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Categories
Cybersecurity
Endpoint Detection and Response (EDR)
Security Information and Event Management (SIEM)
Vulnerability Management
Extended Detection and Response (XDR)
Cloud Security Posture Management (CSPM)
Endpoint Protection Platform (EPP)
Firewalls
Container Security
ZTNA
Intrusion Detection and Prevention Software (IDPS)
Anti-Malware Tools
ZTNA as a Service
Data Loss Prevention (DLP)
Secure Access Service Edge (SASE)
Advanced Threat Protection (ATP)
Unified Threat Management (UTM)
Cloud-Native Application Protection Platforms (CNAPP)
Cloud Workload Protection Platforms (CWPP)
Distributed Denial-of-Service (DDoS) Protection
Cloud Access Security Brokers (CASB)
Cloud Computing
AWS Marketplace
Cloud Monitoring Software
Microsoft Security Suite
Cloud Backup
Cloud Management
PaaS Clouds
Cisco Security Portfolio
Infrastructure as a Service Clouds (IaaS)
Cloud Cost Management
Cloud Storage
Cloud Migration
Hybrid Cloud Computing Platforms
Managed Cloud Services
Public Cloud Storage Services
MSP Backup
Cloud Analytics
Compute Service
Cloud Storage Gateways
Software Defined Data Center (SDDC)
Hadoop
IT Management
IT Infrastructure Monitoring
Log Management
Server Monitoring
Remote Access
Operating Systems (OS) for Business
Configuration Management
IT Service Management (ITSM)
Container Monitoring
Workload Automation
Container Management
Managed DNS
IT Asset Management
User Provisioning Software
Server Virtualization Software
Managed File Transfer (MFT)
IT Alerting and Incident Management
Remote Monitoring and Management (RMM)
Virtual Desktop Infrastructure (VDI)
Autonomous Operational Resilience
Virtualization Management Tools
Data Management
Data Integration
Data Governance
Cloud Data Integration
Compliance Management
Relational Databases Tools
Data Warehouse
Cloud Data Warehouse
Data Quality
Database Management Systems (DBMS)
Vector Databases
Open Source Databases
Database Development and Management
Metadata Management
Cloud Master Data Management (MDM)
Data Masking
Database as a Service (DBaaS)
Deduplication Software
NoSQL Databases
Data Observability
Managed NoSQL Databases
Application Development Software
Application Performance Monitoring (APM) and Observability
Application Security Tools
Static Application Security Testing (SAST)
Rapid Application Development Software
IT Operations Analytics
DevSecOps
Application Security Posture Management (ASPM)
Functional Testing Tools
Patch Management
Test Automation Tools
Application Lifecycle Management (ALM) Suites
Software Supply Chain Security
API Testing Tools
Dynamic Application Security Testing (DAST)
Mobile APM
Build Automation
Regression Testing Tools
Release Automation
Enterprise Architecture Management
Enterprise Agile Planning Tools
Enterprise Communications and Networking
Network Monitoring Software
Secure Web Gateways (SWG)
Software Defined WAN (SD-WAN) Solutions
WAN Edge
AIOps
CDN
WAN Optimization
Network Traffic Analysis (NTA)
Network Management Applications
Ethernet Switches
Network Automation
Wireless LAN
Application Delivery Controllers (ADC)
Network Troubleshooting
Rack Servers
Blade Servers
LAN Switching
Routers
Enterprise Browsers
AV Over IP Switching
Data Protection and Storage
Backup and Recovery
All-Flash Storage
Disaster Recovery (DR) Software
File and Object Storage
Software Defined Storage (SDS)
SaaS Backup
HCI
NVMe All-Flash Storage Arrays
NAS
Modular SAN (Storage Area Network)
Converged Infrastructure
Data Replication
Disk Based Backup Systems
Enterprise SAN
Application Server
Container Backup Software
File System Software
Storage Software
File Archiving
Storage Management
Enterprise Applications
AI Observability
AI Data Analysis
AI Software Development
Business Process Management (BPM)
AI-Powered Cybersecurity Platforms
Business Orchestration and Automation Technologies
