implemented on premises or hosted by Oracle or a third party and it also runs on one of three application servers, including Oracle WebLogic, JBoss, or IBM WebSphere.

Oracle ATG Web Commerce is made up of three platform layers:

  1. The Dynamo application framework (DAF)
  2. The personalization module (DPS)
  3. The scenarios module (DSS)

Oracle ATG Features

Oracle ATG has many valuable key features. Some of the most useful ones include:

  • Personalization capabilities: Oracle ATG has personalization capabilities including DPS and DSS. The personalization module (DPS) provides control to customize the content as per customer interest, targeting content based on the customer’s interest. The scenarios module (DSS) extends the content targeting capabilities of the personalization module. In addition, you can have customized content in a way that changes dynamically for each user. Scenarios are time-sensitive, event-driven campaigns designed to manage interactions between site visitors and content over a long period.
  • Data anywhere architecture: Oracle ATG is designed with data anywhere architecture, meaning implementation is independent of the data source. With Oracle ATG, if you change your database, you do not have to change your code.
  • Payment integration support: Oracle ATG eCommerce supports various payment gateway integrations, which includes credit card, PayPal, or any other payment mode. The code can be customized to any payment method you want.
  • Application server support: Oracle ATG’s eCommerce applications are built on the concept of component-based model. It supports most of the major application servers, like JBOSS, WebLogic, and WebSphere. The component model is implemented using JSP and Java Beans, which are easily and widely used.

Oracle ATG Benefits

There are several benefits to implementing Oracle ATG. Some of the biggest advantages the solution offers include:

  • It has both B2B and B2C offerings.
  • It enables merchants to manage and sell complex products.
  • It allows merchants to efficiently personalize the shopper experience through customisable content, sites, and campaigns.
  • The solution is designed with a unified architecture that lets you manage multiple sites efficiently.
  • Oracle ATG includes robust personalization features, including tailored content and merchandise, personalized search, tailored websites, and customized marketing programs.
  • With the solution’s data anywhere architecture, you can easily manage integrations.
  • Business users can develop categories, products, and SKUs and organize them into catalogs that exist in a content management environment.
  • It is simple and easy to use with a clean interface.
  • Oracle ATG also has good dashboards for visualizing the data in a comprehensive and clear format.
  • Because Oracle ATG is a server-side, component-driven platform, you can use headless systems while retaining most of its features. If you already have an Oracle ATG setup, you can keep the frontend and migrate the backend to a microservices-based alternative for more flexibility.

Oracle ATG was previously known as ATG.

Buyer's Guide

Download the eCommerce Platforms Buyer's Guide including reviews and more. Updated: May 2022

Oracle ATG Customers

Agilent, Shenhua Group Corporation Ltd., Fox Head Inc., Netshoes, Mr. Price, Retail World AE, Sascar, Banca Transilvania, UL, Fox Head, Carolina Biological Supply, Groupe Dynamite

Oracle ATG Video

Archived Oracle ATG Reviews (more than two years old)

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PeerSpot user
Oracle ATG e-Commerce Architect at a tech services company with 10,001+ employees
Real User
Offers granular, hands-on, business control over every aspect of the ecommerce experience

What is most valuable?

  • It provides best-in-class CRM, retail, and cross-channel commerce to broadest range of industries.
  • It has one of the best-in-class personalization features and a search engine which supports delivery of relevant experiences to every customer.
  • It offers granular business control, total hands-on control over every aspect of the experience.
  • It has merchant-inspired tools.
  • Strength of platform: It has been architected for performance, scalability, and operational efficiency.
  • Has integrated business analytics.
  • Easy-to-customize Reference Store which supports Quick Launch.

How has it helped my organization?

It has helped clients to achieve higher sales revenue, profitability, efficiency, and accelerate growth.

What needs improvement?

Its licensing cost could be brought down.

For how long have I used the solution?

Have used this for more than 10 years now, helping more than a dozen clients launch online on the Oracle ATG Commerce platform.

What do I think about the stability of the solution?

It's a highly stable platform. Only on a few occasions, after initial go-live, were there issues with stability. These were resolved with a further bit of fine tuning.

What do I think about the scalability of the solution?

In terms of scalabilty, it's one of the best available in market. Very rarely are there issues with scalabilty.

How are customer service and technical support?

I would rate it at very good, four on a scale from one to five, where five is the best.

Which solution did I use previously and why did I switch?

A few clients were previously using Magento and other eCommerce solutions before switching to this.

How was the initial setup?

If experienced architects are involved in project, then initial set up is straightforward.

What's my experience with pricing, setup cost, and licensing?

Pricing and licensing are a bit on the higher side but it comes with its own set of advantages.

Which other solutions did I evaluate?

Yes, other options such as Hybris, Magento, Demandware, and IBM WebSphere Commerce were evaluated.

What other advice do I have?

Oracle ATG Commerce is the leading enterprise eCommerce solution with around 50% of Fortune 100 companies using it.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
it_user429003 - PeerSpot reviewer
Senior Consultant at a tech services company with 501-1,000 employees
There are several valuable features, such as the quick deployment of e-commerce platforms, the ability to customize and personalize, and the Endeca-driven search engine.

Valuable Features

There are several valuable features, such as the quick deployment of e-commerce platforms, the ability to customize and personalize, and the Endeca-driven search engine.

Improvements to My Organization

The personalization engine is the best part of this product. We're able to customize it according to our and our customers' needs and how we want it to function.

Room for Improvement

It can be complicated to set up if you don't know how to do it.

Use of Solution

I work for a consulting company and I've have been helping our customers implement it for eight years now.

Deployment Issues

The initial setup was complicated, but after that we didn't have any issues with deployment.

Stability Issues

I wouldn't say it's any stabler than its competitors, but it is stable. We haven't had any major issues with instability.

Scalability Issues

In order to scale, you need more hardware, so the product itself is not scalable. It's the way you implement it, or the number of hardware you use, which makes it scalable.

Customer Service and Technical Support

The level of technical support is fine, in my experience.

Initial Setup

For someone who doesn't know how to implement it, it's not straightforward as there are some complexities, especially with the customization.

Implementation Team

We implemented it with our in-house team.

Other Solutions Considered

I would compare it with another vendor, like IBM Websphere Commerce or iBreeze. The best thing with Oracle Commerce is the personalization engine, and then the integration with one of the best search engines, which is Endeca. Those two combinations make it a valuable product to use compared to WebSpeed, which I've used, and iBreeze, which I don't really know much about, just a little.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
Buyer's Guide
eCommerce Platforms
May 2022
Find out what your peers are saying about Oracle, SAP, Adobe and others in eCommerce Platforms. Updated: May 2022.
597,415 professionals have used our research since 2012.
it_user4938 - PeerSpot reviewer
Director of eCommerce at a tech company with 51-200 employees
Solid eCommerce platform if you have time and resources to deploy it.

Valuable Features:

- Good support for iphones, Android and other mobile devices - If you're an Oracle shop, its integration with Oracle Apps is very valuable - Can manage multiple sites with an integrated dashboard - Merchandising and promotion features are very good

Room for Improvement:

-Our impressions from testing out ATG is that it requires a lot of customization and professional services, which is not what we were looking for.

Other Advice:

We evaluated Oracle ATG last year. It was a good solution but we did not choose it because of the complexity of deployment as noted above. I'm sure it will be a good solution for retailers with larger budgets.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
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Updated: May 2022
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