AI Security
BI (Business Intelligence) Tools
Email Security
Process Automation
Robotic Process Automation (RPA)
Low-Code Development Platforms
Project Management Software
Reporting
Data Visualization
AI IT Support
GRC
AI Customer Experience Personalization
ERP
Talent Management
Enterprise Architecture and Integration
Integration Platform as a Service (iPaaS)
API Management
Streaming Analytics
Business-to-Business Middleware
Event Monitoring
Application Infrastructure
Enterprise Service Bus (ESB)
Message Queue (MQ) Software
Message Oriented Middleware (MOM)
Data Migration Appliances
Migration Tools
SOA Governance
General Purpose HSM
SOA Application Gateways
Web Access Management
Complex Event Processing (CEP)
Payment HSM
Code Signing Management
Customer Care
CRM
Help Desk Software
Customer Experience Management
Data Management Platforms (DMP)
Digital Experience Monitoring (DEM)
CRM Customer Engagement Centers
AI-Powered Chatbots
Contact Center Platforms
Field Service Management
Social CRM
IT Support Services
Digital Experience Platforms (DXP)
Workforce Engagement Management
Contact Center as a Service (CCaaS)
Social Media Management Solutions
Partner Relationship Management (PRM)
Live Chat
Customer Communications Management (CCM)
Customer Data Analysis
Customer Feedback Management
Sales and Marketing
Marketing Management
Sales Force Automation
Marketing Automation
Opportunity Management
eCommerce Platforms
Product Configuration and Quoting
Marketing Intelligence
Web Analytics
Payment Processing Software
Product Management Software
Marketing Resource Management
Personalization Engines
Sales and Market Intelligence
Cloud GTM Platforms
Advertisement Technology Platforms
Predictive Sales Intelligence
Revenue Enablement Platforms
Channel Marketing Automation Software
Sales Performance Management
Content Marketing Software
Data Center and Facilities Management
Data Center Networking
Enterprise Asset Management (EAM)
Data Center Infrastructure Management
Workplace Management Software
Data Center Power Solutions
Computerized Maintenance Management Software (CMMS)
Facility Maintenance Management Software
Data Center Monitoring
Data Center Cooling Systems
Workplace Analytics Software
Wiring and Cabling Solutions
All categories
Comparisons
Top comparisons
Cloudflare vs. Quad9
Fortinet FortiGate vs. Sophos Firewall
Netgate pfSense vs. OPNsense
Amazon API Gateway vs. Microsoft Azure API Management
Hyper-V vs. VMware vSphere
Checkmarx One vs. SonarQube
MinIO vs. Red Hat Ceph Storage
GitLab vs. Microsoft Azure DevOps
AWS Secrets Manager vs. Azure Key Vault
AWS GuardDuty vs. Microsoft Defender for Cloud
Amazon Web Services (AWS)
Amazon API Gateway vs. Microsoft Azure API Management
AWS Secrets Manager vs. Azure Key Vault
AWS GuardDuty vs. Microsoft Defender for Cloud
Amazon Route 53 vs. Azure DNS
Akamai Connected Cloud (Linode) vs. Amazon AWS
Amazon EFS (Elastic File System) vs. Microsoft Azure File Storage
Amazon EKS vs. Red Hat OpenShift Container Platform
Amazon QuickSight vs. Microsoft Power BI
AWS Security Hub vs. Microsoft Sentinel
AWS Database Migration Service vs. AWS Glue
Cisco
Cisco Secure Firewall vs. Fortinet FortiGate
Aruba Wireless vs. Cisco Meraki Wireless LAN
Aruba ClearPass vs. Cisco Identity Services Engine (ISE)
Cisco Umbrella vs. Zscaler Internet Access
Aruba Switches vs. Cisco Ethernet Switches
Cisco Wireless vs. Ruckus Wireless
Cisco Secure Email vs. Trellix Collaboration Security
Cisco Meraki MX vs. Palo Alto Networks NG Firewalls
Cisco Intersight vs. Cisco UCS Manager
Cisco Linksys Ethernet Switches vs. NETGEAR Switches
Dell Technologies
Dell PowerEdge R-Series vs. HPE ProLiant DL Servers
Dell PowerFlex vs. VxRail
Dell PowerStore vs. Dell Unity XT
Dell PowerProtect Data Domain vs. HPE StoreOnce
Dell PowerEdge T-Series vs. HPE Proliant ML
Dell PowerScale (Isilon) vs. NetApp FAS Series
Dell Avamar vs. Dell PowerProtect Data Manager
Dell RecoverPoint for Virtual Machines vs. VMware Live Recovery
Dell APEX vs. HPE GreenLake
Amazon AWS vs. Dell ObjectScale
Google
Google Cloud Identity vs. Microsoft Entra ID
Google Cloud DNS vs. Quad9
Apigee vs. Microsoft Azure API Management
Azure OpenAI vs. Gemini Enterprise Agent Platform
Amazon WorkMail vs. Google Workspace
Alibaba Cloud vs. Google Cloud
Amazon S3 Glacier vs. Google Cloud Storage Nearline
Google Gemini AI vs. Grammarly Pro - Enterprise
Google Firebase vs. Microsoft Azure
AWS Snowball vs. Google Transfer Appliance
IBM
IBM Security Guardium Data Protection vs. Imperva Data Security Fabric
IBM Security QRadar vs. Splunk Enterprise Security
ActiveMQ vs. IBM MQ
IBM DOORS vs. Polarion Requirements
Camunda vs. IBM BPM
IBM API Connect vs. IBM DataPower Gateway
IBM MaaS360 vs. Microsoft Intune
IBM Db2 Database vs. SQL Server
IBM Maximo vs. ServiceNow
IBM Integration Bus vs. Mule ESB
Microsoft
Amazon API Gateway vs. Microsoft Azure API Management
Hyper-V vs. VMware vSphere
GitLab vs. Microsoft Azure DevOps
AWS Secrets Manager vs. Azure Key Vault
AWS GuardDuty vs. Microsoft Defender for Cloud
Amazon Route 53 vs. Azure DNS
Windows 11 vs. Windows Server
Amazon EFS (Elastic File System) vs. Microsoft Azure File Storage
Google Cloud Identity vs. Microsoft Entra ID
Amazon QuickSight vs. Microsoft Power BI
OpenText
OpenText Functional Testing vs. Tricentis Tosca
OpenText Core Application Security vs. SonarQube
Jira vs. OpenText Software Delivery Management
Sentinel vs. Splunk Enterprise Security
OpenText Documentum Content Management vs. SharePoint
OpenText Communications vs. Quadient Inspire
OpenText Professional Performance Engineering (LoadRunner Professional) vs. Tricentis NeoLoad
Microsoft Azure DevOps vs. OpenText Application Quality Management
OpenText Dynamic Application Security Testing vs. PortSwigger Burp Suite Professional
Microsoft Defender for Endpoint vs. OpenText Core Endpoint Protection
Oracle
Oracle VM vs. VMware vSphere
Oracle VM VirtualBox vs. Proxmox VE
Oracle Linux vs. Ubuntu Linux
Firebird SQL vs. MySQL
Oracle HCM Cloud vs. SAP SuccessFactors
Oracle Database vs. SAP HANA
Microsoft Power Apps vs. Oracle Application Express (APEX)
Oracle Data Integrator (ODI) vs. Oracle Integration Cloud Service
Oracle WMS vs. SAP Warehouse Management
NetSuite ERP vs. Oracle Fusion Cloud ERP
Palo Alto Networks
Prisma Cloud by Palo Alto Networks vs. Wiz
Cortex XSIAM vs. Palo Alto Networks Cortex XSOAR
Fortinet FortiGate vs. Palo Alto Networks NG Firewalls
Cisco Secure Firewall vs. Palo Alto Networks WildFire
Netskope vs. Prisma Access by Palo Alto Networks
Island vs. Prisma Access Browser
Cortex XDR by Palo Alto Networks vs. Microsoft Defender for Endpoint
Cisco Umbrella vs. Palo Alto Networks DNS Security
Azure Firewall vs. Palo Alto Networks VM-Series
Cisco Catalyst SD-WAN vs. Prisma SD-WAN
SAP
Celonis vs. SAP Signavio Process Manager
SAP SuccessFactors vs. Workday
SAP ERP vs. SAP S/4HANA
Kinaxis vs. SAP Integrated Business Planning
Amazon AWS vs. SAP Business Technology Platform
Oracle Database vs. SAP HANA
Microsoft Dynamics CRM vs. SAP CRM
SAP PowerDesigner vs. erwin Data Modeler
Oracle WMS vs. SAP Warehouse Management
SAP Business Data Cloud vs. SAP BusinessObjects Business Intelligence
More comparisons
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Home
Digital Experience Platforms (DXP)
Optimizely
Pros & Cons
Optimizely pros and cons
Vendor:
Optimizely
4.6
out of 5
7 reviews
100% willing to recommend
Leave a review
Overview
Reviews
Pros & Cons
Pricing
Alternatives
Optimizely Pros review quotes
it_user623373
AB Testing and Web Optimization Specialist at a manufacturing company with 1,001-5,000 employees
Jul 10, 2017
Optimizely is a great product that has inspired a great community and is the standard for A/B testing.
Read full review
it_user658314
Product Development Manager at a consultancy with 1,001-5,000 employees
May 3, 2017
Customer service is wonderful.
Read full review
it_user628563
Especialista de Optimización Web/Mobile at a transportation company with 5,001-10,000 employees
Mar 16, 2017
Optimizely can work for a lot more things than only testing; it is a pretty easy yet powerful tool.
Read full review
Buyer's Guide
Digital Experience Platforms (DXP)
April 2026
Download Free Report
Find out what your peers are saying about Optimizely, Adobe, Progress Software and others in Digital Experience Platforms (DXP).
Updated: April 2026.
DOWNLOAD NOW
893,438 professionals have used our research since 2012.
it_user622128
Senior MVT Developer (Multivariate Testing) at a marketing services firm with 5,001-10,000 employees
Mar 8, 2017
Customer service is the best in the testing industry; transparent support along with a very strong community.
Read full review
it_user219915
Co-founder with 51-200 employees
Apr 8, 2015
Dead simple A/B testing with no code knoweldge needed.
Read full review
it_user6828
CEO with 51-200 employees
Jun 3, 2013
ROI: Infinite! (Got 3X conversion improvement using suggestions given by the product during the free evaluation period)
Read full review
Optimizely Cons review quotes
it_user623373
AB Testing and Web Optimization Specialist at a manufacturing company with 1,001-5,000 employees
Jul 10, 2017
Better communication with 3rd party implementation
Read full review
it_user658314
Product Development Manager at a consultancy with 1,001-5,000 employees
May 3, 2017
Verifying goals could be easier.
Read full review
it_user628563
Especialista de Optimización Web/Mobile at a transportation company with 5,001-10,000 employees
Mar 16, 2017
Exporting statistics provide more statistical data.
Read full review
Buyer's Guide
Digital Experience Platforms (DXP)
April 2026
Download Free Report
Find out what your peers are saying about Optimizely, Adobe, Progress Software and others in Digital Experience Platforms (DXP).
Updated: April 2026.
DOWNLOAD NOW
893,438 professionals have used our research since 2012.
it_user622128
Senior MVT Developer (Multivariate Testing) at a marketing services firm with 5,001-10,000 employees
Mar 8, 2017
There were previously issues with experiments saving as expected in Classic.
Read full review
it_user219915
Co-founder with 51-200 employees
Apr 8, 2015
When testing images or anything involving JavaScript or more than text, they can really slow down the load performance of a page.
Read full review
it_user6828
CEO with 51-200 employees
Jun 3, 2013
Does not allow multipage variants (i.e. allows only variants in elements inside one page).
Read full review
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Product Categories
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Product Categories
Product Categories
Digital Experience Platforms (DXP)
Web Analytics
Feature Management
Popular Comparisons
Popular Comparisons
Adobe Experience Manager
vs Optimizely
Harness
vs Optimizely
Liferay Digital Experience Platform
vs Optimizely
Amplitude
vs Optimizely
CloudBees
vs Optimizely
Segment
vs Optimizely
Google Analytics
vs Optimizely
LaunchDarkly
vs Optimizely
Mixpanel
vs Optimizely
Magnolia CMS
vs Optimizely
Matomo
vs Optimizely
Heap
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Kentico
vs Optimizely
WebTrends
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Related questions
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Overview
Reviews
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Pricing
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